Dahua New Marketing Head Hired From Hanwha / Samsung

Author: John Honovich, Published on Jan 04, 2017

Dahua is bad at marketing.

And they are finally taking a step to correct that, hiring Janet Fenner, who joins after 6+ years at Samsung / Hanwha to head Dahua's North American marketing team.

Dahua is a tough marketing job but so too was Hanwha, as they deal with downgrading away from the Samsung brand.

In this note, we examine Dahua's historical marketing problems, how Fenner might help, and the challenges to come for Dahua.

***** ** *** ** *********.

*** **** *** ******* ****** * **** ** ******* ****, hiring***** ******, *** ***** ***** *+ ***** ** ******* / ****** to **** *****'* ***** ******** ********* ****.

***** ** * ***** ********* *** *** ** *** *** ******, as **** **** **** *************** **** *** ******* *****.

** **** ****, ** ******* *****'* ********** ********* ********, *** Fenner ***** ****, *** *** ********** ** **** *** *****.

[***************]

Fenner **********

****** *** ****** ******** ********** ** **** *****. *** ****** Samsung ** **** **** ** *** ******* **** ****** / fixing *** ***** ** ******** ******* (*********** *******, *.*.) *** ******** ** *******'* ***** ** ************. And *** *** **** ***** ** ******* **** ***** ********* management, ** ********* *** ***** ********* ******* ** ********* ********* into ***** *******.

*** ****** *****'* **** ********* ******** *********, *** ******** *** industry ********** *** *********** **** **** ** ***** ** ****** their ********* ********.

Dahua ********* ********

*****'* ********* ******** *** ****:

**** ******* ***** ******* ******, ***** ***** ****** **** **** low ************* ***** ***********.

Weak ********* ****

***** *** **** ****** ** *********.*** ******* **** *********** ** *** ******** ** *********. ********* ** his ******** *******, **** ******** *** ********* **********. **** ******'* arrival, ** ** *** ***** **** **** ** *** ***. Dahua **** *** ****** ************* **************** ********* **** *** ******** *******.

** *** **** ****, ***** ** ******* ******* ** ***** money ** ********* *** **** ** *********. *************, ** *** not ******** ****, **** *** **** ******* ******* ***** ******** ********** **** ~*,*** *****,* **** **** **** **** ~*** *****, *** ***** **** ***** ***,****** *** ** *********** '*****'.

Bigger ********

***** *** ****** ******** **** **** ********* *********. *** *** key ****** ***:

**********

**** ** *** '***** **********'? ***** ** ********** ***** **** they **** ** **** *** *********** **** ********** *** ***** execution **** **** ***** ***** * '********** ********' **** *** accomplish ****. 

** ***, ***** ** *********** *********, *** **** ** ******, *** Hikvision, *** *** *** ******* **********. *** ****** ** *** enough ****** ********* *******. *** ***** (*** ********** *****) ** probably *** ********* **** ***** *** ********** ****** *** **** of ********* ***** **.

*** ** *** **** ** *****? *** *** ***** ** Dahua *** / ***** ******* *** ************* ******* ***** ***** *** *** **** **** **** **** *** neither *** ***** ******** ********** ** *** ***** ** ************* / ********** **** ** *** ** ******** ******** **** *********** dealers. Fenner **** ******** **** ***** *** ***** ***** *** * sales ********** *****. *** ** *** ** ** ***** / leader ** ***** ***** *******? ***** **** *** ****** ** be *** *** **** ** * *******.

Positive *** ********

**** **** ** * ***** *************** ** ***** **** **** **** to ** * ****** *** ** ********* ***************. *** **** is **** ******* **** ********* **** ** ** **.

****, ****** *** *** ***** ********** / ********** ** **** Dahua ****.

*** ***** **** ***** **** ****, ********* ******* * ***** value *********** ** ****** *** ********* ********* ******** ******** ** public ******* *** **** ** ****** ****** *********** ** *** ***** American ******.

Comments (43)

********, *** ******* ******* *** ****, *** **** ** ** much ** *** ****. *** *****'* ******* **********, **** *** cited *******, *** **** ********. ** ** **** **** **** need **** **** **** *** ******** *** **********.

**** *** * *** **** *** ** *** * ****** good **** *** ***** ** *** ****** * *** ** experience *** *********** ** *** ********* *****. *** *** ******* in *** ****** ******* *** ******** *** * *** ** sales ********** **** *** **** **** *** ** *** ****** role.

* **** **** **** ** *** ***** *** ***** *** we *** ***** *** **** ******!!!

* **** **** ** * ***** *****, *** ***** ********** are ******* *** ***** ******. *'* ****** *** ** ***** for ****, *** **'* **** ** **** ******** ************ ******* info ** ***** **** *******.

****...* **** ** *** **, *** *** ******* ** ***** strong **** *** ******* ************... *'* ****** * **** ** a **** ******* **** *** *********'* *** ********.

***** ********, ******- ***'** ***** ******* **** ***** ** ***'** on *** *** ****.

****, *** *** ********** **** *** ******** *** ***** ****** Engrished **.

******, **** *********** ***** *** ** ****** ** **** ** not ***** ***'* *****.

** *********:

***** ***** - *** **** **** ** *******

***** *** - **** ** *******

****'* **** *** ** *** ******* ****** ***** *****'* *********** here, **** ******** ***** *** ********** ******** **** ***** ********, as ** ****'** ********* *********. ****, ******* ******** ****'** ******** entities, *** ***'** *** ***** *****.

***** ******** ** ***** *****. ***'** *** ******** ** **** sins ** ********** ******* *** ***** * *** *** ** S **** ** ******* ****.

**** *******'* ***** ***** ****** ********** ** * **** **** are *** ********** ** ** *** ****** **** *** ******** command *** ******* ********?

*****'* ***** ***'* ****** ******* ******* **** **** **** ********** to ******* ****? ** **** *** **** ** ********?

********, ** ***'** ***** ** **** ****** ************ *** ** and *********, *******'* *** **** **** *** ** **** ** improve **** ********* *****? *******'* *** *** **** ** *** forefront *** *** ***** ********* ***** **** ********* ****** **** force **** **** **** ******* *** ******** *********** ************?

***** ** ****** ** **** *** ***** *** ** **** up *** *** "***, **'** **** *** * ******, *** us **** **** ****-************* *** *** ***** ** **** ** presentable ** *** ******* ********!"?

***** *** ***** ** ***** ****** **** ** ******** ******* with ******** ******* *** **** ***** *****, ***** ** *** themselves, ** **** *** ***** ** **** ********** ********* *********** and **** ****** * ********* **** ***** ****** **** ******** short-sighted "******* ** **** ********* ****" **** **** ***** **.

**** ***** ****** ** **** ***** *** ********* ********** *** product ** *******. **** **** ******** ****** **** **** ** non-sense. ******* ***'* ********* **** **** *** ** **** ***** TVs... *** ******* *** ****** ********* ********.

***, ***** ******** ****** *** *** ** ** *******, *** you *** **** ****** ******* ******** ****** ** ***** *** of **** ********* & *** ******** ******* ******* **** ** America.

**** * ***** **** *********** **** ***** ** *** ********* is ***** ********** **** ****'** *** ******* ******** *********. **** are **** ******* ********** *** ****** *** **** ******* **** industry **** ****. ** **** ****** ** ****** ******** ***** they ******'** ********* **** ** ********.

**** *******'* ***** ***** ****** ********** ** * **** **** are *** ********** ** ** *** ****** **** *** ******** command *** ******* ********?

*******:**** ***** *** **** * ****** *******-**-*-***** ******** ********?

***** ** ****** ** **** *** ***** *** ** **** up *** *** "***, **'** **** *** * ******, *** us **** **** ****-************* *** *** ***** ** **** ** presentable ** *** ******* ********!"?

*** ******* ** ****** **** ***** *** ** *********** *** selling ******* *******, *** *****. ** **** ***, **** ******* is ****** ** **** ** * ********** ** *********. ****, Dahua *** **** *** ****** ********** ** **** ***. ** I ** ***** ***** ******, *** ** ****.

** *** ***** **** ********** *** *** *******. *** **** will **** *** **** ***, ****'** **** ** **** *********.

****, ****, ****, *** * ******.

** ** ********** ****** *'** ***** **** ********* ** **** industry ** ********** ****. **** *** *** *** *** ******* and *** *** *** **** ** * ******* *****- *** entire ******** **** **** *** *******! (***: *********, ***** ***, P2P ***)

**'* ****** ***** *** ***** ********** ******* ******** ** *** CCTV ********(**'* *** **** **** *******, **'* **** ***) . It's **** **'** ****** *-** ***** ****** ************ ***********(** **********), and ** **** ****** *** *** ***** *** ****** **** already *** *****! **** ** ********...

**** ** * ***** *****.

**** *** *** *** *** ******* *** *** *** *** that ** * ******* *****- *** ****** ******** **** **** new *******!

* ***** **** *** ***** **** ** * ******* *****.

*******, ***** *** *** ****** ******* ******* ** *** ***** surveillance ************, ** ~$* *******.

** * $* ******* ************, **** **** **** ***** *** revenue ** ****, ****** **** ********** *************** (******* ** *** the ******* ********** **** ** * *** ** ********), **** is ***** *****.

******** ** *** *********** ** *** **** *******.

******** ** *** *********** ** *** **** *******.

****, *** ** "****-********" ***** ** ******** **** *********** **** "auto-iris".

***** *** **** **** *** ******** ********** ** * '********** treasure' ***** *** ******* *** * ******* ************ ** **...

****** "*******".

***** *** * **** ** ********* ******** ****** ***** * 'California ********'. ** *** ** ******* ***** *********, ***.

********* *** **** *** ***** ** ***** ***** ****.

***** **** **** ******* **** ***** **** ******** ******* ** doing *** **** ********* ******** *** **** *** ** ****** after ********* *** ****** *** *** * **** **** ******* version *** ********* ******* **.

**** ** ******* ***, ** ********, *** ***** **** ** just ******.

***, *** *******, * **** ******* *****'* *** ************** ** ASIS *** ***********:

** ** ***** **** ** ********** **** ************ ***** **** with '***********'.

*** "***********" **** ***** ** ** **** ******** ***** ******* from ********. * **** **** **** ******** ***** ** ******* coming **** ****. ***** **** ** ** ********* ********* ******** in ***** **** *******/*********.

*** *******, **** ***** **** ********** ******* **** ********* ***** cards *** *** ******* * ****** **** ******* ****. * noticed *** ********* ** **** ** ***** ***** **** "************" and ***** ********** ********** ********* ********** ** *** ***. * doubt ****** ** ****** * *.*" ***** ** **** ****** with *** ******* ***** *****, **** **** ** **** *, and *** ******* ****** **** ***** **** ** *** ****** off * ******* ****** ******** ******* ** ** ************.

#*, * ***** **** *** **** ***** ********* *** **** more ****** ** ****** ********** **** ***** **** '***********' *** 'heartwarming' **** *** ***********, ** ***** ** ***** *******.

*******, ** *****'* ****, *** '***********' ********* *** **** * few ****** ***, ***** ***** ***** **** ******** ********* ******, which ******* ****** (*) *** ******** ********* ****** **** *** mistake ** (*) **** *** ****** ** ******* ********** **** the ******** ********* ******'* **********.

*** ****- ***** *** ********** ******** *****... * ***** ****** of ******* ********** **** ******** ** ********** ** ****** ** gold. ** ****** ***** ***** ** **** ***** ****-*****... *** it **** ** ********* **** *** ************* *** **** ***** between ******** ********* *** ******* *********. ***** **'* ******** ****** clever?

...*** ** **** ** ********* **** *** ************* *** **** today ******* ******** ********* *** ******* *********.

***'** ****** **** *** '****-*******'?

***, ** *'* *** ****** ****, ******** ******** ******* ** worship ***** ***** ****. **'* **** *** ********** ****** ****** to **** ** ** * ***** **** *** ******* ****** and ** ******** ** *****, ******** ** **** *** *** the **** *****-**** ** *** (**** ****, **, ***).

** **** ** ***** ***'* ********* ** ******* **********, ***** will ** * ******* ********** ****** **** *****. ***'* ***** and ******** ***** ** **** ***** *****.

***** ********** *** ********** *** **** ****.*** ****'* ***** **** as ***** ** ********* ********* ** ** *** ***** ******* a **** ***** ***** ****.

***** ********** *** ********** *** **** ****.*** ****'* ***** **** as ***** ** ********* ********* ** ** *** ***** ******* a **** ***** ***** ****.

*** ***** ****** ******* ** ** *** ******* **** ** the ****** *** ** ***** *************?

******* ** **** *** ******* *** ***** ** *** ****** on *** ***?

***, **** ***** *** "*******" *****.

***, **** ***** *** "*******" *****.

***********, *** *** **** ******** **** ** ****** *** *******. They **** *** *******.

**** ** ********* ****:******* ***** '*******' *** *** ****** *******

**** **** *** *******.

***** ** * ***** ********** **** ******* *** ******* ******* to ******** ** **** ******** ** ********. *** ***** **** marketing ** ***.

'***** ****' ** *** ** ****. ***** ******* ** ********** the ****, *** **** *** ****** *** ***** ** *** 'Hanwha *******' * *** **** **** *******, ** ******* ******* helps *** **** ** * ******* ******.

***** ****' ** *** ** ****.

*****, ****'* **** ** ***** ** ***.

...****** *** ***** ** *** "****** *******" * *** **** than *******...

****** *** ** *** ******* **********, **** *** *****.

****** *** ** *** ******* **********, **** *** *****.

***, *** **** *** ***** ** *** ** ** ***** booths, ***** ******** *****, ***** *********, ***** *******, ***., ***. Because ** ****, *******, ****** *** ***** ** *** **** of '******' **** '*******'.

*** ***-**** ** ****** *** **** ** **** :)

*** ******** **** ****** ***** ** ** ****** ** *** she ****** **** ****** *** *** ** *** *** ****** out ** ****** *** ***, *** *** **** ******? *** there ** ***** ** ******, *** **** *** ***** ***, do **** ** ****** ***** **** *** ****** ** *** table? *** ***** ****** * ***** ******? **** ****** *** pay ****? *'* **** ****** *** ****...

*** ******** **** ****** ***** ** ** ****** ** *** she ****** **** ****** *** *** ** *** *** ****** out ** ****** *** ***, *** *** **** ******?

***** *** **** * *** ** ******?

*** *** **** ******?

**** **** ** **** *****, *** ******** **** ****** ** Friday *** ******* ** ***** ** *******, ***** ***** ** was *** ********. * ***'* ********* ***** ******** ****** *******.

*******, ** ***** ** ***** ** *****, * *** *** upside. *** *** **** ** ** *** ****** ******* ** a ********** ****. **** ***** ****** ******* ***** ** *********.

** *****'* ********* / ***** ********, *** **** ******. ** Dahua ***** ********* ** ********, **** **** ******** **** *****'* fault ** * *******.

********* *** ***** ***** ** ** **** ****** **** ******. People **** *** ***** ** ***, ***** *** * **** who ****** **.

********* *** ****** **** *****'* ******* *****. ** * **** marketing ********, ** ***** **** ***** ** ** ********** ****** all ** *** ********** ******* ** ***** ******* *** *************, especially ***** *******. *** ***** ** ** * *** **** for ****.

**** **** **** ** ****** ***** **** ** ****** **** get ******** **** ****. ******* ****** ***** **** ***** ******* for *****....

********* *** ***** ***** ** ** **** ****** **** ******. People **** *** ***** ** ***, ***** *** * **** who ****** **.

****, ** *** **** ** *** ***** ** ******. *** thoughts:

(*) **** * ******* ***** ** **** ********* ********, ** is * ********** ** ***** ********** ***** ******** / ***********, not **** ********* ***** ***. *** ***** ********** ******* **** their ******** ** **** **** **** *** **** ******** ****** on ******? * ***'* **** *** * ***** **** ** the ****.

(*) *** **** ** ** ******** ************ ********** ***** ***** having ******* ***** ******* ************ **** ******. * ** ***** that '*****' ** **** **** ***** **** '******' *** ********** towards ***** ** ****** **** ******. ******'* **** **** ** the ******* ***** ****, ***** *** ***** ******* **************** **** the ***** ******** *** ** **** ****.

****** * ***** ****** ** *** *** ***. *** *** is ******* ***** **** *** *** ****** ** *** ** her ***.

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