Hipster Startup to Crush Caveman Alarm Companies

Author: Brian Rhodes, Published on Feb 24, 2013

A Chicago startup who you have never heard of is threatening to crush your alarm business, viewing you as a 'caveman'. The company, Scout, is a DIY product that is fully specified, installed, and configured by end users. They claims cutting alarm companies out of the picture is a huge benefit: even portraying them as Cro-Magnon beasts that lack style and skill when designing systems, eventually forcing customers into 36 month contracts, POTS land-lines, and intruding installers. The promotional screencap below makes plain Scout's disdain for traditional alarm companies and their products:

,

Who ** *****?

***** ******** ** ***** *****, ***-******* ******* *******, *************** ** * ******* ******* ****/*********, ****** **********, **** ** previous ************ ******** ********. *** ******* ******* ** **** *** *** *** management **** ** *** **** ******.

****** **** **** ************ ******* ******* *********************, ***** ****** ******** ****** *** *** *******, **** $***,*** USD *****. *** ******* ** ******* **** '***** ******* ****' that *** ******* *****-******* ********* ************** *** *** **** ********** *********.

** *** **** *****, *** ******* ** ***** ** ******* featured ** ***** ********** **** ************ ********* *********************. ****, *** ******* *** * ***** ********* *****:

Product ********

  • **** *******: *** ******* '**** ***' *****, ************* **** ******** * ******'* ******** *******. *** **** ******* is ******** *** **** ******, *** **** ** ********* ** an ******** ********* ******. *** **** ******* ***** ***** ************* to ***** *** **** ** ** ******** *** ******.
  • **** *****:** **** ** * ******* ******, * ***** **** *******/**** reader ** ****** ** **** *******. ***** ***/****** *** ****** using ****** ****** **** *** *** **** *****, ***** ******** a ** ** *********** *****. *** **** ******* ******** *" x *" * *.**"
  • ****/***** ******:*** '********' ****** *** *****, *******, *** ******** ******* ******** 2.5" * *" * *.**". *** ******** ****** *******
  • ****** ******: *** *** **** *** * ******* ******** ***** ** 20' - **', *** *** ** ******* ** ****** **** or ******* ***** ***********.

***** ** ********* ** **** ***** **********:

*** ******* *** ********, ******* ******* ******* **** ** ****** of ******** ** ******** ********. *** ****/***** ******* *** ******* by ******** ********** *********, *** **** ***** *** ****** ******* via ******** **** * **** *****. *** ****** ****** ******** an ****** ****-******** ***** *** ********* ** ******* ** ***********. The ******* ********* **** ***** ****** *****, ********* *****-*****, *****, and ** ******* *** ***** ******* *** *** ******.

Pricing

*** *******'* ******* ** ****** "***-******" *** ****** ********** ******* ranging******* $*** *** $****** *** ******* *****. ***** ******* ******, *** ** ********* mix ***** ************ ********* ** *** ****'* *************. *** ******* has *** ******** ******* ****** *** ***-***** ******.

How ** ******* **** ***** *** *******

*********, ******, ***** ** *** *** ***** *** ***** ****** on *** ******. *******, *** ******** *** * *** ********* differences:

  • ****** *******:**** *** ********* ******* *** ***** ******* **** ** ******* for-fee ***-** ******** *** ******** ******* *** ****** ** *** management.
  • ***** *****/****** *****: **** * ****** *******, *****'* ***** ****** ***** ******* 256. **** *** ********* **** * ***** ****** ** *******, many ********** **** **** ** *****.
  • *** *******: ******* *** ******* ***** ******* * **** ******** *** dialer *******, ** **** **** ******* **********. ***** ******** ** optional *** *********, *** **** *** ******* ***** **** ***** only *** ***** ***.

*** ********** ******** ******* ***** *** ***** ****-********* ***** *********, see *** "*** ***** **** ********" ******.

Scout ********

*** *******'* ************** ******** ** *** ****** ******** ****** **** uncommon ******** ******** ** ********* ********* *******:

  • **** ** *******: *** ****** **** *** ******* ****** *** ******* ** the **** *******, *** ******* *** ** ******* ****** ***** adhesive *******. **** ** ***** **** ** ****** ** ******** sensors, **** *** ** ****** ******* *** ******* ***** ******.
  • *******: ******* ******** ******* '****** ***** *****', ***** ****** ******* in * ***** ** ****** ***** *******, ******* *****, *****, and **** *****. ***** ****** * *********** ********* ******** ** 'cool ******', ****** ***** ** * '*****' *******-******** ******.
  • ****** **********: *** **** ** *****'* ******** **** ** *** **** proliferation ** ****** *********** *** *******. *** ********* ****** ** primarily *************, *****/********, *** ******** ***** ******** *** ******. ****** 'traditional' ******, ***** ******** *** ******* *** ****.
  • **** *******/**********: ***** *** ********* ******* *********** *** '**** ***********', ********* alarm ********* *** ********* ** **** ******* ******* ********** ********* as ** **** ****** ********. **** ******** ** '****-******* *** full ********* *** ***** ***** **** ** **** ** *****, often ********* ** ********* ** *******. ***** ********* '****' ************ labor *** *********** ********* ** **** ** **** ***** ******* incumbent ***** ****** *****. ** ********** *****, *** ******* *** plans *** * ********* ******, *** ******* ** ******** ** fall ***** '******' *****, ** **** *** ** ** ********* equipment ***** ***** **** **** *** ******* *******.

Potential ********

*******, **** *** ************** ********, **** ********** **** ** *** should ** ********* **********:

  • ******* ****: * **** ******** ** * ******** ****** ** *** reliance ** ******* *****. **** ******* ** ********* ** *****'* note **** "** ****** *** ********* ** **** *** ** 12 ****** **** ******* ***." ** ******** *********, **** **** period ** **** ******* **** *** ******* ** ** ** month ******** **** ******* *********. ** ***** ***** ** ******* this *****, ** ***** **** *********"***, *-** ****** ** * ************ ******** ** *** ******* life. **'** ***** * ******* ** *** ***** *** *** people **** ** ***** ***** *** ** ***'* **** ** over-promise."***** ******* ****** *** *********, *** **** ** *********** ********* twice ****** ***** ***** ***********.
  • **** ************: *** ** *** *** '********' **** ***** * *** risk. ***** ****** ********* ** *** * ****** ****, *** unless ****** ********* ** **** ********** *** ****** **** ******** range ** *** ****** ****** *** **** **********, ** ** possible **** ********* ***** ***** ********** ** ***** ****** ** not ********** **** ******. ******* ** *** **** *** '*******', professional ***** ****** ********** *** ******* ** **** *** ****** and ****** ********* ** ******* *** **** ******.
  • ****-*** *******: ***** *** ******* ****** *** ********* ** *** ******* are '***', **** *** *** **** ********** *** ********* **** alarm ******* **** **** *** *******. ***** ** ******* ****** about ******* ******* ** *** ****** *******, *** ******* ****** to *** ********, ***** ****** *** ****** ** ******* ******* beyond **** * ******* ********* ****** ********.
  • ***********: *****, * *** ******* **** ** * *********** *** risk. ***** * ******* ********** ******** ** ******* ** ** many, ** **** ******* ********, *** ***** ***********. **** **** unmonitored, ***** ****** ** *** *** **** ** ******* ** any ****** ** ** ******** ** *********** ** ******. * monitoring ******* ******** ***** ******** ******* ******* ************ ** *** user.

Competitive **********

* ****** ****** **** ** ********* ***** ********* ** ** 'buy ********' ** ********** *** **** ** ********* **** *** course ** ** ** **** ******. ***** * ****** *** cost $** ** ********* *******, *** ********* ********** ******** *** range ******* $** *** $*** ** ******* *** **** *****.

**** *****, *** *** **** *** ****** ** ******** ********* up *****, *** *** ** ********** **** ** *** *******. Scout *** *** ** ********* ******* ** ********** ********, *** expects ******* ** **** ****** $** *** ******* ** ********** GSM ********** ** *** **** *******.

* ******** *** **** ********* ** ******* **** *** ****** of * ******* ********** ******** ** ***** *****. *******, ** we ******** ********* ** *** "*** ******** *********** *********" ******, ** ***** ** ******* ** ** ****** *** that ***** ********* ***** ******* ** ***** **** ** ********* and ************ *****.

**** *****, *** **** ** ******** ** *** ***-********* *** on *** ********* ***** ******* ** ***** * ***** ********* to *********-********* ***** *******. ***** *** ******* ** ***** ** be * **** **** ******* **** ************ ***** * *** or ***** ******, ****** ****** *********** **** ** *********. ***** the ******* *** *** *** **** ********, ** ****** **** performance.

