Samsung Brand 'Phasing' Out For Hanwha Techwin
By: John Honovich, Published on Nov 14, 2016
The phasing out of the Samsung brand for video surveillance products continues.
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Comments (17)
Undisclosed Integrator #1
I still believe that it doesn't matter what name it says on the box so the question is not relevant, cut it out completely (the name), take two years to slowly get the name off, it is all to me irrelevant.
Think about this, when they (Samsung/Hanwha) are competing against other similar sounding names such as Dahua and Hikvision, what is the difference? Name recognition, in what - consumer TVs, cell phones? "Oh yeah Samsung makes great security cameras cuz you know - they make great refrigerators...." Sorry I never used that sales pitch.
I get the impression that it is almost somehow implying that "Samsung" is an American company/Brand and now using Hanwha instead, it is a bad thing, because it is now more obviously a Korean company...
The big point to me is that they lied to their dealers. Told us they owned the Samsung brand and everything was good. This is the issue. To me there was no reason to stretch the truth or, - well lie.
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Sean Nelson
Its Amazing what the power of a big brand can do. We once sold branded Hikvision cameras, and now we sell OEM Unbranded Hikvision cameras. The SEO power of having a brand name was very valuable doing the branded version, much easier to obtain new customers.
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Undisclosed Manufacturer #3
I think all the issues Samsung is experiencing would provide a "reason" to abandon the name. Nobody wants a camera that catches fire ;)
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Undisclosed #2
Just to note, these cameras are not branded as Hanwha. This is a way of keeping the Samsung name tacitly, as Wisenet was already associated with Samsung.
Clever.
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Undisclosed #5
Delta includes this Samsung warning viral marketing in their reservation emails:
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Undisclosed Integrator #6
Two months ago this would have been an unwise move. Now with Samsung's exploding washing machines and phones all over the news, this give Hanwha a free pass to shut the name down for good.
The average customer remember brands a different way we do sometimes. Had one walk in off the street, only to be scared off by all the Bosch posters we had on the wall. For whatever reason they associated Bosch with being expensive. They make quality equipment in all sectors over the world but it left a mark on this person.
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Undisclosed
We sell to small / large enterprise customers. We rely on a "brand name" to to justify the markup it takes to keep the machine running here. When Samsung went to Hanwha, we immediately received two calls from prospective customers that were evaluating our proposals. During their vetting process, they were doing their homework by searching cameras on the net. They saw that the website had changed over to Hanwha. We explained the situation. One of the projects nearly fell through because the "higher ups" were asking our contacts why they were paying so much for a "cheap" Chinese camera.
Executive managers and their directs, have better things to do than listen to us tell them that the camera is the same, or look, they both come from China. I think Hanwha puts out a great product, but people know the Samsung name.
This is horrible in regard to SEO as well.
Unfortunately, we decided to drop the Hanwha line, unless it is specified. In saying that, we do know that Hanwha builds an excellent, feature loaded product at an affordable price. The brand will likely suffer with engineers and consultants as well, but what is Hanwha to do. We are stuck looking for another value line product to supplement Axis and Arecont.
Best of luck to Hanwha.
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