2020 Video Surveillance Cameras State Of The MarketBy: Ethan Ace and John Honovich, Published on Jan 03, 2020
Each year, IPVM explains the main advances and changes for video surveillance cameras, based on our industry-leading testing and reporting.
This is the 5th year we are doing this, compare to:
- 2019 Video Surveillance Cameras State of the Market
- 2018 Video Surveillance Cameras State of the Market
- 2017 Video Surveillance Cameras State of the Market
- 2016 Video Surveillance Cameras State of the Market
Inside this edition, we cover:
- Deep Learning / AI Biggest Tech Trend
- China / US Conflict
- True WDR Cameras Common
- "Super Low Light" Commonplace
- White Light Illumination Growing
- Multi-Imager Growth Slowing
- Camera Ease Of Installation Improving
- Resolution Growing Slowly
- Max Resolution Growth Limited
- HD Analog Relevancy Declines
- Cybersecurity Concerns
Deep Learning / AI Biggest Tech Trend
Not only is deep learning / AI the most hype trend for video surveillance cameras, IPVM testing shows it is significantly improving. Moreover, more AI based cameras are scheduled to be released in 2020 as the core components are maturing and being integrated into new and upcoming production cameras.
However, while things are improving, going into 2020, the market is in flux here. For example, while Hikvision improved performance with their new Acusense (tested) and DeepInView (tested), both still had issues and Dahua’s Analytics+ actually beat Hikvision. At the same time, Axis still has no real deep learning analytics and Axis video analytics continue to perform poorly in our tests.
We expect many manufacturers to release higher quality deep-learning based analytics in 2020 and that this will bolster the market, shifting purchasing away from resolution, which has been declining in impact, to video analytics.
China / US Conflict
The growing China / US conflict impacted the industry the most in 2019, though how much depended on what parts of the world one and markets (with larger-scale projects in Western countries impacted most).
Going into 2020, the combination of supply restrictions and branding issues from the US human rights sanctions on Dahua and Hikvision are likely to have a significant impact. These are causing logistical and marketing barriers for the industry's 2 largest manufacturers especially in Western countries with larger projects. The US is clearly the most significant impact but the controversy in Ireland over a recent Hikvision project shows its spread.
This has helped a variety of diverse players from second-tier China manufacturers who have picked up OEM business, incumbent Korean and Western manufacturers who have taken branded sales and to new entrants positioning themselves as safer, next-gen choices.
True WDR Cameras Common
True WDR is now included in nearly all cameras, with few new models lacking the feature, from low cost to high, including specialty form factors such as door stations and multi-imagers.
Based on our testing of 20+ WDR models, in 2020, even average performing WDR cameras easily outperform those from tests only 2-3 years earlier.
For example, from our WDR Camera Mega Shootout 2019, "average" performance models in 2019 tests outperform previous high performance models, such as the camera shown below right from our 2015 WDR Camera Shootout, with clearer details in more difficult scenes.
However, note that the variance between high performing WDR and poor performing WDR is still drastic. Even comparing models from the same manufacturer, performance varies widely. Users should not assume that any camera labeled "WDR" will perform well.
For full details, see our test: WDR Camera Mega Shootout 2019 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Vivotek.
"Super Low Light" Commonplace
Super low light processing is another feature which has become common in cameras moving into 2020, like WDR. Super low light capability was once found only in high end lower resolution (1080p and under) models, but is now found in low cost cameras, 5MP and 4K models, etc.
This capability allows better detection, as images are much brighter than historic non-super low light models (below).
However, like WDR, usable details still vary drastically between models, so users should beware of manufacturer marketing claims. These differences are most significant when objects are in motion, as high levels of digital noise reduction may cause blur, obscuring details (shown here).
For full details, see our test: Color Low Light Mega Camera Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Panasonic, Speco, Sony, Vivotek
White Light Illumination Growing
Using integrated white light illumination to produce color images 24/7 is an up and coming trend moving into 2020, now offered by multiple manufacturers, including Hikvision's ColorVu, Uniview, and upcoming models from Dahua.
