Freebie Face-Off: Rise of ~$30 Giveaways Examined
The freebies are growing.
Verkada started this (see The Fastest Growing Video Surveillance Sales Organization Ever - Verkada) and now has given away tens of thousands of Yeti Tumblers at a cost exceeding $1 million dollars. And direct competitor Rhombus has now joined.
For years, video surveillance manufacturers enticed prospects with 'free' white papers and webinars and at shows would give away items worth a few dollars, at most.
However, these new entrants are giving away items ~$30, which is changing the calculus of marketing. Inside this report, we examine the two company's approaches, compare it to conventional marketing and look at what this means for future efforts.
Verkada **,***+ *********
** ** ********* *******, ** ***** for *******, ** *** ******* ********* to **** *** ********* **** ***** free *****, **********'* ** *********** *** ****:
**,*** **** ******** ** **** *** a ******* ** ****** ****.
Rhombus **** ******
****, **** ******,*******'* ******* **** ******************** *******. ***,******* ** ******* *** ******* *******, **** ***** *** *** / mug / ******:
********* ***** ***** ***** *********** *** $**, ***** ** ***** an ******* *** ********* * *******.
Vote / ****
Paying *** **********?
**** ****** *** ******** *** ******* the **** ** *********** ****** *** attendance. ***** ** *** ********* ******* that ****** **** **** ********* ********* will ******* ****** *** *** *** serious *** **** **** *** *******. There ** **** *** ******* ******* that **** ************* ** *** ***** their ********* ** ****** **** ***** (though ** *** ** ****** **** the ******** / ******* *** ********** some ************'* ***** ** ********** **** levels).
Shows *********** *** (****) *** **********
** *** ***** ****, ****** ** ISC ** ***** ***** ***** *** effectively ****** *** ********** ******, ** is **** **** *** **** ********** get *** ***** *** *** *********. For *******, * **** *** **** booth *** ** (******* *** **** recent *****) ***** ~$**,*** ** $**,*** and **** ****** *** ***** ** get *** ** *** ********, ***** means *** ********* ** *********** ****** $30 ** $** *** ********, **** not ** *** ********.
Worth ** *** *******
** ***** *** ********* **** **** successful *** *******. **** ***** *********** as * *** *******, **** ***** wait * *** ***** *** **** to ** ** ***** *****, *** hundreds ** ********* ** ******* *** a ***-**** ***** *** *** * fraction ** *** ***** **** *** from *** ******* ********. *******, ******* only **** *** ******** ******, ****** that ***** *** *** ****** ********* / ******** ***********, ***** ** ****** certainly * ****** *****.
Plus ******** *****
****** ******* *****, ***** *** *** important *****-******** ******** *** ***** *********:
- ********* *** *******: ** *** *** giveaway, **** **** ** ****** *** entire ******* *** ***** **** *** turn *** *** ******, ***., **** will ****** ****** ** ** *** most ** *** *******, ******** **** about *** *******. ** *** ******* scheme ** ******** ********* *** ***********, paying ~$** *** **** ** *** bad.
- ****, *** ******** *** ****** ** be **** **** ****. ******* *** they *** ********** **** ******* *********, the ********** **** *** ********* **** use *** ******** **** **** ** solid, ******* **** *** ******** *** their ***** **** *** **** **** impressions ** *** *****, ****** *** initial *******.
Outlook - *********** ***** / ****** ********
** ***** **** *** **** ***** surveillance *************, ***** ** ** ** opportunity ** ****** **** ****, ********** as ** ** **** ********* * lower ****, **** ******** *** ** market **** ***** *****, *** **** common ************ ********* *********.
** *** ***** ****, ** **** manufacturers ** ****, *** ***** ** the ******** **** ****** ********, ** prospects *** ******** ** ********** ****** of ******* ** ********, ***. **** said, ** *** *** **** *** to **** ***** ** **** ********* manufacturers *** ***** ************ *** *********** in ***** ********* **********.
** ****** ** ********* **** ****** attending *** ******* ******* **** *** get *** *** ***** *****. **** send ** ***** ****** ** (*** below) ** ***** *** **** ** commit ** ******* ****** **** ** receive **** ***** *****. ******** *** meet ***** *********** ************.
