Freebie Face-Off: Rise of ~$30 Giveaways Examined

By: John Honovich, Published on Dec 02, 2019

The freebies are growing.

Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given away tens of thousands of Yeti Tumblers at a cost exceeding $1 million dollars. And direct competitor Rhombus has now joined.

For years, video surveillance manufacturers enticed prospects with 'free' white papers and webinars and at shows would give away items worth a few dollars, at most.

However, these new entrants are giving away items ~$30, which is changing the calculus of marketing. Inside this report, we examine the two company's approaches, compare it to conventional marketing and look at what this means for future efforts.

*** ******** *** *******.

******* ******* **** (****** ******* ******* ***** Surveillance ***** ************ **** - *******) *** *** *** given **** **** ** thousands ** **** ******** at * **** ********* $1 ******* *******. *** direct ********** ******* *** now ******.

*** *****, ***** ************ manufacturers ******* ********* **** 'free' ***** ****** *** webinars *** ** ***** would **** **** ***** worth * *** *******, at ****.

*******, ***** *** ******** are ****** **** ***** ~$30, ***** ** ******** the ******** ** *********. Inside **** ******, ** examine *** *** *******'* approaches, ******* ** ** conventional ********* *** **** at **** **** ***** for ****** *******.

[***************]

Verkada **,***+ *********

** ** ********* *******, at ***** *** *******, as *** ******* ********* to **** *** ********* with ***** **** *****, as********'* ** *********** *** ****:

**,*** **** ******** ** bait *** * ******* is ****** ****.

Rhombus **** ******

****, **** ******,*******'* ******* **** ******************** *******. ***,******* ** ******* *** webinar *******, **** ***** *** cup / *** / bottle:

********* ***** ***** ***** bottles**** *** $**, ***** is ***** ** ******* for ********* * *******.

Vote / ****

Paying *** **********?

**** ****** *** ******** are ******* *** **** of *********** ****** *** attendance. ***** ** *** practical ******* **** ****** away **** ********* ********* will ******* ****** *** are *** ******* *** just **** *** *******. There ** **** *** ethical ******* **** **** organizations ** *** ***** their ********* ** ****** such ***** (****** ** can ** ****** **** the ******** / ******* are ********** **** ************'* level ** ********** **** levels).

Shows *********** *** (****) *** **********

** *** ***** ****, booths ** *** ** other ***** ***** *** effectively ****** *** ********** anyway, ** ** **** that *** **** ********** get *** ***** *** the *********. *** *******, a **** *** **** booth *** ** (******* the **** ****** *****) costs ~$**,*** ** $**,*** and **** ****** *** happy ** *** *** to *** ********, ***** means *** ********* ** effectively ****** $** ** $50 *** ********, **** not ** *** ********.

Worth ** *** *******

** ***** *** ********* have **** ********** *** Verkada. **** ***** *********** as * *** *******, they ***** **** * few ***** *** **** to ** ** ***** shows, *** ******** ** thousands ** ******* *** a ***-**** ***** *** get * ******** ** the ***** **** *** from *** ******* ********. Instead, ******* **** **** the ******** ******, ****** that ***** *** *** online ********* / ******** combination, ***** ** ****** certainly * ****** *****.

Plus ******** *****

****** ******* *****, ***** are *** ********* *****-******** benefits *** ***** *********:

  • ********* *** *******: ** get *** ********, **** have ** ****** *** entire ******* *** ***** some *** **** *** the ******, ***., **** will ****** ****** ** it *** **** ** the *******, ******** **** about *** *******. ** the ******* ****** ** building ********* *** ***********, paying ~$** *** **** is *** ***.
  • ****, *** ******** *** likely ** ** **** over ****. ******* *** they *** ********** **** quality *********, *** ********** that *** ********* **** use *** ******** **** time ** *****, ******* that *** ******** *** their ***** **** *** many **** *********** ** the *****, ****** *** initial *******.

