Motorola Plans to Consolidate Security Brands and Platforms
Motorola Solutions has acquired multiple competing companies over the last four years; however, they recently told IPVM they plan on consolidating them.
Background
Motorola Solutions has acquired 10 physical security/video surveillance companies at an unprecedented rate.
However, Motorola has been questioned and criticized about overlapping and conflicting acquisitions, now having, e.g., numerous VMS offerings.
For background, see IPVM's coverage on each of the ten acquisitions:
- Motorola Acquires Avigilon
- Motorola Acquires VaaS / Vigilant LPR
- Motorola Acquires Watchguard
- Motorola Acquires IndigoVision
- Motorola Acquires Pelco
- Motorola Acquires Openpath
- Motorola Acquires Envysion
- Motorola Acquires Ava
- Motorola Acquires Calipsa
- Motorola Acquires Videotec
In this report, IPVM examines the potential for consolidation based on a conversation with Motorola's Senior Vice President and General Manager, Video Security, and Access Control, John Kedzierski. We conclude with comparisons to Canon, JCI/Tyco, and Qognify, rivals with multiple competing products.
Consolidating ** "* ****** ** ******"
** ******/********* **** ************, ******** **** they ***** *********** ******:
** *** **** ** ** *********** down ** ********* ******, **** **** a ****** ** ******.
**** ********** **** *********** *** ******* will **** ********* *** ********:
** **** **** ** **** * simpler ******* ** *** *********, *** we **** ** *********** ****** ** that **'* **** ****** ** **** through *** ******* ********. **'* ****** for *** ******* ******** ** **** to *** *** *********. ** **'** focusing ** ********* **** **.
******** ******** ** ******* ** ***** brands ** *** *** ***** ************* will ****. ** ******* *** *****, less-known ******, **** ** ***, *******, and ********, *** ****** ** ** phased ***, ** **** **** **** market ***********. ********, *****, **** ***** brands **** ** ************ *** ******** are ****** ** ** ****** ***.
Avoid ******** ******** *********
********** ******** **** **** **** **** over ******** *********, **** ***** ** not ******** **** **** ***** *********:
**** **** *** ********** **** **** these ********** **********. **** **** *** understand **** ***** ****** **** ** their ******* ********, ***** ** **** important ** *** *******, *** ** end *********.
Market ****** ** *******
********** **** **** *** *** ******** market ****** ** ***-**-*** *********, ********* unified *****, ******, *** * "******* ecosystem ******" ******** ********. ************* ****** will, ** **********, ****** *** ***-**-*** offerings, *** ******* ********'* ********** ***** on ********** *** ********** *******.
*******, ** **** **** ********* **** ****** ******* ** **** system ***********, *** ******** ** ***** ********** consolidation *****.
Brand ***** ** ***
********** **** **** ***** ***** ***** is ** ****** ******* ******** **** access ** * ******** ******** *** that ******** *** "** **** ** our ********* ** ********." *** ******* of **** ** *** *********** ********** ***** ************** **** ******** *** VMS, ********** *** ***** ** ******** in ****** ****** ******* ***** ******** radios *** ****** ****.
2 ***** *******
********** **** **** *** ******** ** merging ** "******* **" * *****:
**'* *** **** ** ** *****, that ** **** ******** ***** ** the ********* **** ******** ******* ******, Indigovision ******* ******, *** ***** ********** products *** **** *** ***** ** a *****-***** ***. ** **'** ********* before, **'** ********* ** ********** ******* to *** ***** ********** ****** *********.
** ********* **** *** *** ***** would ** ************** ** * *********** On-Premise *** **** ****** ***** ************, and * *****-****** ***/*****.
******** ******** ** ******* ******* *** the *********** ******* **** *******, ** us, ** ******** *** ** *** traditional *** *** *** ** *** cloud-native ***.
Execution ********
* ***** ****** *** ** *********** is *** ****, **********, *** **** of ***** ** ***** ****** *** question ** *** **** ******** **** do ** **** *******. ******* ****** and ******* ********* *** ********* ***** defect ** ******. **** ** ******* well, **** **** ***** ********* *** concerns ** *** ******* ** ********.
Consolidation ********
*******, ************* **** ***** ********, **** in ***** ** *** ************ ***** able ** ***** ** * *** best-in-class ********* ***** ******** *** **** of ********** *** ******* ********* ********. Not ************* ***** ********* **** ** acquisitions ********** ***** ********* ******** ********, hurting *** ******** *** *********** ********* and *********.
Compared ** *******
******* ** ** ******* ** *** problems **** **** **** ********* **** competing ********.* ***** ***, **** ********** * competing ********* * ****** ******* (*.*., ******** and ****** **** ***** **** **********,*********, *** **** **** *** ******** Qognify ****).
*** ******* *** ****** ******** ** market *********** *** ***, *** ********, declining *********:
******* *** *** ********** ******* **** its ******** **** ********** ********, ***** is *** *** **** **** ********'*, as **** ********** ********** *** *** testing ****.
Compared ** ****/***
****/***'* ***** ******** *** ************ **** hands-off, **** ******** ********* ******* ************* and ** **** ***** (*.*. ***** and ******** ********), ********* **** **** other. **** ********* *********** ************** *********** **** ************, *** ********* **** *** **** significant ***** ******* ** ******** ********.
** ***** ****,*** **** ******** ** *** **** * ********* plan ** ***** ******* ** ********** any ******** *****(*), *** **** *** working ******* *** **** *** ** solve ******** ******** ** ********* ******* which ****** ******** ****** ** *********** for ******* ******* (*.*. ***** ** Cloudvue).
Compared ** *****
***** ****** **** ** *** ***** surveillance ********** ** *** *************, ** it *** ***** ** ******** ****, Milestone, *** ********. ***** ***** ** certainly "***********" *** ************ ******* *** acquired *********, ***** **** *** **** any *********** ******* ** ***** ****** or **********.
********* *** **** *** ********* ************ even ****** **** **** ******** ** Canon, *** **** *** ********* ** develop *** *** ******** *** ********* in *********** **** *********.
*******
** ****** **** ******* ** **** a *** ***** ** ******** *** will ***** *** ****** ** ** progresses.
Vote / ****
**** ****** ** **** ********** ** handled *********. ***** *** ***** ** Ava *** ******** *** ****** ** their *** ******, ***** *** ******* "holes" **** ***** ****** ** ********** with * ****** ******* ******.
***** *** *****-****** ** **-**** ******* lines ****** ****** ******** ******** *** functionality, ***** *** ****** ** ***** where *** ***** ******* **** *** strong ***** ** *** *****. **********, I'd ****** **** ** *** * complete *********** ** ***/***, ***** ******* can ******* ** *** *** ***** client ***** ***** *** ***********.
*** **** *** ************* ** ********** there *** * ** *** *** how **** ***** *** **** ****** products *** ******** *******. ***** *** AVA/ACC ************* ******* ** **** ***** the ******** **** *** ***** ******* or ** ** *** **** ******** with ********* ******?
* ***** ********* **** * *****/*********/**** price **** ***** ***** *** **** different ******** **** *** ****** ******** and ** *** ************. **** ***** would ****** ** * *** ** the ********* ***********:
"**** **** *** *** *** ******* with * * ** *** ***** since ***** **** **** *** ***/*** cloud ******* ****."
"*** ****** ********* ** *** ****? You ****** **** ****** *** * series *******."
"*** ****** *** *****-******* *** *** Z4X ****** ******* **** **** **** with *** *** *********."
"*** *** *******-***** ****** ******* *********** for *** ****** ****** *** ****, not *** ***** ***** *******. ** you ****** ****** ******* *********** **** ACAVA *** ****** **** ********* *** Aquafire **** ******, ****** *** ****** it ** **** **** *** ******-******* product ** ***** **** *** ****** purchased *** ******** **** ******."
******** *** ********* **** * ****** job *********** ** ***** ************ ***** to ******** - *** ***** *** VideoIQ. ******** ** ** ******* ** far ** ************* ***.
**** * *** ******* ** ********'* site.
*** ***********
********:
** *** ******* * ********, ******** and ************ **. ******* ********* ******* to **** ***Avigilon ****** ***** (******** ******** *** ***) ****** *** *****, ******** *** ****** Control (**&*) ******** ** ******** *********. This **** **** **** ** *********** for ******* ******** *** **-**-****** *****, positioning *** ********* *** *** ******* cloud ******* & ******* ********* ** our *** *********, ***** ***** *** sales *******. *** *** *********** *** understanding ******** *****, ******* **** ******* details, *** ********* *** ********* ** deliver ********-********, ************ *********** **** ******** Avigilon ****** ***** ** *** ******** industry ******. ************, *** **** **** cross-functionally ** ********** *** ***** ***** within *** ******* ******* *********: ***** is ******* **** ** ** ******** system ***********, *** ******* ***********, *** access ******* ********** *** ************* & engineering *****.
** *** ******* * ********, ******** and ************ **. ******* ********* ******* to **** *** ******** ****** ***** (formerly ******** *** ***
******** *** ********* ****** **** ** an *****. ** *** *** ******** clear **** *** ***** *** (********* the * ** ****** ******* ** be ** *****. *** **** ** it's ***** **** ******** ****** **** the ******** ***** ** "****". ** will *** **** **'* ********** ********** called.
**************** *** ********* ***** **** *** legacy ** *** ***** ****** ******* would ** ********** ** **** *** pull ** ***! ** **** *** come ** **** * "******-****-**-*****" ******* they ***** ******** *** *****.
**** **** * **** ***** ***** solutions *** *** *** ******** ***** right *** *** *** ******* *** features **** ***** ***********. ******* ***** two ********* ******** *** * ****** solution ** * ******* ****. ** will ***** *** ******** ****** ******* Verkada.
******** *** *** *** *** *** on ******* ********* *** * ***** this **** ****** *** **** ** the ********** *********.
* ***** **** ** *** *** Openpath *** *** ******** ********** ** moved ** **.
* *** ***** ** * ************ product, *** * ***’* **** ***** the ***.
* ***** *** *** **** ***** cameras *******? **** *** *** ****** so *** ***** ********** *** ***'* put **** **** **** ** *** fire!
**** ************ *** ***** *****, **** things *** ****** **** ** *** past.
#*, **** *********** *** **** **********, Motorola **** ***** ** * ************ product, ********* ** ***** ****** ********
* ** **** ** ******** ***, since ***** **** ** ** ****** end (**** ***** ***) *** *** now ***** **** * **** ****** tier ***********.
**, ***,********* ***, ** *** ****** **** of ****** ********. *** ********** ** IP, *** ** ****. *** **** place *** ***** ** *****, ** this *****, ** ****** ****. **** will ***** ** "**** ***" *****. "High ***" *** ******* ************ **** exceptional ******** ** *********** ******** ************ and **** ********** (********* ********).
*** "*********** ******** ** ********" ******* is ****-**, * *****. *** **** I ***** ***** ***** ** * role *** ***** ** *** ****-*** if *****-**** ******* *******, ********** *******, etc., *** * *****. ** ******** wants ** ******** **** **** ***.
* ***** ** ****** ******* ***********.
******* *** ****** ******* *** **** offering **** * ********* ******** *******. 3rd ***** ***, *** ** *** VMS ** ***** *** ********. **** the *** **** ******* ** *** world ************ ** ***** *** **** us ******* *** ****.
**** ***** **** ***** **** ************* with ******** ****** **** *** ** the ********* ****** ***** * ** confident ** ******** *********.
*** ***** ** ** ***'** **** around * *****, **'** **** **** movie ******.
"**** ***" ** ***** ** **** proprietary, ********** ******** ****** ** * single ****** **** ******* **** ****** of ****** ********* ********* **** *** solution ***** ** ******** ******* *****. This ** *** ****/***/*****, *** *** like ******** ********* **** ***** ** the ***** *****, ** ********* ***** have * ******. *'* * ******** fan, *** ** **** ** **** the *******/****** ********, *'** ** ******* elsewhere.
***, *********** ********* *****/********** ****** **** the *** ********.
*** = *** ******** ****
**** **** ** ****. **** **** a ****** *** *** ********* ****** they **** ** **** *** ****** come ****.
******** ************ ** *** ***** **** as * *******, ** *** ***** seeing ********* **** *** **** ***** loosing ***** *** *** ****** ********* of *** ******* **** ***** ****. On *** *****, **** ******* **** two **** ** ********* ********* **** the ******* ***** ***** *** ********. We *** **** *** ********** ******** of **** **** ** ************* ************* in **** ******** ***** *** ***. Starting **** *** **** ********* **** GE ** *********, ****** ** *** Schneiders, *****, **** *** ******, *** going ** *** ******. ******** ** not *** ******** *** *** ********** trend *** *******, *** *** ***** are ***** ** ****** ** **** proprietary ********** **** ***** **** ** not ** *** ****** ** * years.
*** **** *** ************* ********* *** the ****** ** ********, *** ****** of ***** *** ************* **** ***** understand **** ******* *******, **** *** always ******** * ******* *** ******* rule **** *** *** ****, **** will ***** **** *** *** *********** open *** **** ******** ********* **** the **** **** **** ****** *** now *** ******* *****. **** * reference ** *****, **** **** ** was *** **** ** *** ******, this ************ *** *** ******* *** brand.
*** **** ***** ** ** ** Motorola ******* *** * *** ** integrate ******** *********** *-*** ************** **** cameras? ** ***** **** ****-**** ****, so **** **** **** ****-**** ***** and ***** ******** ********* & *******. Just * ******* ...
***** ***** ** ******, *** ** hard ** **** *** ******* ********* the ******** ** **** ** **********.
** ****-**-***** ** **** ******** ********* should ***** **% ** ***** *********** time ** ************ ** *** (**** the ****** **) ***********. *** ***** you **** ** **, ****** ********* never ****** ** **** ****** ********* for * **** ****. ******** **% across ** ****** ** ***********... *** many ********* ******** ******* **** ******** maintain ** ***** * ***** ***** file ****** ** ********???
************** *** ****** *********** *** **** consuming. ***** ********* *** ****** ** merge ********, ***** *** **-**-****** ****, competitors *** ********** ************. *** ****** acquisitions ******* ********. **** ** ****** a * **** *******, ****** ****'** willing ** *** *** ******** ****** in * ****** "*** *** **** aid ***" ********.
**** ************, ****'** **** * *** very ***** ******* ****** **** ************** and ********* ******** ****'* **** ** change ** ******** ****** *****. ****'** build * *** ***** **** ****, which ****** *********, ***** ***** ** acquisition ** ***** **** *********, *** the ***** ****** *** **** *****.
************* ** * ***** ********, *** the ********* ** ******** * ******* of ********** (** **** ** ******** work) *** ***** *********. *** ** and ***'** ** **** ** ********* bigger **** **** ********** *******. ****** to ***** *** ***** ********* **** enough ** ** ********. **** ************* a **** ** *** **** ** greatness *** *** ****** ****.
************* ** *******… **** ****.