2010 Spring Surveillance Trends

Author: John Honovich, Published on Apr 01, 2010

Emerging from ISC West, a number of clear trends will likely impact purchasing decisions over the next 12 months. In this premium report, we examine the 6 key factors, including positive and negative trends

Poll: Which trend will have the most impact on video surveillance purchases in 2009?

  • Megapixel Cameras: 58%
  • Hybrid DVRs: 20%
  • Video Analytics: 9%
  • Intelligent/Advanced Storage: 7%
  • Other: 6%

[With 100 responses, poll is now closed. Poll is not scientific.]

Positive Trends

  • Widespread hybrid DVR product releases shifts video recording purchases
  • Widespread H.264 megapixel camera product releases shifts camera purchases
  • Lenel/OnSSI, Arecont's Price Cuts and Avigilon's open IP support impact competitive positioning of camera / video management vendors
Negative Trends
  • Lack of innovation in video analytics signals worse short term future
  • Over hype of high end storage (Pivot3, Intransa, TimeSight) will result in disappointment
  • Over hype of PSIM will result in disappointment

******** **** *** ****, * ****** ** ***** ****** **** likely ****** ********** ********* **** *** **** ** ******. ** this ******* ******, ** ******* *** * *** *******, ********* positive *** ******** ******

****: ***** ***** **** **** *** **** ****** ** ***** surveillance ********* ** ****?

  • ********* *******: **%
  • ****** ****: **%
  • ***** *********: *%
  • ***********/******** *******: *%
  • *****: *%

[**** *** *********, **** ** *** ******. **** ** *** scientific.]

Positive ******

  • ********** ****** *** ******* ******** ****** ***** ********* *********
  • ********** *.*** ********* ****** ******* ******** ****** ****** *********
  • *****/*****, *******'* ***** **** *** ********'* **** ** ******* ****** competitive *********** ** ****** / ***** ********** *******
Negative ******
  • **** ** ********** ** ***** ********* ******* ***** ***** **** future
  • **** **** ** **** *** ******* (******, ********, *********) **** result ** **************
  • **** **** ** **** **** ****** ** **************

[***************]

Definition ** ******** ******

*** ***** ** **** ******** ** ************ **** **** *** biggest ***** **** ****** (* -* *****), *** **** **** revolutionize *** ******** ** *** **** ****. *** **** ** this ** ** **** ******** ************* ******** **** ******** ** companies *** **** ****** ** ********* ************* *** ********** ** partnership.

Determining **** ** **** **. ****

***** ************* ***** ******* ** ****, *** **** ******** ******** trends *** ****** ****** ****** ** ***** ******* ************. ***** the ***** ***** ********* ****** **************, ****** ********* ******* ****** and ********** ******** *********** ** ***** ** ********* ********* *******. Unless ***** ************** *** *********** ** ***** ******** ** ************* capability ** ********** ** ****, *** ********** ** **** *** disappointment.

**** ****** ******* ** ************* ******** ******* ** ******** ******* making ** **** *** *********** ** ****** *** *** **********.

Example: *********** ********* ** ***** *********

* ***** ***, ***** ********* *** ****** ** *** **** exciting **** ********* *******. *******, **'* ***** *** **** ********* is *** **** ********* *** ****** **** ** ***** ************ than ***** *********. *** *** ***** ********* *** *** ******* then? ******: ******* ****'* ***** *** ** ***** ***. ******** had **** ** ******** ** ***** ** ***** *** ********* and **** ************ **** **** ** ******** ****. *******, **** you ******** *** ************* ********, *********'* ******** **** **** ******** where ***** ********* *** *** ******* *************. ******* ** ****, camera ******* *** *** ******* *** ********* ******** ***.

**** **** ********, ***'* ******* *** *** ******:

Trend *: ********** ****** *** ******* ******** ****** ***** ********* *********

****** **** ***** * **** ********* ********* ** ** *****. We **** **** ********** ******************* ** ****** ********** ********* ******* *** ******* **** **** * ********.

**** *** **** *** *** **** *** ****** ****** ** that **** ************* *** ********* ****** ********. *** *********** ***** objection ** ****** **** ** ***** ******* *** ******* ******* offerings. **** ** ******* ******* ******** **** * ****** ** recent *************:

*** **** *** *** ****** ** ******* ********** *** *** price ***** ** **** **********. ** *** *** ** **** year, ***** **** ** **** ******* ** *** ****** *** 16 ******* ****** **** *** ******* ** ******** ** $*,*** USD ** ****.