[UPDATE] ******* ******

*****'* ******* ******* ******* **** **** *******, ******* **** ******* wondering **** *** ****** **. *** ******* *** ********** *** not ******** ******* ***** ******** *** *********** ********, *** *** described ****** ******* ********* ***-**** *********** ********* ** ******* *** platform ** ******.**** * **** ******:

"*** ***** ** ****, ** *** ***** *** ****** ********* our ***-***** ********, ** **** ****** ** ********* **** **** allowing *** *** ******* *********** ** *****. ***** ** ****’* charging ****** ***** ***** ** **** *** ***** ****** ** you, ** *** ** **** * *** ** ******* ***** resources. ** **** **** *** ****** *** ***** *** ****, but ********* *** ********* ** ****** ** ***** ***** ** market **** ****. ** **** *** ****** **** ** *** hoped. *** ****, ** ***** *********.

*** ******* **** ** ** ******* *** ***** ** ***********:

"**’** ****’* ********** * *** ********** **** **** ** **** time, *** *** ******* ** *** **** *********** ****** *** as **** ** ********. *** ***** **** ** ******** ** months, *** *****, *************."

***** ************ ** *** ***** ** ****, **** ***** ***** be * *** **** ** * ****** ******* **** *********** offerings (***:******). ** **** ****** **** **** ** ******* *** ******** dates ****** *****.

Comments (3)

I don't know if this company has what it takes to be a major player but this segment is ripe for the picking of Silicon Valley startups.

While the alarm business might be the lowest tech segment of physical/electronic security systems, they are the most profitable, with profit margins and consistent revenue levels that are the envy of almost all surveillance manufacturers.

There are two very exploitable elements for traditional alarm businesses:

  • Dependency on human based sales
  • Requirement for sizeable monthly monitoring fees

Though there are certainly benefits to each, the Internet is increasibly enabling selling and monitoring directly via the Internet, disintermediating physical sales and third party monitoring.

This strikes me as a classic low end disruption. While it might take a decade to go mainstream, bit by bit, these new entrants will improve and move upward, gaining traction with the combination of low cost, low pressure offers and maturing Internet technologies.

This product sounds interesting. I am going to keep an eye on it to see how it plays out. I am not sure how even early adapters, as myself, would be comfortable installing sensors in doors and windows.

I read recently about new DIY alarm offering by SAFE security. Apparently, they are well known.

It seems DIY but you still pay monthly for remote monitoring so kind of a hybrid.

Lets see what he has, it takes more than money to operate an alarm co. and managers can bankrupt a company very fast. Examples of this are the new start up national guardian started , sold to Stanley security solutions .

Cavemen at least have experience, not ego filled executives. Hope they have deep pockets, and know how to ride the storm.

Survival at start up is 95% failure in 1st 3 years , 98% in the 1st 5 years . Money never teaches experience, and good experience cost good money. Look up US statistics on business failures to prove this fact .

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
Barnes Buchanan 2019: Despite 'Strange Narrative' Great Time To Be In Security on Feb 11, 2019
A "strange narrative" is being spun, said Michael Barnes at the 2019 Barnes Buchanan Conference. However, despite that narrative, it is a "great...
No Genetec Major Releases In Over A Year on Feb 06, 2019
Annual VMS licenses are a controversial practice in the video surveillance industry, with many questioning their need or value. However, enterprise...
Designing Access Control Guide on Jan 30, 2019
Designing an access control solution requires decisions on 8 fundamental questions. This in-depth guide helps you understand the options and...
Access Control Turnstiles Guide on Jan 28, 2019
Turnstiles control pedestrian access to secured areas, essentially becoming moving portions of fences, walls, or barricades for physically stop...
Verkada Cloud VMS/Cameras Tested on Jan 28, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...
Dahua China Significant Job Cuts on Jan 28, 2019
Dahua China has cut a significant number of jobs in the past few months, according to numerous sources. This is a significant shift from Dahua's...

Most Recent Industry Reports

Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...
Exacq Raises VMS Software Pricing Twice in Less Than a Year on Feb 18, 2019
Most VMSes regularly release new features, but rarely increase their prices. For the 3rd time in 4 years, and 2nd time in 8 months, since being...
Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact