Dahua Phasing Out FLIR Brand
8 months after Dahua acquired FLIR's SMB video surveillance business (their own OEM), Dahua has told dealers that it will be phasing out the use of FLIR's brand name but not before running sale after sale after sale.
In this note, we examine Dahua's message to Dahua / FLIR dealers, the impact on FLIR and the outlook for Dahua.
Transition ****
***** ***** *******'* ** ** ********* * ******* ** *******. *** ****** ********:
***** ** ******* ****** / ******** new ****-******* ******** ***** *** *** of **** ****:
******** ****-******* *** ****** **** ******** to **** **** *** ******* ***** the *** ** ****. ***** ******** 31, ****, ** *** **** ******* inventory **** ***** *** *******.
** **** ****, ***** **** ******* a *****-**** ** ****'* ******* ******** to *****'*:
****** ******** **, **** *** ******* will ** **** ** ***** * Dahua ******* ******* ** * ******* cost (* ***** **** ****** ** available ** *****://*********.***/**** [**** ** ****** available])
***** ** ******* ** ******* *** historic **** ***** **** (*** ** Wayne ****, *** ***** ** ** of *****) **** *****, ******:
*** ****-******* *** ****, *** *** have ***** *** *****, *** *** been ********** **** *****’* ***** ****.
**** *****’* ******** ***** ****, ********* support, ************ ****, ****** ******* *** marketing *********, ** ******* **** ********** will ** * *******
Dahua ******* **** ***** ************
***** *** ***** **** ******* *** FLIR ***** ************ **** ***** ****** monthly, ********* * *** ********, ** April:
** ******:
*** **** **** ****, ******** * FLIR **** **** * ***** ***:
Clearing *** *********
*** *********** ** **** ***** **** those ***** ** *** ******* ** that **** *** **** ******** *** inventory. *******, ** *** **** **** than * ****** ***** *** **** was ********* ** ** **** ** all ***-**** *********, **** ** * massive ******.
FLIR ***** ******** ******
** *** **** **** *** ****, they ********* ***** ** *** **** $29 ******* *** * ******** ***** products **** ****** *** ** ********** use **** ****** ***** (***** ***** was *** ****** ** ***** ********). So **** ****** ** ***** **** they *** *** ** **** ****.
** *** ******** **** *** ****, FLIR's ***** ********* ** ** ********* by *** ******* **** ** ***** low-cost ******* **** **** ** ***** continue *** *** **** ** **** and *** ****** **** **** ********* on *** **** ********* ***** ******** in *** **** * ******.
FLIR ******* *** ********** ******* *******
**** ********* ** **** *** ******* and '**********' *******, ** **, ***** their *** *****. ***** **** *** OEMed **** ***** *** **** **** included ** *** **** / *********** to *****.
Outlook *** *****
*** *****-**** ******** *** ***** *** clear. ** *** **, ** ** easier ** **** '****' **** ** is '*****', **** *** *** *************** **** because **** ** ** ******** *********** brand. ********, ** **** ***, *****/****'* existing ****** ******** ******* **** ****.
****, ** ******** **** ******* ********* ends, **** ** **** ***********, ** both *** ********** *** ***** **** effect *** *** ******* ***** ** Dahua ******* *** **** ** *** company. ***** *** ******** *** **** SMB ***** **** *** ****** *** ** *** **** ************ rep ***** ***** **** ********* ****. * **** from ***, ** **** ** *********** to *** *** **** ***** ** is *****.
Vote / **** *******
** *** ******* **********, *** ***** custody ** “*********”?
**, ***** ** ***** *** ****** brand *** ***** **** (*.*., ***** *******).
**** ***** **** ** *** ****** with *****, * **** ** ****. Just * ****** ***,***** *** * ****** ****** *** LeChange. **** **** ****,**** ********* ** ** '****'.
** **, **** ****** ***** ** FLIR ******* * *********, ********** **** the ******* ********* ******* *** ***** war. **** ****** *** *** ****-*** early *** *** ***** ** ********** their ***** *** *** ****** ****** this ****.
**** ****** *** *** ****-*** ***** *** can ***** ** ********** ***** ***** for *** ****** ****** **** ****.
********, “******* *** *** ****-*** *****” doesn’t ***** ******* :)
* *** ***** **** * ***** have ******* *** ***** ** **** metaphor, *** **** *** ***** **** out. *** **** ** **** ** with * ****** ***, ***
* ***** * ***** ******* ** explicitly **** **** **** **** *** impact ****'* ***** ****** ********:
FLIR ******* *** ********** ******* *******
**** ********* ** **** *** ******* and '**********' *******, ** **, ***** their *** *****. ***** **** *** OEMed **** ***** *** **** **** included ** *** **** / *********** to *****.
** **** *** ***** ****** ***** nack ******.
**, *** **** ***, *** ******** the '***** ****':
******'* ** ** ****** ** *** just ******* **** *** '***** ****' was ***.
**, *** ********* *** *** **** in *** **** *** *** ***** sales, ***** ** ***********, *************** ** ******* * **% **** for *** **** ** ****...