Ingram Micro's sales reps used to randomly publish little micro-papers on LinkedIn about various topics in physical security. I used to get a kick out of challenging them on some of their "facts". Would never get an answer.
Ingram Micro: The Blind Lead The Blind
Published Nov 02, 2017 14:14 PM
Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps because, of their many lame attempts to sell into this market.
For example, Disaster at the Ingram Micro Pavilion, The Failed Ingram Micro Pitch Examined, Ingram Micro is Back to Defend IP!, etc.
Ingram is back again, failing again.
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Comments (18)
WC
William Crews
Nov 02, 2017U
Undisclosed #1
Nov 02, 2017Ingram Micro's sales reps used to randomly publish little micro-papers...
Ingram Micro-papers ;)
U
Undisclosed #1
Nov 02, 2017Correction:
JB
Josh Bylsma
Nov 02, 2017This is, quite frankly, an insult on all of the men and women that have dedicated so much of their time, careers and resources in becoming true experts in the PhySec industry. Simply... terrible.
JH
John Honovich
Nov 02, 2017insult on all of the men and women that have dedicated so much of their time, careers and resources in becoming true experts in the PhySec industry
Josh, that is a good point. I missed that angle completely.
I agree. A sales pitch of effectively helping fake expertise (even if they could do it, which they cannot) is inappropriate.
Abdelhamid Metwally
Nov 02, 2017It should be noted that in the Middle East Ingram Micro has recently purchased NIT, probably the biggest security distributor handling the GCC market after Anixter. So at least in my part of the world, they genuinely have decent local expertise.
Abdelhamid Metwally
Nov 02, 2017JH
John Honovich
Nov 02, 2017Abdelhamid, Thanks for sharing. I did not know that. Looks like a positive move for them.
As a clarification, this ad was published in a US trade magazine.
U
Undisclosed #1
Nov 02, 2017It should be noted that in the Middle East Ingram Micro has recently purchased NIT...
So maybe in the U.S. they’ll pickup Anixter next? Seems like a good fit :)
Abdelhamid Metwally
Nov 02, 2017My guess is that they are more likely to buy whoever is no. 2 or 3 behind Anixter in each market.
JH
John Honovich
Nov 02, 2017more likely to buy whoever is no. 2 or 3 behind Anixter in each market.
In North America, ADI and Anixter/Tri-Ed are, by far, the two biggest. Related, see: Top Selling North American Video Surveillance Distributors. I am not exactly sure who they would buy since most of the other security-focused distributors tend to be small/regional.
Abdelhamid Metwally
Nov 03, 2017Do you have a lot of large scale "low voltage" systems integrators in the US as we have in the Middle East region? Correct me if I am wrong, from what I understand this concept is not that widespread in the US and Europe as in the Middle East, where increasingly the IT/network company is expected to also do AV and security.
JH
John Honovich
Nov 03, 2017Do you have a lot of large scale "low voltage" systems integrators in the US... in the Middle East, where increasingly the IT/network company is expected to also do AV and security.
Abdelhamid, in 2017 in the US, I would rarely characterize systems integrators as being 'low voltage'. Even the ones that have been in business for 20+ years have now generally evolved into IT companies (to varying levels of competency). And there are definitely more new integrators from IT backgrounds but those are more typically have become IT specialists in security, rather than general IT shops doing a little bit of everything.
As for how it compares to the Middle East, I cannot accurately make such a comparison since I don't have that detailed level of experience with Middle East integrators.
UI
Undisclosed Integrator #3
Nov 06, 2017We are mainly an IT company gaining expertise in IP cameras (note: NOT security systems). We see a lot of this going around with other IT companies.
U
Undisclosed #2
Nov 02, 2017
Brian Rhodes
Nov 02, 2017Maybe I'm hypersensitive, but isn't this an insult to all Ingram's customers who ARE experts?
Like: The type of customers Ingram is looking for are clueless?
JH
John Honovich
Nov 02, 2017but isn't this an insult to all Ingram's customers who ARE experts?
You are assuming Ingram Micro has a material number of North American customers who are experts in physical security. I am genuinely not sure of that, e.g., our stats show that Ingram has nearly nil presence amongst security integrators.
UI
Undisclosed Integrator #3
Nov 06, 2017I had an Ingram Micro "security rep" come out to talk to us. Tried to sell us on a $1000 battery-operated 3G camera, though cool, was not anywhere our clients would want something like that (Ubiquiti dishes anyone?). I asked him more questions and he couldn't answer much. Still have not received answers.