Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock

By: Dan Gelinas, Published on Sep 21, 2018

Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake TV."

This continues a recent series of Amazon security expansions including acquiring Ring for $1 billion, launching their own security system installation services, and releasing Ring's alarm system that includes $10 monthly professional monitoring.

One security company who immediately benefitted from Amazon's announcement was ADT, whose stock was up 6.57% after the announcement.

In this note, we examine:

  • What Alexa Guard Is
  • Vs Traditional Systems
  • How ADT Was Helped
  • How ADT May Be Hurt
  • Amazon's Future in Security

****** ** ********* ***** security ********* *** *****, this **** **** ***** Guard **** ******** ******** audio ********* *** * virtual "**** **."

**** ********* * ****** series ** ****** ******** expansions ****************** **** *** $* billion,********* ***** *** ******** system ************ ********, ************ ****'* ***** ****************** $** ******* ************ monitoring.

*** ******** ******* *** immediately ********** **** ******'* announcement *** ***, ***** stock *** ** *.**% after *** ************.

** **** ****, ** examine:

  • **** ***** ***** **
  • ** *********** *******
  • *** *** *** ******
  • *** *** *** ** Hurt
  • ******'* ****** ** ********

[***************]

What ***** ***** **

***** ***** ** * software *********** ** ******** Amazon **** ***** **** detects ***** ********, ***** or ** ********* ******** as **** ** "************* ***********" lights-on/lights-off ********** *** ******** when *** ******** ** away ** **** ** look **** ******* ** home ** ***** ** deter *****-** *********.

****** ***, ******* & Services ***** **** [**** no ****** *********] ********* the *** ******* ** Amazon's ********* **** ***** Event ** *** *-****** video ******** *****:

*** *** *****, ***** Guard ***** * ********'* existing ***** **** "***** ****" when *** ******** **** they *** *******. *** Echos **** *** ***** speakers ** ****** *** certain ****** (***** ********, or * ***** ** CO ********).

** ** ******* ***** sounds, ** ***** ** appropriate ***** *** ***** clip ** *** ********'* phone ** ** *** customer *******, **** *** also **** ***** ***** send *** ***** ***** to **** ** *** for *** ******* ******* to ******* ****** ********.

***** ** ** ******* in *** ***** ** how **** ***** ***** will ****, *** *** Limp **** **** ****'*********** $**/***** ************ **********.

Vs *********** *******

*********** ******** ******* **** offered***** ***** ********* (*** our ********)*** **** *****, *** false ****** **** **** a *** *****. ** will ** *********** ** see *** ********** ******'* system **** *******. ** the *** ****, ***** it ** * **** mounted ***** **** **** away **** *******, ********* may ** **** ***********. However, ****** *** ** able ** ******* *********** via ***** **** ******** vs **-**** ************ ***** break *******.

How *** *** ******

*** ****. **** ************ definitely **** *** * shot ** ********** ** the ***** ******:

** *** **** ****, the **** **** ****** included *** ** * positive *** ***, **** its ******* ******, ***** they *** *** *********** offer ** ********** ********** that ***** ********* ******. Plus, ** ********* *** as ** ****** *******, which *** **** *** market ***.

********, ***** ***'* ***** price *** **** ****, significantly ******* ** *** threat **** ******, ********* may *** **** ** a **** **** *** is *** ** *********** in ******* **** ******.

How *** *** ** ****

*** **** ******** ************ that ****** ****** ****** their *** ******* (*.*., replacing ***** ***** ********* with ****** ***** *********), the **** ********* ****** is ** *** ** any ***** ***** ******** providers. ****** ******* *** Ring,****'* ***** ****** ****** well, *** **** **** and **** ** ***** own ************, **** *** be **** ** ******** ADT *** ***** ******** providers.

Amazon ******* ****** *****

*** **** **** ****** has ******** *** ******* security ********** ***** *** company's ********** ** ***** strong ****** ** *** home ******** ******, ***** is * ****** ** much ******* **********, **** as ***.

Comments (2)

**** ** ****** *** climb *** ** *** single ******? ** ***** not… ** ***** ********* spikes ****** ********* ** the **** ****.

********** ** ******* ***** new *** **** **** really **** *****. *******, these ****-*** ****** ******** will ** ****** ** alleviate *** *** *****-**-***** by ******* ******* ******** loyal *********…. *** ****** of ****-**** ********* ** existing ******** *******. *** the **** ** ******* the ********* ** **** greater **** *** **** revenue. *** *** *** disclosures ***** **** *** mentioned *** ************ *** promoting ************ ** **** priority **-****** ****** ********, then ********** ***** ******** nuisance ******** *** ** a *********** ***.

*** *** ***** ******* should ** ******* ****** ADT ***** *** **** forward ******* **********.

********* ********* / ****** ***** Galloway**** * ********* *** ***** **** deal / *****:

*** **** **** **% ($500M), ** ****** ** ********** **** ***. **** ** ***: Amazon ******** **** ***** the *** * ***** ******** **** a ****.

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