Simplisafe is 'Blowing The Doors Off'

Author: John Honovich, Published on Feb 17, 2017

The company alarm dealers love to hate, Simplisafe, is 'blowing the doors off' according to Michael Barnes, one of the top financial advisors in the space.

Inside, we examine Simplisafe's progress, business model, estimated RMR, annual revenue and market share.

********** ***** ******* **** ** ****, **********, ** '******* *** ***** ***' ********* ********* ******, *** ** *** *** ********* ******** ** *** *****.

******, ** ******* **********'* ********, ******** *****, ********* ***, ****** revenue *** ****** *****.

[***************]

**********

********** *** ******* ** **** ******** *** ***** **** *** *** ********** ~$*** - $***. ****** *********** ***** *******, ********** **** not ******* * ******** *** ******* **** ******* ** * differentiator. *******, **** ********** ** **** *********** ********** ** ********* **** ********** ********$** - $** *** ****.

** ****, *** ** ******* ******'* ******* *********** $** ******* ** **********.

"Blowing *** ***** ***"

** ********* ******** **********, ******* ****** ***** ***** **********'* ********* ***********, ****** **** he *** '***** **** ** ***** **********", **** *** "**** on ***** ***** ** ********", *** ***** ******* *** **** high.

*** ** *** ********* ********* ** **********'* ***** ** **** they ** *** ******* ****** ** *****-**** *********. ***** **** is * ******** *******, ** ******* *** ********** **** **** so ******** *** *** ***** **********.

*******, ****** ****** **** ********** *** ************ * *********** ******** that ***** *** ****** ***** ********* ******* **** ****** / take **********. **** ****** ***** ********* *** *** ****** **** a **** **** ******** *** ** *** **** ** **** as *********** *******, ****** ******** **** *******, ********** *** * strong **-********* ******* **** **** ** ****** ********.

********, **********'* ** ***** ***** *** ***, ***** **** ****** a ********** **** ** ***** **** *** ********* *** **** their ********* ******* **********, ** ******** ** *********** ********* *** typically ********* **** ********* *** *******. ** ****, *** *** cash **** / ******* **** ***** ******** **** *** ** quite ****, ** **** ** *** **** ** ******** *** first *** ***** ** ******** ** ****** *** ********* *********** in *** *********** *****.

******* / ****** *************

****** **** **** ********** *** *** ******* ****** ** *** DIY ***** ******* **** ** ********* ~$** ******* *** ** 2016. ****** **** ********* ********** *** ***** **-**% ** *** revenue ** *** *** ***** *******.

*********'* **** *** *** **** ~$** *******, **** ****** ********** revenue **** ** *** $***+ ******* **** *** ******* ***** (likely *** **** ** ********). ***** *** **** ******* ** monitoring, *** *** ****** ********* ** ********* ********** *** ****** the *********, ** ** ****** **** ********** ** ****** **********.

** *** ***** ****, ***** ******** ***** *** *** ~$*.* billion, ********** ** ***** ***** *% ** ***** ******** *******. Certainly, *** * ~** **** **** ******* ********* ******* ********** with ******* ** **** ** **** ***** ****** **** ** an ********** **************, ****** ***** * ********** ***** ***** ** the ******* ****** ** ***.

***********, ******** ******** ******* ******* **********, *** ****** / ******** ** ********** ********* ****** ** watched.

Comments (17)

*** ****... **** ** **** * ********, **** **** **** require **. ** *** ** *** ******** **********, *** *** most ********* ***** * **** ******* *** ********* ******** ********. Just ******* *** ****** ** * "***** ** *******" *** approved **** * ***** ******* ** * ********* ***** ** no **** * ********.

********** *********** *********** ***********, **** ** **** *** ******* **** than ******** ** *** ***** ********* **** **** ** ******.

**** ** **** * ********, **** **** **** ******* **.

*** ****'* **** * **** ** *** ****:

********** **** *** ******* * ********

** **** *****:

** *** ** *** ******** **********, *** *** **** ********* under * **** ******* *** ********* ******** ********.

* ********* *** ***** ********* **:

**** **** ** *** ******* ****** ** *****-**** *********

** ***** ** *** **** ** ***** ***** ***** *** that ** ****-** ******.

*** ****** ********* ** **** ***** ** * ******* ** the ******* '*********' *** ** ******** ** ***/******/*** *******. ***:*** ** **** ** *** ***** ******,*** ****, ******* '****** ******'

****, * *** *** **** **** ***** *** "******".

**** ****** ** **** ** ******'* ******* *** ****: "********** has **** ********* * ***-**** ************ **** ** *** *****, meaning *****'* ** ****** ** ** ****-***-*** ******. ** ***** there's ** ***** ******, ******* *** ****** ******* * ****** other **** ** **** ***** *** *********, ********* ****."

