Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock
By: Dan Gelinas, Published on Sep 21, 2018
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Comments (2)
Lee Jones
09/21/18 02:46pm
Does it signal the climb out of the single digits? We think not… or maybe temporary spikes before returning to the deep hole.
AlexaGuard is another shiny new toy that does really good stuff. However, these next-gen Amazon products will do little to alleviate the ADT abuse-of-trust by several million existing loyal customers…. aka source of long-term attrition of existing customer revenue. And the cost to replace the attrition is much greater than the lost revenue. And the IPO disclosures still have not mentioned the consequences for promoting expectations of high priority on-demand police response, then delivering lower priority nuisance response due to a credibility gap.
The old rusty anchors should be removed before ADT stock can move forward without resistance.
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John Honovich
Marketing professor / expert Scott Galloway with a warning to ADT about this deal / event:
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