Avigilon Hires Hikvision NA Head of Marketing As VP of Global Marketing

By John Honovich, Published Jan 25, 2019, 06:48am EST

Avigilon has hired Alex Asnovich [link no longer available], who left Hikvision as Head of Marketing North America, to becomes Avigilon's Vice President of Global Marketing and Communications.

exit hikvision joins avigilon

Asnovich becomes the highest-profile leader of Hikvision to leave since the ban and is now an executive at one of the largest Western video surveillance manufacturers.

Inside this note, based on a conversation with Asnovich, we look at the impact to both Avigilon and Hikvision.

Avigilon ****** 

*******, ******** ** **** positioned ***** **** ****, as ****'* ************** ************ **************. *** *******,******** ** ******** ** 2018, *** ******** *** original ******** ** ****-********** cameras **** ***** * top ***** ********* ******** (see *.*.,********* ********).

*** ******* *** ***** greater ********* *** *** less ********** ******** **** its ******* ****. ** Avigilon's **** **************, ********* *** ************* *** *** *********** ******** (e.g., ** ****,********'* ** ** ********* silently ******* ***********'* ********* **** **** marketing). **** ********, ********'* marketing *** **** ***** and **** ********.

Asnovich ******* ** ********

******** ********* ** **** noting:

*'* **** ******* ** join ******** ** *** company *********** *** ********** growth. *** ********* ** evident ** ********, ******** with ******** *********, ** making ********** *********** ** significantly ********** *** ***** force, ************* ********** *** production ********, ***** ********** to **** ******* *** reach *** *********.

******** ********** *** ******** in ***** ***** ******** manufacturing **********, ***** ** a ******* *********** ********* for *** ******* ** the ***** *** *** fears ***** ****** ***** security ********. ******** ** the **** ***** ************ of ** ******* ** North *******.

And ** ********* 

******** ********* **** ******** was ** ******** *********** to ******* *** ****** and **** *** *** reason ** **** *** move, *** ******* ** issues **** *********.

**** ** ********** ** us. ******** *** ** Hikvision *** ****** * years *** *** ******** job, ***** ********'* ********** in *** ********, **** it *** ** *** most ********** ** ****. And ***** ** *** not ******* ****, ** Avigilon, ** *** **** global *********, ********* **** would ** ********** ** Hikvision, ***** **** ******* have **** ***** (****: all ********* ******* ******** with '******' ****** *** managing *** **** ******* / ********* '********' ********).

Impact ** ********* ***********

** *** ******** **** for *********, ********* *** rightfully **** **** ******** was ** ********* *** many ***** *** **** for * *********, ****** at *** ** *********'* largest ******* ***********.

** *** ******** **** for *********, ***** *** International ******** **** *** company *** **** **** with*** ** ********** *************** ***** ********** *** profiting **** ************* *****, **** ** * bad **** *** *********'* NA ********* ** ** losing *** ****. ** the ***** ****, ********* China ******* ********** **** overseas ********* ***** ** anyway ***** ****.

** *** **** * months, *********** **'* *********** / removal, ******** ** *** top ****, ********, ********* North ******* *** **** two ** ***** **** well ***** *** *** leaders.

********* *** ******** ******* on *** **** ******* Asnovich, ****** ******* ***** to *** ******* **** no *********** *** **** named. ***** *** *********** surrounding *** *******, ** will ** *********** ** recruit *** ****** *** will **** ** ****** a **** ********* ***********.

Avigilon ********* *******

***** *******, *** **** thing **** ** ******* at **** ******** ** any ******* **** ***** come **** *** ******** acquisition. ******* ** ******** tagging ***** **** ***** Avigilon's ****, ** *** first **** ***** *** acquisition, ** ***** *********** changes *** *******. *******, Motorola ** **** *****-***** project *** ****-*********** *******, so ** **** ** interesting ** *** ** Motorola ******* ******** ** those **********. ** **, that ***** ***** ********* and ******** ********. *******, for ***, ******** ** well ********** *** ******** has **** * ****** and ***** ****.

Comments (37)

Undisclosed Manufacturer #1

01/25/19 01:29pm

Can we start a list on North American manufacturers that are actually made in North America?

 

Avigilon

Arecont Vision

and...?

Ed Vergara

In reply to Undisclosed Manufacturer #1 | 01/28/19 09:56pm

Cohu

FLIR

Maybe Pelco ...