****** *** ********* *** *******! ** confirm ****************** *** **********, **’** **** ** schedule * ***** **-** ****** ****. You *** **** ******** ** ************ *** ** **** **** **** and ***** *** **** *** ***.
* **** ******* ** ******** **** you!
******,
****** **** ******* ** **** ******* my ****! * *******, *** ******* to **** *** **-** ******* ***'* worth * $** **********.
*** **** *** ******** **/*** * good **** ** *******. ***** ******** can ** ****** ***** **** ********* directly (value, ************ ***** "*********" ***** (***** I ** *** **** **** *** profile ** *******'* ****** ******, *** whatever).
** ***** ** *** ******, *** can ****** *** ** ****** $***+ per **** *** * *****-**** **** you ****** *** ***-** ***** (******* space, *&*, ***.). ****** $** *** lead, *** **** **** */* ** them ** *** *** ** *** same ****** **** ** ********* ***** scans, ***** ***** ******** (** ***** to **).
****, ** ****** ** ***** ***** are ***** ********** ***** ****-***** ******** to **** ***** *******. * **** seen ** *********/***'* **** ******* ****** of **** ******* *** ******* ** their ******. ** ******* ** ********* these ****** (*** **** **** ** be), * $** ******* ***** *** be *** **** **********, *** **** also ***** *****. *** * $** mug, **** ** ***** ***** *** likely ** ***** ***** **** **** for *** ********, *** *** ***** target ***** ** ****** ******** ********** in * *** ************ ******, *** $20 *** ** * **** *****-*** for ***** ****.
* **** **** ** *********/***'* **** literal ****** ** **** ******* *** tablets ** ***** ******.
*'* *********** *** ** ******** ** my *******. ***** ** * *** the **** ******* *** *******? *** you ***** *** *****?
**** ** ****, *** ****** **** the ****** ** **** **** *** in * ******** ***** **** *** purchasing ********, ** **** *********, ** units ********. * **** * ******* that **** *** *** ************** *** ******** **** *** ************* :)
** *** ****** *** *** *** best **** ***** *** *** **** that ** ***** *** ***** **?
**** ** ** ****** **.
*****, ******* ***** *** ***** * give * ****** ** **** ** IT * ****** ** ******* ***** for * ****** ******** **** ** gets *** ********* * ********.
***** **** *** **** *********** ** nothing ****.
** ** ***-**** * ** ********* with ******** ************, ********, *** ****** on ** ****** ***** *****. **** of **** **** **** *** ********** and *** ******* ********* *****.
** ******* *** **** ** ** desk *** ***. ***** * ***'* envision ***** *** *******, * ** well ***** ** **** **** ***** and *** **** *** ***** **** count *** *********.
****. * ******** *** **** ** the ******* ** *** ********. * bet ** *** *** ******* *** I *** ***** ** *** *******. I'll ** **** * ***** ** track **** ** **** ****** *******.
...*'** ** **** * ***** ** track **** ** **** ****** *******.
** ****** **... ****
***** * **** **** ** ****** of *** ******* **** **** ** empty ******. * ***** ** *** level ** ******** *** *** **** thing ****** ********.
** ** ** ***. ***** ** no ***.
**** ** *** **** ** *** dark ****.
** **, ***** **** *** ****!
* ** ** *********** ******* ****** everyday *** * *** * ******* out ** *** **** ******* **** Tumblers **** * *** ***** **** have *** ***** *** **** ** it.
**** ** **** **** ***** **** come **** ****** ***** **** **** away **** ******** ****** ****** *** cloud ********* ***** **** $***.
*** **** ** **** ****** *** years *** **** **** *** * paper ***
******: *** ******* ** ********* **** 10oz ****:
****, ******* *** ************ **** ****** gift ***** ** **** **** ******** for ********* ********.
******* ** *** ****** **** *******, current ** *********** ********:
***** ****** ****** ** *****, *** with ****** *********, **'* ****** *** that *** ** * ****. **** are **** ******* ********* ** ********* folks, ***** ***** *** *** ******* your ******* ** *** *****. $** customer ***********.