Simplisafe is 'Blowing The Doors Off'

Author: John Honovich, Published on Feb 17, 2017

The company alarm dealers love to hate, Simplisafe, is 'blowing the doors off' according to Michael Barnes, one of the top financial advisors in the space.

Inside, we examine Simplisafe's progress, business model, estimated RMR, annual revenue and market share.

********** ***** ******* **** ** ****, **********, ** '******* *** ***** ***' ********* ********* ******, *** ** *** *** ********* ******** ** *** *****.

******, ** ******* **********'* ********, ******** *****, ********* ***, ****** revenue *** ****** *****.

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********** *** ******* ** **** ******** *** ***** **** *** *** ********** ~$*** - $***. ****** *********** ***** *******, ********** **** not ******* * ******** *** ******* **** ******* ** * differentiator. *******, **** ********** ** **** *********** ********** ** ********* **** ********** ********$** - $** *** ****.

** ****, *** ** ******* ******'* ******* *********** $** ******* ** **********.

"Blowing *** ***** ***"

** ********* ******** **********, ******* ****** ***** ***** **********'* ********* ***********, ****** **** he *** '***** **** ** ***** **********", **** *** "**** on ***** ***** ** ********", *** ***** ******* *** **** high.

*** ** *** ********* ********* ** **********'* ***** ** **** they ** *** ******* ****** ** *****-**** *********. ***** **** is * ******** *******, ** ******* *** ********** **** **** so ******** *** *** ***** **********.

*******, ****** ****** **** ********** *** ************ * *********** ******** that ***** *** ****** ***** ********* ******* **** ****** / take **********. **** ****** ***** ********* *** *** ****** **** a **** **** ******** *** ** *** **** ** **** as *********** *******, ****** ******** **** *******, ********** *** * strong **-********* ******* **** **** ** ****** ********.

********, **********'* ** ***** ***** *** ***, ***** **** ****** a ********** **** ** ***** **** *** ********* *** **** their ********* ******* **********, ** ******** ** *********** ********* *** typically ********* **** ********* *** *******. ** ****, *** *** cash **** / ******* **** ***** ******** **** *** ** quite ****, ** **** ** *** **** ** ******** *** first *** ***** ** ******** ** ****** *** ********* *********** in *** *********** *****.

******* / ****** *************

****** **** **** ********** *** *** ******* ****** ** *** DIY ***** ******* **** ** ********* ~$** ******* *** ** 2016. ****** **** ********* ********** *** ***** **-**% ** *** revenue ** *** *** ***** *******.

*********'* **** *** *** **** ~$** *******, **** ****** ********** revenue **** ** *** $***+ ******* **** *** ******* ***** (likely *** **** ** ********). ***** *** **** ******* ** monitoring, *** *** ****** ********* ** ********* ********** *** ****** the *********, ** ** ****** **** ********** ** ****** **********.

** *** ***** ****, ***** ******** ***** *** *** ~$*.* billion, ********** ** ***** ***** *% ** ***** ******** *******. Certainly, *** * ~** **** **** ******* ********* ******* ********** with ******* ** **** ** **** ***** ****** **** ** an ********** **************, ****** ***** * ********** ***** ***** ** the ******* ****** ** ***.

***********, ******** ******** ******* ******* **********, *** ****** / ******** ** ********** ********* ****** ** watched.

Comments (17)

*** ****... **** ** **** * ********, **** **** **** require **. ** *** ** *** ******** **********, *** *** most ********* ***** * **** ******* *** ********* ******** ********. Just ******* *** ****** ** * "***** ** *******" *** approved **** * ***** ******* ** * ********* ***** ** no **** * ********.

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**** ** **** * ********, **** **** **** ******* **.

*** ****'* **** * **** ** *** ****:

********** **** *** ******* * ********

** **** *****:

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* ********* *** ***** ********* **:

**** **** ** *** ******* ****** ** *****-**** *********

** ***** ** *** **** ** ***** ***** ***** *** that ** ****-** ******.

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****, * *** *** **** **** ***** *** "******".

**** ****** ** **** ** ******'* ******* *** ****: "********** has **** ********* * ***-**** ************ **** ** *** *****, meaning *****'* ** ****** ** ** ****-***-*** ******. ** ***** there's ** ***** ******, ******* *** ****** ******* * ****** other **** ** **** ***** *** *********, ********* ****."

* ******** ****** ******* ******** ******* ********** ? *** * read **** *****?

**** ** **** **** **** * ***** ******* ** * digit *******, ** *** ** ** **** ******** ** ******** with ******** ************* ********* **** *** ***** ** ********* *** ****** **** the ******* ******* **** ****.

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*** ***** ******** *** ** ***** *********.

****.....*** *** *** ****** **** *** ************ **** *** *** to **** *** *** "****". ** ***** ** **** *** two ***** **** *** ****** ***** ********* ** ******** *** the ****** ***...***. *** **** *** ****.

******** ******** ** *** ***** ******** ****** ** ********... * was ********* ***** ** ********** ****** ***** **** **** ***** secure, ** * ******* ** ****'* *** ******** **** ******, Arlo, *****, ***.

* ***** *** *** *** ******* ****** ******* ** **** last ***** ***.

*'* ****... **** **** *** *** *** ******* ****** ******** with * ******-**** *******.

*'* **** ** **** ** ******* *** *** *** ** the ****** '******* *** ***** ***'

*'* **** ** **** ** ******* *** *** *** ** the ****** '******* *** ***** ***'

********** ********* *********.

* ***** *** ******* **** ********** ** **** **'* **** of * *** ***** ********** ****. ***** ** **** ***** to *** *** ** **** **** ********? *** ****'** ************ done ** ****** **** ***** ******* ** *** *** ***** where *** ********* ******* **** ****** *** *** *********** *** pretty ***** **** *** ******** ******* * ** ****** / adt. *'* *** **** ********** *** ***** * *** ** the ********** ***** ** *****/******** ******* ****** ** **** ** what ********** *** ***** **** ** *** ****** ** ***** end/smaller *****. **** ** *** **/** ****.

* ***'* **** **** *** ********** ******* ******* ** *** of ******/*****, *** **** *** ***** ***** ******* *** ******** carriers **** ** ** ********* ***** *** ****. ** ***** 15 * ***** **** **** *** ***** *** ** *** whole **** **** ** ($* *** *******) *** ***** ****** is ******** ********* ****** $** * ***** *** ****** ****. They ***** * ***** *** ** *********** ********** ***** ** fueling *** ******** ** ***** ******. * ***'* *** **** are ******* *********** ******* ***** **** ** *********.

* ****** ******* **** *** ************* *** ******** ********* *** already ******** ** ****** ********** * ** ***'* *** ****** for ******* *** **** ******* ****** ** **** ******** ***** now **** ******** ******** *** *** *********.

[****: ****** ******** ********** *** ******* ***** ****** **** ******* *** Alarms]

***** ** **** ***** ** *** *** ** **** **** upstream?

*** **** ***** ***** ****? * ***'* **** ********** **** enough ** *** *** **** ***** ** ** **** *** incumbent ***** ********* *** *****, *.*., ****** *** ***** ********* 'Vivint ***** ****' *** ******* **** ***** **** ********. *** example, ********** ****** * ****** *** *** ***** **** **** add * **********, ***.?

**** ***** * ***** *** ** *********** ********** ***** ** fueling *** ******** ** ***** ******.

*** ****** **** ** ******** ***** **** ************* *********** ******?**** ***** ** *** *** ******.

**** *** ****** *** *** ** **** ********* ***** * 'lot' ** ***** ** *********** *** ** ******** ** ***** total *** ********* **** *******, ** ** *** $** ** $100 *** ********, **** ***** ** ******** **********.

********?

*** * ****** **** ****** ** ********* ** *** ******* Station? ** **** * ****** **** ******* *******? ** *** sell * ****** **** *** **** ** ********* ** **** central *******....*** ***** *** **** **** ** **** ** **** customer.

*** * ****** **** ****** ** ********* ** *** ******* Station? ** **** * ****** **** ******* *******?

**** ********** ******* ******** *** **** ** ****.**** *** *******, **** **** ***** *** *******, *** ******* **** ***** an ******. ***** *** ******* ** *** ** ***** *** choices ***** ** ***** **** **** *** ******* ** *** they *** *****.

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