Startup: Smoke Detector As a Security System

Author: Brian Rhodes, Published on Aug 28, 2014

Fresh off a successful fundraising campaign, Novi Security is making some bold claims: Its security system has "no contracts, no monthly fees, needs no hardwiring, and sends no false alarms", all costing a fraction of a normal panel based system.

The core of the system is a multipurpose sensor that combines a smoke detector, motion sensor, and security camera in a single unit:

Novi claims everything can be installed by DIYers with no tools, and even taken down if moving. Is Novi poised to revolutionize residential intrusion alarms? Or is it just another imaginary product claiming more than it really is designed to deliver? We look at Novi in this note.

***** *** *********** *********** ********,**** ********** ****** **** **** ******: *** ******** ****** *** "** contracts, ** ******* ****, ***** ** **********, *** ***** ** false ******", *** ******* * ******** ** * ****** ***** based ******.

*** **** ** *** ****** ** * ************ ****** **** combines * ***** ********, ****** ******, *** ******** ****** ** a ****** ****:

**** ****** ********** *** ** ********* ** ****** **** ** tools, *** **** ***** **** ** ******. ** **** ****** to ************* *********** ********* ******? ** ** ** **** ******* imaginary ******* ******** **** **** ** ****** ** ******** ** deliver? ** **** ** **** ** **** ****.

[***************]

Product *******

****'* *********** ***** ***** *** *******'* *******, **** ********* ** backers ******** **** **** $***,*** *** ******** *** ******** ****:

*** ******* **** ********** **** ******* $*** *** $***, ********* ** *** ****** of ****** *****. *** ******* ***** ********* ****** **** **** at ***** *** *******, **** ******* *** ** $***.

System ********

**** ** ******** ** *** ******** *******:

  • ******:********** * ****** ***** ********, ****** ****** ***** ******* ***** / ****** *******, * *****, *** ** ** ****** **** a ******* ******* *** ******** ****.
  • **** *******: **** *** ******** ******* ** ****** ***** *** ****** and ** *** ******* ********. ********** ***** *** ****** ** have ********** ***/**** *******, ** **** *******, *** ******* *******.

** ** ***** ******* *** ** ********** **** * ****** base ******* ****, **** * ***** ** ***** ** - 50 **** ** **** ******.

******** ******* & ******* *******: **** ****** "** **********" *** "****-**** *******" ** ********* sensors ** *** ****** *********** ********* *** ******* ** ***** with ****** ***** ******** ****. ** *********** ** ******** ******* lifespan ** ******* ***** ************ **** **** ******* *** *** are '******* ***** ******'.

*** ******:*******, ****'* ****** ** "** ********* ** ******* ****" ** accomplished *** ****-********** *** ****** ** **********. ** ****** ** connect ** * ******* ******* ** ***** *******, *** *** alerts *** ****** ********** **** ** **** **** *** ** Android ****.

*************: *** ** *** *** ********** **** **** ****** ** offers ** **** ************, **********, ** ********* *** ****** ** easy. ******* *** ** ****** **** *********** ******, *** ****** **** ******* ** **** *** ******** QR ***** **** *** **** ***.

System **********

***** *** **** ******* ** *** ******'* ******, * ****** look ******* *** *********** ******* ******** ***** ************ *********** *******.

** *****:******, ***** ****** ******** * ******, *** ** ********* * ***** ** ***** ***** ********** *******. ** ********** *****/********** *** ***** ** *** ****, **** ** *********** ** why **** ****** *** ** ***** *****: ***** ***** ***** "drain *** ******* ** *** ****** * *********** ******" ******* choosing ** ***** *** **** ********** ******* *** ********.

***** ******:*** **** **** *** ******* *** *********** ** ********** ** aim *** ******. *** *****-**** ****** ****** ******* ** "********* positioned ** * ** ****** ***** ***** *** **********" ******* stating "*** ****** ****** ** ********. ***** *** ***** *** sensor ** **** ******* **** ******* ****** *** ********** ** the ******'* ******."

**** ***** **** ** **** *****, ******** ********* *** ******* to ******** **** * ***** ****-**-***** ** ********, *** **** then **** ******* **** ** ******. *** *** ********** ***** shows **** **** ********* ***** ******** *** ** ********* **** a ***** ********, ******* ********* *********** ******* **** ***** *** doorways:

** ********, *** ******* ******** ********* ****** *** ******* ** the ******* ***** ********. ** ********* ****** *** ****** ** be ******* **** ******** ** ** ****-******* *********, *** ***** detector ***** ** ******* *** *** **** ** ********* **** images.

