Axis has, in its own description, made a bold declaration:
The industry is changing so rapidly that the following statement might seem bold but it’s true. No one wants to buy a camera.
This statement underscores a number of material problems:
- The issue with many just wanting to 'buy a camera'
- The problem with Axis marketing edge analytics
- The bigger problem with Axis ineffective marketing strategy
Inside this note, we examine them.