Ingram Micro is Back to Defend IP!

Author: John Honovich, Published on Nov 13, 2015

With $40+ billion annual sales, Ingram Micro is a mega distributor.

But they have never been anything in physical security. Their last major push a few years ago ended in disaster.

Now, they are back and are ready to ride the massive wave of IP camera sales.

**** $**+ ******* ****** *****, ****** ***** ** * **** distributor.

*** **** **** ***** **** ******** ** ******** ********. ***** last ***** **** * *** ***** ******** ** ********.

***, **** *** **** *** *** ***** ** **** **************** ** ****** *****.

[***************]

*************, **** *** * *** ***** *** **** *** ************** short ** ****** *********. ****** ***** ***** *********, "** ** ********** **** ** ****?" ** ** ***** * **** ** ***** ** ************.

Here ** ****!

****** ****** ** *********:

"*** ******** ** ******** ******* ***** **** ** ********** ** ** **** **** ** ****."

***** ********* ******** *** ** ***** *** ***** **** **** *******************'* ********* ***. *** ***** ** ****** ******* *******'********** **** ********* ********* ***** '**** ** ****' ** **********.

** ** ********* '**** ** ****' *** ****** ** ****** it **** **** ** ****. *******, ****** ***** ** ********** IP's ***** *** **********.

Higher **********

****, **** ****** ** ** ***** ****** **********:

"******-********** *****. *** ****-********** ***** ******* ** ** ******* **** always **** *** ******. *****, ***** *** ** ******* *** becoming **** **** **********"

** ****** ********* **** *** ******* **** ***** ** ****** ** commonplace ***, ******** **** ** ** *** ******* *** **** ****.

Lower ****

**** **** ****** *** *****:

"***** ***** **** ** *********. ** **** *****, ** ******* actually **** * ******** ***** **** ****. *** *******, * single ***-****** ** ****** *** ******* ******* ****** ******* *** even ******** ** *** ******."

**** ** * ******. *****, ****** ******* ** ***** ** now *** ** * ******** ** *** **** ** *** ** cameras. ****, **** **** ***** * *** ****** ****** *** 'supplant' ** *** ****** ***** * ********** **** ** ***** technical *******, ** *** ******* ******* **** **** ******* **** at ***** ****** **** ****** **** **** ****** ******, ********** reducing ******* ***** ********* *********.

Distributor '******'

******, ** **** *** *** *******, ** ** *** **** aware ** ************'* **** ********* (*.*., *******: *.*** ***** '****** **** ********' **** *** ***** ****** ** ***** ******* ***** ************, ***.).

*** ******* ****** **** ****? *** ****** *** **** *********? ** *** *** ***** ** ******* ********* ** ******** your ***** *** *********, *** ** ***** * ***** ** how ******** *** **? 

Comments (17)

Speaking as a person who has been involved in the search for someone who can write well and is knowledgeable in surveillance technology, I can tell you this: it is surprisingly difficult difficult to find someone who can write well and is knowledgeable in surveillance technology. That's why I'm always sympathetic when I see things like this.

Still, this is pretty bad. The difficulty of doing a job well doesn't excuse doing a job poorly.

If I had to pick (and I have), I'd pick technology knowledge over writing well. It's far harder to train people to be experts on niche fields than to write better or to edit more.

Though, on the other hand, the cost for an English major to write a coherent, but technically wrong, post is a fraction of the cost of a technical expert.

I do not understand why a cost of creation a team of a tech expert and an experienced writer is an issue for "$40+ billion annual sales" company.

That's a good point. This chart excerpt can help explain it:

And that's gross, not net. They simply have razor thin margins, which means it is hard to spend on 'luxuries' like people who know what they are doing in the area they are doing it in.

Also, I bet they do not take such posts seriously. Some exec probably thinks, "Hey we'll get our marketing kid to throw up some posts, show people we are serious about video surveillance." And perhaps their core customer base has lots of buyers who know little about our market and find it compelling.

One thing that people sometimes misunderstand about Ingram Micro (and Tech Data for that matter), is that they sell technology, but they are not a technology company.

Unless that 'technology' involves how to move box a to point b for less than c dollars, they are probably less knowledgable than (gulp) Anixter. Possibly far less.

On the other hand, their renewed interest in the market does mean that they see enough volume there to justify the expense of stocking the stuff in warehouses. Which means greater availability of product for everyone, regardless of whether you use them.

Maybe they could hire someone with knowledge and passion for the technology as a product manager. Then give that person the freedom to communicate the benefits of their products to the end users. Then feed information to a sales team who hunt end users and pull the work through the integrator channel.

It appears in Aus at least, that they've jumped on the right bandwagon this time.

About a month ago, they jumped into bed with Hik becoming Hik AU's 2nd authorised distributor.

I just outsourced some photoshop work to a guy on fiverr, and it was flawless. No way they got this there....

Entertaining line card. q-see kt&c axis milestone exacq trendnet cisco microsemi. Sounds like they have a full range of products to bungle selling to IT departments used to trunkslamming their own video via purchases through CDW. Did anyone get a business card from TBD, the Inside Sales Supervisor?

Did anyone get a business card from TBD, the Inside Sales Supervisor?

We may not get one since I doubt TBD has the time for any flesh pressing; the guy is probably swamped. Apparently he is also filling in as the Senior Tech Solutions Engineer, as well as covering as an Ingram "Micro Manager" for outside sales as time permits.

At some point I'm sure the role of T.B.D. will clarify; we'll just have to see what happens then...

This is weird. I don't know if Ingram Micro is mocking themselves or serious:

A strange video to make...

It's a great technique that I haven't seen before.

Exagerate the importance and impact of your features to such a degree that no one really thinks your serious. But all along the way get your message across as well. I learned more about that card than I ever would have had if it was a typical delivery.

Could it be adapted?

"These cameras even come with real WDR! They take two pictures for each frame, I guess. Unbelievable! Nobel prize stuff. What will these guys come up with next?"

Compare Axis' approach. Warning - Video contains mild slapstick

I was tempted to join Ingram recently, mainly because of long time experience on CCTV. Their first question was "how many customers can you bring to our company?" - and their second one was "who are they?"

Some friends working there, and managing more than 10 product lines by themselves, when it's supposed they should be "expert" on all that product lines. Of course, they aren't.

Not interested in technology, nor news or innovation, just getting figures quickly.

I joined another company.

Is not the point of content marketing to showcase your value and expertise, not to shine a light on how clueless one is?

"It's better to keep your mouth shut and appear stupid than open it and remove all doubt." - Mark Twain

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Hikvision Source Code Transparency Center Examined on May 14, 2018
Following criticism of Hikvision's Chinese government ownership and Hikvision's IP camera backdoor, the company has responded with a series of...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...
Bad Research Plus Lazy Reporting - SSI And 'Global Market Insights' Examined on May 07, 2018
If you wonder why there is so much obviously wrong information online (factually, not simply disagreeing on opinions), this is a great example of...
Integrators Divided On Website Importance to Business (Statistics) on May 04, 2018
Are websites important? Still quite a number of integrators have no websites.  New IPVM statistics show that nearly half of all integrators find a...
The Yolo Bro And The Death of Journalism on Apr 24, 2018
There's an old quote: The job of the newspaper is to comfort the afflicted and afflict the comfortable Unfortunately, the opposite is more...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Best and Worst ISC West 2018 on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing. First, here are 20+...
Hikvision Hires Ex-Herbalife MLM Scheme PR Director on Apr 09, 2018
Hikvision has hired Michael Gutierrez, a 'crisis management excellence' award-winning PR director for his work at Herbalife, as Gutierrez...
Hikvision Hires Ex-Milestone Head To Lead Global PR on Apr 06, 2018
Hikvision has PR problems. From its failed attempt at hiring a crisis communication writer to their failed anti-IPVM blog series to the increasing...

Most Recent Industry Reports

Dahua Intrusion Analytics And VMD Tested on May 21, 2018
Dahua ships basic analytics on practically all their cameras, ranging from low cost to high end. To see how these analytics work in real world...
Exacq Improving Technical Support, Responding To Integrator Complaints on May 21, 2018
Exacq had been a long-term favorite of integrators, but since their 2014 Tyco acquisition, Exacq has fallen in IPVM integrator studies (though...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Cybersecurity for IP Video Surveillance Guide on May 18, 2018
Keeping surveillance networks secure can be a daunting task, but there are several methods that can greatly reduce risk, especially when used in...
Forced Entry / Duress Access Tutorial on May 17, 2018
Even though access control normally keeps people safe, tragedies have revealed a significant issue. If users are forced to unlock doors for...
ADT Stock Drops 50% Since IPO on May 17, 2018
It has been a brutal 4 months for ADT. They first expected to IPO at ~$18. They IPOed at $14, dropping immediately to $12.39 And now, not even...
Dahua 12MP Fisheye Camera Tested (NK8BR4) on May 16, 2018
Continuing our coverage of 12MP sensor fisheye cameras, we bought and tested the Dahua NK8BR4, examining: Default vs. Optimized...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Installing Cameras in Plenums Tutorial on May 15, 2018
There is often confusion about plenum ceilings, with misinformation about what is required when running cables through them and mounting cameras...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact