Ubiquiti is Killing the Wireless Networking Market

Author: John Honovich, Published on Oct 13, 2011

Most surveillance people think first of Firetide when considering wireless but Firetide is, in reality, a fairly small player that gets attention primarily from their relentless, VC fueled, PR campaigns. However, the true emerging gorilla is Ubiquiti, a company with a heretical approach to marketing, who is IPOing today at a valuation of more than $1 Billion dollars - the same valuation range as global IP market sales leader Axis. In this note, we examine how and why Ubiquiti has been so disruptive and what further impact they may have as they expand into the core video surveillance market.

Financial Performance Overviewed

***'* ***** **** * ****** **********'* ** ********* ********** ***** **** *** **** **** *** ** ***:

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  • *****, ******* *** ************ ***** *** **** **** *% ** revenue - * **** *** ****** (**%+ ** **** *******)
  • ***** ******* *** ~**%
  • *** ******* (*************) *** *** **** ** ****** *** ~**% which ** **** ****
  • ***** ** ***** *** ******* ****** **** **** ******** *** is *** $*** *******, **% ** *******, ** **** $** Million *** **% ** ******* * **** *******.
  • *** ******* *** ****** **** ************ ************ ** ***** **** 31% ** ***** *******, **% ** ***** *******, **% ** AMEA *** *% ** **** *******.

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Killing *** ******** ******

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** **** **** *********** - **** ** *** **** ***** own ***** ****. ** **** ******** ** ***** **, "** do *** ********* **** * ****** ***** *****, *** ******* rely ** *** ******** ********* ** ***** ****** ********* *** demand *** *** ******** *** *********. **** ********* ********** ***** marketing ******* ** ** ***** *********** *** *************** ******* *** more *********** *** **** *********** **** ** ******** ******* *********** sales ******."

**** ** **** **** * ********** **** ** ********** *** integrators *** ****** **** ****. ** **** ***** **** * lot **** ***********, **** **** **** ******** ***** ** ****** shocking ******* ********'* ***** ****** ***** *** ***** ********* *** surveillance ************ ***** ********'* ***** ********.

Surveillance ***********

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** ***** *** *********** ****** ******** ** ******** *** ** declining ***** ** *** ******** ******* *******, **** ****** ************* and ***** ********. ** ********, *** ***** ****** **** ** ****** ************* **** ********** *** *******, ** ****** **** **** **** ** ******** ** ************, we ***** ** *** *********** ********* ** ** **********.

[****** ****: **** ** ******* ************** ********, ********'* ****** *** cooled ************. ***** ** *** ** ********* ****, **** **** come **** ** * ******* ****** ******* ****** ****]

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