Wyze is #1 In TikTok "Phones And Electronics" Shop Sales
While cybersecurity concerns for TikTok are growing, so too is the app as a force to sell products. Wyze is taking advantage of this, becoming the #1 ranked "Phones and Electronics" product in TikTok Shops.
In this note, based on feedback from Wyze, we examine what the company is doing and its impact on sales of home security products.
TikTok ********
****** ** * *****-**** *****-******* *** owned ** *********, * ******* ******************** ** ********** ********* ** *** ****** ******* due ** *** ******* ******* ************ (similar ** *** **************&*******.)
****** ** ******** ********* (****** ** *** ***) *** ******* * ************* *****, ***** *** *** ***** version ** *** ***, ******, *** another~**** ******.
TikTok **** ********
****** ********** ****** ** **** ******** ******** on *** ***, ** **** *******, standard ****** ******, ** ** * "product ********," ***** ** *********** ** online ****.
****** ***** *% ** *** *****, though **** **** ** ******* ** 1.8% *** * ****'* ***** ** days ** ******* ** *********** *** users. **** *% ** ***, **** no ******* ** ***** ****, *** users ****** ***** *** *********.
Wyze *****: #* ** ********, #* ** *******
********* ** ********, * *****-***** ****** ********* ********, Wyze ** #* ** *** ****** States ** *** "****** & ***********" category, **** $**** *** ** *****, $270k **** **** #*:
************, **** *** #* ** *** US ** *** **** ***** ** all **********:
Small ******** ** **** *******
***** **** ** * ***-******* ****** of *****, ** ** * ***** fraction ** ****'* ******* *******. **** estimates ****'* ******* ** *** ******** of ******** ** *******, ******* ****** sales ******* *** **** **** *%.
Top **** *******
******** ***** *** *** ***** ******** from **** ** ******* *** *** **,**** *** **, ******* *** ** ***. *** *** ** *** ********** popular, **** **,*** ****** ** *** past *****, ******** ** *,*** *** the **, *** **** **** *,*** for *** ** ***.
*** ******** ** ***** *** ** sales **** **** *** ******* *** two ********,@******************@********, ***** ******* *** **** **** half ** ****'* ***** ***** *** eclipse ****'* *** *******:
** **** ***** ****** **** *********** pushing **** ******** ** *** ***** of **** ***, *** ******* ***** potentially ******* **** ****** *****. ***** creators **** ~$*** *** ** **** or ****.
Feedback **** ****
**** ********* **. *-******** ****** ******* ***** Hadden***** ***** ******** *** *********** ** TikTok ****, *** ** ********* **** have **** ********** ******** **** ***********:
**** ** *** ** *** ***** adopters ** ****** ****** ********* ****** — * ******* *** **** ***** national ***** **** ***** ** ** so. ** ******* ******** **** *********** and **** **** **** ***** ******’* native ********* *****, ***** ***** *** products ** ** “******” *** *** customers ** ***** *** ******** ** the ********.
*******, ** **** ****** ** * "great ***" *** *** ***** *** to *** * *** ********** ***** and ***** *** *******:
* ********** ***** ****** ** * great *** *** *** ***** *** a *** **************. *** *****-***** **** our ******** **** ** ****** ** to ** * ****** ***** *********** for *** * *** ********** *** cases **** ** *** ******* *** Baby ********, *** ******* ** *****.*** [FastData]
****** ********* *****’* ******* **** ** premium-priced ********. ***** ********** *** ******-***** is * ****** *** ******* *** vitality ** **** ********.
**** ********* ***** ***** *** * low-cost ******-**-******** ***** **** ** ****, though **** **** ***** *** *********** security ******* *************. *** *******, **** or ******** ***** *** *** ****** Shop ********* ***** ***** ******** *** sold ******* ********** ******** *** *** likely *** ****-****** ** **** ********* of *** ******* ****** **** ****** social *****-***** *****.
Competitors *** ******* ** ******
**** ** *** ** *** ******-***** camera ****** ********* ****** ****. *********** such ** ****, *****, *** **** have ** **** ********.
******, **** ** *********'* ***** *** Xiaomi, ** *** **** ** *** US, ****** **** **** ***** ** other *******, **** ** *******, ********, and *********. *******, ***** ***** **** much **** **** ****, **** **** having ** *****.
Problems ** ****
**** **** **** **** ***** **** a *** ****** ***** **** *** ~20% ** ***** *********, ***:**** ********* **** ******** ****.
****'* ***** ****** ** ********* ****** at ***, **** **** *** ** August **** (**** ***** **** ***** ** ******* was *********), ********* ** ********.
******** ***** ** ******* **** ** the **** **** ** **********, ******* Management, *** ***********, ****** ** **% in ******** ***********.
**** ******** ** ******** *********** ** a ******** *** **** *****, ****** the **** ** *** ***** ** other ***** *** ******* * ******* for *** ******* ***********.
Outlook ** ****** *******
***** ****'* *** ******* *** ****** sales, ****** ***** *** * ****** fit *** ****** ** ******** ******* as **** ** **** ***** ** this ******* *** ****** **** ***********. Competitive ****** ***** ****** ***** **** impact ***** ***** ** **** ******* TikTok ****, ****** **** *** * significant **** *****.
*** *** **** ** *** ************ security ********, ** ****** ****** **** to **** ****** ******, ** ******* pricing *** *** ********** ***** ******* prevent **** **** ********* ** ** Wyze ***.