Background / ******** ************ ** *****
***** ********* **** ************, while *** *****, *********, *** access ***** **** **** of * ****** *******, they ******** ********** ************* with ******** **********, ********* and **** ********* ******** making ***** ******* *** technology *********. ***** **** allowed **** **** ** optimize *** ***** *** areas, ** ********* ************* to ******** ****** *** lines. ******** ***** **** ******* technology ********* *** ******** development ****** *** *****. This ******** ** ************ as **** ** *********** in *********** ******** ****** lines.
Focus ** "******-********, ********** ******** *********"
*** *** ****, **** the ******** ****, ** to ******* '********** ******** solutions', whose ******* ****** ***** cited. **** ** ********* not ****** ** *****, as **** *******, **** historically ******* ******* **** like**** **** ********** **** solutions. ** ******* **** of **** ** *** fall ** ****** ********* making ******* ********** ******** less ********** ******** **** larger ********** ******** **** on ******-***, ****** ***** customers ***** ******* *********** of ******* ******* ******** more *****.
Downside ** ******* - ************* ******* *** *****
** ******* *** ******** of ******* **** ** less ***** ** ******** for ******* ******* *** niche ******** **** ***** not *** ** **** into '******-********' *********. ** least, ** *** ***** side, ** *** **** continuing * ***** ** Bosch ********* ******* ** lower ****, **** ****** products *** **** ** core ******-*** *******.
VMS - ***** ******* ** ********
**** ************* **** '*********', the **** ** ***** them ************ ***** *** VMS. ***** ***** *** their *** ***(**), ***** management *** ***** **** they *** *** ******** to ******** *** ******** or ***** ** ***** own *****, *********** **** 3rd ***** ******* ***** **** used *** *** ***** majority ** ***** ******* and **** **** **** continue. **** *** **** that ** ******* *******, Bosch's *** *** ******, but **, *.*., ***** America, ***** *** ***** VMS ******** **** **** stronger *** ***** ******** to ** **** ***.
Cameras - ***** ** ************* *** *********
** *** ****** ****, Bosch ***** ************* *** analytics ** *** **** 2 *************** **** *** to ******. ***** **** do **** ***** ****** to **** ******* *** their**** *************, **** ********* ***** ******* ** a ***-********* *** ****** competitiveness *** ********** *** other * ***** ** differentiators. ***** ******* **** not *** *** ******* vulnerabilities ** ***, * positive *** ****. ****, they **** **** *********** *** are ************** (************ **** ********* Video **********) **** *******.
**** **********, *** ***** generation ** ***** / Sony **-******** / ********* cameras *** ******** ** a ****.
Integration ***** ********
***** **** **** ***** integration ********** ** * countries (*******, ***********, *******, Holland, *****, *****, *********, and *** *** -********) **** ****** ********** independently ***. ** ***** in *** ***, ***** we *** **** ********, in *** * ***** since ***** ******** ******** we **** *** ***** reports ** ******** ***** favored ** *****. *** merger ** *** ******* businesses *** ** ****** on *** *********** ****.
Comments (7)
Marco Sanchez
Were there any discussions on how they planned to organize their sales teams in North America? Do they still have manufacturers representative firms? Will they merge Sony reps?
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Undisclosed Manufacturer #1
Will they merge Climatec into this? Of course, they are just like Siemens.
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Undisclosed Integrator #2
This actually makes a lot of sense and is a good move for Bosch and integrators in general. We do not currently represent Bosch and are unlikely to do so in any serious fashion but I see this as a postive move. When we had the Bosch rep out last month his knowledge level of the surveillance product seemed limited and was even more limited in regard to the greater Bosch portfolio. There are definite synergies in this move.
I'm a bit more concerned when I see limited synergy such as the Panasonic consolidation and push to sell Toughbooks, monitors, and such under the security line.
I'm most interested to see what happens with Sony and Bosch. Their position is not clearly communicated by the representatives.
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Mark Jones
From a technology perspective, this is not news. They have had this capability for years. They have not done a good job of marketing. I think this announcement is more of a relaunch than anything else. I will have to say though when I saw it years ago, I did like the merger of technologies. The issue was it was expensive. They charged a premium for the integration.
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