Ingram Micro is Back to Defend IP!

By: John Honovich, Published on Nov 13, 2015

With $40+ billion annual sales, Ingram Micro is a mega distributor.

But they have never been anything in physical security. Their last major push a few years ago ended in disaster.

Now, they are back and are ready to ride the massive wave of IP camera sales.

**** $**+ ******* ****** sales, ****** ***** ** a **** ***********.

*** **** **** ***** been ******** ** ******** security. ***** **** ***** push * *** ***** ago***** ** ********.

***, **** *** **** and *** ***** ** ride **************** ** ****** *****.

[***************]

*************, **** *** * few ***** *** **** and ************** ***** ** market *********. ****** ***** asked *********, "** ** ********** **** to ****?" ** ** ***** a **** ** ***** of ************.

Here ** ****!

****** ****** ** *********:

"*** ******** ********** ******* *********** ********** ** ** fact **** ** ****."

***** ********* ******** *** of ***** *** ***** and* **** *******************'* ********* ***. *** ***** ** citing ******* *******'********** **** ********* ********* being '**** ** ****' is **********.

** ** ********* '**** to ****' *** ****** to ****** ** **** that ** ****. *******, Ingram ***** ** ********** IP's ***** *** **********.

Higher **********

****, **** ****** ** as ***** ****** **********:

"******-********** *****. *** ****-********** video ******* ** ** cameras **** ****** **** out ******. *****, ***** and ** ******* *** becoming **** **** **********"

** ****** ********* **** not ******* **** ***** HD ****** ** *********** now, ******** **** ** ** are ******* *** **** year.

Lower ****

**** **** ****** *** going:

"***** ***** **** ** ownership. ** **** *****, IP ******* ******** **** a ******** ***** **** time. *** *******, * single ***-****** ** ****** can ******* ******* ****** cameras *** **** ******** an *** ******."

**** ** * ******. Again, ****** ******* ** 1080p ** *** *** at * ******** ** the **** ** *** IP *******. ****, **** they ***** * *** degree ****** *** '********' an *** ****** ***** a ********** **** ** basic ********* *******, ** 360 ******* ******* **** poor ******* **** ** close ****** **** ****** from **** ****** ******, furthering ******** ******* ***** capturing *********.

Distributor '******'

******, ** **** *** and *******, ** ** are **** ***** ** distributors's **** ********* (*.*.,*******: *.*** ***** '****** Much ********' **** *** 5E,*** ****** ** ***** Nothing ***** ************, ***.).

*** ******* ****** **** this? *** ****** *** this *********? ** *** *** point ** ******* ********* to ******** **** ***** and *********, *** ** shine * ***** ** how ******** *** **?

Comments (17)

Avatar

Ari Erenthal

Chesapeake & Midlantic | 11/13/15 03:39pm

Speaking as a person who has been involved in the search for someone who can write well and is knowledgeable in surveillance technology, I can tell you this: it is surprisingly difficult difficult to find someone who can write well and is knowledgeable in surveillance technology. That's why I'm always sympathetic when I see things like this.

Still, this is pretty bad. The difficulty of doing a job well doesn't excuse doing a job poorly.

John Honovich

IPVM | In reply to Ari Erenthal | 11/13/15 03:49pm

If I had to pick (and I have), I'd pick technology knowledge over writing well. It's far harder to train people to be experts on niche fields than to write better or to edit more.

John Honovich

IPVM | In reply to John Honovich | 11/13/15 04:09pm

Though, on the other hand, the cost for an English major to write a coherent, but technically wrong, post is a fraction of the cost of a technical expert.

Konstantin Avramenko

In reply to John Honovich | 11/13/15 06:26pm

I do not understand why a cost of creation a team of a tech expert and an experienced writer is an issue for "$40+ billion annual sales" company.

John Honovich

IPVM | In reply to Konstantin Avramenko | 11/13/15 06:32pm

That's a good point. This chart excerpt can help explain it:

And that's gross, not net. They simply have razor thin margins, which means it is hard to spend on 'luxuries' like people who know what they are doing in the area they are doing it in.

Also, I bet they do not take such posts seriously. Some exec probably thinks, "Hey we'll get our marketing kid to throw up some posts, show people we are serious about video surveillance." And perhaps their core customer base has lots of buyers who know little about our market and find it compelling.

Undisclosed #1

In reply to Konstantin Avramenko | 11/14/15 05:24am

One thing that people sometimes misunderstand about Ingram Micro (and Tech Data for that matter), is that they sell technology, but they are not a technology company.

Unless that 'technology' involves how to move box a to point b for less than c dollars, they are probably less knowledgable than (gulp) Anixter. Possibly far less.

On the other hand, their renewed interest in the market does mean that they see enough volume there to justify the expense of stocking the stuff in warehouses. Which means greater availability of product for everyone, regardless of whether you use them.

John Honovich

IPVM | In reply to Undisclosed #1 | 11/14/15 12:33pm

Here's Ingram's current physical security sales team and line card.

Ryan McGovern

11/14/15 01:56am
Maybe they could hire someone with knowledge and passion for the technology as a product manager. Then give that person the freedom to communicate the benefits of their products to the end users. Then feed information to a sales team who hunt end users and pull the work through the integrator channel.
Avatar

Campbell Chang

11/17/15 09:59pm

It appears in Aus at least, that they've jumped on the right bandwagon this time.

About a month ago, they jumped into bed with Hik becoming Hik AU's 2nd authorised distributor.

Avatar

Hal Bennick

Trafficware, a CUBIC Company | 11/17/15 11:27pm

I just outsourced some photoshop work to a guy on fiverr, and it was flawless. No way they got this there....

Rodney Thayer

11/21/15 08:59am

Entertaining line card. q-see kt&c axis milestone exacq trendnet cisco microsemi. Sounds like they have a full range of products to bungle selling to IT departments used to trunkslamming their own video via purchases through CDW. Did anyone get a business card from TBD, the Inside Sales Supervisor?

Undisclosed #1

In reply to Rodney Thayer | 11/21/15 09:44am

Did anyone get a business card from TBD, the Inside Sales Supervisor?

We may not get one since I doubt TBD has the time for any flesh pressing; the guy is probably swamped. Apparently he is also filling in as the Senior Tech Solutions Engineer, as well as covering as an Ingram "Micro Manager" for outside sales as time permits.

At some point I'm sure the role of T.B.D. will clarify; we'll just have to see what happens then...

John Honovich

IPVM | 12/06/15 01:34am

This is weird. I don't know if Ingram Micro is mocking themselves or serious:

A strange video to make...

Undisclosed #1

In reply to John Honovich | 12/06/15 01:54am

It's a great technique that I haven't seen before.

Exagerate the importance and impact of your features to such a degree that no one really thinks your serious. But all along the way get your message across as well. I learned more about that card than I ever would have had if it was a typical delivery.

Could it be adapted?

"These cameras even come with real WDR! They take two pictures for each frame, I guess. Unbelievable! Nobel prize stuff. What will these guys come up with next?"

Undisclosed #1

In reply to John Honovich | 12/07/15 06:20am

Compare Axis' approach. Warning - Video contains mild slapstick

Undisclosed Integrator #2

12/17/15 07:58am

I was tempted to join Ingram recently, mainly because of long time experience on CCTV. Their first question was "how many customers can you bring to our company?" - and their second one was "who are they?"

Some friends working there, and managing more than 10 product lines by themselves, when it's supposed they should be "expert" on all that product lines. Of course, they aren't.

Not interested in technology, nor news or innovation, just getting figures quickly.

I joined another company.

Undisclosed Manufacturer #3

11/02/17 08:17pm

Is not the point of content marketing to showcase your value and expertise, not to shine a light on how clueless one is?

"It's better to keep your mouth shut and appear stupid than open it and remove all doubt." - Mark Twain

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Directory of 60 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
IFSEC 2019 Show Report on Jun 19, 2019
The UK's largest trade show, IFSEC, is underway and IPVM has been examining what is new and happening at the show. Inside, we cover: Huawei...
ADT Eliminating Acquired Brands, Unifying Under 'Commercial' Brand on Jun 14, 2019
ADT is eliminating the brands of the many integrators it has acquired over the past few years, including Red Hawk, Aronson Security Group (ASG),...
Nortek and SDS Fight Over Failed Settlement on Jun 05, 2019
Distributor SDS said they reached a deal with Nortek but Nortek says no settlement was reached and the suit is still on. In this post, based on...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Dahua USA Celebrates 5 Years of Errors on May 22, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Amazon Ring Public Subsidy Program Aims To Dominate Residential Security on May 20, 2019
Amazon dominates market after market. Quitely, but increasingly, they are doing so in residential security, through a combination of significant...

Most Recent Industry Reports

How To Quickly Assess An Unknown Company on Jul 23, 2019
There are hundreds of companies in the physical security markets, ranging from a flood of new startups to small companies that may or may not be...
Bosch Starlight 8000i Cameras Tested on Jul 23, 2019
Bosch has released their new Flexidome IP Starlight 8000i cameras, claiming "exceptional detail even in extreme low-light situations." To see...
Responsibility Split Selecting Locks - Statistics on Jul 22, 2019
A heated access debate surrounds who should pick and install the locks. While responsible for selecting the control systems, integrators often...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 22, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Avigilon ACC7 VMS Tested on Jul 22, 2019
Avigilon's Control Center 7 boldly claims it will "transform live video monitoring" with the new Focus of Attention "AI-enabled" interface. We...
History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Wyze AI Analytics Tested - Beats Axis and Hikvision on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact