Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake TV."
This continues a recent series of Amazon security expansions including acquiring Ring for $1 billion, launching their own security system installation services, and releasing Ring's alarm system that includes $10 monthly professional monitoring.
One security company who immediately benefitted from Amazon's announcement was ADT, whose stock was up 6.57% after the announcement.
In this note, we examine:
- What Alexa Guard Is
- Vs Traditional Systems
- How ADT Was Helped
- How ADT May Be Hurt
- Amazon's Future in Security