In our testing, this functionality drastically improved images in very low light compared to typical super low light models, while still providing color lost in integrated IR. For example, from the Color Low Light Mega Camera Shootout, Hikvision's ColorVu white light camera outperforms the best performing models which do not include white light illumination in very low light, ~0.01 lux, near pitch black.
We expect white light illumination to continue to grow, first from lower cost manufacturers
Multi-Imager Slowing Growth
The multi-imager segment continued to grow in 2019, though more slowly than 2018, with multiple new models, many of which we tested in our Repositionable Multi-Imager Camera Shootout.
As of 2020, most manufacturers now offer integrated IR-equipped repositionable multi-imager cameras, as well as true WDR capability, which greatly improves two historic weaknesses in these models.
Motorized zoom is now common, as well, but some manufacturers such as Avigilon and Hanwha offer only fixed lens options on newer multi-imager models (see Avigilon 32MP and 12MP H4 Multisensor Cameras Tested and Hanwha Smaller Multi Imager Tested (PNM-9000VQ).
Camera Ease Of Installation Improving
One trend that appears to have accelerated is a focus on installation features. As discussed in our IP Camera Installability Shootout 2019, manufacturers are increasingly moving toward features aimed at making installation easier, such as electrical box mounting holes which eliminate previously separate backplates, and removable mounting plates and snap-in camera modules which speed installation, shown here:
In the time between our original shootout in 2018 and the second edition in 2019, these features moved from rare to common, now found on low cost models, as well. We expect these additions to continue, as pricing pressure has decreased and image quality has become more competitive (generally speaking, with clear exceptions in WDR, low light, IR, etc.).
Resolution Growing Slowly
Average resolution continues to grow but at a slow pace relative to the beginning of the 2010s. 2019 saw a continuing shift overall upward from 1080p to 4MP, on average. 4K usage increased as well, as lower cost options from China manufacturers, combined with the mainstream marketing appeal of ‘4K’ drove interest. However, 4K camera sales still remain a distinct niche though certainly a growing share of overall cameras.
Max Resolution Growth Limited
However, camera max resolution is still not moving much up. Aside from Hanwha's announcement of a new 8K camera model (not yet shipping) and niche offerings such as Entropix' "Super Resolution" and Aqueti's multi-sensor 100MP Mantis cameras, there has been little other movements.
Even if more 8K models are announced in 2020, the large size and high cost of them will likely keep them as niche offerings for the next few years.
HD Analog Relevancy Declines
HD analog’s relevance is declining, with China manufacturers offering IP cameras at already low pricing and those manufacturers generally preferring to lead with the (relatively) higher priced (i.e., ~$100) IP vs (~$50) HD analog. Moreover, with ~$20 consumer IP cameras being marketed, it is difficult to achieve cost benefits with HD analog on consumer or SMB systems.
We expect HD analog to remain a niche, especially with those with existing analog infrastructure that benefit from retrofits.
While cybersecurity remains a concern, the International unprecedented controversy over China manufacturer's cybersecurity has overshadowed general cybersecurity concerns with a debate over whether China manufacturers represent an intrinsic greater risk or whether such criticism is unfair to China manufacturers.
Outlook - In Flux Due to AI and Political Conflict
Clearly, AI and politics are going to have a significant impact on the industry in 2020, though how much depends on a few developments during the year:
- How many new AI cameras will actually ship in 2020? How well will they work? Depending on how limited or broad strong performance is, this could impact adoption and competitive positioning.
- What will the US and other Western countries do about China video surveillance manufacturers? Foreign companies have effectively been blocked inside China for years and this is virtually certain not to change. But does the US or other countries increase their barriers or issues with China manufacturers? Or perhaps the US rolls some or all of their barriers back? These actions will have significant effect on manufacturers long term as they impact strategies and plans for manufacturers.
- What do Dahua and Hikvision do in the West? Do they push ahead with growing Western sales and marketing organizations? Do they cut them back? What impact, if any, will sanctions have on their focus and product development? After a decade of virtually non-stop growth, for the first time ever, these companies have hit major headwinds. How can or will they respond?
2020, then, is different than past years where incremental, easier to predict technology advances drove the industry. Watch out for the growth in AI and the conflict between China and US to see how the camera market develops in 2020.