Background - **** ******* ** ******
** ******** ****,******* **** *** *** controlling ********* ** ******* to ******. ** *** **** 3 *****, ****** *** migrated **** **** *** Samsung *****, *** ***** Hanwha ****** ***'*******' ** *** **-******* branding.
** *** **** ** the ***********,** ****** * *********: ** *** ******** side, *** ******* ***** was ****** *** *** Hanwha ** ** ****** typically ******** ** ******* products. ** *** ******** side, ****** *** ********* to ****** ** *** security ********, **** ** the ******* **** *** in ***** *** *********.
Spinning *** *** ************ **********
******* *** ************ **** a ****** ** ******* electronics *** ********** **********, including ********* *********, *********, power *******, ******, ***. As****** **** *** ********, *** ********* ******** will ****** ****** *********, the ***** ******** **** be ***** ** * another ****** ******** ***, most ***********, *** ***** surveillance *************, *** ******** business **** ** **** out. *** *********** ***** of *** ******** ******** will ***** ** ******.
Remains ****** ******* **** **** ***
*** **** *** ******** business **** ****** *** existing ****** ******* ********* name *** *** ******* branding **** ******** ** be *******.
Independent *********
****** ********* ****:
** ****** **** ****** more ************ ** ******** operation **** ***** ** to **** ****** *** professional ******** ******. ** have ** ***** ** becoming * ****** ****** in *** **** ***** surveillance ******** **** ************ competitiveness.
Competitive *********** - ********
** *** **** * years, ****** *******'* ***** surveillance *********** *********** *** certainly ********. ****** *** been *** ** *** few ****** ************* ** continue ** ************* ****** in ***** ************. **** have ********* ** ******* new ******** ********** ***** including***** *.***,************** *****-*******,***** *** ***** *******, ****-** **** *** interface, ***.
** ********, **** **** reduced *******.**** *** ****** **** its ***** ************ ******** to *****, ***** ***** *** more ******* ** *********, likewise********* ** **** ******* on *********, *** ********* *** smaller ****** ************* **** generally *********,***** *** ********, *******'* ********* **** worsened, ***.
Only * *** ***** ****** ************* ******
*** **** ************ ****** market **** *** * few ***** ************* ********* investing, **** ******* ********, Axis, *****, ********* *** Hanwha.
Emerged ** ****** ******
****** *** ******* ** the '****** ******'. ** the ******, **** ********* end, ***** ** ******** with ***-**-*** ********* *** Axis **** *** ********, most ******** *********. ** the ***** ***, ***** and ********* **** ******** very *** ******, ******* new ********, *** *********** sales ******** ** ******** that **** ** *** market. ******, **** ********* lower ******* **** ******** and **** *** ********* higher ******* **** ***** and *********, *** ***** as *** **-******* ******,******* ****** **** ***********.
Outlook *** *******
** *** ****** **** Hanwha ********* ** **** and ********** *********** *** market ********* *** *** spun *** ******** ********, the ***** ****** ******* has **** ** ***** surveillance **** *** **** few ***** *** ********.
Vote / ****

Update: ****** ******* ******** **** ********** *** *** *** ****
** *** ********, ******* raised *********. ****** ********* saying **** *** *** for **** *** *** profitable. *** ********* ** full *****:
*** ******* ** *** captive ******* ** ** allow *** ******** ******** to ******* **** ************* and ** **** ********** to *** ******. ***** the ******* *********, *** security ******** *** *** have **** ** ****** with *** ***** ******* companies; ******** *** ******** and ****, *** *** share *** ****** ************, customers ** ********** *******.
****** ******* ******** ** a ********** ******** **** its ****** *** ** becoming *** ******* ************ in ***** ************. ****** has **** *********** *********** in ******* ***** ** the ******** ******** **** the **** ** ****** including *************, ********** *** human *********. ** ******** over $**** ** * Vietnam ******** ** ***** to ******** ********** *** produce ******** **** **** effectively. ** ******** ** invest ** *** **** business ********* ******* ****** assembly, ******** ****** *** SoC ***********. *** ******** is ** ******** ** invest ** ********** ***********, partnerships *** *********. ***** are ** ***** ** sell *** ******** ******** and *** ***** *** Hanwha ******* ** ********* growth ***** **** ***, independent ********** ******.
Comments (47)
John Bazyk
IPVMU Certified | 03/06/18 02:10pm
This will be good for Hanwha. I like the concept of having a company focus on one product line. One of the problems we have experienced with Bosch over the years is their intrusion, fire, access and video lines were often neglected by the Bosch and underdeveloped. This was a big reason we moved to DMP as they were dedicated to security.
Samsung was never appealing to me, Hanwha continues to become more appealing to me as time goes on. I've tested some of their cameras, while they could use some improvement they're not terrible.
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Undisclosed Manufacturer #1
Hanwha just put a for sale sign on their security business.
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Undisclosed Integrator #2
Mother ship can no longer feed the non-profit business unit. Time to cut the cord.......
Competing against the likes of Dahua and Hikvision put a strain on their profit margin.
Since there will be no deep pocket to offset their negative profit, they will need to tighten up their belts which will put a strain on the sales and might risk their morale.
Lets watch who and who will start leaving......
Hope this will not be the case on continue to be successful.
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Jon Dillabaugh
03/06/18 04:33pm
While I am no insider or savant, on the surface, this seems like a for sale sign in the front yard. By spinning off, you neatly divide employees, assets, etc for a clean sale.
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Undisclosed #4
Edit: I had originally posted this thinking it was describing the current reorg, but its from 4-28-2017.
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Hanwha has been hinting at this since last Spring, after it announced an earlier restructuring:
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Undisclosed #7
The restructuring would not / will not deter me.
We just had Hanwha in our office today. I do think they may be going places. To me, Samsung Techwin always seemed to be exploring / feeling out the market. I do not get that same feeling with Hanwha. The rep was knowledgeable and excited about the product. To me, that seems to be a rare combo in sales reps.
They definitely seemed to have their sights set squarely on Avigilon. This may be due to the omnipresent nature of Avigilon in our geographic region.
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John Honovich
Update: a statement from Hanwha Techwin addressing the questions raised. They say they are profitable and not for sale. The statement in full below:
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Undisclosed Manufacturer #9
[IPVM Note: Not a Hanwha employee]
In our vertical, Hanawa is taking more market share. Users are wary of Hik & Dahua but don't want to pay up for Axis. Most are impressed with their image quality, and I don't hear any complaints about them breaking. Hopefully they stick with the branding as all the "name" changes confused the market and blunted some earlier momentum
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Undisclosed Integrator #10
Regarding the "Middle Option" section, I'm not sure that Axis is more advanced than Hanwha at this point. When you look at speed to market with marketable new tech, Hanwha has been quicker than Axis lately.
As I write this, I'm specifically thinking of things like those mentioned in the Competitive Positioning section, like sound classification analytics, PTZ handoff, and H.265. These are stories that our buyers enjoy hearing, and we've been selling more Hanwha than Axis for a few years now. We have to keep Axis happy and in the product mix for a few different reasons, but at our place nearly everyone prefers Hanwha.
Maybe the argument is that Axis image or feature quality is better, but it seems like the battle of who is "most advanced" isn't so clear.
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