Undisclosed #3

IPVMU Certified | In reply to Ed Vergara | 01/28/19 10:22pm

btw, Cohu/Arecont are now both owned by Costar...

Undisclosed End User #2

01/25/19 03:03pm

made and assembled are two totally different things.....made in America means 100% American parts.....does BC count as American?

Avatar

Ari Erenthal

Chesapeake & Midlantic
In reply to Undisclosed End User #2 | 01/25/19 03:30pm

We've had this discussion before, and the official word is: products assembled in America out of foreign-made components counts as Made In America, for purposes of complying with the Buy America Act. 

Canadians need not apply. Sorry, frozen friends. 

Michael Miller

In reply to Undisclosed End User #2 | 01/25/19 05:21pm

Avigilon has a US-based manufacturing plant in Plano Texas in addition to the Richmond BC plant 

Undisclosed #3

IPVMU Certified | In reply to Michael Miller | 01/25/19 06:35pm

Where do they ‘make’ ACC?

Undisclosed #4

In reply to Undisclosed #3 | 01/25/19 06:46pm

Developers are mostly in Vancouver, but there are developers in other locations as well.

They can compile it in the country of your choosing though :)

Undisclosed #3

IPVMU Certified | In reply to Undisclosed #4 | 01/26/19 07:17am

They can compile it in the country of your choosing though :)

Just so they can claim “make in America” ;)

Undisclosed Manufacturer #6

In reply to Michael Miller | 01/26/19 06:48am

Analytics done in Boston also. All but two devices built from board level up in Plano. 

Undisclosed #4

In reply to Undisclosed End User #2 | 01/25/19 06:47pm

There is almost nothing manufactured today that can be attributed to "100% American parts", which is why that is not a requirement for a "Made in America" categorization.

Undisclosed Manufacturer #5

In reply to Undisclosed #4 | 01/26/19 01:35am

Toilet paper ;)

Undisclosed #4

In reply to Undisclosed Manufacturer #5 | 01/27/19 07:10pm

Larry Tracy

In reply to Undisclosed End User #2 | 01/27/19 06:17am

Use to take only 35 percent American content to qualify for made in america but my data is 9 years old 

Avatar

Sean Nelson

Nelly's Security
01/25/19 04:15pm

See, I told you those constant ADI sales ads were effective. Avigilon has taken note

John Honovich

IPVM | In reply to Sean Nelson | 01/25/19 10:22pm

Sean, how does this relate to ADI sales ads? I am not seeing the connection.

Undisclosed #3

IPVMU Certified | In reply to John Honovich | 01/27/19 08:06am

I think he’s saying to get ready for:

John Honovich

IPVM | In reply to Undisclosed #3 | 01/27/19 08:08am

That's not happening. The two companies have completely different business models.

Undisclosed Manufacturer #7

In reply to Undisclosed #3 | 01/27/19 11:12am

It took me a while to figure out where you were going with the ADI thing. If you think the new exec is going to come in and get ADI to sell Avigilon....I am at a loss for words...ok, preposterous comes to mind.

Undisclosed Manufacturer #5

In reply to Undisclosed Manufacturer #7 | 01/27/19 03:15pm

While I wholeheartedly agree with you, that was the thoughts behind Radionics after the BOSCH acquisition.  It’s slowly slipping away to full distribution. 

Michael Miller

In reply to Undisclosed Manufacturer #5 | 01/27/19 03:23pm

When the acquisition first happened I thought this might happen but since we have been engaging with Motorola Solutions directly and starting to work together on projects I highly doubt you will ever see Avigilon in distribution.   

Larry Tracy

In reply to Michael Miller | 01/27/19 06:35pm

Don’t be surprise if you see a distribution product line separate from the enterprise one of today

the new marketing guy know how to work the Adi system, which not many peolple can do 

Undisclosed #4

In reply to Larry Tracy | 01/27/19 07:17pm

the new marketing guy know how to work the Adi system, which not many peolple can do

Not much of a secret formula to that. Bring them a product they can move in large volume across their branches. That tends to be a lower-end product, often price optimized. It should appeal to the bulk of their customers (low to mid-tier integrators), which means it should be easy to install, commoditized (or close to it), in demand from end-user customers (if not by brand, then by function, like "cheap security camera").