* ******** ****** ******* ******** ******* ********** ? *** * read **** *****?

**** ** **** **** **** * ***** ******* ** * digit *******, ** *** ** ** **** ******** ** ******** with ******** ************* ********* **** *** ***** ** ********* *** ****** **** the ******* ******* **** ****.

**** ***** ***** ** *************** *** **** ** ******** ******* ****, **** ****** ********************* *** ****** ****** ** ****** ***** ** * **********, but **** ****** *** ** **** *** ************** ******* ***. ******* ****'* ***** ** ***** ** **** ****, ** we ****'* **** ** ********** **** ********, ** ***** **** download *** *** *********** ** * ******, ***** ****, **** the ****, ***** **, ****** *** *** *** *********** ** the *** ****, ****, **** **** ********** ******, *** ** convince *** ******** **** **** *** *** ***** *** *** service **** *** **** **** ** ******** ****'* ******* ***** their ********, *** ******** **, *** ** ** ** *** next ********.

*** ***** ******** *** ** ***** *********.

****.....*** *** *** ****** **** *** ************ **** *** *** to **** *** *** "****". ** ***** ** **** *** two ***** **** *** ****** ***** ********* ** ******** *** the ****** ***...***. *** **** *** ****.

******** ******** ** *** ***** ******** ****** ** ********... * was ********* ***** ** ********** ****** ***** **** **** ***** secure, ** * ******* ** ****'* *** ******** **** ******, Arlo, *****, ***.

* ***** *** *** *** ******* ****** ******* ** **** last ***** ***.

*'* ****... **** **** *** *** *** ******* ****** ******** with * ******-**** *******.

*'* **** ** **** ** ******* *** *** *** ** the ****** '******* *** ***** ***'

*'* **** ** **** ** ******* *** *** *** ** the ****** '******* *** ***** ***'

********** ********* *********.

* ***** *** ******* **** ********** ** **** **'* **** of * *** ***** ********** ****. ***** ** **** ***** to *** *** ** **** **** ********? *** ****'** ************ done ** ****** **** ***** ******* ** *** *** ***** where *** ********* ******* **** ****** *** *** *********** *** pretty ***** **** *** ******** ******* * ** ****** / adt. *'* *** **** ********** *** ***** * *** ** the ********** ***** ** *****/******** ******* ****** ** **** ** what ********** *** ***** **** ** *** ****** ** ***** end/smaller *****. **** ** *** **/** ****.

* ***'* **** **** *** ********** ******* ******* ** *** of ******/*****, *** **** *** ***** ***** ******* *** ******** carriers **** ** ** ********* ***** *** ****. ** ***** 15 * ***** **** **** *** ***** *** ** *** whole **** **** ** ($* *** *******) *** ***** ****** is ******** ********* ****** $** * ***** *** ****** ****. They ***** * ***** *** ** *********** ********** ***** ** fueling *** ******** ** ***** ******. * ***'* *** **** are ******* *********** ******* ***** **** ** *********.

* ****** ******* **** *** ************* *** ******** ********* *** already ******** ** ****** ********** * ** ***'* *** ****** for ******* *** **** ******* ****** ** **** ******** ***** now **** ******** ******** *** *** *********.

[****: ****** ******** ********** *** ******* ***** ****** **** ******* *** Alarms]

***** ** **** ***** ** *** *** ** **** **** upstream?

*** **** ***** ***** ****? * ***'* **** ********** **** enough ** *** *** **** ***** ** ** **** *** incumbent ***** ********* *** *****, *.*., ****** *** ***** ********* 'Vivint ***** ****' *** ******* **** ***** **** ********. *** example, ********** ****** * ****** *** *** ***** **** **** add * **********, ***.?

**** ***** * ***** *** ** *********** ********** ***** ** fueling *** ******** ** ***** ******.

*** ****** **** ** ******** ***** **** ************* *********** ******?**** ***** ** *** *** ******.

**** *** ****** *** *** ** **** ********* ***** * 'lot' ** ***** ** *********** *** ** ******** ** ***** total *** ********* **** *******, ** ** *** $** ** $100 *** ********, **** ***** ** ******** **********.

********?

*** * ****** **** ****** ** ********* ** *** ******* Station? ** **** * ****** **** ******* *******? ** *** sell * ****** **** *** **** ** ********* ** **** central *******....*** ***** *** **** **** ** **** ** **** customer.

*** * ****** **** ****** ** ********* ** *** ******* Station? ** **** * ****** **** ******* *******?

**** ********** ******* ******** *** **** ** ****.**** *** *******, **** **** ***** *** *******, *** ******* **** ***** an ******. ***** *** ******* ** *** ** ***** *** choices ***** ** ***** **** **** *** ******* ** *** they *** *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Sunflower Labs' Autonomous Drone Security System on Dec 11, 2018
Startup Sunflower Labs is claiming a unique design on a home security system, combining autonomous drones and 'Sunflower' sensors. Imagine an...
Sublethal Camera Gun Examined on Dec 06, 2018
Sublethal is a South African company that manufactures a remotely-controlled, camera-enabled gun called the Boomslang, which is Afrikaans for tree...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...
ADT Wins Fire Death Suit But Faces Appeal on Dec 05, 2018
ADT/Protection 1 has won a wrongful death court case in which it was sued by the estate of a deceased customer. However, the attorney for the...
ADT Promotes DIFY - "Do It For You" on Nov 30, 2018
"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary. But why...
Cybersecurity Insurance For Security Integrators on Nov 29, 2018
Most security industry professionals carry insurance to cover themselves in the event of a general loss. However, most are not carrying cyber...
Genetec Kiwi Intrusion Detector Analytics Tested on Nov 27, 2018
Genetec has built Kiwi Security's Intrusion Detection analytics into Security Center, aiming to simplify deployment compared to separate camera...
AAA Enters Security Industry With Acquisition on Nov 26, 2018
AAA is a multi-billion dollar organization with 50+ million members and, in the US, most known for being a "towing service." However, the company...
Solar-Powered, Smart-Phone-Based Access Kit (VIZPin) Examined on Nov 02, 2018
Cloud-based access control company VIZPin is releasing a solar-powered and smart phone based access control system for gates and other remote...
Resideo IPOs, Then Plunges on Oct 31, 2018
ADI and Honeywell Homes management have been touting their spinout and IPO for months, including appearing on Wall Street as they widely shared on...

Most Recent Industry Reports

Dahua USA Sales Team Cuts - 'Strategic Right Sizing' on Dec 18, 2018
Dahua USA finishes a tumultuous year in which it acquired the Flir SMB business, was subject to the US government ban, terminated and restructured...
This Brooklyn Storefont Sells Millions In Uniview And Hikvision on Dec 18, 2018
Looking at their Brooklyn headquarters for this "CCTV Manufacturer", it is not much: Inside, it is not better: However, this company is one...
ACRE-Acquired Open Options Access Company Profile on Dec 17, 2018
Who is the company ACRE is acquiring? In this note, we examine Open Options line for best customer fit, key features, pricing, and main...
Open Options Acquired By ACRE on Dec 17, 2018
ACRE is doing deals again. A year after they sold Mercury, they are buying another access control company - Open Options. In this note, we...
8MP / 4K Fixed Lens Camera Shootout - Dahua, Hikvision, TVT, Uniview on Dec 17, 2018
8MP / 4K fixed lens models are now common in lower cost lines, with nearly every Chinese brand and their OEMs now offering multiple options. To...
Network Cable Shootout - Belden, Commscope, Hikvision, Honeywell, NavePoint CCA, Windy City Wire on Dec 17, 2018
Every IP camera install needs UTP cabling. But how much of a difference is there between dirt cheap generic cables found online and the bigger,...
Hikvision Government Parent Holds Communist Party Congress on Dec 17, 2018
The Communist Party committee of Hikvision’s government parent, CETHIK, held a Party Congress earlier this month where senior executives, including...
Imperial Capital Security Investor Conference 2018 Review - ADT, Resideo, Alarm.com, Arlo, Eagle Eye, ACRE, More on Dec 14, 2018
Imperial Capital Security Investor Conference is an event matching industry executives with financiers that frequently leads to future funding...
Cisco Meraki New Cameras and AI Analytics on Dec 14, 2018
Meraki has released their second generation of video surveillance with 3 new cameras, AI-based video analytics, and 2 cloud-based storage...
Foolish Strategy: OEMing Facial Recognition on Dec 13, 2018
Almost as 'hot' as face recognition marketing right now is OEMing facial recognition. Last year, they were a who's who of company's with...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact