Motorola: Ava and Openpath Become Avigilon "Alta", Avigilon Becomes "Unity"
Motorola has released the new branding for its video surveillance and access control businesses, with Avigilon becoming Avigilon "Unity" and Ava plus Openpath becoming Avigilon "Alta".
Based on an interview with Motorola's SVP John Kedzierski, IPVM examines what these changes mean for both the company's branding and product development, as well as plans for Pelco and IndigoVision's VMSes.
For background, see Motorola "Rebranding" Ava And Openpath Brands, Avigilon and Pelco Become "Primary", Motorola Plans to Consolidate Security Brands and Platforms, Motorola Acquires Ava, and Motorola Acquires Openpath.
Executive *******
** ***** **** **** ***** **** confusion, ********** ** *** ***** ****, since *** "********" ***** ** *** being **** *** **** ******** *** other ******** ********. ** *** ***** hand, **** **** ******* * ******* long-term ********** *** ********** *** * formerly ********** *********
*** ********* **** *** *********:
- ******** **** **** **** *** *** positioning ***** ****** ** ***** ****** or ***** *** *** ********* ********* with ********* *****.
- ******** ***** *********** ********'* **-**** ******** with ********* ********. **** ******* **** is ******** *** ****** *********** **** prefer ** ****** ***** *** **************.
- ******** **** ****** *** *** *******'* cloud-native ********* **** * ********* ******* model. **** ******* **** **** ******* users **** ******* *** **** ****** managed, ***-** *******.
- ***** *** ***** ** ********* *** 2 ******* ***** ** **** *** both ***** ********, *** ******** ** confident ** ********* *********.
- ******** ** ********** ******* ************ ****** each ** *** * ******** ******* lines *** *** ** ******* **** to ********* *** *.
- *** ********** ********** **** **** **** time *** ** ******* ** ****** in ******, *** *****.
- ***** *** ************ *** ***** *** are ** ******** ******* ***** **** be ******** * ******** ********* ** some ****** ***** **** ******* *** yet *********.
Avigilon ***** ********
******** ***** *********** *** ******** ********’* end-to-end ********* ** **-**** *** ****** control ********. *** ***** ******* **** includes ******** ******* ******, ******** ****** Control *******, ***** ********** ******** *** Avigilon’s **-**** *******, *** ************** ******* ************ *** *********.
Avigilon **** ********
* *********** ** *** ******** *** Openpath, ******** **** ******** *****-****** ***** security *** ****** ******* ********* **** aim ** **** ********* ******** ***** on-prem *********.
Equal ***** *****
********** ********** **** **** **** **********, the ******* **** ** ******** ****** an ***** ***** ** **** ******* lines ** **** ****** ********* ********* and ******* ** ******** ** ** a ******* ******** ******** ** *** other:
**** **** ********* ********* **** ********* needs, *** **** **** ********* *********** objectives ** **** ** **** *** best ********* ***.
Subscription ***********
******** ***** ******** ********* ********* ***** for *** ******** *** ******** ******* to *** ******** ******* *****. ******** Alta, ** *** ***** ****, ******* monthly ************ **** *** ** ***-** service. ********** ********* **** ** *******-*********** perspective **** ****** ***** *********** ** recording ***-**** ******* *********** ***** *********** to **** ***** *********** ********* ********* expenses:
***********, **'* * **** *** ** think ***** ** ** *** ** cap-ex *** *** ** **-**(********* *******).
********** ********* **** ***** ********* **** to **** **** ******** *** ******* over *** ******** *******, *** *********** his ************ ** ***** *********’ ********** decisions:
* **** ** ******** ** ***** up *****, *** **** *** ** long ** * ***** ** ******, and ******* **.I'm *********** *** ******* ** ** ** ****, ****** **** **'* *********** *** *********.
* **** ** *** **,I **** ** *** **. I take care of it. I'm going to upgrade it and replace it based on my schedule. [emphasis added]
** *** ***** ****, **** ********* tend ** ****** ********** * ******* managed ****** ***** ******** ** *** their **** ********:
* *** ** ********* **** ***, that's *** ** **** ********. ** core ******** ** ******** * **, such ** ******** **** ****** ** school. * **** **** ***** ***** whereI'm ****** * ************ *** ******** **** ** **** ** ** ** ****, **** ** ***********, and make sure I continue to have new capabilities inside that platform.
*'* ***** ** **** ***** ******. I'm ***** ** ***** ** *** cameras, *** *******, *** *** **-**** endpoints. *** *'* ***********outsourcing *** [*******] ********* ** **** ******. Somebody else is making sure that it's available and current. [emphasis added]
Branding ********* ****
** ***** ******* ***** *******, ********* may *********** ******* *** *********** *** two ** **** *** **** ***** the ******* ****.********** ********** **** ******** *** ******* "done ***** * *** ** ******* of **** ************ ***** ********" **** its ********, *********, *** *********.
** **** ********* **** *** ****** company ******** "************** ******** ********" ** including **** *** **-**** *** ***** solutions ***** *** ******** ********:
* ***** **** ******* ****** *** very ***** ***** ** ** ***** of ****** ** ****** ** **** about *** ******* *** *************** ****** the ********* ** "** *** **** cloud ** ** *** **** **-****?"
Product *********** *****
*** **** ***** ********* *** *** 2 ***** ***** ******* **** ********, Motorola ** ********** ** ***** *** 2 ****** ******* *****-****** *** ** integration:
*** *** ****** ****** ******* **** Ava *** *** *** ****** *** video **** ******** *** **** *****.
**'** **** *** *** **** *******. And **'** ******* **** ** *****-***-**** changes ** **** ** **** **one ******** and we'll continue to share that as it matures. [emphasis added]
** ******** ** *** ********** *** integration ****** ******** ****, ******** **** it **** **** ** ****** ******** Unity * **** ********** ******** *** large *********** *** ** ******** ********** cloud ************ *** **:
**'** ******** ***** ******* ** *** cloud ************ ** ******** *****, *** we're ****** ** ****** ** **** about ******* **'* *** **** *****, it's *** ******** ***** ******** ****** Avigilon ******* ******* ****** ********* ****** Control *******.
**'* ** **-**** ********. *** **** we'reusing ***** *** ** ** **** ********** *** ************** ** ***** *********** ******* ** **** ****** **** ******* * *** ****** with things like easy mobile ****** so that you don't have to open up ports in the firewall. You can access it from a mobile web browser. [emphasis added]
***** ******** *** ** ******* **** to ******* ********* ******** ***** *** Avigilon ****, ********** **** *** ******* would ******** ********* ****** ************* ** the *********** ****:
**** ****, ** ************* **** ** to ** ****** ******* ***** **********, we'll ******** ****.
** *** ******, ** **** ******** continue ** ******, **'** **** ** other ************* ** ***** **** *** what **** ** *** ******* ** terms ** ****** ************ *** *** customers.
Branding ********** *********
******** *** ********* **** ** ***** on ********** *** ********** ****** * few ******:
*** **** ** ** *** **** done *******, ** ****** *** *** years.
** **** ** ******* **** ** the ***-******** ********* *** **'* ***** and ****.
*** * ********* ******* ***** **** be ********** ***** ***** *** ***** at *** ****, *** ******** *** been ******* ** ****** **** "****** who **** ******* ** *** [***] Openpath ****** *** **** ** *** website **** **** *** *** ******** Alta."
***** *** ****** ********** *** *********** process ** ***** ** ** ********* within * *** ******, ********** ********** that ******** ********** ***** *** ****** overnight. ** ******* ******** *** ********** work **** **** ******** *********** ******** and ********** ************* ******* *** *** products:
**'* * ***** ********* **** ** have ** ** **** **** **** for **** ** ****** **********. ****** like ******** ***'** *** *******, *** then ************* *******, ****** ********. ** have * ************* **** ** ** it ***.
Future ** ***** *** ************ ***
********** ******* *** **** ***** *** IndigoVision ********* **** ** ************ ** other ******** ** *** **** ***:
*** **** *** ***** *** ************ customers ** ** ******* **** **** a ********, **** ********* **** ** a ******** ********* ***.
