Verkada Pays for Glowing WSJ Advertorial

By IPVM Team, Published Nov 16, 2022, 09:54am EST (Info+)

Verkada bought an 867-word advertorial that ran in a special section of the Wall Street Journal in November 2022, showcasing a lengthy testimonial from a customer who praised its cloud-based system as “a great tool.”

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Verkada's reputation has long struggled both within the industry (e.g., its last-place ranking in last year's IPVM integrator favorability standings) and generally (e.g. Bloomberg: "‘Bro Culture’ at Camera Maker Verkada Pushed Profits, Parties").

In this note, IPVM examines Verkada's latest attempt to bolster its brand.

**********, ****** “******** ********’* ******* **************,”** ******* ** ** ********* ******* of ***.*** ** “**** *******,” ******** it ** ******* ** * ********* format ******* ** ******* *** *******. Labels ** *** ***-***** ****** **** indicate **** ** *** **** *** by *******, *** ******** ** “****** Content **** ***” * **** ** the ***** *******’* *********** **********.

*** ********* ******* ******** **** ******* is *** ****** ****** ** *****-***** security ******* *** **** *** ******* its ***********. * ****** ** **** print ** *** ****** ** *** article *****: “*** **** ****** ******* news ************ *** *** ******** ** the ******** ** **** *******.”

*** ******* **** ****** **** ****, a ******** ******** *** *** ************* Products ***** ** ***, ** ** expert ** *** ***** *********************** *** **** ***** ** *** company** ***** ** ***** *** ******** report ******** **.

Costs ****** ** *** $**,****

** **** ****** ** ********* *** much ******* **** *** *** ********* article, *** ********* *********** ******** **** the **** *** ****** ** *** tens ** ********* ** *******. ***-********** rates *** *********** ***** ***** ************** in *** ************ $**,***.** *** * *******-**** ** the ******* ******** ******* ** $***,***.** for * **** **** ** *** U.S. ******** *******.

“****** *******” ***** *** *** ********. Jessica ****, * *********** *** *** Jones, *** ***’* ****** *******, ******** to ****** ********* ***** ****** ** sponsored ******* ** ********* ********* ********* the *******, ***** *** *** *** gamut **** ***** ************ ** ****** and ********** ********.“** *** ***** ** ******** **** on ************* ** **** *******,” *** told ** ** ** ***** ** Nov. **, ****.

******* ***** ***** ***** ********* **** sponsored ******* *********, ********* *** *** York *****,****é ****, *** *** ********, *** not ***** ** *** ********* ***** prices *** *********** *********. ********* ** the *********** ** **, ********* ******* ** ******* ******** publications ********* *** **** ****** *******, TechCrunch, **** *******, *** *** ***** cost ***** $**,*** ** $**,*** ** of ********* ****.

******* *************** *** *** ***** ** our ******* *** *********** ***** *** WSJ ***********.

Growth ** **** *******

************, **** ***** ** ********* *******, branded *******, **** ******* *** ****** advertising, **** **** * ****** ** revenue *** **** ***** ***** ***** since ** ***** *** ***-*****, ** audiences *** *********** **** ************ ******** away **** ***** ************ ** ******** and ****** ***** *********.

*** ************** “******* ********* *******” ** ***** 2014. *********, *** ***’* *********** ********** launched *** ********* ******* ****,* ***** ******, ********* **** ****, ********* ** **** ********** ******** Filloux.** **** ****, *** *** (*** news ************, *** *** ******* ******* stepchild) ********* ******************** *** ****** *****, *** ****** several ***** ***** ***** ********* **** had ****** ** *** *********. ** January ****, *** *** ***** ***** Vanity ****, **, *** ***** *************é **** ********* *** ********** ************** ** ******* ** ****é ****.

***** ******** ******** ************* **** ******* in ************, ****** ***** **** *** WSJ. *** **** ****** ************ ****-*** outlet ** ****** "********** ********, *******, *********, ******* ** "****** ********").

**** **** *** ****** *********** ** sponsorships.

Must ** *******

*** ******* ***** ********** ******* ********* content, ***** ** ***** “****** ***********” as **** ** ** **** *** “mislead ********* ***** *** ********** ****** of *** *******.” ** ***** *****, it ***** ** ** ******* ******* as *********** ********.

“** *** ******* ** ****** ***********, if *** ****** ** *** ******* is *****, ********* *** **** ******** decisions ***** ******* ** ******** **** and *** ****** ** **** *** information ******** ** *** **,” *** agency **** ******** ********. “*******, ** ** ** ********* if ** ******** *** ******** *** attributes ** ***** *** ********, *** is *** ******* ************ ** ********* as ** **.”

*** *** **** *** **** ** easy ** *** *** ******* *********** is ***********, ** *** ****** ****** has * ***** ***** *** ******* in **** **** ********* *** ***** surrounding *****. ***** **** *** *** 'paid *******' **** ** *** *** left ******:

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***** ********* ********** “*****-**-***********” **** ***** to *** ******* ** ****** ***********, although *********** ***** **** ***** ***** on ********* ********, ** ****** ******** told **. ** *** **** ******* by *** ****** ** **** **** against ********* ** * ***** ******* device ****** ****** *****, *** ************** *** ******* ********* ****** *********** that *** **** *********** ******* *** also ********* ****** ****** ***** *** device’s *************.

Impact **** *****

*** ****** ** *** ************ ********* and *** ******* *** ************ ** unclear.

***** ********* ** *** ******* ********** or ********** **** *** ***** **** content. ******** ** ** ******** *********** of *********** ******** ****** ***** ** May ****, ** *********** ********* *** the *********** ******* ***** ***** *** **** amount ** **** ** **** ******* as **** *** ** **** *******, but **** ********* *********.

*** *******,***'* *********** **** ************ ** ******* *** ***** ******** to ****** * ********** *** ******* *** ****(*** **********.***).

** ***** ******* ****** * **** to *** *** ************* ********(***** ** ******** *** ***********, ****** from *********) ***** ********(***** ** ******** **** ***).

*** ******** ******* ******* *** **** with **** ** *** *** ***** team (*** ** ***, *** ********) to ******* ** ** *** ******** for **********.

Paying *** ******, *******

********* ******* ** *** *** **** form ** ****-*********, ***** **** *********** advertising, **** ******* *** **** ***. IPVM********** ******** **** **** *** ******* received ***** ******** ******** ****** **** business ******** **** ** **** **** based ** ******* **** ********* ******* compensated.

** ****** ****, **** ****************** ****** **** ** ****** ******* for *******, *** **** **** ***-****** of ****-**** ****** *******, **** **** individuals *** ******** ** ** ******* employees, ********, *** *********. *** ** the ******* **** *********** *** ******** to ** ******* ********** **** **** stars.

******* ******* ******* *********** ******, *** has ******** ** *******, *** ***** those ******* ****-**** *******. ** *** not ******** *** ************ ** *** company ** *** ******.

Comments (1)

* ***'* ** **** ********* ** this **** *** * ** ******* a *** ***** ******* ******* **** spec'd ** *** ******** *** *******. However **** ******** **** *** ****** up ** *** ***** ******. *** or **** * **** ** *** happiest ****** ** *** ****** ** VerNada ** *** ********.

** ***** *******!!!!

Agree: 5
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