What companies are driving changes in the video surveillance industry? What companies are the toughest competitors? In this new report, we answer these questions by looking at the top 5 most disruptive companies we see in the market.
To find what is really disruptive, we first need to eliminate 'phantom forces' - areas where the talk far exceeds the action. Buzz alone is bull. In the real world, what counts are companies and products that are shifting buying habits and motivating incumbent integrators and buyers to switch heavily to new offerings.
In this regard, VSaaS and PSIM are clearly phantom forces. While they both generate a lot of press releases and vendor submitted trade magazine articles, their bark is much bigger than their bite. Actual product improvements have been minimal over the last year and the product categories continue to suffer from an overall weak value proposition. For background, see our analysis comparing VSaaS to VMS and PSIM to VMS.
Disrupted Product Segments
To count as truly disruptive, we look for (1) product segments where manufacturers are changing the value proposition by either dropping prices or adding in major new features and (2) that is resulting in large shifts in buying patterns.
To that end, we see 5 areas:
- End to End IP Camera Offerings
- Multi Megapixel Cameras
- Professional HD Cameras and Encoders
- VMS Software
- Wireless Video Surveillance Transport
Inside the Pro section, we will disclose the specific disruptive manufacturer driving each area and what impact we see them having in 2012.