Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale

Author: John Honovich, Published on Apr 18, 2017

The ballerinas are out.

The price cuts are back.

Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so they have reverted to what has worked best - putting "ALL HIKVISION PRODUCTS" on sale.

In this note, we contrast Hikvision's failing marketing campaign vs the tactic of further across the board price cuts.

**************** ***.

*** ***** **** *** ****.

********* ** ********** ** ***** * ******* ***** (*.*., '*** Art ** ***** ************') ** **** **** ******** ** **** has ****** **** - ******* "*** ********* ********" ** ****.

** **** ****, ** ******** *********'* ******* ********* ******** ** the ****** ** ******* ****** *** ***** ***** ****.

[***************]

Sale *** ********

** ****, ********* *** ******** ****** *** ***** ***** ****, a *** ******* *****:

*** **** *** ********* ** **** *** ************* *** *** video ************ ********. ******* *** *** ** ****, ********* ******* them *** ** *** **** *** ******, ********* ****** ** again *** ***** **********'* ******* ********, ******* ** ***** (*.*.,*,*).

***, **** **** * ***** ***** ***** *** *** **** dancer *** *********, ********* ** ****, ***** **** ****, **** an ****** *** ***** ****:

Double *******For *******

**** ****, *** ***** **** **** *** ********* ****** ** making *** ***** ** ** ******** ** ******** ****** *********. So ** *** *** * ********* ****** ******* ******* **% or **% *** ****, ***., *** *** ** ********** **% beyond ****.

Great *** ********* *******

** *** *** * *****, ***** ********* ******, **** ** great. ** ** **** ***** *********** ***** ******* *** ***** to ** ****** **** ** ******* ***** *********. **** ** effectively * **** ******** **** *** ******* ********** ** ******** security ***********.

*** ** *** *** *** * ***** ********* ****** (*** to *********** ** *** ****** *********** ***** ***** ************* ** ********** *********), ** ***** **% goes * **** *** ** **** ** **** *********.

Failing ** *********

********* *** **** ****** ****** **** ** ******* ***** ***** perception, ************* **************. **** **** ** '*** *** ** ***** Surveillance', **** ****** **** ** ****** ** *** ******* / ballerinas ***:

** **** **** ** ******* *** ********** ** ********, ***** products **** ************* ********** ***** ******* **** *** ************** ** dance *** ***.

**** ***** **** ** ********* *********** ** ****** *** ** the ***** *********, **** **** ******* ***** **** / ******* ads:

**** ** ********* **** ** * *** ****** ** *** show:

******** ** ********* ** ******* *** * *** ***** ** Tao ***** ****:

*** ******* ** **** ** ** **** ** ****** ********** so *************, ********** ** *******. *** *******, **** **% ** 450+ *********** ***** *** ****** ********, *** *** ********** ******* percentage *** ***** ***** ** **%.

Price **** ** ******* ******

******* ****** *** ********* ** ******** *** ***** ** ***** products *** ******* ****** ******. ********, ******* ****** ******, ** ever, ** ****** *** ***** ***** ****.

**** ** *** **** **** **** *** ** ****** *** board **** ** *** ********? *****?

**** ** *** **** **** ******** *** ** ****** *** board **** ** *** ****? *****?

**** ** *** **** **** ****** ****** *** ** ****** the ***** **** ** *** *******? *****?

******, **** ***** **** **** ********* ****, *** ******** ***** damaging, ** **** ****** * **** ** ******* ** ****** for *** ******** ***** *******.

Hikvision's ******* / ******

*** ******* ** *** *******. ******** **** **** ****** ** marketing *** **** ******** ****** ***** ** ****** *** *** truly ******* *********** *** *********, **** ***** ********** *******, **** not **** **** **********.

*** ******* ** ******** * ******* *****. ** ** ********* understandable **** **** **** * ******* ***** (*** ********* **** ** ***** *** #* *****) *** ******** ** ********* (**** ****** ***) ***** *** there. *** ********* ****** *** ***** ***** **** ***** *********** messages *** ******* **** ** ********** / *******.