** ********** *****:***** **** ** * ********** ****, ***** *** **** *** firm ************** ***** *** **** '******* ***** ******' *********** *******. This ***** **** **** **** *********** *** ******* ** ****** as *** ****** ******** **** ***** *********** *** ********** *****.

Novi's *******

*** *** *** ********, **** ***** *** * **** ****** of ********** ** * ****** ******* ******** ************ ** ***** based, ********* *******.

*******, *********** ** *****. ** *** **** *** *****, *** 'crowd ******' ****** *** ******** ******* ********** ********* ** *** segment *********:

  • ******: *** ******* ** *** *** ********* ***** ******* *** been ******, ******* **** $* ******* *** ******* ** ****. Canary **** ******** * ****** ******, **** ****** **** ******** produces *****.
  • *****: *** ********* *** ***** *** * ***** ** ******** sensors **** ***** ** ********* ** *** **** ********* ** be **** *********, *** *** *** ** *** ***** ****** in *** *******. *******, ******* *** ***** *****, ***** *** floundered *** ******* ** ******** *** ***** ** ****.
  • ******: *** **** ****** ** ****** ** *** *****, ******** to **** **** **** $*** *** ****** ** **** ****-**********.

****** ******* ****** ******* ** *** ***** ****** ******** ** become *********, *** *** ********** ************* ** ******* *********, ** management, *** ******** ******* ******* **** *** ***** ******* ***** and ***** **** ****-** *************** **** ********* ***** *********.

Vote - *** *** **********?

Comments (5)

**** **** *** ******** ** ** **** ******* *** ***** quickly. ***** ******** ********* ****** ** ***** ** ********* ***** detection, *** ****** ** ****** ********* **, *** ***'* ****, trying ** *** ** ***** * ****** ** ****** ***** out ** * ***** ******. *** ** ****-********** ************ (******* or *********) *** ***** * **** ***** ***** ***** ********* would ******* *** **** * ***** ******** **** **** ***** out ** *** **** ** ***** ** ********* ****** ** jam *** ******* **** ******* *** ******* ***** (** *** a ****** ***** ****** *******), ******* ******* ******** *** **** it **** ******** ** *** **** ********* ***, ***** ** detecting *****. ** ****, ***** ** **** ************ **** *** response **** ** *** ***** ********. ** **** ***** ** will **** *** ******** **** **** ***** *** ** ***.

*** ****** **** ***** ********* ** *** *******? **** ***** like ** ******* **** ********.***.

* **** ***** **** **** ************ ***** ***** ***** ********* badly **** ****** ******, *** **** ******** ********** ****** **** it, ** ** ******* ***** **. **** **** **** **** battery ******** ***** ********* *** ****** ******. *** ***** ** a ***** ** ********** ******* ****** ***** ** *** ** simple ********* (***** *********, *** ************) *** * ******* **** actively ********** ********* ********* ** *** ******. *** **, ******** a ******* ** *** ************ ** *** ***** ** **** it **** ********* - ********** **** * ****-***-***** ******. * hope ****, ** *** *****, **** ******* **** ****** * smoke-only ******** **** ***** **** *** ***, ** *** ***** tag ** *** *****-****** ***'* **** ****** **** ****** ****** smoke ******** ********, ** **** **** ** ****** *** * "self-monitored" ********.

******, ******! * ***** **** *********** *** ***** :)

**** ****** ** *** ********: ***** **** ****** ********. ** your *** ******* *** * **** ***** ** **** ** or *** ***** ******* ******* ** *** ****** **, ** one's **** ** **********.

** * *** ***** ***** **** ********* ***** *** ***** its **** **** **, **** ****** ***** ** ** ****: perhaps **** ** *** **** ****** ** **** **** ** well ** ******* **** ****** *************.

* ***** ***** ********/******** *** * **** ******* *** *** ****** ****** ** a *******.

********(*** *** **** *** ***** ***** ******-*******) ******* **** *********** and *** ****** ** *************** ***** ***** ******* ********.

**** **** ****, *** ****** ******* ** ** ************ ** is *****. *** ********** *** **** ********* ** ****** ********** tech **** *********** *** ************* ** **** ******** *******.

* **** *** **** ******** *** ******** ***** *** *******. Anything **** ****** *** ****** * *** ***** ***** *********** improvements *******, ******.

* ********** *** *** ** ** *** ******* *** ****. This ** * ******* *** *** *** *** **** ** would ******** *********. * ***** *** **** ** ****** ***, is *** ******* ** ****** *** ********?? ** ** ** not, ** ** *** *** ****** *** ** ********* ** the **, *** ********* *** ** * **** ****** ******. It ***** ****** *** ********* ******** **** *** **** ** someone **** ** **** * *****. *** ******* ****** ****** be ****** ******** **** ****. ****, ** *** ******, ** unprofessional ***.

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