Hanwha Europe On "Threat" Of "Chinese Brands"
Hanwha Vision USA is benefiting from the decline of PRC manufacturers. Now, Hanwha Europe is disclosing its views on the shifting "threat" of "Chinese brands."
In this note, IPVM examines Hanwha Europe's statements and what this shows about its competitive positioning and the challenges it faces in the region.
Executive *******
****** ************* "****** **** ***-**** ******* ****** is ***********" ****** ** *** "*******" positioning, ** ******** ** "****** ***********" from *** ********* ** ******** *****.
****** **** "******** **** **** *** in *****" ** ********** *** ******** in ******, **** ************** ***************** ***** ** "**** ***** *****" on "********* ******".
****** ** ******* **** ** *** UK, ******** ********* ******* ****** ****** ** "********* sites". *******, ******'* ***** *** **** slower ** *** **** ** ******, where ** ***** ***** *** ******** competition **** *** ********* *** ***** few, ** ***, ************ *****.
"Low-Cost ******" ***********
****** ******************* *** "****** **** ***-**** ****** is *** ***********" ** "************ ********* as * ******* *****":
**** ** **** ****** ******'* ********** ******.
Previously ********* "*******" ******
****** *************** **** ******* **** ** ****, *** ********* that *** ********* "*** ****" ****** are "*******":
****** **** **** *** **************** ****.
Cited "****** ***********" ***** ** ****
** ********,****** ****** ***** "****** *********** **** *** cost ******* ******" ** ****, ******* to ***** ********* ******* *** ******** plans ** ****** ****** ** * "premium *****":
******, ** ****, ****** ******'* ******* dropped ****** *% ** ~$*** ***.
Hanwha ****** ******* **** ****** ** **
****** ** ******* **** ** *** UK **** *** ***** ***** ** 32% ** **** ** $*** *** up **** **** ***% ***** ****. Hanwha's ** ******** ** ********** ** grow **** **** **** ** ****, sources **** ****.
*******, **-**, ****** **** ****** ***** only *% ** **** ** ~$***, a **% ******** ***** ****. ****** has *** ******** *** ******** ********** for **** ***. **** ** ****, IPVM **** ******.
Hanwha ******'* ***** * ******** ** *********/*****'*
******'* ****** ***** ***** ***** ** $89m *** ** ****, ********** **% year-on-year. **** ** ****** *** ******** to ******'* *** ***** (********* ****** ********** *** ****** ******** 2023) *** *********'* ****** *****.
Hanwha ****** ********* ******* ********
****** ********* ********** **** "******** **** been *** ** *****" ** ********** its ******** ** ******. ******, ** 2023,****** ****** ******** ******** ** "**** Their ***** ** ********* ******":
**** *** ***** ** ******* ******** **** *** ******** "******** ********," 73% ** **** ********** ******* ************* should "****** *** *********** *** ** security **********."
****** ****** *** ****** ********* **** that "**'* **** *** *** ******** to **** **" *** *** "*********** use, **** ******** *** ******* *********** at ***** ****".
Europe's *** ****** ************/********
********* *** ***** **** *********** ************ and ***** ******** ** ****** *.*.,:
- * *** ****** ** "********* *****"****** *** **
- * *** *** ******* *** ** **********
- ********'* ************* *** *******,*********, ******** *********
- ******* ********** ** ***** *************** ** **** *** ***** *******
- *** **'* *** *********** ************** ***************** *** *****
- * *** *** ********** ***** *********'* ******* ************ ****** ****
- *******'* ************ ************* ***** *** ************* ********* *** ***** ***************
- ************** ************** *****'* ***** *********** **** ******** security ********
- ********* ************** * ****$*** ******* ****** **** *** ****-***** ban
- *****, ***********'* ******* ******** ******** ** revenue,******** ***************** **** ***** ****** ** ****
- *** ********* **********'* ******* ** ****************** **** **** *********'* ****** ****** are "*******" *** **** ** *** not ******** ** *** ****.
** ********, ***** ** ********* ** significant ************ *** ******** ** ******.
Comparison ** **
*******, *** ******* *** ******* ********* in ******, **** *** ** ********* the **** ******* ** ****** ********-*****************.
** ********, *** ** ******* ********** has ******* ******** ******** ****, *.*.,*** ****,***** ************, ****** *** ***.
Hanwha ****** *******
*** ****** *** *** ** *********** as **** **** ** ** ** Europe, **** * ********* **** ** ***** ********* ******** **** **** ** ************ ** **** ************ ********* *** *****'************;****** ******* ******** **** ****.
*******, "*** **** *******" ****** *** still ****** ** ******, **** ********* and ***** ********** ******** ***** **** revenue ** *** ******. *** ****** benefit **** ******* ************ *** ******** price *********** ** ******, ***** *************** **** *********** *** **.