*** ****** ***** *******. **** ** ********* ****** ******* * premium *****, ***** ******* ********** ********* ****** **** ** ***** spend **** **** ****** ** *************** ****** **** **** *** ***** **********, ********* **** * costly *** *********** ********** *** ** ******** **** ** ***** competitors ***.

Comments (54)

* ***** * ***** **** ** ***** **** **** ******* would ** "*** *** **** *** ***** *********'* ****** '******** our ***** *****' **** ** * ****** ** **** *******, Yes / ** ?"

****...

**** *** **:

***, ***** *** **** *** ***** **** *** ******** ** their ****** *** ***** ***** *** ******** ******** *** *********. Indeed, **** **** *** ********* ******** ******** ******* ** *** such ** *******.

***** * ** **** **** ******* **** ********** **** ****** this ****'* *****, *** **** **** ****** ** **** **** are ***** ** ***** ***** **** **** ******** ** *** more ***********.

* ***** ** * **** ****** **** *** ****** ** "sale"

**** ** **** ** *** * *** **** **** ** "Y" ********* ** ** ****

**** *** ******* ***** ***** *** ****** **** **:

50% *** **********, ********!

****** ** ***, *** ****** **** * ***** **** ** another ******:

****'* ***** ******* **** ***** *** * **** ********* ***** 'round *** ******' **** ***** **** ** ***** ** ***** Square.

**** ***** **** ****** **** ** ***'* **** ********: $***.****** *****: $****.

** ****** ** ************ **** ****** **** ******* ******* ******** skills *** ******* *** *** ******** **** ** ***** ******** you ****** **** **, ** * *******. *** **** **** it ** ***** *********.

* ******** ******** * **** ********* **** * ********* *** out ****..(*'* ** *** *********) ** **** * ********* "********** notifying" ** ** *** ****...

* ****** ** ********* **** ** **** **** ******** *** manufacture's **** ****... ****** * ****** ******* ***** **** (*****, Acura, ********) ** ************* ***** ***** *** ***** ****** ******* lines. ***, *** ***** *** ******* ******* **** **** * new *********** ****.

******, *** ***** ** * *** ** ******** ** ******* this ** ******* ********* ** ***** **********.

* ****** ** ********* **** ** **** **** ******** *** manufacture's **** ****... ****** * ****** ******* ***** ****

* ***** ****'* * **** ****.

******* *** ** ** **** ***** ** *** ********... ** they *** *** ******** ** ******, ***.

*** ** **** ****** ******** **** ***** **** **** **** a *******, ****** **** *** **** * *** **** (**** moreso **** *** ******* ******** ** ******** **** ** ***** on *********). ****, ******** ** *** *******, ***** * ***** would **** **** ******** **** **** ********* ** *********.

****, ****** **** ********* **** **** **** ******** ******* **** have *********** *********** ******** (**** *******, **** **** *****, ****** stereo/entertainment ******, **** ******** ******, ********** ********). ******* **** ****** very ************, ****** ** ****** ** ****** *** **** ** a **** ****** *****, ****** **** *** ********* **** * technology *******-****, ***** *** *** ***** ***** ** *** ****** line *****, *** **** *** ****** **** * ***** *****.

****** ***, * ** *** ***** ** ***** **** ********* to ****** ***** ***** *** ******** ******* ****** *** ****** that ***.

"******* **** ****** **** ************, ****** ** ****** ** ****** any **** ** * **** ****** *****, ****** **** *** something **** * ********** *******-****, ***** *** *** ***** ***** to *** ****** **** *****, *** **** *** ****** **** 2 ***** *****."

*** **** *** ** ** ** *** ******* $** ** ADI *******

*** ******** *** ******* *** **** * **** *** *** example.

** *** ** **** *** **** ******, *** **** ** a ****** *** ***** ******* *** *********. ****** ****, *** almost *** ************* **** ***** *** *** ***-*** ********, **** a **** ********** ** ********* **-*** **** *** ***-****** ********. Many ** *** "******" ******** *** ***********, *** *** ***** works ******* **** ** *** **** ** ** * *** of **-*********** ** ****** **** *******, *****, ***.

*** ** *** ******* ** *** **** * *** ** common **** *** ***-*** *******. **** *** ****** *******, ********* lenses, ********* ******** ************, **** *** **** **** **** "******* up" ***-*** *******. **** ** *** * ***** *** ** Pro ** * *** ******* ****.

** *** ********, *** ** *** ** * **** ******* to ******* ** ******** **** **** ***** *** ** * good **** *** *********. *** ** *** ** ***** ** a "****** ******", *** ** ******** ***** *** **** ***** as *** ******* *******. ** ******** ***** ** ****** *** Pro ****** ******* ***** * ********** ******** *****, * ** not ***** ** ***** ** *********** ******.

***** **** ** ******* ******

**** **** ****** **** ***** *** "******** **********" ** *** as **** * ************ ****** * **** *** *** *********** they *** ******* ** ***** **** **** ** ********? ** is ** ******* ****, ******** ** ****** ****** ***** *** it ** ** **** *** ** *** ****** *** ** operate?

*** **** ******** ********* ** * ******* ******* *** * follower ** ******, **** ****** *** *** ****** *** '********* rules' *** *** ****** ***** **** *****.

*** ******* ** **** ** ** **** ** ****** ********** so *************, ********** ** *******. *** *******, **** **% ** 450+ *********** ***** *** ****** ********, *** *** ********** ******* percentage *** ***** ***** ** **%.

*** ***** *** ** ********* ********* ********** ******* *** *** ******** ** *** ** *** opinion ** ***** **********, **** **% *** **** ******* ** only ** *** **** ** **** *******, *******? ***** ** reality ** *** * **** ** **** ***** ** ***** assessment ****** **** ******* ***** *** ****'* ** ********* **********'* across *** ***** **** **** *** **** ********** ** *** opportunity ** ***** * ********, *******? ** ** ******* *** 'respondent *****' ** *** ***** ** **** * ****** ******** as ** *** ****** ** *** "******" ********* ****? *****?

* ** ******* ** ** *** *******,** ******* ******* ***** ***** ***** ** ********* *** ***** prices *** ********* **** **** ** ******* ** ********** *******?** *** **** *********** **** ***** **** *********** ** ******* how **** (** ***) ** *** * ******* **** ** the ***, *** **** *** ****, *** **** *****? ** not **** **** ***** **** ** ***** ** *********** **** no ******* ******* ********* *** **** ****** ********* ******** ****** the ***** ** ******* ******* *** **** **** ****** ** spent *** ***** ** **** ****** *** ** ********* ** possible **** **** **** *** **** ******* *** * *******? Right? ** ** *** **** ***** **** **** *********?

** ** *******, ******* ******* *********** ** *** ******** ** is ***** **** ********* ** ****** **** ** *****, * WHOLE *** ** ***** *** ** ******** ** ** *********, nightclubs, ******** *** ******** **** *******, *****? **** ***** ***** (not ********* **********) *** ***** ******* *** **** **** *** the #* *****-**** ************ *** ***** ***** ******* ****, ******.

*****,

*****, ******** ** ******* *** ******* ********! **** *** *** at ***? **%? **% *** ****? **** **** *** *** you *** *** ********* ** ******* *** ******* ********* ******* on ** ********** **********!

*** **** ******** ********* ** * ******* ******* *** * follower ** ******

*** ****, **** *** ** * ************* ******** ******. ***** more ** ***** *** ********* **** ***** ***** ******, ****** less **** ***** ***** ******.

***** ** ***** ** *****.

***,*** $* ******* '****' ** **** *** ******* **********, ************ ***** '******' *****, ***** ********* ** *** ******* interest ******** **** * ********** **** *** ********** *** ******* government *****. ***** *** ***** *** ******* ********** ** ** get ******** ******* ** ******* ******* ********** ******* ***** ************ products ****** ** ** ******** *****.

******** * ***** **** ********* ******* ** ************** * *** ***** ** ****** *** ****, (** *** as *** ******** ******** ** ********* ** *****), *** ** may ** ********* ***** * **** ********* **** ***** *** be ********** ** ******* ** ******* *********, *'* *** **** of **** **** ******* *** ****-**** ********.

*** ******* ****** *** ******* ** * **** (**** *** are * ******* ************) ** ** ***** *** *********** **** drastically ******* ****** **** **** ** *********** ***** ****** ***** to * ****** ***** **** **** **** **** ****** *** started. *********, **** ** *** ******* **** ** *** *********** but ****** ***** ****** *** *** *** ****** ***.

** *** ******* **** ***'* ******* *** **** ******* ******* in * ***** ** ****** ****** **** **** *** * years ***? ** **** ** ****** ****** **** **** ***** have *******, ****** ***, *** ***** **** ***.

* ***'* ******* **** *** ***** ** ******* ** ****** to ** **,****. ********* * ***'* ***** **** *** ***** ** ****** to **** **** **** **** **** ****.

** **** *** ****** **** ***** **** ** ********* ** just * **** ****, *** ****** ***, **** * ********* perspective, ***** ** ****** **** ** ************** *** ******* **** corner *** ****** ** *** ********.

** ******, *** ****** ** *** *******/******** ****** ** ******, but **** ** *** ******** ** *** *********** ******** ** a *****.

****, ***** ***** ****, ****, *** ** ****** ******** ********* at **** ** **, *** ****** ** ******* ********** **** being ******** ** ***** ** *** ****** ******* ******.

**;**

*** ******** ** ******, ** *** ***** **** ** * corner *** ******/***** ******** ** ***, *** ** ** ** you ***** ** ***** ****** *******?

*** ******** ** ******, ** *** ***** **** ** * corner *** ******/***** ******** ** ***, *** ** ** ** you ***** ** ***** ****** *******?

**'* * **** ********.

* ** **** ********* ** ****** ********* *** ** ******** a *** **** ******* ******** ******** - *.*., *** ***** revenue ** **** ** ******** **** ******* ************* ** ******* / *****.

*** ******* *** ********* ** **** ***** *** ** ******* effects / ********* ** ***** **** ***** ****** * ******* monopoly ** ***** ************ *******, **** ******* ***** *** ******* opposition ** ***** ******* ********** ********* *** ************* ******. ** that ***, ***** ** **** ** ***** *****, * ** not *** **** ********** ** ********* *** ******. *** *** of * ****** **** ********** ****** ******* ** (*) *** state ** *** ******* ******* ***** ** *********** ************ **** and (*) *** ********* *** ******* ********** **** ***** **** to ******* ***** ************ ******* ** ******* *********.

(*) *** ***** ** *** ******* ******* ***** ** *********** underwriting **** *** (*) *** ********* *** ******* ********** **** being **** ** ******* ***** ************ ******* ** ******* *********.

*** **** (*) ***** ********** ********* **** **** ****** *** ***** ** ***.

** ** * ********** ***?

***** *** **** *** *** **** *******. *** ** ******** has ******** *** **** *** ***** ** * ** **** you *** *****. ***** *** ********* ******* ** ******** **************, government *******, ***. *****-****. * ** * ***-*** (**** ***-***) bit ****** *** ******** * **** ** **** *** **** is ********* ** ********** ** *** ****** *******. ** ** not *** *** ** *** ***** **** ********* *** ************ a ******* **** ********* **** (** ** **'* ** *********) people ** *** ***** ******** ****** ** ****. *** *** users, ******** **** **, * **** ********** *** *******. **** is *** * ****** **** ** ******, *** ******* *** not ******, **** **** * ********* *** ** **** *** if **** **** ****** ****** *** ****** ******** *** * can *** ** *** *** ** *** *** ******** **** has * ***** *** ****-** *** ****** *** **** *** attempts ** ****** ********* '******-******' **** *** ********** ** ***** corner. * **** *** ****** ******** ***** *** **** ***** bulbs **** *** ******* **** **** **** *****.

*** ******* *** *** ******, **** **** * ********* *** of ****

**** ********* **. ******* **** ****'* ********* ** ******* ******** suicides ** *** ***** ********* * ** ***** **.

* **** *** ****** ******** ***** *** **** ***** ***** they *** ******* **** **** **** *****

**** ***'* * ********* *****.

*****, ************* ** ***** * ****. *** **** ****** ***** *** it ****** *** **** **** ** ********* *********.

********* ****'** *** **** '******'...

*'* *** * ****** ** *** ******* ** **** * MAGA *** ***.

****'* *** * **** ***, *** *** ******** **** **** than *** ********* *** ******.

*****, * ***** **** ******* *** * ***** *** ****** should ** ******* ** *** ********* ** *****. *** **** earned **. *** ** **** **** *** ***** **** *** have **** *** ****.

***** *** ** # * * ** ******* ** **** comment.

* *** ******* ** *****, *'** *** ** * **** word *** *** *** *** *** ****.

***** *** ** #* *** ****** **** *** ** *******.

*********, *** **** **** *** ********* ****? **** **** ******* saturated *** ****** ** ** ****. ** *** ********** ***'* using ********* *** ** *** ** ***** ****, **** ***** will. ** ***** **** **'* ******* ****** *** **** ********* dealers *** *** ******* *** ************ **** ********* **********. ***** will **** *** *** ** ***. * ***'* *** ***** premium ******* ** ********** ********, * *** *** **** $** turret **** ** ** ******* ****.

#*, **** ****** *** ******, ******!

********* ********** **** **** (*.*., ********** *** *** ***), **** their ***** ** ********** ********* (**** ******** *****************).

*** *** *** ** ****** ** *****. $** ******* ** not ***** **** ******* ** ***** *** *******, ********, ********* and ***** ***** ** ******* ***** ********* *******, **** ********* dealers.

*** ** *** ********** ****, **** ** **** **** ********* about ***** *** **** ***** ************* ***** *** *** ***** quality ** *** ******** **** *****, ***.

*** ** *** ********** ****, **** ** **** **** ********* about ***** *** **** ***** ************* ***** *** *** ***** quality ** *** ******** **** *****, ***.

** ** **********, *** ********** *** ********** ********* **** * pattern:

*. **** ******* ****** *** *****. *** ** ***** *** (and *** ******). *****. **** ********, ***** *** **** **** many ******* ****** ***** ***** **** *** **** ***** **, at *****, ******* *** *****: **** ** ******* **********, *****, the ******** *** ** ******** ********, ***.

*. ** ******* **** ****-****** ******* (***** ** ***** ** a ** ** ****-***** *****), **** ** ******* **** * top *****. *** **** ***** ** *** ******* *.

*****, ** ** **********.

*******, ** ** *** *** ***** *** *****. **** **** try * ****** ****** ** ******** ** ** ********** *** already *********** *** ***** ******, **** *** ** **** ******* with **** **********. *** ** *** ********** ** ******* (******* itself ** ******* *** ******** ***** ****, *.*., *** *****), the ******** ****** ********* *** *****, ********* *** **********, ********* both.

************, * ****** ***** ****** **** ***** ****** ******** ** their ***** ********* (*************, ***** ******, ***** ********, *******, ******) and *** **** ** ***** ********. *** (*****, ** ** experience), **** *********/*** ********* **** **.

*** **** ** ***** **** ******* ********* ******:

**** ****** ** ***, **** *** ********** ********** **** *** race ** *** ******.

*******, **** ** ******* **** ******* ****** ***'* **** ** happen, ******** *** ********** ** ******* ** *** ** ****** the ***** ***** ****.

* ******** * **** ********* **** ********* ******* ***** **** sale.. **** *** * *****.

* ******** * **** ********* **** ********* ******* ***** **** sale.. **** *** * *****.

****'* *********** *** **** ******** ********* ** **** ****** ** to **** **** ***** ** ****** *** ***** ****.

*** *** **** *** ******* **** **** *****.

** *** * **** ********* **** *** ** ***** ****** sales ****** ***** ** * *****. * *** * ******* there *** ***** ** ** * ******** ****** **. *** (disrubtor) **** *** ** ***** ** *** *** ** **** week *********** * **% *** ****. ********* ** ********* ****'*/******* sale ******* ** ***** ******** **/* *** *** **** * year. ***'* ******** ***** **** ******.

*** ********* **** ** ** ***** ** ******* ** **** things *** * **** ****** * *******, ** ***** *** bottom ****. *'* ****** *** ********* ***** *** ** *** going **** ***** *****.

*** *** *** ******* ******** ** **, ********* *** *** will ***** **** ** ******.

******: **** ******* *** **** ***** ** *** *** **********:*'* ****** *** ********* ***** *** ** *** ***** **** Steam *****.

*** ********* ** ********** *** *** *** ********. ***** ***** they **** **** **** **** ** *** *********** ********** ******* but *** ******* ** *** ******** **** ****** ** **** more **** *** **** *****. ** *** **** *** ***** quotas ** ** ********. ** **** ** ******* **** ****** a ****** ** ***** *** **** *** * ********* ****** in **** ****** *** ** *** ****** **** ********.

****, ***'* *** ***** **** *** ***** **** * ***** convincing ********* ****** $*** ******* ** ****** ** $** *******.

***'* ***** *** *** **** ** ***...***** ********** "*** *** word ***" ****** **** **** **** **** *** **** ** the *** **** **** *** **** *** ***** ************, *'* sure.

* **** **** ** ***** **** ** **** **** ***** product ***** ******* ****** ** *** ******* *** *** "******" than ** **** ** **** * *** **** ***** *******.

*********** ** ** ** ***, *** **** ***** *** **% but ********* ** ******* ********:

* ***** ******* ***** ************ **** ******** ** **** ***** on *****.

*****, **** *** * ***** **** ****, ******** *** ******** a ******* *****.

** ** ***** * ** ******* ** **** * ****** different. *** ******** ***** ** ****** ****** ** *** "**** dollar" ******* *****. **** ****** *** ****** **** ** ******** at *******. **** *** ****** ********** *** ** *** *** way *******. * ** *** ******** $***-*** ** * **** of ***** **** ***** ** ****** **** **** $**. **** are ***** *****. ** ***** ******* **** ** **** ** an **** *** ******'* *** ** ***** *** ** ** it ** "** ****".******** *** * *** ********* ***** ***** most ** *** ********* ****** ** ** **** *****. *** may *** * ** *** *** ** ***** *** *** up ****** ****. ******** ** * ******* ********* ***** *** dancers? ****** **** **** **** ***** **** ** ** * stripper ******* ** * ****? **** ***** **** ***** ***** and ******** ********. *** ** ****'* **** * *** ** info, *** ** *** ******** *** *********. * **** ** interesting **** ** **** ** *** ******* ** ***** *** on **** ****** ** **** ****. *** *** ****** **** more ********* **** **** ***** **** **** ***** ***** ********. That's **** ** ******.

*** ******** ***** ** ****** ****** ** *** "**** ******" clothes *****. **** ****** *** ****** **** ** ******** ** Walmart.

#*, *** ****, * ***** **** ***. ***** ** ********** room *** *** ******** ** ********* *** **** *********. **** in **********, *** *******, **** ** ********, **** *** **** the ******* *** ******** **********.

** ***** ** **** ** *** **** ** ****** * Wal-Mart ******** ***** *** **** ** ** **** ******* *** cannot ******* ** **** ** '****' ********* ******** *** ********* events (**** ***** **********). **** * ******** **********, **'* ***********. From ** ******** **********, **'* *** ***********.

*** *** ****** **** **** ********* **** **** ***** **** want ***** ***** ********.

* ***** ***** ** **** *** ********* ******* **** *** appreciate *** *********. ****'* ************ ** ******* * ***** ******** ********* **** ** *********.

** **** ***** * ** *** ** ********* ** **** times....

**** * ** ******* ***** **** ** *** ******* ** the ********* *************. ** *** **** *** *********** **** *** could *** ** ********* ******* (** **** *****) **** *** camera ***** ********* ** ******* *** *** *** ** ****** thru ************? * **** ***** *** **** ****** *** ** forth ** ******, *** * ******* **** ** * *** mini-dome *** *******? **** **** ***********? $* *****, $** *****?

* ***** ***** **** ******* **** **** ***** ** ********* before ******* * ******* ** ******* ** **** ****, ** even "*********" (***** ** *********) ** *** **** ****** ** often. ** ***** *** ******** ** ** **** ** *** cameras **** that * ************ ** *** ****** ***** ******* ******* ******* before ***. ******** *****, **** ***** *****.

"*********" (***** ** *********)

*****, * ********* ***'* **** '*********' ** ** **** *** going *** ** ********. *********, *** ******* ********** ** ***** to ****** **** **** **** ******. * **** '*********' ** in ** ***** *** ** * ********* ****.

** *** *** *** "******", *** "#*", *** "*** ***", the "***** ****" *** ***'* **** ***** ****** ** *** industry ****** **** ** ****** *** ****** **** '***** ****".

****- ** *** ****** ******* **** ********* *** ***** ****** to **** ***** ****** ** ***** ********* *** ******* **** come ** * **** *** *** *******? *** *** ******* me?

**** ********* ***** ** ********* **** ** ***** ****** *** I **** ***** ******** *** **** ** ********* ** ***** Sales **** ********** ** *** ****, ****.

* *** ** * *** ******* ******* ***** ** ******.....*** recieved *** **** *** *** ******* *** ******* ****** *** the ****.

**** **** **** **** ***'* **** **. **** *** ******* your ******** ** **** ******.

** ***** *** ******** ** ** **** ** *** ******* cost a ************ ** *** ****** ***** ******* ******* ******* ****** you.

** ***** ** *****, ***** ********** *** ***** ******* ** ~40% ********, ~**% *************. ** **** *** ********, **** ******* the ******* **** *** **** **** * ******* *****. ********* are *** *****, *****'* *****, ********, ***** ****** *****.

********* *** **** ** *****, ********* *** ******* *****. *** 300 - *** ****** **** ****** ******; *** *** ***** (big ****, ***** *** ****, ****** ** **** *****, ***.), all *** ***** ******** **************, *** *******, ******* *** *** the ***** *** ******* ** *****, ****** *** ************* ******** for ***** ***** ******, *** ******** ******* *** ********* *****. These *** *****, ********* ** *****, ****** ******* ** *** $50 ** $*** ******* ***** ******.

********* ***** * *** ** ***** *** ***** ******* ***** price ** ** *** **** ** ** **** **** ** cover ***** ***** ********* ** *****, ********** **** **** *** these ****** *** ***** ***** *****.

*** ** **** **** ***** ***** **** ****** *****. ********* USA *** ****** *********** ** **** *** *** ****** *** worse *** *****, **** **** **** ** ***** *** *** 2017 **** ****** ******* ***** ***** *****. ** **** **** gross ******* **** *** ***** ** **** *********** **** *** continuously ********** ***** ***** ********* *** ******* ********.

**** *** **** ********* **** ***** ** ***** ******* *** answer **:

*. ** *** *** * ********* ******** ***** *** ** these ***** ******** ****** **** **********? ******* **** *** *** a **** ** ***** ** ****** *** $**** ** **** product *** *** **** **** ***** ** *** ******** ** about ** ***** ** *****.

*. **** ******** *** ************. ** **** ***** **** ** become *** ********?

******: **** ******* *** **** ***** ** *** *** **********:*** **** ********* ***** ****** ***** ***** **** *** ***********'* Commissions?

******* **** *** *** * **** ** ***** ** ****** for $**** ** **** ******* *** *** **** **** ***** as *** ******** ** ***** ** ***** ** *****.

********** **** ***** *** **** **** ****'* ******** ************* ****.

** ***** ***** ***** *****...

*** *** ****: ******* *** *** ** ***** *** ***** prices.

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Knightscope Financials Reveal Huge Increase In Expenses And Incorrect Accounting on Oct 02, 2017
Knightscope's H1 2017 financials are out, in the midst of their ongoing crowd funding approaching $17 million. In this note, we analyze...
ASIS Show 2017 Final Report on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report). When walking in, one is greeted with Dahua's...

Most Recent Industry Reports

Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Mobile Credentials (BLE / NFC / Apps) Guide on Nov 14, 2017
One of the biggest trends in access for the last few years has been the marriage of mobile phones and access cards. In this guide,...
Dahua Launches Electric Cars on Nov 13, 2017
Embattled mega video surveillance manufacturer Dahua is now electric car manufacturer Dahua. Let the jokes begin: But is the joke on Dahua's...

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