Outlook - *********** ***** / ****** ********

** ***** **** *** most ***** ************ *************, there ** ** ** opportunity ** ****** **** this, ********** ** ** is **** ********* * lower ****, **** ******** way ** ****** **** trade *****, *** **** common ************ ********* *********.

** *** ***** ****, if **** ************* ** this, *** ***** ** the ******** **** ****** diminish, ** ********* *** fatigued ** ********** ****** of ******* ** ********, etc. **** ****, ** may *** **** *** to **** ***** ** most ********* ************* *** quite ************ *** *********** in ***** ********* **********.

Comments (16)

***** ****** ****** ** first, *** **** ****** screening, **'* ****** *** that *** ** * deal. **** *** **** sending ********* ** ********* folks, ***** ***** *** are ******* **** ******* on *** *****. $** customer ***********.

** ****** ** ********* that ****** ********* *** Rhombus ******* **** *** get *** *** ***** Flask. **** **** ** email ****** ** (*** below) ** ***** *** have ** ****** ** another ****** **** ** receive **** ***** *****. Assuming *** **** ***** eligibility ************.

****** *** ********* *** webinar! ** ******* ****************** *** **********, **’** need ** ******** * quick **-** ****** ****. You *** **** ******** on ************ *** ** **** what **** *** ***** are **** *** ***.

* **** ******* ** speaking **** ***!

******,

****** **** ******* ** from ******* ** ****! I *******, *** ******* to **** *** **-** minutes ***'* ***** * $35 **********.

*** **** *** ******** is/was * **** **** by *******. ***** ******** can ** ****** ***** when ********* ******** (but **** **** ***** value, ************ ***** "*********" types (***** * ** not **** **** *** profile ** *******'* ****** market, *** ********).

** ***** ** *** report, *** *** ****** end ** ****** $***+ per **** *** * trade-show **** *** ****** the ***-** ***** (******* space, *&*, ***.). ****** $20 *** ****, *** only **** */* ** them ** *** *** to *** **** ****** rate ** ********* ***** scans, ***** ***** ******** (at ***** ** **).

****, ** ****** ** noted ***** *** ***** relatively ***** ****-***** ******** to **** ***** *******. I **** **** ** Directors/CIO's **** ******* ****** of **** ******* *** tablets ** ***** ******. If ******* ** ********* these ****** (*** **** seem ** **), * $20 ******* ***** *** be *** **** **********, but **** **** ***** sense. *** * $** mug, **** ** ***** folks *** ****** ** waste ***** **** **** for *** ********, *** for ***** ****** ***** of ****** ******** ********** in * *** ************ system, *** $** *** is * **** *****-*** for ***** ****.

* **** **** ** Directors/CIO's **** ******* ****** of **** ******* *** tablets ** ***** ******.

*'* *********** *** ** Director ** ** *******. Where ** * *** the **** ******* *** tablets? *** *** ***** any *****?

**** ** ****, *** people **** *** ****** of **** **** *** in * ******** ***** they *** ********** ********, or **** *********, ** units ********. * **** a ******* **** **** you *** ************** *** ******** **** you ************* :)

** *** ****** *** get *** **** **** stuff *** *** **** that ** ***** *** least **?

**** ** ** ****** up.

*****, ******* ***** *** years * **** * friend ** **** ** IT * ****** ** hundred ***** *** * Lenovo ******** **** ** gets *** ********* * training.

***** **** *** **** recognition ** ******* ****.

** ** ***-**** * am ********* **** ******** applications, ********, *** ****** on ** ****** ***** basis. **** ** **** fade **** *** ********** and *** ******* ********* about.

** ******* *** **** on ** **** *** day. ***** * ***'* envision ***** *** *******, I ** **** ***** of **** **** ***** and *** **** *** which **** ***** *** something.

****. * ******** *** demo ** *** ******* of *** ********. * bet ** *** *** tumbler *** * *** stuck ** *** *******. I'll ** **** * gotta ** ***** **** my **** ****** *******.

...*'** ** **** * gotta ** ***** **** my **** ****** *******.

** ****** **... ****

***** * **** **** in ****** ** *** elusive **** **** ** empty ******. * ***** at *** ***** ** director *** *** **** thing ****** ********.

** ** ** ***. There ** ** ***.

**** ** *** **** to *** **** ****.

** **, ***** **** not ****!

* ** ** *********** offices ****** ******** *** I *** * ******* out ** *** **** Verkada **** ******** **** I *** ***** **** have *** ***** *** logo ** **.

**** ** **** **** these **** **** **** Meraki ***** **** **** away **** ******** ****** points *** ***** ********* worth **** $***.

*** **** ** **** member *** ***** *** aint **** *** * paper ***

Read this IPVM report for free.

This article is part of IPVM's 6,300 reports, 840 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Disaster At ISC West: Reed And SIA Burn Manufacturers on Mar 16, 2020
ISC West is a disaster but there's a winner for now. Reed and SIA have burned the manufacturers in spectacular fashion. The coup de grâce was...
IFSEC And The Security Event Both Postponed To September Due to Coronavirus on Mar 10, 2020
IFSEC, the UK's largest security show and held in London, has been delayed to September 8-10 due to the coronavirus. The show was originally...
ISC West March 2020 Cancelled, Postponed to July 2020 on Mar 06, 2020
[Now the July 2020 show is cancelled with hopes to run it in October 2020.] ISC West March 2020, scheduled to start in just 10 days, has been...
Directory of Companies Dropping ISC West 2020 on Mar 06, 2020
UPDATE March 2020: UPDATE April 2020: ISC West 2020 Cancelled Again, Rescheduled For October 2020 As companies continue to drop out of ISC...
SIA Director Dismisses Coronavirus, Don't Cancel ISC West on Mar 03, 2020
SIA Director and ISS executive Janet Fenner has come out criticizing the lack of education and the 'mainstream media', arguing against canceling...
Motorola / Avigilon Drops ISC West on Feb 26, 2020
Motorola Solutions has pulled out of ISC West 2020 effective immediately, because of coronavirus concerns, IPVM has learned. This is done amidst...
CANCELLED: IPVM Conference 2020 on Feb 13, 2020
CANCELLED, May 6th: We are canceling the IPVM September 2020 Conference and providing registrants with the choice of full refunds or equivalent...
Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...

Most Recent Industry Reports

LIVE Now "Fever Camera" Show Day 2 on Jun 03, 2020
IPVM is excited for the world's first "Fever Camera" show. Day 2 is today from 11am to 4pm EDT. Recordings from Day 1 are posted at the end of this...
Cobalt Robotics Presents Indoor Security and Access Robots on Jun 03, 2020
Cobalt Robotics presented indoor security robots at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from Cobalt...
Dahua Sues Ex-North American President, Says Legal Typo on Jun 03, 2020
Dahua's former North American President Frank Zhang claims he is owed almost $11 million but Dahua counter claims it is just a "scrivener's error",...
Smart Entry Systems Presents Cloud Multi-Tenant Access Control on Jun 02, 2020
Smart Entry Systems presented Cloud Multi-Tenant Access Control at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
Genetec Drops Support for Dahua and Hikvision on Jun 01, 2020
Genetec has dropped support for Dahua and Hikvision, citing US blacklisting and ONVIF conformance blockage, the company informed partners in an...
Dotty "Hot Or Not" Elevated Body Temperature App Tested on Jun 01, 2020
What if you could take an existing phone or tablet and transform it into "fever camera"? That is what DottyAR is doing with their strangely named...
Optris "Fever Screening Systems" Examined on Jun 01, 2020
German manufacturer Optris has been building temperature measuring instruments for industrial manufacturing for over 15 years, and thermal cameras...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how much are integrators selling them? 220 integrators answered the...
Proxy Presents Mobile Credentials For BLE Devices and Access on May 29, 2020
Proxy presented Mobile Credentials For BLE Devices and Access at the May 2020 IPVM Startups show. Inside this report: A 30-minute video...
ISC West 2020 Moves To The Basement on May 29, 2020
The twice cancelled/postponed show will now not only be held in a different month (October) but on a different floor, moving down to the...