Dahua Global Launch LeChange

By John Honovich, Published Mar 20, 2018, 01:59pm EDT (Info+)

Dahua is getting into the consumer video surveillance market globally, with "LeChange", an offering long available inside of China is now being expanded around the world.

In this note, we examine the move, the offerings, impact on Lorex, including direct feedback from Dahua, concluding with an analysis of LeChange vs Hikvision's Ezviz and other consumer providers.

LeChange ****** / ***** *********

***** ****** * ***** **** ************ on ********'* ****** [**** ** ****** available]. ***** ******** ** **** ******* in ******** ** *** *********:

******** ***** *** **** **** *********** in ***** ******, **** **** * Million ******** *** **** ** ******* connected *******. ** ** * ******* extension ** *** ******** ******* **** when ********* *** ******** ******* *****.  The ******* ******** ******* *****://***.********.***/  (**** ***) **** ** ****** in **** *****. ******** **** ***** on *** ****** ******** *** **** and ***** ********. ******** ****** ** one ** *** *** ****** ***** and ***** *** * ********* **** in ************ ** ***** *** ****** strategy *** *********. ***** ******* ** an *********** ***** *** **** *** be ******** ** ********.

**** ** ******** ******** ******* ******* *******:

Happy ****** / *** ******

***** *** ***** *** ***** ******, in *******, *** ***** ********** ********* ** 'Happy ******' (乐橙, ** ******, *è **é**, ** ***** ******). ******* *********** or ***, '********' ***** *** ***** more ** * ******** *** *********** more ************* ********.

Conventional ******** ******* ********

******** ** ******** * ************ ******** ******* offering, **** ******* ** *********, **********,*********** ******** * *** *****. **** *** how **** ** **** ***** ** the **** ******* ** ** ****.

Availability? ***'* ** ***

** ** *****'* ***********, ** ** not *** *********** ******** ** ************, with, *.*., ******* ** ******, ******, and ******. *******, ***'* ** ******* carrying ********, ** ***** ** **** stores, **** *** ****** **** ********** * ******* *** *** *** $499:

Lorex ** ********

** ******** ****,***** ******** ***** **** ****. ******** ******* ** *** **** ******** segment ** *** ****** ** *****'* consumer *****. *******, ** ***** **** us:

***** ******* ** ** *********** ***** and **** *** ** ******** ** LeChange.

** **** ** *********** ** *** how **** *** ***** * ********** that ************* **** *** **** ********* and ********** ** ***** *******.

Consumer ****** *****

***** ***** *** ********* ** ****** in ***** **** ******, ******* ** China, *** ******** ***** ************ ****** is ***** *****. ******* ***** *** LeChange *** **** ***** ********* ***** *** do **** **** *** ***** ********** advantage **** ********* ****************, *** **** ***** ** ****-********** Amazon.

Hikvision ***** ********** / ****** / ****

**** **** ***** *** * *** years ****** ********* ********* **** ********** markets, ***** ** ****** *********'* ***** ******** expansion.

*******, ********* *** *** *** ******** near *** ***** ** ******* ** the '********' ******** ****** ** ** has *** ** *** ***** *** commercial ******. *** ******** ****** *** already ****** **** **** ***-**** *********, so ********* ** ***** ********** *** not ** ****** **** *** *********. And **** ******** * ******** ***** from ******* *** ****** *********.

****** *****, ********* ******** ** ******* Ezviz ***** ** *** *** ** 2016 *** ****** ** **** **** 500 ******* ******, ****** ********* ** least ***** ** *** ****** ***** as ***** (**** ********* **********, ***).

Ezviz ******** *******

***** **** *** **** **** *********** consumer ********* *** *********'* ***** ******** on *****. *** *******, ***** ** ***** 30+ ********* ** ******** [**** ** longer *********] *** **** *** *** ** the ******* *** ****** *** ************ providers. ***** *** *** ******* *** many ****** ** *** **** ******* they **** ******* *** ***** *** sales, ********* *** ******* *********. *******, it ** ***** ** **** ** be *********** *********** *** ********** *********** in **** *****.

Money *** ********, **** **** ********

** ** *** *** **** *****'* strategy ** ****, ***** *** *********** this ****** ** *** *** **************** Dahua's ********* ***. *******, **** *********** have ***** *** ********, ** ** expect **** ** **** *** ******** globally ****.

 

Poll / ****

Comments (7)

"Here is $20 for the camera, keep LeChange."

"LeChange things up a bit and start selling consumer grade cameras direct."

 

I dont care for the same, would have much rather preferred Happy Orange

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"LeChange things up a bit and start selling consumer grade cameras direct."

Dahua is the only Chinese firm doing that currently?

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Dahua has released a marketing video for Lechange. It is 1 minute, Western produced, aspirational and very little on technology nor technological differentiation:

 

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Without your report I was not aware of either products here in the US.

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I wonder what former Fry's employee broke this story...who currently works for a Dahua distributor.... *cough cough*

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They only had a 2 models on the shelf of Frys

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7 months later, LeChange has lechanged to 'Imou'

'Imou' is pronounced 'eye-mo', not 'eye-moow'

Dahua corporate announcement: Dahua Technology Releases Imou as its Consumer IoT Brand

Introducing Imou video:

The video does not say much about Imou specifically, however the corporate announcement has some details:

Imou is based on the “Dahua Heart of City (HOC)” framework...

supported by full-sensing, full-intelligence, full-computing, and full-ecosystem capabilities. 

The name Imou’s core meaning is that it utilizes smart technologies to protect everyone of your home and save the memorable moments of your life, bringing all-round real-time companion and conveying happiness to your beloved ones with your hearts and smiles.

Note, this is their English language press release not our translation from Chinese.

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