Freebie Face-Off: Rise of ~$30 Giveaways Examined

By John Honovich, Published Dec 02, 2019, 10:14am EST

The freebies are growing.

Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given away tens of thousands of Yeti Tumblers at a cost exceeding $1 million dollars. And direct competitor Rhombus has now joined.

For years, video surveillance manufacturers enticed prospects with 'free' white papers and webinars and at shows would give away items worth a few dollars, at most.

However, these new entrants are giving away items ~$30, which is changing the calculus of marketing. Inside this report, we examine the two company's approaches, compare it to conventional marketing and look at what this means for future efforts.

Verkada **,***+ *********

** ** ********* *******, at ***** *** *******, as *** ******* ********* to **** *** ********* with ***** **** *****, as********'* ** *********** *** ****:

**,*** **** ******** ** bait *** * ******* is ****** ****.

Rhombus **** ******

****, **** ******,*******'* ******* **** ******************** *******. ***,******* ** ******* *** webinar *******, **** ***** *** cup / *** / bottle:

********* ***** ***** ***** bottles**** *** $**, ***** is ***** ** ******* for ********* * *******.

Vote / ****

Paying *** **********?

**** ****** *** ******** are ******* *** **** of *********** ****** *** attendance. ***** ** *** practical ******* **** ****** away **** ********* ********* will ******* ****** *** are *** ******* *** just **** *** *******. There ** **** *** ethical ******* **** **** organizations ** *** ***** their ********* ** ****** such ***** (****** ** can ** ****** **** the ******** / ******* are ********** **** ************'* level ** ********** **** levels).

Shows *********** *** (****) *** **********

** *** ***** ****, booths ** *** ** other ***** ***** *** effectively ****** *** ********** anyway, ** ** **** that *** **** ********** get *** ***** *** the *********. *** *******, a **** *** **** booth *** ** (******* the **** ****** *****) costs ~$**,*** ** $**,*** and **** ****** *** happy ** *** *** to *** ********, ***** means *** ********* ** effectively ****** $** ** $50 *** ********, **** not ** *** ********.

Worth ** *** *******

** ***** *** ********* have **** ********** *** Verkada. **** ***** *********** as * *** *******, they ***** **** * few ***** *** **** to ** ** ***** shows, *** ******** ** thousands ** ******* *** a ***-**** ***** *** get * ******** ** the ***** **** *** from *** ******* ********. Instead, ******* **** **** the ******** ******, ****** that ***** *** *** online ********* / ******** combination, ***** ** ****** certainly * ****** *****.

Plus ******** *****

****** ******* *****, ***** are *** ********* *****-******** benefits *** ***** *********:

  • ********* *** *******: ** get *** ********, **** have ** ****** *** entire ******* *** ***** some *** **** *** the ******, ***., **** will ****** ****** ** it *** **** ** the *******, ******** **** about *** *******. ** the ******* ****** ** building ********* *** ***********, paying ~$** *** **** is *** ***.
  • ****, *** ******** *** likely ** ** **** over ****. ******* *** they *** ********** **** quality *********, *** ********** that *** ********* **** use *** ******** **** time ** *****, ******* that *** ******** *** their ***** **** *** many **** *********** ** the *****, ****** *** initial *******.

Outlook - *********** ***** / ****** ********

** ***** **** *** most ***** ************ *************, there ** ** ** opportunity ** ****** **** this, ********** ** ** is **** ********* * lower ****, **** ******** way ** ****** **** trade *****, *** **** common ************ ********* *********.

** *** ***** ****, if **** ************* ** this, *** ***** ** the ******** **** ****** diminish, ** ********* *** fatigued ** ********** ****** of ******* ** ********, etc. **** ****, ** may *** **** *** to **** ***** ** most ********* ************* *** quite ************ *** *********** in ***** ********* **********.

Comments (18)

***** ****** ****** ** first, *** **** ****** screening, **'* ****** *** that *** ** * deal. **** *** **** sending ********* ** ********* folks, ***** ***** *** are ******* **** ******* on *** *****. $** customer ***********.

** ****** ** ********* that ****** ********* *** Rhombus ******* **** *** get *** *** ***** Flask. **** **** ** email ****** ** (*** below) ** ***** *** have ** ****** ** another ****** **** ** receive **** ***** *****. Assuming *** **** ***** eligibility ************.

****** *** ********* *** webinar! ** ******* ****************** *** **********, **’** need ** ******** * quick **-** ****** ****. You *** **** ******** on ************ *** ** **** what **** *** ***** are **** *** ***.

* **** ******* ** speaking **** ***!

******,

****** **** ******* ** from ******* ** ****! I *******, *** ******* to **** *** **-** minutes ***'* ***** * $35 **********.

*** **** *** ******** is/was * **** **** by *******. ***** ******** can ** ****** ***** when ********* ******** (but **** **** ***** value, ************ ***** "*********" types (***** * ** not **** **** *** profile ** *******'* ****** market, *** ********).

** ***** ** *** report, *** *** ****** end ** ****** $***+ per **** *** * trade-show **** *** ****** the ***-** ***** (******* space, *&*, ***.). ****** $20 *** ****, *** only **** */* ** them ** *** *** to *** **** ****** rate ** ********* ***** scans, ***** ***** ******** (at ***** ** **).

****, ** ****** ** noted ***** *** ***** relatively ***** ****-***** ******** to **** ***** *******. I **** **** ** Directors/CIO's **** ******* ****** of **** ******* *** tablets ** ***** ******. If ******* ** ********* these ****** (*** **** seem ** **), * $20 ******* ***** *** be *** **** **********, but **** **** ***** sense. *** * $** mug, **** ** ***** folks *** ****** ** waste ***** **** **** for *** ********, *** for ***** ****** ***** of ****** ******** ********** in * *** ************ system, *** $** *** is * **** *****-*** for ***** ****.

* **** **** ** Directors/CIO's **** ******* ****** of **** ******* *** tablets ** ***** ******.

*'* *********** *** ** Director ** ** *******. Where ** * *** the **** ******* *** tablets? *** *** ***** any *****?

**** ** ****, *** people **** *** ****** of **** **** *** in * ******** ***** they *** ********** ********, or **** *********, ** units ********. * **** a ******* **** **** you *** ************** *** ******** **** you ************* :)

** *** ****** *** get *** **** **** stuff *** *** **** that ** ***** *** least **?

**** ** ** ****** up.

*****, ******* ***** *** years * **** * friend ** **** ** IT * ****** ** hundred ***** *** * Lenovo ******** **** ** gets *** ********* * training.

***** **** *** **** recognition ** ******* ****.

** ** ***-**** * am ********* **** ******** applications, ********, *** ****** on ** ****** ***** basis. **** ** **** fade **** *** ********** and *** ******* ********* about.

** ******* *** **** on ** **** *** day. ***** * ***'* envision ***** *** *******, I ** **** ***** of **** **** ***** and *** **** *** which **** ***** *** something.

****. * ******** *** demo ** *** ******* of *** ********. * bet ** *** *** tumbler *** * *** stuck ** *** *******. I'll ** **** * gotta ** ***** **** my **** ****** *******.

...*'** ** **** * gotta ** ***** **** my **** ****** *******.

** ****** **... ****

***** * **** **** in ****** ** *** elusive **** **** ** empty ******. * ***** at *** ***** ** director *** *** **** thing ****** ********.

** ** ** ***. There ** ** ***.

**** ** *** **** to *** **** ****.

** **, ***** **** not ****!

* ** ** *********** offices ****** ******** *** I *** * ******* out ** *** **** Verkada **** ******** **** I *** ***** **** have *** ***** *** logo ** **.

**** ** **** **** these **** **** **** Meraki ***** **** **** away **** ******** ****** points *** ***** ********* worth **** $***.

*** **** ** **** member *** ***** *** aint **** *** * paper ***

******: *** ******* ** marketing **** **** ****:

IPVM Image

****, ******* *** ************ been ****** **** ***** or **** **** ******** for ********* ********.

******** * ***'* **** 16 ** ***** ***......

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