Axis: "No One Wants To Buy A Camera"

Better slogans...

"People want a solution more than a camera"

"We're cameras that offer solutions"

"People want to buy more than just a camera"

"People get more than just a camera [with Axis]"

"Buy this camera or we'll run over your dog"

Here's what consumers have to say about Axis. "Who's that?"

What brands do consumers know? The systems in Costco and Walmart. 

This "profound" marketing strategy from Axis isn't going to help them. They still don't get it. Like most manufacturers, they're disconnected from the end-user, and their marketing speaks to it. 

Here's what consumers want. They want an easy to use app. They want to share video with their friends and neighbors on social media easily. Most consumers are looking to see wildlife and when packages are delivered. When we sell $20-30k camera systems in these big homes, you know what feedback we get? I want to see clearly when/if a package was delivered and when my kids are standing and waiting for the bus. 

Why are companies like Ring, Nest and the like winning over consumers? Because their ads are focused on how easy their system is to use. 

I can buy a Yi camera on Amazon for $30 that outperforms any Axis camera in a child's bedroom. That's sad. 

Axis and other professional brands need to spend more of their marketing resources on providing companies like mine with fuel to fight Ring and Nest. Provide me with material thats customizable to my company to combat these other companies locally.

I'm going to be the guy that agrees with axis in a manner of speaking. Edge analytics are the thing that is going to eliminate the need for VMS systems to a large degree along with eliminating the need for humans sitting and ineffectually 'monitoring' video streams. New systems are starting to use deep learning and cloud based AI training to eliminate false positives while implementing predictive analytics and JIT reactions as opposed to a reactive 'investigative' mentality. 

I know the security and access controls people like to stay a solid 15 years in the past, but this stuff is coming, its improving exponentially and IS going to eliminate a ton of human error, hardware and delay to actions.

We had a nice deep meeting with a company doing JUST this who has raised something like $15M in VC funding. This is not a pipe dream, but what will be readily available at around $15/mo/cam in their particular model. We are sitting down this week to extrapolate the staffing, HR, payroll and Incident response impacts. 

MC

I think they meant to say "No one can buy our cameras.... becasue they are out of stock constantly".

But in all reality, you need a system or solution.  Since Axis usually sells cameras and not end-to-end solutions, it may be hard for them to get out there and sell "just cameras".

Axis has a huge issue. They don't have kit to ship. When you get it it doesn't work or it breaks in a few months.. 

You can buy Chinese kit for half the price, its in stock and it works, if you get an issue they sort it super fast. 

Is Chinese kit perfect no but neither is Axis and you don't need to pay more for it...

We have tested Axis edge analytics and they are not very good. And while Axis has nearly a decade leading building an app store for edge analytics (i.e., ACAP), that too has languished.

I would love to see their other edge based analytics tested.  Their line queue, people counting, occupancy, demographic, etc.  I've used them in recently and have had mixed results based off of where the cameras were installed.  One installation I was able to do fresh, and had great success, the other, installed at in existing location and was barely able to get the accuracy to 80%.

I may have missed something... Where does Axis say this? looked to me that it was written by someone writing a tech article in a magazine/e-zine

Axis shot themselves in their own foot. Just before the Chinese came marching they rejigged their partner levels, Kicking out long term loyal partners to silver or just "partner" level ( which gives you nothing ). Also, support took a nosedive as did overall reliability. For example, 9 cameras installed additionally to a site, 7 failed in the first couple of months. No advance replacement just repair, UPS'ed back to Hungry. These cameras have been bouncing back on repair every few months. The customer was hacked off beyond belief.

The same customer uses Hik and has no issues, it's the 3rd of the price.

Companion series if compatible could have fought back as an option. But Axis don't appear to care or listen, unfortunately, they have just become a project lead company.