Verkada Paying Customers $1,000 Per Warm Lead
Verkada is famous for giveaways - from hundreds of thousands of Yeti Tumblers to $100 Gift cards. Now, Verkada has its most aggressive giveaway, a referral program that pays Verkada customers $1,000 even if the referral ultimately chooses a competitor.
In this note, based on feedback from Verkada, we examine how this program works, how atypical it is, and what this says positively or negatively about the company.
Verkada's ******* ** *********
******* ** *** **** ********** ****-***** in ******** *******. *** *******, ** has ***** **** **** ***,*** **** Mugs (~$** *****) ***$** ******-********** ********* ******** ******* ******* $*** *** **-****** ***** calls(********* *** ***, *****, ***** **** exposed,**** ******* ** ****). ** **** ******** ** (~$***) ******** *********** **** ********* **** **** ******** ***** ***** **** ** *** West. ********, ** ***** ****** **~$** ***** ** ********* ****** ********.
******* ****** *** ******** ** *** gift-giving *** **** ***** **** *******, *** ******* **** ******* ******** those *****. *** *** ******** ****** made (********* ** ** ** **** or ****) ****:
*** ***** $* *****, ******* ****** $4 ***** ** ******** ****** * year. [***]
***** ******* ******* ********** **** ******* gifts ** ***** **%. *******, ******* gifts ********* **** **** ** ***** 48%.
******** **% ** ***'* ****** ******* on ***** (*.*., $* *** $* on ********) ** *************** **** ** Verkada ***** *** ******* ***** ********, an ****** **** ******* *&* ****, and ******** *****.
*** *********** **** ** ******* ********** rate *** ****** **** ***** ***** reasonable ** **, ****** *** ******** is *** **** ** ***** ***** attendees *** ******** ******* ***** ******* (or ****** ***** ************ *********).
The $*,*** ******** ******* *** ******* *********
*** $*,*** ******** ******** ******* ** by *** *** ******* ****** **** IPVM *** ********:
** ******** ** ******** ** * referred ******** *** *** ********* ******* customer ** ******* *** ****** ******* the******* ******** ******** *******, ******* **** ****. *** ******* also ******** *** *** ******* ***** in **** ******:
*** ***** **** ********* ********* ********* during * **** ****. ****** *** Demo, *** ***** **** ****** **** the ******** *** * **** **** opportunity ** ******** ******* ********* ** the **** * ****** (*.*. *** actively ******* *** * *** ******** or ******* ** **** ** *********** new *********) ****** *** ********* ******** is ****** *** ******.The *********** ******** *****, ** ******, ********** ****** *** ** ******** *** ********. [emphasis added]
*** ******** ********* *** ******** **** be * ******* ******* *** ********, not * ******* ******* ** *** other ***** *****.
****, *** ********* **** *** ** be * "**** ****," ***** ***** that *** ******** *** ** ** actively ******* ** ******** * *** security ******** ** *** **** *** months *** ** *** ******** ***** for *** ********, *.*., *** ** department ** *** ******** **********.
Pros *** *******
***** * $*,*** ******** *** **** lead ** ************* ** **** ********, it ***** **** **** ** ********** for *******.
*******'* ******* **** **** ** *** to **** ****** **** **** ******** fee. *******'* ******** *** ********** ********* (approaching ~$*,*** *** ****** **** ********* MSRP ** $*** ***** ******** *** year), **** **** ***** ******** ****** many *********.
*** ******* **** ** *** ******* deal **** (***** ** ** ******* than *******?) *** *** ********** ** these **** ***** **** *****. ** net, ** ***** **** ** ********** for *******.
*** ***** ******* ** ****** *** many **** ***** **** *** **** this **** ** *******.
Cons *** *******
** *** ******** ****, ******** ** much ***** ** * **** ** desperation. ******* ***** ****** *********** (******** today ***** **** ***** *,*** ***********, double **** ** *** *** ***** ago).
*** ***** ******** **, *** ******* get ****** ***** ** ****** *** those *********** **********? *** **** ***** and *** **** ************* *** ******* makes ****** ** ******** *** ****** that ******** ** **** *******?
Part ** *******'* *********** ********
********** **** ******** ******** ***** ***********'* *********** ********- *** *********** ** ******* ** a ******* *** * ***** ********** offering (******* ********* *****, ******, ******, guest **********, ****,******* ******, *** ****) ******* **** ** be *** **** ********** **** *********** who **** * ******** ****** ** can ** **** ****** ******** ******* their ******* *** ***** ****.
* ******* **** ** *** ***** and **** ** *** **** *** money ****** *** **** ***** ** will ****** * ***** ****. *** disclaimer ** "*** *********** ******** *****......" is **** ***** ** ***.
* *** *** ****** ** **** Verkada ** ** **********. *****, * made **** *** ***-**** ***** ********** what **** **** ******* ****. ** for *** ***** ***** ******* *******, they **** *** * *** ********** in **********. * ***** *** ***** of ***** **** ****** *** ****** seminar. **** * ******, * ****** heard, "* **** ****** *** **** Yeti". ** **** * ******** **** to *******, ** **** *** **** of "***" ** **** **** ***** the **** *****. ***, * ***** Verkada's ***** **** ***** **** ** and **** ************. **, **** **** wasn't ******* ****.. ***
** **** *** **** ** "***"
***, ** ********, ***** *** ****** is ****** *** ****** $*,*** * warm **** **** ****** *** *****.
* ** ****** **** ********** ** Yetis ***** **** ****** ** *****. If ****** *** *** ***** ****** share.
***** **** ******* **** ** ******* to **** ****** *** ******* ****. When *** **** ** ** ***** you *** ****** ** ******** "****** financial ****** *****" *** "******** ******" all ** **** * ******** ****** excel ***** ** *** *********.
**** **** * **** ****, * lot ** ***** ** ****** ********* in *** ***** (****** ** *** Ai ****) **** ****** ******** ******* for "********* ******" (********** ********* ***** and ******* **** ******* ****** ******** in ******** *** * ******* ****** of **** ****** ********- *** ** that **** ***** **** * ****** theoretical ********* ** *** **** *********** round)
*** ******** **** *** ******* *** money. ********** *** *********. ** **** doesn't ** ** **** ***** **** be ******* *** ****.
* ***** ******** **** ******* *** around ** ***** ***** ** *********, in ***** ********** ** * ******* like **** ** **********.
******: **** ******* *** **** ***** to *** *** **********:******* *** ***** ** ***** ***** In ********* - **********
******: **** ******* *** **** ***** to *** *** **********:******* *** ***** ** ***** ***** In ********* - **********
** *** **** *******'* ***,**** *****, **** * ** ****** ****** official * $*,*** ******** *****, ****** they *** ******** ** *********** *** that *** ****** ***** * ******* "1,000 ****** ****** ** **** *** wire"
*** ********* ** *****'* ***** ** John **********, *** ******'* ** ******** IPVM ******* **** ****:****** ****** ** ******** *** **** $800,000+ ** ******* **** ****