Verkada Pays for Glowing WSJ Advertorial
Verkada bought an 867-word advertorial that ran in a special section of the Wall Street Journal in November 2022, showcasing a lengthy testimonial from a customer who praised its cloud-based system as “a great tool.”
Verkada's reputation has long struggled both within the industry (e.g., its last-place ranking in last year's IPVM integrator favorability standings) and generally (e.g. Bloomberg: "‘Bro Culture’ at Camera Maker Verkada Pushed Profits, Parties").
In this note, IPVM examines Verkada's latest attempt to bolster its brand.
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Paying *** ******, *******
********* ******* ** *** *** **** form ** ****-*********, ***** **** *********** advertising, **** ******* *** **** ***. IPVM********** ******** **** **** *** ******* received ***** ******** ******** ****** **** business ******** **** ** **** **** based ** ******* **** ********* ******* compensated.
** ****** ****, **** ****************** ****** **** ** ****** ******* for *******, *** **** **** ***-****** of ****-**** ****** *******, **** **** individuals *** ******** ** ** ******* employees, ********, *** *********. *** ** the ******* **** *********** *** ******** to ** ******* ********** **** **** stars.
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** ***** *******!!!!