Look at most of the ADI sale brands - D-Link. Hikvision, FLIRua, Geovision, Honeywell, TrendNet. Sure, you'll see some premium brands in there from time to time, but nowhere near as often as the value guys.

Avigilon could likely sell some stuff through ADI, but they're not going to be highly appealing to ADI's average buyer.

Avatar

Sean Nelson

Nelly's Security
In reply to Larry Tracy | 01/28/19 03:24pm

Agreed. Hopefully Avigilon has a good easy to use P2P server for the 4 and 8 ch kits. The oppurtunities are endless right now for Avigilon with the current environment. May as well capitalize on it and open up the sales channel like a flood gate.

Larry Tracy

In reply to Undisclosed Manufacturer #5 | 01/27/19 06:41pm

Bosch has totally screwed up the Radionics acquisition in many ways but remember the biggest reason to acquire Detection Systems was to fed technology and products to the installation companies they owned in Europe. They were( not sure now) the largest alarm company in many countries that were buying hundreds of million in product from other companies 

Undisclosed Manufacturer #5

In reply to Larry Tracy | 01/28/19 04:51am

Instead they pushed BOSCH technology to the US.  They killed the Omni panel.

Undisclosed #3

IPVMU Certified | In reply to Undisclosed Manufacturer #7 | 01/27/19 05:01pm

If you think the new exec is going to come in and get ADI to sell Avigilon....I am at a loss for words...

No, I didn’t say “I think” that.  I said “I think” that’s what Sean is saying with his comment to John.

I’m open to other interpretations of his comment though, what’s yours?

Undisclosed Manufacturer #7

In reply to Undisclosed #3 | 01/27/19 05:09pm

My apologies. I replied to the wrong thread. I was following up on Sean's comment after I figured out his implication after your graphic in conjunction with Alex's prior employment at Hik. At least that's what I/we think he was implying.

Avatar

saleh alsabih

www.alaola.com
01/28/19 05:42am

may i know when hikvision ban imposed?

any official statement?

 

rgrds

 

saleh

John Honovich

IPVM | In reply to saleh alsabih | 01/28/19 06:30am

Saleh,

Thanks for your first comment.

The US government Hikvision ban was passed into law in August 2018.

Avatar

saleh alsabih

www.alaola.com
In reply to John Honovich | 01/28/19 07:51am

thank you

but it looks like photoshop kind of work.

such matter need to be gained from respectfull news agency CNN ..etc

John Honovich

IPVM | In reply to saleh alsabih | 01/28/19 08:02am

such matter need to be gained from respectfull news agency CNN ..etc

You can read the legislation itself from the US government's website - "The full text of the bill is here (note: it is 1,360 pages long with the relevant sections of page 322 - 323)."

Or you can read the Chinese government's own news site, the Global Times, said:

The US passed the 2019 National Defense Authorization Act (NDAA) on Wednesday, under which the US government will be banned from buying Chinese surveillance equipment from several Chinese firms.

Or you can read Hikvision USA's own newsletter about the ban.

 

Avatar

saleh alsabih

www.alaola.com
In reply to John Honovich | 01/28/19 09:03am

thank you again

 

but i think we agree that it is a ban on Chinese surveillance equipment NOT only Hikvision and Dahua only.

correct?

if this is correct , what will be the OEM chance to cheat the ban?

 

rgrds

 

John Honovich

IPVM | In reply to saleh alsabih | 01/28/19 09:11am

but i think we agree that it is a ban on Chinese surveillance equipment NOT only Hikvision and Dahua only.

No, we do not agree on this.

There are 5 Chinee companies listed by name in the US law - Dahua, Hikvision, Huawei, Hytera and ZTE.

what will be the OEM chance to cheat the ban?

The chances are low since the law covers equipment 'produced' by those Chinese companies. OEMs are not 'producing' the equipment, e.g., as we covered here Honeywell Hides Selling US Gov Banned Chinese Video Surveillance

Avatar

saleh alsabih

www.alaola.com
In reply to John Honovich | 01/28/19 09:21am

thank you joun

 

can i share this video publicly?

 

rgrds

John Honovich

IPVM | In reply to saleh alsabih | 01/28/19 09:24am

The Honeywell video? Sure. We also have shared this video on LinkedIn.

Avatar

saleh alsabih

www.alaola.com
01/28/19 09:41am

very informative

thanks a million

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