Dahua Phasing Out FLIR Brand

Published Oct 26, 2018 13:13 PM

8 months after Dahua acquired FLIR's SMB video surveillance business (their own OEM), Dahua has told dealers that it will be phasing out the use of FLIR's brand name but not before running sale after sale after sale.

In this note, we examine Dahua's message to Dahua / FLIR dealers, the impact on FLIR and the outlook for Dahua.

Transition ****

***** ***** *******'* ** ** ********* * ******* ** *******. *** ****** ********:

***** ** ******* ****** / ******** new ****-******* ******** ***** *** *** of **** ****:

******** ****-******* *** ****** **** ******** to **** **** *** ******* ***** the *** ** ****. ***** ******** 31, ****, ** *** **** ******* inventory **** ***** *** *******.

** **** ****, ***** **** ******* a *****-**** ** ****'* ******* ******** to *****'*:

****** ******** **, **** *** ******* will ** **** ** ***** * Dahua ******* ******* ** * ******* cost (* ***** **** ****** ** available ** *****://*********.***/**** [**** ** ****** available])

***** ** ******* ** ******* *** historic **** ***** **** (*** ** Wayne ****, *** ***** ** ** of *****) **** *****, ******:

*** ****-******* *** ****, *** *** have ***** *** *****, *** *** been ********** **** *****’* ***** ****.

**** *****’* ******** ***** ****, ********* support, ************ ****, ****** ******* *** marketing *********, ** ******* **** ********** will ** * *******

Dahua ******* **** ***** ************

***** *** ***** **** ******* *** FLIR ***** ************ **** ***** ****** monthly, ********* * *** ********, ** April:

** ******:

*** **** **** ****, ******** * FLIR **** **** * ***** ***:

Clearing *** *********

*** *********** ** **** ***** **** those ***** ** *** ******* ** that **** *** **** ******** *** inventory. *******, ** *** **** **** than * ****** ***** *** **** was ********* ** ** **** ** all ***-**** *********, **** ** * massive ******.

FLIR ***** ******** ******

** *** **** **** *** ****, they ********* ***** ** *** **** $29 ******* *** * ******** ***** products **** ****** *** ** ********** use **** ****** ***** (***** ***** was *** ****** ** ***** ********). So **** ****** ** ***** **** they *** *** ** **** ****.

** *** ******** **** *** ****, FLIR's ***** ********* ** ** ********* by *** ******* **** ** ***** low-cost ******* **** **** ** ***** continue *** *** **** ** **** and *** ****** **** **** ********* on *** **** ********* ***** ******** in *** **** * ******.

FLIR ******* *** ********** ******* *******

**** ********* ** **** *** ******* and '**********' *******, ** **, ***** their *** *****. ***** **** *** OEMed **** ***** *** **** **** included ** *** **** / *********** to *****.

Outlook *** *****

*** *****-**** ******** *** ***** *** clear. ** *** **, ** ** easier ** **** '****' **** ** is '*****', **** *** *** *************** **** because **** ** ** ******** *********** brand. ********, ** **** ***, *****/****'* existing ****** ******** ******* **** ****.

****, ** ******** **** ******* ********* ends, **** ** **** ***********, ** both *** ********** *** ***** **** effect *** *** ******* ***** ** Dahua ******* *** **** ** *** company. ***** *** ******** *** **** SMB ***** **** *** ****** *** ** *** **** ************ rep ***** ***** **** ********* ****. * **** from ***, ** **** ** *********** to *** *** **** ***** ** is *****.

Vote / **** *******

Comments (11)
JH
John Honovich
Oct 26, 2018
IPVM

**, *** **** ***, *** ******** the '***** ****':

******'* ** ** ****** ** *** just ******* **** *** '***** ****' was ***. 

**, *** ********* *** *** **** in *** **** *** *** ***** sales, ***** ** ***********, *************** ** ******* * **% **** for *** **** ** ****...

(1)
(5)
U
Undisclosed #1
Oct 26, 2018
IPVMU Certified

** *** ******* **********, *** ***** custody ** “*********”?

(5)
JH
John Honovich
Oct 27, 2018
IPVM

********* **** **** **** *** / Dahua *** ** ** *** ***** used. 

U
Undisclosed #1
Oct 27, 2018
IPVMU Certified

***** *****?

JH
John Honovich
Oct 27, 2018
IPVM

**, ***** ** ***** *** ****** brand *** ***** **** (*.*., ***** *******).

**** ***** **** ** *** ****** with *****, * **** ** ****. Just * ****** ***,***** *** * ****** ****** *** LeChange. **** **** ****,**** ********* ** ** '****'.

RS
Robert Shih
Oct 26, 2018
IPVM

** **, **** ****** ***** ** FLIR ******* * *********, ********** **** the ******* ********* ******* *** ***** war. **** ****** *** *** ****-*** early *** *** ***** ** ********** their ***** *** *** ****** ****** this ****.

(1)
U
Undisclosed #1
Oct 27, 2018
IPVMU Certified

**** ****** *** *** ****-*** ***** *** can ***** ** ********** ***** ***** for *** ****** ****** **** ****.

********, “******* *** *** ****-*** *****” doesn’t ***** ******* :)

 

RS
Robert Shih
Oct 27, 2018
IPVM

* *** ***** **** * ***** have ******* *** ***** ** **** metaphor, *** **** *** ***** **** out. *** **** ** **** ** with * ****** ***, ***

JH
John Honovich
Oct 27, 2018
IPVM

* ***** * ***** ******* ** explicitly **** **** **** **** *** impact ****'* ***** ****** ********:

FLIR ******* *** ********** ******* *******

**** ********* ** **** *** ******* and '**********' *******, ** **, ***** their *** *****. ***** **** *** OEMed **** ***** *** **** **** included ** *** **** / *********** to *****.

UD
Undisclosed Distributor #2
Oct 30, 2018

** **** *** ***** ****** ***** nack ******.

JH
John Honovich
Nov 01, 2018
IPVM

******** *** *******: ******* *** **** ********* -

*** *** ***** ********** *****: