Drops Dahua, Fenner Becomes ISS CMO

By: John Honovich, Published on Jul 09, 2018

Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing Officer. Thus ends yet another public spectacle for Dahua.

But what went wrong? And where does Dahua's marketing stand now? And who is ISS? Inside this note, we answer these questions.

***** ********* *****'* ********* ********* just **** ****,***** ********* **** *****,******* *** ************ *** as ***** ********* *******. **** **** *** another ****** ********* *** Dahua.

*** **** **** *****? And ***** **** *****'* marketing ***** ***? *** who ** ***? ****** this ****, ** ****** these *********.

[***************]

Dahua ***** *****

** *** ********** ******** person***** ** *** ****** *** ******:

** **** ** ****** isn't ********* ** ******* management, ***** **** ** a ******* ********** ****** from *****. ***'* ***** and ******** ***** ** what ***** *****.

********** ****** *****:

****** * ***** ****** is *** *** ***. The *** ** ******* Dahua **** *** *** person ** *** ** her ***.

****, **** **** ** months *****,****** *** ******* **** marketing*** ********** ** ******** Development.

Dahua ****** *********

***** ********** **** * single ****** ********* ******** was *** ***** ******** because, ** ****, ******* cameras ** ******* ** the **** ** ******* and **********. ** **** ISC **** *** ***** 2018, ***** *** **** AI, **** ****** ** is *** **** **** actually **** ***, **** in ***** *** *********, works ******:

********, ***** ****** **** made *** *****, **** a ********* ******:

*********, ****** *** *** rest ** *** ***** BD / ***** **** was **** ** **** either *********** ** *** working ** ********.

What *** *** *****? ***** **** / **** / *****

******* ** ****,***** ******** ***** / FLIR's *** ********. ***** ***** ******* to ******** *** *********** (bizarre *** ****** *** Dahua) *** ***** ***** said **** ***** / FLIR *** ***** ******* independently, ***** ** ******* that ******** **** ***** NA.

[**** ** ****** *********]

***, ***** **** [**** no ****** *********], ******** VP ** ***** *** Lorex / **** ***, is** ** ***** *** all ***** ***** *******. **** ** * good **** *** *****, as **** *** ********* experience *** ************* ***** Dahua ********** ***** *** because ** ***** ** very ********* ** **** such * ****** ****** directly.

** ******, ****** *** not **** *** ****, though, ****, *** *******, handled ******'* **** **************, commenting ** ****:

** ********** *** ********** and *************** ***** ******* to *** ******** *********** and ********* ****. ***** has **** * *********** contributor ** *** ****** and *********** ** *****. We *** **** *** much ******* ** *** future ****** *********.

**** ***** **** ********** on *** ***** *** marketing **** ******, ** least ** *** ***** side, ** ******* *** former ***** / **** SMB ****, ***** *** help ***.

Dahua ********* **********

***** ***** **** **** and **** ********* **********.

***** *** **** ***** self-inflicted ****** ** ****** allowing ******* ** ******* their *** *********, **** like ********* *** **** for *****. ******* ***** chooses *** *******, *************, is *** *******.

*** ***** **** ********* struggle **** ******** ************* ***** ********* *** ******* **** the ***** **** ***, two ****** **** **** shown ****** ********** ** handle. ******, ** ******* of *****, ***** ***** be **** *** ****** any ********. **** ********* is ********** ** **** with ****, ********* ******** ** **-********* *** scheme ** ********** ** ******* ** mollify *** ******.

ISS - ***?

****** ** *** ***** Marketing ******* ************* ******** ******* (***). ** *** *** thinking, "** **** ** integrator?" ** "** **** ISIS's **********?", ** *** blame ********. *** ******* has **** *** ***** recognition.

ISS ******** - ***+ *********, ~$** ******* *******

*** ** ***** *** relative ******** ** *** low ***********. *** ** NJ ***** ******* ******* ~300 *********, **** ***+ LinkedIn ******** ******** [**** no ****** *********], *** substantial *&* *********** ***** in ****** *** ***** America. ****** ******* ** estimated ** ** ~$** million, **** *** ******* concentrating ** ***** ******** between $***,*** *** $* million **** ********* *** VMS *** ***** *********.

Marketing ********** *** ***

* **** *** ****** between ***' **** ** brand ********* *** ******'* expertise. ***, ******** ** IPVM, ************ **** ********* their ********* *** * core ******** *** *** company. ** *** ********** both ** (*) ****** industry ****** ***** *** the ******* ** *** (2) ** ****** *** product / ******** **** broadly ********** ** *** market. *** *******, *********'* vast ***** *********** ** reinforced ** *** **** VMS ******** *** ********* options **** *** ** high ***. *** *** handles **** ** ***** challenges **** ** ***.

** **** *** ** easy ** ***, *** it ** ********* **** not ** ** ********** as *****.

Left ***

***** ****** *** **** ISS,*******:

Comments (33)

 ** *** *** ********, "Is **** ** **********?" or "** **** ****'* integrator?"

* *** ******, *** the **!$ ** ***?  All *** ***** *****, conferences, *** ******** *********, I ***** ***** ** them.  ** * ***, it ****'* ***** ***.  Brand *********** ** * big ****** ** ************ yourself ** *** ********.  It ****** ** ** like **** ** * great **** *** **** has *********** ***** ********* campaign ********** :), ** I **** *** ** looking ** *** *** is.

*** *** **!$ ** ISS?

** *** **** **** for * ********* ********, they *** *** ******* rights ;)

*** *** ***** *****

* ******* ***** ****. While ***** ***** **** benefits ** ********** *****, I ***'* ***** **** do * *** *** branding / *********. *** example, *** *** **** a ******** **** ***** at *** **** **** but ** **** * big ****, ** *** do *** **** *** a ******* **, ******* are *** **** **** will **** *** ***** them *****.

****, ******* ************* ***** company, *** ******* *********** challenges******* ******** *** ** booths.

***** * ***** ******** a ***** ******** **** tactics ** ** ********, one ***** **** * think ***** ****************** ** having * ******* **** more ****** *** ***. For *******, * ** sure ********* ***** ***** on ****** **** *** free * ******* ******* and *** ******* ** the ***** ***** ~$** one *** *** *****, but ** ***'* **** people *** ** *** and *** **, ***** increases ******** *** ******* in *** ******* *****. 

* ***** ****** **** spending ***** ** * bigger *****, ***** ***** at ***, *** (** anyone ** *****), ***, etc ** ****** ***** on *********/************.  ******* *** banners, **** ****, ********, etc.  **'* * ****** way ** *** **** name *********** ** ***** shows, **** ****** **** having ******* *** *****.  Just ** *******, *** I've **** **** ***** go ******* **** **** type ** *********** **, just ********** ***** ****.  

** *** ******* ** the *** ***** ** ISC **** *** *** remember **** ***** ******** (from ****** **** **** ******):

Craziest ******** - *** **** ** *****

**** ********** ** *** standard ********* -****, ********, ****, ***. Not *** / ***** analytics ************.

*******, *** **** **** a ******* ****** ** decks ** *****:

**** **** ** ** crazy *** **** **** customized *** **** ** the ***** *** *** industry, **** ** *** Hikvision / **** ****:

****, *********...

 

*************** ** ***** ****** for ******* **** **** Dahua *** ***** **** to **** *** ****** enjoys *****, *********.  **** is * ***** **** for ***.

** ****'* *** ***** station :*

*****, **** ***** *** new ***** ******* ***** from *****. *'* **** now ******* **** ** the *** ********* ******. 

* *** **** *** is ** **********...

* ***** *'** **** ISS ** ****** *********, no?

*** **** **** *** have!

** *** ******** *** do ******* *, **********, a ****** **á**** ** mercado.

*** *** ** ******* doubt *** ****.

***** ***'* ******** *** dysfunctional ***** ** ** an ***.

***** **** **** ********* be *********** *** *** talents ***** **** **** Dahua ** ***** *** no ************ **** *****. ISS ****** ** ******* greatly ** ****** *** talents ** ***** ****!!!! Congrats ** **** ***** and ***!

***** *** **** **** them **** * **** change.

***** *** **** **** them **** * **** change.

** *** ***********, * do ***** **** ****** change ***** ****.

(*) ***** ** ********* an ********** ***** ***, they ************ ** ********** ** 2017.

********** ********** ** *******:

********** ********** ** ********:

(*) ***** **** *** not **** ***** ** ISS, ***** ** **** as ****** *** **** right **** ****** ********* heavily ** ********* ***.

(*) **** *** ****** to * **** **** include *** ****** '*', 's', *** '*' *** continuity. ** *** ** a **** ** ********* word **** '*******' ** 'Vivint' ** '*******' ** whatever.

**** **** **** *** don't ********** ** * for **** *... **** these *******-********** **** ** NY:

**** **** *****.

******'* *** ********* *** to *** *** ******** coverage ** ****.  ****** already ******** ****, *** is *** ****** * few ****** *** ** enjoy *** **** ** the ****** ** *** Shore.

**** ***+ ***** *******, an *********** *******. ***** a ***** ****** ** manufacturers **** *** *** is, *** *********** *** end ***** **, *********:

******: **** ***+ *****, the ******* *******.

***** *** ****** ***** is *********** *** ****/***** buyout ** ** **** that ***** **** *** of *** ****** ******* list. ** **** ***’* officially *** *** *** names ********, **** *** continue ******* ****/***** ** gov ************. 

**** ** ***** ****** to ***** **** ** actual ***** ****.

*******, ** **** ****, Dahua ******* ** *** announce ** ** ********, more **** * ****** before *** ***** **** ban *** ******.

**** *********** *** **** on *** ***** *** had **** ********* ***** to *** *** ****** though. ***** ********** **** the ****** ** ******* tariffs. ***** *** ******* legislation, ***** **** **** seriously, ***** **** ** buy * **** ***** that ***** ******* *** passing ** *** **** and ******** ******* ***. 

***** **** ** *** a **** ***** **** could ******* *** ******* of *** **** *** possibly ******* ***.

***, **** *** *** going ** **** **** government *********** ** ***** another ***** ****. *********, Hikvision ***** ****** ***** **** to ********* *** **** call ** * ***...

******* *** ******* ** what ** ******* **** the *******, ********** ** brand ****.

* **** *** ** the*************

** ** ****** **** you , ** ** extensive **** **** *** in ***** *** *** a ***** ******* *** great **** , **** may *** ** * recognizable **** ** ** at ****** ( * wouldn't ****) *** ** LATAM **** *** ******* becoming *** *** ****** , **** ** ***** work ********** **** *** users *** **** **** many ********* **** ** analytics , *** ***** thing **** ** ***** about **** ** *** founder ** ** **** an *********** *** * new ******** **** ** created ** **** **** on ** *** *** to ******* *** ******* for *** ******

*** *** **** ** the **** *** ***** a ***** *** ***** a ******* *** ******* at ************* **** **** than ***** ***********.  *** excel ** ***** *********** and ***** ************ ***** into ******* ********** *** computing ****** **** ****. I ***** **** **** may ** * **** move ** *** **** the *********** **** *******.  

*** **** **** ** Latin *******.  **** **** over ** ****** ** the ****** *****.  **** they ** ** **** there ********* ** *** their *** ********.  ******** guys ********* **** ** Latin ******* ****** *** US ******.

*** **** ********* **** do ** **** ** Axis **** **** ** get ******** *** **** don’t **** **** ***** own ***** ** *** large ***** ***** ****** with * ******* ******* or ********** *******.

**** ***  ******* ******* with * *** ** Brazil ** *** *** who ***** ** *** US ** ********** *********.

 

**** * *** *** is **** ** ******* with *** ***** ***** in ******** ** ***** and ******. ***, ******* founded ** ******, *** most ****** ***** **** have *** ** ** LatAm, ********** ** ******.

******* ********, ***** ********* (all **** *** *****) and ******* (******* ********) if ******* *** **, which ******* *** ******* most, ** ****** **: ISS. **, ** ** very ******* ****** ** the *** ******. ** the ****, *** ** they *** *** ****** cash ** ******* *********, but **** **** ****** looks **** *** ***** well!

** *** *** ** ISS, * ***** **** to **** * ****** to ***** ***** ** you *** **** *** time ** ***** ******** and ******** ** ******* to *** *******, *** to **** *** *** coverage ** ***** ****** joining *** ****.

******* *** *************, ** should ***** *** **** while ****** ******* *** an ************* ****** *********** team *** ****** ******** in ****** *** ***** America, *** ** ************* in *** ***** ** New ******. *** ******* is ****** *** ** is *** ****, * was **** ** ******, our ******** ** *******, Janet ** ********, *** head ** ****** **** in ****** *** *** CFO ** *******, *******.

*** ******* ******* ******* are ** **** ***** America *** *** ****** East. ** **** *** and ********** **** *** name *** ** *** generic *** *** **** known ** *** ***** American ******, *** ** does ***** ****** ** other ********* *********.

**** *** **** ** Janet, ** *** ******* to ****** *** ******** as ** **** ******** a **** ****** ** money **** ********* - and **** ************* ******** budgets ** ******* ***** and *** **** ********. We **** ******** ** listen ********* ** *** feedback *** ******** *** for ** - *** good, *** *** ***, particularly, *** ****. *** I'd ** **** ***** to ****** *** ** one **** ****** *** wants ** ********** ** talk **********@*******.***. 

***, ************ ********* *********** is **** ** ******!

****** ******** ** *****! :)

******** ****'* *** ***** accurate *****.  ******* ***** *********** center ** ******* ** pictured ****:

** ******* *** **** size ** *** *********** offices ** ****** **.

** ************ **** ** engineering ***** ****** ** Asia ***** ******** ************ with ***** ***********.

*** ***'** ********** ******* in **** ** ** truly * ****** ******** of *****.  :)

***, ********* ** ***** a *** ** *********** in ********!

*'* ********** ** **** ** show **** ******, ** doesn't ******! *** ****, you ****, ***** *********...*************...

******: * **** *****, ISS ** ***** *** very **** ***** *** we **** *** **** much ** * ******** difference ** *** ******* marketing ******** (****** **** social ***** ***** ** LinkedIn).

*** ********** ** **** over *** **** ****, according ** ********:

***** *** **** ******* ****** **** ** Hikvision's ********* *** ******* ****, *** *** not **** * ***** at **** (*** **** missing *** ** **** GSX *** * *** thing).

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