Verkada Strong ISC West Booth Traffic Fueled By Gifts
Verkada is famous for giving away gifts (most notably 100,000+ Yeti mugs), and for the second year, Verkada has brought this to ISC West, with sizeable crowds lining up to spin the wheel and a chance to win even more expensive gifts.
Based on IPVM attendance at the show (see 2024 ISC West show report) and Verkada's feedback, we detail how Verkada attracted crowds, each spending a significant amount of time.
See other Verkada giveaways:
- (2019) Freebie: Rise of ~$30 Giveaways Examined
- Verkada Paying Customers $1,000 Per Warm Lead
- Verkada Offers Public School Employees $100 for 15 Minute Calls
- Verkada Illegal Gifts To Stop After IPVM Inquiry
Executive *******
** *** ****, ******* ****** * smaller ***** ** * **** ********* location **** *** **** *********** (****, Hanwha, ********, ***.), ******* **** **** 1,500 ** *,*** ***** ** *** booth, ********** ************* ****** ******* **** booths ** ******* **** *** ********. Giving **** ***** ********* $** ** value ****** **** *******'* ****-****, ************-***** revenue *****, ******** **** ** ****** more ******* ** **** ********** *** attracting ***** ****** ** *****.
**** ******** **** *** *** *********** costs ** **** ******* ******* ****** at *** ****, **** **** ********** booth ******, ************, *** ***** ***** of $***,***+ *** *** ****. *******, an ********** ~$**,*** ***** ** ***** allows **** ******* ********** ** **** generation, ******* **** *******'* ****-** ************-***** model, ******** ** *********** **** ********* business ******. ******* *** **** ******* and *** ********* ******* **** *** quality ** ***** ***** ** ******* by ******** ********* ********* ** *********, the ********** **-****** ******* ************** ****** improved *********' ************* *** ********** ** Verkada's *********.
***** *******'* ******** *********** **** *** engaged ********, ** ** ******** ************ to *** ******-** ************ ******* ******** model *** ** ***-**-*** ******* *********. This ******** *** *** ***** ** most *********, ********** ***** **** *********, which ******* ** * ********* ******* model *** ***** **** ** ******** segments **** *** ********, ******* *** broader *********** ** *******, ******, *** access *******.
Verkada **. ****** ****** ** *** ****
***** **** ****** *** ******* *** strong ******* ** *** ****, *******'* both *** ************* ******* *** ********** tucked **** **** *** **** **** of *** *******, ** ***** *****:
Verkada **** ********** ** *** ****
******* *** ************* ****** ******* *** three ****, ********** ***** ****** *** lined ** ** *** *** *******'* demo—the ***** *** *** **** ******** beyond *** ***** *** ** ** Verkada ** *** **** *****.
******* **** **** ***** ***** **** experience ** **** ***** ******** ** a *** **** ***** ** ******** in * ******* ********, ***** ******* various ********.
******* ** **** ****, ** ***** an ********* ********** ***** ******** *** to ********** *******’* ******** *** *** that *** ******* ** * ******* building *****. ****’* * ***** *****:******** walked **** * ***** **** *********** Verkada ******* ******** ** ** ****** and ******* ** *** ******* *****.** the ***** ******** ********** ****, ******** could **** ** *** ******** **** had ****** ********** **** ********* *******’* integrated ********.
*** ******* **** ******** ~** ******* per *******, **** ******* ********** *** end-to-end ********. *** ********** **-****** ******* demonstrations ****** ******** *********' ************* *** perception ** *******'* *********.
**** ********* ******* **** **** *,*** to *,*** ***** ** *** *****, with ******* ********** ****** "**** **** 2,000 ****** ** *** *****."
** ******** **** ** *** **** than *,*** ****** ** *** ***** - ****** ** ***’* **** ***** numbers. *** * *** *** * were **** ****, *** * *** less **** ******* *** *** ***** worthwhile - ********** *** ********* ******** with ******** *** *********.
*** * *** ***** ******* ********* across **********, **** ******* ******* ***** comparatively ******** **** ******.
******* ***** **** **** ****, ***** crowds "********" **** ******** **** ****** the **** **********, ** **** ****, they ******* ********* *********** ***** **** the *****, ****** ******** **** ********* times * "**** ****" *****.
** ******* **** **** **** *** demo ********** **** ***** ******, *** with ***** ******, **** ****** **** times **** ******** **** *****. **** year, ** ******* *** *********** ** schedule * ***** ** *** ***** in ******* ** *** **********. ***** with * ********* ***** **** **** to **** ***** **** * “**** Pass” ***** ****.
******* ***** ** *** ***:
******* ***** ** *** ***:
***** *******'* ***** ******* *** ***** on *** ***** ******** ** *** first *** ****, *** ******* ********* significantly **** ******** **** ****** ** the ******** ** *** ***** ***. While *** ***** ********* **** ******* up, ******** **** ****** ** *** the ******* ****:
Prizes ******* *** ********* ****
*** ***** ***** *** *** ** the **** ***** *** *** ******* demo, **** ****** ********* * ******* hat, * ***** ******, * **********, and *** ***** ***** ** ***** headphones. ** *******, ** ******** ** out ** ** ****** ** **** ~$25, **** *** ***** ***** ** ~$200, ******** *** ******* **** *** gifts *** ******* ** ~$**.
******* **** **** **** *** ***** wheel *** * **** ** *** company's *****, ***** **** ***** *** search (************* ** *** ***** ************ **** - *******, ******, *******).
*** ***** ***** *** ********* **** a **** ** *** *****, *** this **** ** ******* * ******* range ** ****** *** ***** *** went ******* *** **** ********** ******** to ******** *****. *** *********** ** demo *** **** **-******* ****** *******, which ****’* ********** *** ****** ** word-of-mouth, *** ******* *** ****.
Customer *********** ******** **** ******** *****
*******'* ************-***** ******* ***** ******** * high ******* ********** ** ******** ***********, lead **********, *** *********. **** ******** is ***** ** ******** ****-**** ******** commitments **** *****-**** ******** *******, ****** with *******'********-**-*-***************, *** ******* *** *******'* ********* revenue.
*******'* ******** ***** ****** ** ** spend **** ********* ** ******** ********* customers, *** *******, ** ****** **** high-value ***** *** ******** ** *********, hands-on **** **********. ***** ******* ***** Verkada ** ****** ********* *******, ******* them *** ******* ******** ** ***** and ****** ********* *** *******'* **********.
*** ****** **** ********** **** ***** customer *********** *** ********* ******* ** justified ** *** *********** ******** ***** of **** ******** ********.
Prize ***** ***** *** **** ********** ******
*** ***** ***** ********, ***** *** high ******** *********** *** ********* *****, might *** **** *******'* *********** **** Milestone ** ****. ***** *********** ******* on * ********* ******* ***** ** camera/hardware ***** ******* ******* * ****-**** recurring ******* ***** **** *************. ***** the ******* ** ********** ****** ****** from ***-**** *********, ****** *** *******-**-*-******* model, *** **** ******* ***** ** a ***** ***** *** ********* ********* would *** *********** ********* **** * justifiable ******** *********** ****.
Net ******** *** *******'* ****** **********
** ******** ******** ******* ** **-***** demonstration ** ******* ********, **** ~**-****** conversation, ******* ****** ******** *** ********' outlook *** ********** ** *** *******. We ***** *** **** ********** *** a *** ******** *** *******, *** only ** ********** ***** *** **** by ******* ********* **** ******** *** might *** *** ****** *********.
***** *** *** *** ******* **#*. As **** ** *** *****, ** have ********* *********** ** ***** **** other *********, ** ** ********** **** comment ** *** *******.
* *** ******* **** ******** *** pouch **** * ********
** *** ******* ******* - *** still ********* **+ ******* ** ***** in **** ** *** * ***** you **** *******? *** *** ******* on *** **** ** ********* ** you **** ****'* **** *** ******** car *****?
*******'* ***** ******** * **** ********, quiet **********
...*******.
***** ******** * ***** ***** ***** after ***** ****** *** ********* **** style *****-*** ***** ***** *** **+ minutes ** ******* *** ********, ***** pitch.
****...** ******.
*** ******* ******* - *** ***** committed **+ ******* ** ***** ** line ** *** * ***** *** then *******? *** *** ******* ** any **** ** ********* ** *** just ****'* **** *** ******** *** pouch?
* ******'** ********* **** * *********** one ** ** ********* **** *** interested ** *******, **** * *********** situation. *'** **** ***** ** ***/***** for ******, ** *** ***** ** scrutinize *** *********. *** ******** ****'* going ** *** ** ** *****-** and * *** ** *** *** it, ** *** ** *** * poor ******** ** ** *******. ***'* get ** *****, **** ** *** other *********, *'* **** *****.
******'* ***** *** ****** ** **** decent ******* **** *** *******, *** when *** ******** **** **** ***** space, *** **** ** ********* ** employees, ************* **** (*** ** *******) and ******** ******* *********** *** ** notable *** ********
**** ******** * *** ***** ********, among ***** ****** -****** *** ******* ***** ** ******* Optix *** ***** *** ********. ****** *** **** ***** *** criteria *** ******* *** ****** *** new ********.
* ** ***** **** ****** *** going ** **** *********** **% ** the ****** ****** *** ****** ***** employees ** ****, ******* **** ** a ***** ***** **** **** * or * ****** ******* ** * to * ********* ** * **** or * **** ***** **** ******. Even ***-***** ****** **** **+ ********* regularly. ***** ** ***** ** ***** glance, *** ***** ****** *** ** overstaffing, * ***** ***** ** * rational ****** ** ****** **** ** peak ***** ** ********* ** ******** that **** **** ****** ****** ** not **** ** **** **** ****.
* ** ***** **** ****** *** going ** **** *********** **% ** the ****** ****** *** ****** ***** employees ** ****
***, ** ****** *** ** ** this ***. *** ******** *** **** really **** ** ** **** ********* at * ****. *** ***** ** able ** ** * **** *** 3-5 ********* ******, *** *** ***'* be **** ** *** **** **** into *** **** ** *&* ******* something ****** ** * *:* *****.
**** ******** * *** ***** ********
****'* *** * ****, "*******". ****'** displayed ******* ***** ********* *** *****, so *** **** ***** **** ******* was *** ****** ****** *** *********** an ************ **** **** *** *** competing **** ***** ********. *** ** covered *********, **** ************* ******** ***** cloud *********, ** **'* ***** * ho-hum *******.
* ** ***** **** ****** *** going ** **** *********** **% ** the ****** ****** *** ****** ***** employees ** ****,
* *** ***** ****** *** ***+ persons ** ***** *** ***** ******** meetings. ** ***** * ***** **** many ****** *** **** ******, **** if **** ** **** ***** ****** up ** *** *****, ****'* * full *****.
**** ** **** ********** ** ******* which ********* ******** ********* *******?
** **, ******, *****, *********, ***. showcasing ***** *** ********** *** **** of *** ***** ******** ********** *** worthwhile. **********, *** **** ************* *** driving *** ********** **** ***** ************* will ********* ** *** ****** *****. The ** ********* *** ********** *** while **** ************* *** ******** ** implement ***** *** **, ** *** has **** ******** ********** ** ********* them **** ***** *********. ** *** enterprise *****, * *** ******** *** Genetec ******* **** **** ******** ****. In ******** ** *** ***** ********* and ******** ***** *********, ***** ****** to ** * *** ** *** health ********** *********. ***** **** **** all ******* **** *** ************** ********** and **** *** ******* **** * big **-***. ******* * ***** *** technology **** ** **** **** **** short, *** ** *** ***** ** see *** *******. * **** ***** the ***** ********* **** ** ********* that **** *** ****** ********* *** recognition *** ****** ******** ****. ***** IPVM *** ******* *** ** ***'*** these ***** ********* ** **** ** these *************.
***** **** *** ******* *** ** OEM'ing ***** ***** *********
*** ************? * *** ********* **** as *** *** ****** *** *********** Eagle *** (****** ******'* *** ******* is ***).
** **** ******** ******* ***** $**** to ** * **** ** *** show. *'* ***** **** **** ***** double **** ** ***** *****. **** are ******* *********** ****. * ***** into ***** ***** *** **** ** say ** *** **** ****. ** compare ** ** ****** ** ***** unfair ** ******* (*** * ******* them). ******'* ***** *** ****** ** have ****** ******* **** *** *******, but **** *** ******** **** **** their *****, *** **** ** ********* of *********, ************* **** (*** ** uniform) *** ******** ******* *********** *** no ******* *** ********. *******'* ***** provided * **** ********, ***** ********** and **** ** ****** ** **** to ******* *** ***** ***** *****, instead ** **** ******** ***** ******* badge. *** **** **** **+ ******* to *** ******* ** *** *** to ** *********. * *** ******* some ******** *** ***** **** * declined *** * *** ****** ********* the ***** ** ****.