Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock

By: Dan Gelinas, Published on Sep 21, 2018

Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake TV."

This continues a recent series of Amazon security expansions including acquiring Ring for $1 billion, launching their own security system installation services, and releasing Ring's alarm system that includes $10 monthly professional monitoring.

One security company who immediately benefitted from Amazon's announcement was ADT, whose stock was up 6.57% after the announcement.

In this note, we examine:

  • What Alexa Guard Is
  • Vs Traditional Systems
  • How ADT Was Helped
  • How ADT May Be Hurt
  • Amazon's Future in Security

****** ** ********* ***** security ********* *** *****, this **** **** ***** Guard **** ******** ******** audio ********* *** * virtual "**** **."

**** ********* * ****** series ** ****** ******** expansions ****************** **** *** $* billion,********* ***** *** ******** system ************ ********, ************ ****'* ***** ****************** $** ******* ************ monitoring.

*** ******** ******* *** immediately ********** **** ******'* announcement *** ***, ***** stock *** ** *.**% after *** ************.

** **** ****, ** examine:

  • **** ***** ***** **
  • ** *********** *******
  • *** *** *** ******
  • *** *** *** ** Hurt
  • ******'* ****** ** ********

[***************]

What ***** ***** **

***** ***** ** * software *********** ** ******** Amazon **** ***** **** detects ***** ********, ***** or ** ********* ******** as **** ** "************* randomizing" ******-**/******-*** ********** *** property **** *** ******** is **** ** **** it **** **** ******* is **** ** ***** to ***** *****-** *********.

****** ***, ******* & Services***** ************* *** *** ******* at ******'* ********* **** Alexa ***** ** *** 2-minute ***** ******** *****:

*** *** *****, ***** Guard ***** * ********'* existing ***** **** "***** mode" **** *** ******** says **** *** *******. The ***** **** *** their ******** ** ****** for ******* ****** (***** breaking, ** * ***** or ** ********).

** ** ******* ***** sounds, ** ***** ** appropriate ***** *** ***** clip ** *** ********'* phone ** ** *** customer *******, **** *** also **** ***** ***** send *** ***** ***** to **** ** *** for *** ******* ******* to ******* ****** ********.

***** ** ** ******* in *** ***** ** how **** ***** ***** will ****, *** *** Limp **** **** ****'*********** $**/***** ************ **********.

Vs *********** *******

*********** ******** ******* **** offered***** ***** ********* (*** our ********)*** **** *****, *** false ****** **** **** a *** *****. ** will ** *********** ** see *** ********** ***** system **** *******. ** the *** ****, ***** it ** * **** mounted ***** **** **** away **** *******, ********* may ** **** ***********. However, ****** *** **** to ******* *********** *** cloud **** ******** ** on-site ************ ***** ***** devices.

How *** *** ******

*** ****. **** ************ definitely **** *** * shot ** ********** ** the ***** ******:

** *** **** ****, the **** **** ****** included *** ** * positive *** ***, **** its ******* ******, ***** they *** *** *********** offer ** ********** ********** that ***** ********* ******. Plus, ** ********* *** as ** ****** *******, which *** **** *** market ***.

********, ***** ***'* ***** price *** **** ****, significantly ******* ** *** threat **** ******, ********* may *** **** ** a **** **** *** is *** ** *********** in ******* **** ******.

How *** *** ** ****

*** **** ******** ************ that ****** ****** ****** their *** ******* (*.*., replacing ***** ***** ********* with ****** ***** *********), the **** ********* ****** is ** *** ** any ***** ***** ******** providers. ****** ******* *** Ring,****'* ***** ****** ****** well, *** **** **** and **** ** ***** own ************, **** *** be **** ** ******** ADT *** ***** ******** providers.

Amazon ******* ****** *****

*** **** **** ****** has ******** *** ******* security ********** ***** *** company's ********** ** ***** strong ****** ** *** home ******** ******, ***** is * ****** ** much ******* **********, **** as ***.

Comments (2)

**** ** ****** *** ***** *** ** *** ****** ******? We ***** ***… ** ***** ********* ****** ****** ********* ** the **** ****.

********** ** ******* ***** *** *** **** **** ****** **** stuff. *******, ***** ****-*** ****** ******** **** ** ****** ** alleviate *** *** *****-**-***** ** ******* ******* ******** ***** *********…. aka ****** ** ****-**** ********* ** ******** ******** *******. *** the **** ** ******* *** ********* ** **** ******* **** the **** *******. *** *** *** *********** ***** **** *** mentioned *** ************ *** ********* ************ ** **** ******** **-****** police ********, **** ********** ***** ******** ******** ******** *** ** a *********** ***.

*** *** ***** ******* ****** ** ******* ****** *** ***** can **** ******* ******* **********.

********* ********* / ****** ***** ************ * ********* *** ***** **** **** / *****:

*** **** **** **% ($****), ** ****** ************ **** ***. **** ** ***: ****** ******** **** ***** *** **** ***** ******** **** * ****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
Maglock Selection Guide on May 16, 2019
One of the most misunderstood yet valuable pieces of electrified hardware is the maglock. Few locks are stronger, but myths and confusion surround...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
China PRC Government New National Video Surveillance Standards on May 14, 2019
The People's Republic of China (PRC) government has released a new set of overarching standards for authorities to follow when they install video...
Mining Company Security Manager Interview on May 10, 2019
First Quantum Minerals Limited (FQML) is a global enterprise with offices on 4 continents and operations in 7 countries with exploratory operations...
Hikvision DeepinView Camera Analytics Tested on May 08, 2019
Hikvision is expanding its 'deep learning' offerings with a new camera series called 'DeepinView' claiming false alarm reduction and improved...
ADT's Top Dealer "The Defenders" Sued 20+ Times on May 07, 2019
ADT's largest authorized dealer, The Defenders, has been sued more than 20 times since 2012, IPVM has verified through analyzing legal...
Registration Closed - Spring 2019 IP Networking Course on May 02, 2019
Register now for the Spring 2019 IP Networking course here - Closed. Last chance now.   This is the only networking course designed specifically...

Most Recent Industry Reports

NJ Law Requires Apprenticeship For Public Works Integrators on May 24, 2019
Few integrators do a formal apprenticeship program. However, now a NJ law is requiring any integrator on public works projects (such as state...
Security / Privacy Journalist Sam Pfeifle Interview on May 24, 2019
Sam Pfeifle is best known as the outspoken former Editor of Security Systems News. After that, he was publications director at the International...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Average Frame Rate Video Surveillance 2019 on May 23, 2019
What is the average frame rated used in video surveillance systems? In IPVM's 2011 statistics, the average was 6-8fps increasing to ~10fps in...
Access Control Job Walk Guide on May 22, 2019
Significant money can be saved and problems avoided with an access control job walk if you know what to look for and what to ask. By inviting...
ASCMA / Monitronics Declares Chapter 11 Bankruptcy Plan on May 22, 2019
Monitronics is entering into Chapter 11 bankruptcy. The company, also called Ascent Capital Group Inc., aka ASCMA, aka Brinks Home Security,...
US Considers Sanctions Against Hikvision and Dahua on May 22, 2019
The US government is considering blacklisting "up to 5" PRC surveillance firms, including Hikvision and Dahua, Bloomberg reported, with human...
Dahua USA Celebrates 5 Years of Errors on May 21, 2019
Dahua USA is, in their own words, 'celebrating' 5 years in North America or as trade magazine SSN declared: Dahua Technology finds success in...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact