Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale

Price cuts vs premium brands

Does IPVM assume that there are "industry guidelines" as far as when a manufacturer offers a sale and the percentages they are allowed to offer that must be followed? Or is it because Axis, Mercedes or Nieman Marcus never did it so it must not be the proper way to operate? 

One must consider HIKVISION is a leading company not a follower of others, many things may not follow the 'unwritten rules' but you cannot argue with SALES.

The problem is that it is hard to change perception so significantly, especially so quickly. For example, only 18% of 450+ respondents liked the dancer campaign, and the integrator segment percentage was lower still at 17%.

The above may be true If and only IF the Integrator segment you are speaking of was of the opinion of every Integrator, this 17% you have offered is only in the view of IPVM members, correct? Which in reality is not a fair or even close to equal assessment taking into account there are 1000's of Hikvision Integrator's across the globe that have not been questioned or the opportunity to offer a response, correct? So in reality the 'respondent group' is too small to make a honest judgment as to the merits of the "dancer" marketing ploy? Agree?

I am curious as to the comment, no private company could spend heavy on marketing and slash prices and Hikvision only does it because of Government backing? Do you have information that would lend credibility to exactly how much (if any) of the 6 Billion LOAN by the way, not gift but LOAN, has been spent? If not then this whole line is based on assumptions with no factual content regarding the LOAN versus HIKVISION actually making the money by selling product and that they choose to spent the money as they please and it certainly is possible that they have not even touched the 6 Billion? Right? Or do you have FACTS that show otherwise? 

So in reality, without factual information to the contrary it is clear that HIKVISION is making lots of money, a WHOLE lot of money and is spending it on marketing, nightclubs, salaries and building more product, right? What other FACTS (not political viewpoints) are there besides the FACT they are the #1 World-wide Manufacturer and treat their dealers well, period.

Seriously, how much more can HikVision grow? They have already saturated the market in my area. If the integrator isn't using HikVision now or one of their OEMs, they never will. It seems like it's reverse course and some HikVision dealers are now looking for alternatives post HikVision alienation. Cheap will only get you so far. I don't see their premium cameras or varifocals anywhere, I see the same $79 turret that is on eternal sale.

123Security is on it too, but only today and 10% but evidently no minimum purchase:

I would presume other distributors have variants of this going on today.

Again, good for a short term bump, terrible for building a premium brand.

Ok so maybe I am looking at this a little different. Not everyone shops at Neiman Marcus or the "high dollar" clothes store. Many people are living life by shopping at Walmart. They are almost everywhere you go and are way cheaper. I am not spending $100-200 on a pair of jeans that could be bought less than $20. They are still jeans. If their cameras work as good as an Axis why wouldn't you at least try it if it is "on sale".Probably not a bad marketing thing since most of the furniture stores do it year round. You may try 1 to see how it works and end up buying more. Secondly am I missing something about the dancers? Should they have them being held up by a stripper hanging on a pole? Yeah cause that shows class and attracts everyone. The ad didn't have a lot of info, but it was tasteful and different. I find it interesting that so much of the content is about HIK on IPVM trying to bash them. You are giving them more publicity than they could ever want about their products. That's just my 2cents.