Now that the dust has settled from the numerous new announcements of the last month, we can better understand the impact on the overall video surveillance market.
This Spring has been highly active. While overall new product announcements were relatively modest, the rise in acquisitions and lawsuits helped trigger significant shifts.
This review provides our recommendations on what companies and segments achieved the greatest positive and negative shifts in the market. It is based on the in-depth research presented in our Spring 2011 New Products Directory.
For comparison to last year, review our Fall 2010 Manufacturer Trends report.
The Big Three
Overall, the top three shifts we saw were:
- Winner - Axis's Aggressive Expansion
- Loser - The Analytics Market
- Loser - The Death of the Independent PSIM
Let's review each of the three.
Winner - Axis
Axis is the clear winner. The tear that they are on right now should frighten their competitors. When video surveillance companies get big, product development generally starts falling behind and mediocrity sets in (see Honeywell). When Axis struggled in 2009, we expected the rest of the market to start catching up. Instead, since then, Axis has released far more products than anyone in the industry, including a broad megapixel portfolio and now, an aggressive expansion into the low end of the market. Just in the last month, Axis has released 5 low cost new products, an innovative low cost PTZ series (the Axis M50s), a panoramic camera and Hosted Integration for Iomega NAS appliances.
Loser - The Analytics Market
This is a shame. The analytics market was really starting to turn the corner. Unrealistic expectations were reset. Dangeorous manufacturer marketing disappeared. The spread of IP cameras were helping the adoption of edge based analytics.
And then OV launched its new business strategy of patent enforcement / industry wide lawsuits. OV clearly has a sizable warchest and a mission to execute. Until resolved, this is a black cloud over the industry that makes video analytic decisions across the board significantly riskier.
Loser - Independent PSIM
PSIM proponents will say that ADT's acquisition of Proximex and Verint's acquisition of Rontal shows the industry validating PSIM. We disagree and, more importantly, we believe this signals an end to the PSIM 'dream'.
Command and control systems have been an important part of large security systems for years. Big companies like Boeing, Northrop, Siemens, Raytheon, even GE (Facility Commander), etc. have had such systems for a long time. ADT and Verint's move follow the historical norm (as did the 2009 NICE / Orsus PSIM deal).
A key aspect of the 'new' PSIM companies (Proximex, Orsus, etc.) was that they were independent startups that could freely partner and integrate with myriad systems common in the security industry - a crucial advantage over traditional command and control systems. Now, these PSIMs are just like the old systems - a component of large proprietary organizations.
More Winners and Losers
Inside the Pro section, we will examine more winners and losers taking a look at the following companies and segments:
- BRS Labs
- Entry Level VMS Providers
- OV Partners
- PSIM End Users
- VSaaS Market