The freebies are growing.
Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given away tens of thousands of Yeti Tumblers at a cost exceeding $1 million dollars. And direct competitor Rhombus has now joined.
For years, video surveillance manufacturers enticed prospects with 'free' white papers and webinars and at shows would give away items worth a few dollars, at most.
However, these new entrants are giving away items ~$30, which is changing the calculus of marketing. Inside this report, we examine the two company's approaches, compare it to conventional marketing and look at what this means for future efforts.