Ingram Micro: The Blind Lead The Blind

By: John Honovich, Published on Nov 02, 2017

Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps because, of their many lame attempts to sell into this market.

For example, Disaster at the Ingram Micro PavilionThe Failed Ingram Micro Pitch ExaminedIngram Micro is Back to Defend IP!, etc.

Ingram is back again, failing again.

****** *****, ** * huge ** **** *** overall, **** $**+ ******* in ****** *****, *** never **** * ***** in ******** ********, *******, or ******* *******, ** their **** **** ******** to **** **** **** market.

*** *******, ******** ** *** ****** Micro *********** ****** ****** ***** Pitch ************** ***** ** **** to ****** **!, ***.

****** ** **** *****, failing *****.

[***************]

The ***-****** ******

**** ****, ****** ***** has ******* ** ********* in ***** **************** ******* **** ******** 2017 *********** **** ***:

*** ***** ** *** sure, ****** ***** ** not ***** ** **** anyone **** **** ** expert ** ******** ******** or ***** ************. ******** ****** ***** ******** Security ******* **** ** so ************ *********** ** ** ****** people ** ****** [**** no ****** *********] ***** ******* it. ** **** **** themselves **** ******* ** their *** ****, ** is ***** ** ** pretty *********** *** **** to **** ****** **** like ** ******.

********, *** *********** *** **** SSN, ******* ** *** they *** *******, *** overwhelmingly ****** ** *** physical ******** ******** * long **** *** ****** think **** *** ******* in *** *****, ********** ** a ******* *** *** near *** ****** ** their ********.

*******, **** ** * typical, ****** *********, ****** Micro *****. ** *** extent **** ****** ***** has *** ******* ** physical ******** ** ** from ******* *** *** not ** *** ******** security *****, *** *** from ****** *** **** products *** ****** ** physical ********, **** **** pitch ****** ****** ****** a ******** ***********.

Still ******** ** *** ****

***** ** *** ****** continuing ** **** ** headway ** ******** ********, the ****** ***** ***** are *** ****. ****** must ** ***** ** them. **** ****,****** ***** ************ ********** a $* ******* ******, ** * **** 40% *******, *** **** from ******* ******* ***. Even *** ******* *********, HNA ** ********* *****, with ********** ***********,********** ******* ***** ******* donation,******* ***** *** ********, ***. ****** *** unlikely ** *** **** for ***, *** ** association, ******. *** *** Ingram ***** ***** *** shareholders *** ***** ***** and ** *** **** Ingram's **** ******* ** live ****.

Comments (18)

Ingram Micro's sales reps used to randomly publish little micro-papers on LinkedIn about various topics in physical security.  I used to get a kick out of challenging them on some of their "facts". Would never get an answer.

Ingram Micro's sales reps used to randomly publish little micro-papers...

Ingram Micro-papers ;)

Correction:

This is, quite frankly, an insult on all of the men and women that have dedicated so much of their time, careers and resources in becoming true experts in the PhySec industry. Simply... terrible. 

insult on all of the men and women that have dedicated so much of their time, careers and resources in becoming true experts in the PhySec industry

Josh, that is a good point. I missed that angle completely.

I agree. A sales pitch of effectively helping fake expertise (even if they could do it, which they cannot) is inappropriate.

It should be noted that in the Middle East Ingram Micro has recently purchased NIT, probably the biggest security distributor handling the GCC market after Anixter. So at least in my part of the world, they genuinely have decent local expertise.

Abdelhamid, Thanks for sharing. I did not know that. Looks like a positive move for them.

As a clarification, this ad was published in a US trade magazine.

It should be noted that in the Middle East Ingram Micro has recently purchased NIT...

So maybe in the U.S. they’ll pickup Anixter next?  Seems like a good fit :)

My guess is that they are more likely to buy whoever is no. 2 or 3 behind Anixter in each market.

more likely to buy whoever is no. 2 or 3 behind Anixter in each market.

In North America, ADI and Anixter/Tri-Ed are, by far, the two biggest. Related, see: Top Selling North American Video Surveillance Distributors. I am not exactly sure who they would buy since most of the other security-focused distributors tend to be small/regional.

Do you have a lot of large scale "low voltage" systems integrators in the US as we have in the Middle East region? Correct me if I am wrong, from what I understand this concept is not that widespread in the US and Europe as in the Middle East, where increasingly the IT/network company is expected to also do AV and security.

Do you have a lot of large scale "low voltage" systems integrators in the US...  in the Middle East, where increasingly the IT/network company is expected to also do AV and security.

Abdelhamid, in 2017 in the US, I would rarely characterize systems integrators as being 'low voltage'. Even the ones that have been in business for 20+ years have now generally evolved into IT companies (to varying levels of competency). And there are definitely more new integrators from IT backgrounds but those are more typically have become IT specialists in security, rather than general IT shops doing a little bit of everything.

As for how it compares to the Middle East, I cannot accurately make such a comparison since I don't have that detailed level of experience with Middle East integrators.

We are mainly an IT company gaining expertise in IP cameras (note: NOT security systems). We see a lot of this going around with other IT companies.

Maybe I'm hypersensitive, but isn't this an insult to all Ingram's customers who ARE experts?

Like: The type of customers Ingram is looking for are clueless?

but isn't this an insult to all Ingram's customers who ARE experts?

You are assuming Ingram Micro has a material number of North American customers who are experts in physical security. I am genuinely not sure of that, e.g., our stats show that Ingram has nearly nil presence amongst security integrators.

I had an Ingram Micro "security rep" come out to talk to us. Tried to sell us on a $1000 battery-operated 3G camera, though cool, was not anywhere our clients would want something like that (Ubiquiti dishes anyone?). I asked him more questions and he couldn't answer much. Still have not received answers.

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