**** **** **** ********* ************* ******** *** **** ***** ******** of *** ********* ************* *** **** ************ ** ****** **** the *********. ** ****** **** ****** **** *********, ****** ******** only ********* ** ** ********* ** ******* * ****** ******** of ***** ***.

Trend *: ********** *.*** ********* ****** ******* ******** ****** ****** *********

*** *** **** **** ** ***, ********* *** ****** ** increasingly ******* (*** **** ******* ******) *** ******** ******. ** recently ******************** ** * *** ******* ********* *** ******* ****** *** recession. *** *** ****** *** ********* ******* **** **** (*) limited ************ ********* *** (*) *** ***** ** ***** *********** MJPEG *** ********* (*.*** **** ******* ***** ******** ** *****).

*** **** ********* *** ********* ** *** ********* ******* ********* available, ****** *** *** ***** ********* ***** *.*** *********:

**** ** **** ******* *** *********, ** **** ****** ************* easier *** ******** *********** ** *** *********. ****, ********* *** hybrid **** **** ********* *** ******** ** **** ***** ** they *** ** ******** ******** ** ******** *******.

Trend *: *********** *********** ** ****** / ***** ********** ******* ********

* *** * *** ************* **** *** **** ****** * short **** ****** ** *** ********:********'* ******* ** *** ***** *******,*******'* ******** ************** ****** *****.

*** **** ********* ******* ********* *** **** ***** ********** ********* to ******* *** ***** ** *******. ***** ****** ** ** only ********'* ******* *** ******* ******* ** **** *** ********* to ******* ******* ********. ** ********* ******* *** *** ***** cameras, **** **** ************* ****** *** ************** ** ******** *** make ** * ******* ******/********* ** ****** ******* **** ** Milestone *** *******.

******* *** ****** **** ***** *** *** *** ****** *** its ****** *** **** ******* ** ****. ***, ******* *** publicly ******** **** **** **** ***** ***** ****** **** ** their *.*** ****. *** **** **** **** ******* ******** *******'* attractiveness, ****** ** ***** **** ** *** **** ****** *********** match *** ***** *********. ***** **** **** ** *** *** margins, ** ****** ** **** *** ****** ******* ** ***** using *********.

Trend *: **** ** ********** ** ***** ********* ******* ***** ***** **** ******

*** **** ************ **** ****** ********** ** ***** *********. *** only ******* ******** *** **** ** ***** ******* *** *** Labs. ** * ***** ** ***** ******* ******, *********** ***** ***** **** *** **** **** ** ***** of ***** ******* ** ******* ** ***** ****** *** ***** capability ** **** ****-*********** **** ******** ***********.

**** ** *** *********** ***** ***** ********* ******* (*.*., **, ioimage, ***** **, ****, *******, *******) *** *********** *************. ******* it ****** *** ** ********** ***** *** **** **** * majority ** **** *** *********** **********/ *********** ** *** **** year.

***********, ******* *** ************ *** ******** ** ***** ******** ***********, it ** ********* ** *** **** **** ***** ***** ********* in *** **** ******.

*** *********** ******** *** ***'******* ** ***** *********. **** ***** **** "**** ****** ** *** ******** ******* the ******* *** ********* ******* ****" ******* **** ** ** to **** **** ****** *** **** ***** *********. *** ******* does ****, **** ******* ** *** **** ******, ***** ** not **** ***. ****, ******** ************* **** **** ** ********* as * *******. ******* ** *****, **** ******** ******** ** the **** **** **** ******** ** *** ********* '*********' *******. Unfortunately, *** *** ******* ************* **** **** **** ********* *** not ***** ******* ********* *** ********.

***** * ***** ***** ********* ** * ******* **** *******, it ** ***** **** *** ******** *********** ** ***** ********* were**** ***** *** *****. ** ** ****** ** **** ******* ****** ** ***** before ***** ********* ****** ******* * ***** ***** ** ***** surveillance.

Trend *: **** **** ** **** *** ******* (******, ********, *********) **** ****** ** **************

********* ******** **** ** **** ******************* **** ***** ************ ******, *** **** **** **** ******** around ***** ************ *******.

***** ******* ** ** ********* ******* ** ***** ************, ******* constraints *** ******* ***** ******** ** (*) **** ** ******** only ******* **** ******* *****, (*) ******* **** ** **** drive ****** *** (*) *** *** ** *.*** *** ********* cameras. ******** **** ** * ****** ****** ** ******* **** the ****** *** ************ *********** *** ********* ******* ******* ** customers. **** ** ***** **** ** *** ******* *** *** newer ****** ****.

****** *** ********* **** **** ******* ** ****** ******** ******.

***** ******'* ********** ********* ******** *** ******** ****** *****, *** benefits **** ** ** ******* ** ***** ****** ****** ** a ****** ********. **** **** **** ********** ********** ** ******** the *** *********** ** ******* ****** ******* ** ******'* ****** array. * ** ***** ***** ***** ****** ******** ***** ** but **'* *** ***** ** ***** * **** ******* ** a **** ** **** ***** ***** ** *****.

** *** *********, ************* ****** *** *********** **** **** ** very ***** ** ********* ****** *** ***** ** **** ************** advantages (*** ****** ******** ******).

********* **** ********, *** ********* ***** ** **** *** ***** StarterBlock ***** **** ******** *** *** ******* ** **** ******** to ***** ******* *******.

* *** ** ******** ***** *** *** ***** ********* ******** their ***** ***** *** ********* ***** **** ***** ** ******. While * ***** ******* ** ** ********* ******* ** ***** surveillance, * *** **** ***** ********** ** *** **** ******** but **** ****** *** ******* *** ********* ******* (******* ***, NAS ** ***).

Trend *: **** **** ** **** **** ****** ** **************

**** ** * ******* ****** *******. *** ********** ******* **** the **** ******** ** *** * - ** ***** *** but ******* **** ******* ***** *********. **** ****, ** ******** in ******** ** ******** ************:**** ****** **** *** ****(**** ***), *********** ********** ** *** ********** ********** ****.

*** *********, ******, ** **** *** ********* **** *** ******* technology ************. ***** **** ********* *** **** ***** *** ********, the ******** ****** **** ********* *** ********* ** ********* (*** the******** ** ****). **** ** *** ************* ** *** **** ******** ** changed ***** *********** ******.

**********, **** ***** ***** ***** ******** ** ******* ******* ********* but *** **** *** ** *******. *** ***** **** ********* for ****, ** ***** ********, ****** *******, ***** **********, ***. Once *** ** *** *** ****, **** ******* ***** ****** very ****** ******** ** *** *****. ***** ****, **** ** destined ** ****** * ******* *** **** *** *** ***** most ********* *** ***** **** ********* ** ***** *************** **** their ****** ******* *******.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Milestone Kills Go, Slashes Express Pricing, Launches Enhanced Version Free on Sep 12, 2016
Milestone is shaking up the industry again with enhanced free software and a major price drop. 6 years ago, Milestone launched their first free...
Milestone VMS Adds H.265, SVQR, RAM Video Optimization on Sep 09, 2016
Milestone is rolling out enhancements to XProtect to support H.265, enhanced edge recording functionality, and potentially allow users to reduce...
How To Become an 'Expert' In An Hour on Sep 02, 2016
If you want to be perceived as an expert in your market, speak at every event possible... the math is simple: when someone stands in front of an...
Axis Takes Over Canon Surveillance Sales and Marketing on Sep 01, 2016
The wasteful Axis / Canon conflict is ending. After more than a year of Canon's video surveillance group competing with Axis, Canon...
How Much Axis and Avigilon Pay For Sales And Marketing Per Camera on Sep 01, 2016
When you buy an Axis or Avigilon camera, how much of that goes to pay sales and marketing expenses? Is it trivial like $2 or $3? Or is it far...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
Integrators Vs Manufacturers Direct To End Users on Aug 31, 2016
Many manufacturers have increasingly large and hungry sales forces that call on more and more end users. One recent example is Axis ~$20 Billion...

Most Recent Industry Reports

Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...
Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Access Control Course Fall 2016 on Sep 22, 2016
IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer training that focuses only on a small part of the...
Totally Wireless IP Camera (IPVideo Corp NomadHD) on Sep 21, 2016
Wireless battery powered cameras have been a surveillance pipe dream for years, limited by camera power consumption, battery technology, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact