Marketing Information

Verkada Strong ISC West Booth Traffic Fueled By Gifts

Verkada is famous for giving away gifts (most notably 100,000+ Yeti mugs), and for the second year, Verkada has brought this to ISC West, with...

By Mert Karakaya - 4 days ago

ISC West 2024 Show Final Report

IPVM has finished covering the 2024 show live from Las Vegas across all days and providing live updates daily. In this final report, we...

By IPVM Team - 16 days ago

Eagle Eye CEO, The Eclipse And a Local Fox News Station

What do Eagle Eye's CEO, the eclipse, and a local news station 850 miles away from Eagle Eye's HQ have in common? Ostensibly, not anything.

By IPVM Team - 18 days ago

Turing Touts "China's Best Cloud Video Surveillance" And 30,000+ Other Locations

A Turing marketing campaign demonstrates the deleterious effects of gaming search engines. A security professional recently brought this to...

By IPVM Team - 19 days ago

Acre Security Unifies Brands (CEO Interview)

For years, Acre acquired numerous companies, maintaining the various company names and brands. Now, Acre Security is officially unifying...

By Angelique Chen - 3 months ago

Roy Cooper Speaks About The UK Security Market

Roy Cooper is easily one of the most well-known UK security industry professionals, starting over 50 years ago, running one of the UK's most...

By Angelique Chen - 5 months ago

Hanwha Europe On "Threat" Of "Chinese Brands"

Hanwha Vision USA is benefiting from the decline of PRC manufacturers. Now, Hanwha Europe is disclosing its views on the shifting "threat" of...

By Charles Rollet - 5 months ago

Hikvision UK Paying Installers With Amazon Gift Cards To Become Hikvision Certified

Training, or the lack thereof, for technicians has long been a problem for installation quality. Now, Hikvision has a highly atypical solution for...

By Charles Rollet - 5 months ago

Hikvision Installer Getting Millions of Views on TikTok

TikTok has exploded in popularity, becoming one of the most popular social networks globally, and a small UK installer is outpacing Axis, Dahua,...

By IPVM Team - 6 months ago

ASIS GSX 2023 Final Report

IPVM has finished covering the entire show, ASIS GSX 2023, examining the companies presenting by segment, products, attendance and...

By IPVM Team - 8 months ago

Verkada Paying Customers $1,000 Per Warm Lead

Verkada is famous for giveaways - from hundreds of thousands of Yeti Tumblers to $100 Gift cards. Now, Verkada has its most aggressive giveaway, a...

By IPVM Team - 8 months ago

Wyze is #1 In TikTok "Phones And Electronics" Shop Sales

While cybersecurity concerns for TikTok are growing, so too is the app as a force to sell products. Wyze is taking advantage of this, becoming the...

By Ethan Ace - 10 months ago

New Products Show April 2023 Concluded - Watch On-Demand

The April 2023 New Products Show Has Concluded! All videos may be watched on the Online Shows Page. Watch: What Makes IPVM Online Shows...

By IPVM Team - about 1 year ago

ISC West 2023 Show Final Report

IPVM has finished covering the entire show with our largest and most comprehensive show report ever. In our final entry, we cover: 5 major...

By IPVM Team - about 1 year ago

Hanwha Techwin Rebrands To Hanwha Vision

South Korean video surveillance manufacturer Hanwha Techwin is rebranding to Hanwha Vision. This comes 6 years after Samsung Techwin became Hanwha...

By Ethan Ace and John Honovich - about 1 year ago

PRC China Online Marketing for Hikvision/Dahua/Huawei Reviewed v2

This month, PRC social media have played a key role in sharing information on current events from protesting workers at iPhone manufacturer,...

By Joyce Ho - over 1 year ago

PRC China Online Marketing for Hikvision/Dahua/Huawei Reviewed

Dahua, Hikvision, and Huawei use Weibo, a Chinese social media app with over 573 million active users, to market their offerings inside...

By Joyce Ho - over 1 year ago

Verkada Pays for Glowing WSJ Advertorial

Verkada bought an 867-word advertorial that ran in a special section of the Wall Street Journal in November 2022, showcasing a lengthy testimonial...

By IPVM Team - over 1 year ago

Verkada Pays For Reviews, Gets Seven G2 Awards

Verkada was recently given seven physical security 'awards' based on reviews they paid reviewers for, raising questions about the meaning of such...

By IPVM Team - over 1 year ago

Simplisafe Growth Slows, Switches From Sarcasm To Seriousness

As the once startup's business slows and reaches maturity, the company is abandoning its clumsy, comical "robbert" marketing and switching to a...

By John Honovich - over 1 year ago

Evolv No Stopping Videos Are Deceptive Marketing

Evolv falsely declares their systems require "no stopping" and deceptively shows people zooming by, without stopping. Evolv admitted to IPVM, in...

By IPVM Team - over 1 year ago

Fake Case Study Becomes Real News

A manufacturer published a fake case study leading an Australian trade magazine to run it as an actual news story, without doing any due...

By John Honovich - over 1 year ago

Dahua Admits Manager's Reaction "Inappropriate" But Ad Not Sexist

Dahua says one of its managers reacted in an "inappropriate" manner to a Dahua ad but defended the ad itself as "entirely professional." This...

By Charles Rollet - almost 2 years ago

Axis, Milestone, Arcules In "Forbes Councils"

Senior executives at Canon-owned Axis, Milestone, and Arcules have joined "Forbes Councils", which tout themselves as "elite business communities"...

By Donald Maye and Charles Rollet - almost 2 years ago

Pelco Makes MSRP Pricing Public

While many industries make public disclosures of MSRP pricing commonplace, this is not the case in video surveillance. Now, Motorola-owned Pelco is...

By Sean Patton - almost 2 years ago

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