**'* ** *******, ** ******* ** a ***********.
******** *** ************ ***** *** ************'* R&D ***** ****-*********** *** **** *** serve ** ******** ********* ****** ******, VMS, *** ** ****** *** *****. Kedzierski ********* *** *******'* ******** ** unifying *** ******** ******** ***** *** Avigilon *****:
*** *********** ******* *** ** ***core ***** ********** ******** ***** ** **** ******* ********** ********. When we acquired Pelco and IndigoVision we consolidated those R&D teams right away. Camera teams are one team, Our video management software teams are one team, and our AI teams are one team. [emphasis added]
*******, ********** **** ******** **** ****** that ***** *** ************ ********* "**** very ****** *** **** **** *** have * ***** ****** *** ***** your ****** ** ***** ** **." He ******* **** ************ ******** ** ***** ** ********** upgrades *** *** *** ****** ** the **** ****:
**** ** **** ****** ** ******* about ***** **** ******. ** **** have * ***** ******* **** *** all ** ****.
***'** ***** ** ******** ** *** new ******** ** *** ******** **** time **** **** *** *** ******.
Pelco ***** *******
*****'* ***** ******* *** **** ** promoted ** ** ********* ** ********* ** ***** ****** ********:
***** **** ** *** ********* **** can ** **** ******** *******. *********, you **** ** **** **** ** class ******* *** **** *** * ONVIF ******* *** ** ** *** push ****** ********* *** *********** **** third ***** ***** ********** *******
*** *******, ***** **** **** **'* own ******** **** **** ** ********'* at*** **** **** (*** *****).
IndigoVision ** ********
******** ********* **** "************ ** ************* to ********."
Channel ******* ********** *************
** ******** *** ************ *** ***** teams ****** *** *****, ********** ********* that ** ******* *** ********** ** help ******** *** ***** ******* ** they *** *** ***** *** ****:
[**] **** **** **** *** * lot ****** *** *** ***** **** and *** ******* ********.
**'** ******* ** ************* ******* ******* agreements ** **** ** **** **** very ******. ** *** **** ** sell **** *********, *** *** **** an ********* **** ******** ********* ** opposed ** ******** ********** **** ************.
Vote / ****
******** ***** ******* ********** ******:
**** **** ***** *** *** ******** customers ** **** **’* ******** ** usual, **** ** ******** ******* ***** than * *** ****. **** ****, our ******** *** *** ******** (******** Alta) ********* **** ***** ** *** our ******** **** ******** **** * similar **** **********, ******* *********** *** enhanced ***** *** ****** ******* ************. Our ******** ***, *** *** *** (Avigilon *****) ********* **** *** ***, ACS *** *** ****** ***** *** product ****** ******** *****.
*** *** ******** ******** ***** ********** a *** ***** ******** *** *** business. **** ****** ********, ********* *********, order *** ******** *************, ********, ********, mobile **** *** ****.
**** ** ********** ***** ** **** with *** ***** ******* *** **** things **** ********* *** *******. ******* forward ** *** *********** ** **** solutions.
** ******* ******** *** ******** ***** I **** ******* **. ******** ********* behind *****/**** ** ** **** + upfront ********* ***** * *** ** sense. **** **** **** *** ******* stick.
*** ****** **** *** **** ********* Ava *** *** ** ** ***-**** solution, **** **** *** **** ** charge ***** ********* ********* ******* **** for ***** ******* ** ******** *******?
*** *** ****** ******** ********* ******* fees. **** ********* ** ** **-**** solution ** ********* * ***** ********* and *** ***** ******* ** *** cameras **** ******* *******, **/**/** ******** had ** ** ********* ** ******* the ***** ********.
******** **** ** ** * ******, well,********** **** * ***** ** ***** a **** ******* ** ***** *********. Has ******** **** *** ********** ***** commitment ** ****** ***** *********** ******* or *** **** ******** ** *** wall?
#*, ******. ********'* ********:
******** **** ** ********* ** ** open ***** ******* *********, **** ** a **** ******* ** *** ******* offering. **** ******** *** *** ******** heavily ** **** **** **** ******* easy *********** *** **************** ** * wide ******* ** *********, ********* *****-***** video *******. ******** ***** ******* **** support ***** ** ****** **** *********** with ***** ********* **** ******* **** standards. *** ** ******** ****, *** focus ** *** **** ********* ******* the ****.
**********: ** ********** ******** **** *** IndigoVision ***** **** ******. **** ** incorrect. ******** ********* ****"************ ** ************* ** ********."
