Simplisafe Growth Slows, Switches From Sarcasm To Seriousness
As the once startup's business slows and reaches maturity, the company is abandoning its clumsy, comical "robbert" marketing and switching to a more serious tone and approach.
Inside this note, we examine the change in marketing and the underlying change in the company's business, revenue, and subscriber growth.
**** ********* ** **** *** ***** to **** *** ************* ********** **** goes **** *** ******** *** **** how **** ** ***** ****** ****
**** ** *** ******** ** ** the ****-******* ** ******** ******** * retired ******* *** ***** **** * flight ** ****** *** ***** ********** gags:
*** ******* ***** **** **** *** of ************ **** ******** *******, ***.
***, *** *** ******** *** ******** has * ******* **** *** ******** on ********** ***** *********** *** ****-****:
** **********, ********** ** *********** "**** Protect", * *** ********* ******** ******** **:
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*** *********' ****** ***** ********** **** as **** ****** *** **** ** what ********** ** ********* ****.
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