Axis Iomega VSaaS Integration Examined

By: John Honovich, Published on Apr 04, 2011

In this note, we examine the integration of Iomega NAS devices with Axis's AVHS hosted video offering. While AVHS previously supported limited NAS systems, the Iomega integration likely represents a much stronger and serious attempt by Axis to expand VSaaS. Inside, we look at the relative economics and how on-site NAS greatly improves the traditionally poor business case of hosted video [link no longer available].

AVHS Background

Axis AVHS offers plug n play connectivity between devices in its systems. To do that, special software / firmware is required on each device. Axis now pre-loads this firmware on all new Axis devices (firmware 5.20 or higher). The firmware is not available on non-Axis cameras. The primary way to record that video was to stream it to a hosting provider in the 'cloud' who ran Axis AVHS server software. The upside of this was that installation / integration was greatly simplified. The downside was that support was restricted to a limited number of devices.

NAS Background

NAS devices have great potential to be disruptive to the video surveillance industry. The main virtue is their low cost with total costs under $200 per TB common. For instance, here is an 8TB Iomega NAS device for under $1,000 USD on Amazon (this is one of the models now available with the Axis - Iomega integration). This is a half or a third the cost of traditional server / storage combinations.

Larger Scale Camera Support

This integation may support dozens of cameras on a given site, much higher than AVHS previous limitations. When we did our original test of Axis AVHS, using Secure-i, limited plug n play support was available for 500GB or 1TB NAS devices. A big difference with the Iomega announcement is much broader support for larger NAS devices. Currently, Iomega is adding AVHS support for 2 and 4 drive bay [link no longer available] NAS devices (e.g., up to 12 TB). Later in 2011, they plan to release support for a 12 drive bay NAS [link no longer available] device. With 24TBs of on-site storage, support for 50 cameras or more in a given site is feasible.

Cost

The key factor impacting the overall competitiveness will be the licensing or monthly fees charged by Axis and/or AVHS hosting providers.

The big upside is that this approach eliminates most of the marginal cost of hosted video systems. Specifically, rather than continuously streaming video off site and storing it in a data center, the video can be stored locally in the low cost NAS. While there are some tradeoffs (e.g., having to service the NAS locally, risk of the NAS being stolen, etc.), overall, the cost structure is much lower than traditional offerings.  Indeed, we would categorize this approach as Managed Video - a much more economically viable approach that we have advocated repeatedly (see our VSaaS competitive review [link no longer available]).

We are waiting for more information on the pricing structure. If the monthly pricing is low, the impact could be revolutionary. On the other hand, if the monthly pricing remains high (Secure-I was charging $20 per month per camera even when using the previous generation NAS device), this will be a lost opportunity. We will update with details as we receive them.

UPDATE - Pricing still seems to be $10+ per camera per month. The pricing is less but not as aggressive as it could or should.

5 reports cite this report:

New Surveillance Products Directory Fall 2011 on Sep 21, 2011
This report provides a summary of key announcements and news being made related to or around the ASIS 2011 show.For each product or change, where...
New Surveillance Products Review June 2011 on Jun 14, 2011
In this report, we provide in depth coverage of new surveillance product releases announced in May and June 2011. Below are the products we are...
2011 Mid Year Video Surveillance Review on Jun 11, 2011
The first half of 2011 featured a number of important shifts within the video surveillance industry. In this report, we provide an overview of the...
Winners and Losers Spring 2011 on Apr 12, 2011
Now that the dust has settled from the numerous new announcements of the last month, we can better understand the impact on the overall video...
New Surveillance Products Spring 2011 Final on Apr 06, 2011
In this report, we provide a single source listing new video surveillance products announced in Spring 2011 and in conjunction with ISC West.For...
Comments : Members only. Login. or Join.

Related Reports

Phone Camera Calculator Released on Mar 10, 2020
IPVM has released the first-ever Phone Calculator, video surveillance design software that you can use on your phone, without installing an...
NetApp Video Surveillance Profile on Mar 09, 2020
NetApp is increasing its efforts in video surveillance and told IPVM surveillance storage is the fastest-growing segment of its $6+ billion...
Every VMS Will Become a VSaaS on Feb 21, 2020
VMS is ending. Soon every VMS will be a VSaaS. Competitive dynamics will be redrawn. What does this mean? VMS Historically...
Video Surveillance Architecture 101 on Feb 18, 2020
Video surveillance can be designed and deployed in a number of ways. This 101 examines the most common options and architectures used in...
Proactive CCTV "Only Affordable Video Archiving Solution" Profile on Aug 12, 2019
Proactive CCTV is claiming to offer "the only affordable video archiving solution on the market", reducing the storage typically required for H.265...
Razberi Technologies Company Profile on Aug 06, 2019
Razberi says they have doubled their revenue in the first half of 2019, citing their proprietary camera hardening and cybersecurity capabilities...
Ionodes Company Profile on Jul 31, 2019
What happened to Ionodes? With seasoned leadership from Jean-Paul Saindon founder of SmartSight and Dr. Michael Gilge, founder of VCS, back in...
'CCTV' Is the Past, Cloud Video Surveillance Is the Future on Jul 08, 2019
A fundamental shift is happening. For decades, video surveillance was overwhelmingly 'closed' and off the Internet. This is changing. More and more...
Ivideon Russian VSaaS Profile on Jun 27, 2019
Ivideon was an early VSaaS entrant, initially focusing on the consumer market, claiming massive growth to IPVM in 2014. We spoke to Ivideon, to...
Directory of 30+ VSaaS / Cloud Video Surveillance Providers on Jun 07, 2019
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2019 State...

Most Recent Industry Reports

YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to be "Your 24/7 Watchman" with advanced analytics and object...
Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered around a faked detection. Now, Dahua has expanded this to the USA,...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video surveillance in the next 5 - 10 years. This is part of our Video...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former FLIR employees is offering a thermal temperature system for the...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts, Convergint is touting 'extensive research' that is either grossly incompetent...
The IPVM New Products Online Show April 2020 Opens With 40+ Manufacturers on Mar 31, 2020
IPVM is excited to announce the first New Products Online show, with 40+ manufacturers, to be held April 14 to the 16th, free to IPVM members,...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and branding itself as a "COVID 19 - AI BASED NON CONTACT THERMAL...
JCI Coronavirus Cuts on Mar 31, 2020
JCI has made coronavirus cuts, the company told employees in an email that IPVM has reviewed. Inside this note, we examine the cuts made, the...
Add Door Operators To Fight Coronavirus on Mar 31, 2020
IPVM recommends that integrators advocate and end-users consider adding door operators to fight the spread of coronavirus. This delivers...