******** ********** *****, *** ******* ********-****** here ** ****** ******** ** ** opinion.
***** *** *********** ******* ******** *** Ava ** * ********, *** **** of ******* ********* ** ****** **** (legacy ******** / "*****" ** **-*** / "****") ** * **** ********. They're *** ******* *** ******* ** either ******** **** *** ***** -- which *** ***** ****** ** **** cases ***.
***** *** **** **** ** **** for **** *** ******** ****** ** make **** ********.
* ** ******** -- *** **** I **** ** **** ***** **** to **** **** ********? **** ********* said ** ** **** ** *** interview:
***** ******** *** ** ******* **** to ******* ********* ******** ***** *** Avigilon ****, ********** **** *** ******* would ******** ********* ****** ************* ** the *********** ****:
**** ****, ** ************* **** ** to ** ****** ******* ***** **********, we'll ******** ****.
** *** ******, ** **** ******** continue ** ******, **'** **** ** other ************* ** ***** **** *** what **** ** *** ******* ** terms ** ****** ************ *** *** customers.
**** ***'* ** *********** -- *'* literally **** ********** ** **** *** in *** *******.
******* *** ***'* **** **** ******** will ** ** ****/******** *****. **** said ** *********** ******* ****** *** Alta *** **** **** *** **** features **** **** **** *** ** built **** **** ********.
**** **** ** *********** ******* ****** and **** *** **** **** *** mean ******** **** **** **** *** be ***** **** **** ********.
**** ** ******** ** *** "*****" we **** ******** **** *** ****. While *********** ******* ***** *** **-**** products **** ****** ********, ***** ** an *********** **** ****/*** **** ******* some *************** ******** ** ***'* ***** platform. *'* *** **** **** **** counts ******* **** ******** ***** ***** does *** **** * ***** ******, but ** ******* **** **** ******* unified **** *********** */ ***. *** those ******** **** *******, *** ****** could ** *******. **** **** ****.
***% **** ***********, *** ***'* ***** the ******** ** "*****" ***** ** pointing ****** ***** *** ** * Genetec ******** ****** (**** ******** ***) style ***-**-***-*********** *****, **** *********** ** former *** *** ********. **** *** be * **** **** **** *** I'd ***** ******** ** ** **...
* ***** ****** *** *********** ** ACC/ACS/ACM ** * **** *****.
** ***'** ********* ***** ******** (*****) Cams / *** / ******* / NVRs *** **** ** ******* ****** to ***** ******* ** ****** ***** storage **** ***** ********** - **** components **** **** ** ** ******** to **** ** *** (****) ?
********* ** *** **** ** **** deployment, *** ***** **** ** ******** one ** ******* ***** ********** ** connect **** ******* **, *** ****** cloud **********. **** *********** ***** ***** ********* | ***
** **** ******, ***, *** ******** Alta, ******** * ***** ******* ******* its ***** ********* **-******* *********. **** do *** ***** * ********-**** ******* of *** *********, ** *** ***** not ** **** ** **** ***/**** software **** **** ******** ******** *******, and *** ***** **** ** ******* those.
*******, **** **** *** ******* *** party *********, ** *** ***** ** switching **** ** ****'* ******-********* *** AI *********, ******** ** ********'* ****** analytics, *** ** ****, ********** *** Unusual ********* *********. **** ****** **********-**** and *******/******* ********* ** ***** ********.
**** **** *** **** * ***** client, ** ****** *** **** *** currently ********** ******** *** ***** ****** would ****** **** *******/** ****** ******* the *** *** ******, ****** *** would ** ******* **** ******** **** the ***** ** ********* *********, *** gaining ***'* ****** *** ********.
***** **** *****'* *** * **** story ** ****** ***** ******* ***. I'm ******** **** **** ****** ** ISC **** **** ****.
* **** ** ***** ** **** can ***** ********* ***** ***** ****.
******:
** ** ******* ** *** ******** change ****** ** ***'* ***** ***********, it *** ***** *** *********:
******** **** ** ***** ****** **** will** "********* * *** ******* *** Avigilon **** **** ******* *** ***** and **** ******** **********, *** **** consolidate ********.*** *** ***********.*** **** ********.***"
*******,*** *** ******* ********* ** ********** ******** ****:
******** ********: