Disaster at the Ingram Micro Pavilion

Author: John Honovich, Published on Apr 01, 2012

What a horrible first impression. Determined to take the physical security industry by storm, IT mega distributor Ingram Micro pulled out all the stops at ISC West 2012, failing in dramatic fashion. In this note, we review the effort, share pictures of their pavilion and our analysis of what went wrong.

Among the more notable elements of the pavilion:

  • Giant space comprised of 3 full halls
  • Dozens of random vendors all with small table top setups (Trendnet, SonicWall, etc.)
  • Presentation area that very few attended
  • IBM's exhibit demonstrated an out of date version of Milestone

Here it is 'busy' mid morning on Thursday:

The poor attendance was all the more startling compared to the bustling crowd and record setting attendance on the main show floor, just a few steps away from the pavilon.

Here is a view from the side showing the various table top setups:

Here is the presentation area during the middle of a talk:

Key Problems

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

We saw 3 key problems:

  • Low Attendance
  • Poor Look and Feel
  • Unclear Messaging

Low Attendance

While pretty much everyone walked by the pavilon, hardly anyone went in. Traffic was consistently and shockingly low. Without traffic, it does not matter how good an offering is.

Poor Look and Feel

Going from the main exhibits to the Ingram Micro Pavilion was like switching from a Cirque du Soleil show to a high school play. While the show floor features hundreds of expertly crafted boothes with scores of huge monitors and demonstrations, the Pavilion had boring table top setups and stacks of literature.

Unclear Messaging

Not only did it look bad and people largely avoided it but when you went in, it was hard to get any answer to what Ingram Micro was doing. We went in three times, asking to learn more about Ingram Micro's approach to physical security but no one could help us. Despite the pavilion having a few dozen table top stands, no area was dedicated to explaining what Ingram Micro was doing in general. The closest thing was a stack of Ingram Micro brochures.

The Future

Obviously, a bad start. Not many people learned much about Ingram Micro nor did they come away impressed. On the other hand, Ingram Micro is a mega corporation that did $36 Billion in revenue last year. While their profits are poor and they wasted significant money at ISC West, they do have the resources to recover. It will be interesting to see if they can, or if like convergence itself, their physical security efforts will crash and burn.

3 reports cite this report:

Hikvision Big Hire - Ex Ingram Micro Exec on Sep 15, 2016
Hikvision has made another major hire. This time is it Tom Burns, previously VP at Pivot3 and, before that, GM of mega distributor Ingram...
Crazy Chinese Company To Buy Ingram Micro For $6 Billion ALL Cash on Feb 17, 2016
We take it back; All the things about Ingram Micro being a bunch of fools. They have totally redeemed themselves. Faced with an increasingly...
Ingram Micro is Back to Defend IP! on Nov 13, 2015
With $40+ billion annual sales, Ingram Micro is a mega distributor. But they have never been anything in physical security. Their last major push...
Comments : PRO Members only. Login. or Join.

Related Reports on Failure

Dell EMC Surveillance Division Profile on Apr 20, 2017
With revenue growth from traditional IT customers slowing, Dell has set a focus on the security industry as a market where the company can offer...
Integrator's Top Selling Cameras 2017 on Feb 13, 2017
8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses. This report demonstrates which brands integrators...
Arecont Lowest Favorability Results on Jan 25, 2017
Given Arecont is 3 time defending integrator choice for worst camera manufacturer, it should be little surprise they had the lowest score in the...
Axis TCO Study Examined on Oct 31, 2016
Axis is doing a full marketing push for a new TCO study, with various Axis divisions and their media partners promoting this TCO study. This...
Axis Hosted Video Decade of Failure on Aug 29, 2016
Do you want to 'head up' Axis hosted video offerings? Axis almost never publicly promotes senior positions, but for such an unattractive job they...
Favorite Video Surveillance Hard Drive Statistics 2016: Seagate vs WD on Aug 01, 2016
What is the favorite hard drive for video surveillance integrators? Two manufacturers stood out, Seagate and WD but one of them trounced the...
Video Surveillance Hard Drive Failure Statistics 2016 on Jul 22, 2016
Hard drive failures are decreasing and lifespans are getting longer, according to new IPVM statistics. Failing hard drives have historically been...
Video Surveillance Hard Drive Size Statistics 2016 on Jul 18, 2016
Many low end NVRs still use 1TB hard drives, but 10TB drives hit in the market in January 2016. So what size do integrators use most often?...
US Government Agency Highlights Analytics Failure on Jul 15, 2016
Count the US government among those not satisfied with video analytics. A US government agency held a workshop on video analytics for public...
Surveillance Repair Company On Brands and Products That Fail on Jul 06, 2016
Jonathan Pine, CEO of DVR repair company Renova provided details  about which brands of DVR's/NVR's and cameras are most commonly sent in to his...

Most Recent Industry Reports

Reseting IP Cameras - 30 Manufacturer Directory on Sep 22, 2017
Every camera has a reset button (well, almost) but it is not always clear what these buttons do, how long they need to be held, what settings they...
80+ OEMs Verified Vulnerable To Hikvision Backdoor on Sep 22, 2017
Over 80 Hikvision OEM partners, including ADI, Interlogix, LTS, and Northern Video, have been verified as having products vulnerable to the...
Genetec Launches Cloud Access Control (Synergis SaaS) on Sep 21, 2017
Genetec's cloud everything expansion continues, with their announcement of Synergis SaaS edition, joining their cloud video offering Stratocast,...
Genetec CEO Warns Against Insider Threats on Sep 21, 2017
With Dahua and Hikvision cybersecurity issues becoming indisputable, a new counter has emerged. Just put them behind a firewall, buy cheap...
New IPVM Calculator V3 Released on Sep 20, 2017
The New IPVM Calculator V3 is released. An entirely new architecture delivers the following benefits: Turbo The calculator is now ~50% faster in...
Automatic Door Operators For Access Tutorial on Sep 20, 2017
Opening and closing doors might sound simple, but it takes a high-tech piece of door hardware to pull it off. Integrating automatic door operators...
'Clowns' Allege Ubiquiti 'Completely Fraudulent' on Sep 20, 2017
A short seller has alleged Ubiquiti is 'completely fraudulent'. Ubiquiti's CEO has responded calling them 'clowns'. Here is the short...
Avigilon 'Blue' Cloud Entry Examined on Sep 19, 2017
Avigilon is moving to the cloud. The company announced their Avigilon Blue platform, designed to be a web-managed surveillance system, utilizing...
HID Buys Mercury Security on Sep 19, 2017
One of the biggest access control deals in years. Mercury Security, the most widely used access hardware OEM, and partner to 20+ manufacturers,...
Hikvision Backdoor Exploit on Sep 18, 2017
Full disclosure to the Hikvision backdoor has been released, allowing easy exploit of vulnerable Hikvision IP cameras. As the researcher, Monte...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact