Motorola "Rebranding" Ava And Openpath Brands, Avigilon and Pelco Become "Primary"

Published Feb 22, 2023 15:33 PM

While Motorola paid ~$700 million for Ava and Openpath, both of those brands "will be rebranded and will join the Avigilon portfolio", the company confirmed to IPVM. Moreover, the Pelco brand will remain.

IPVM Image

This implements an approach Motorola first described last year - Motorola Plans to Consolidate Security Brands and Platforms.

In this note, we examine the move including its impact on Avigilon and Pelco brands, as well as potential risks for Motorola.

*********

******** ********* ** **** ****:

*** *** ******** *** ******** ****** will ** ********* *** **** **** the ******** ********* ** *** ******** cloud-based ***** ******** *** ****** ******* offering ***** * *** **** **** will ** ********* ** *****. ** for *******, **'** *** ************* *** brand. ** **** ******** ** ** available **** ***** *** *** ***** (focused ** ******* ********** *******) *** under *** ***** ***** (*** *** other *********).

Email ** ********

*** ********* ***** *** **** ** partners, ** **** ****** **** ******** for ********:

**** *** **** **** *****, ******** Solutions *** ******* ** ******** *** of *** **** ********* ******** ******** portfolios ** *** ****** ***** ******* our ***** ******** & ****** ******* (VS&A) ********. ** **** ********* ** focus ** ******** ****** ** **** area *********** *** ******* *** *********** of * ****** ** *********** ****** including ********, *** ********, *******, ************, Openpath, ***** *** ********.

********, ***** ****** **** ******* ** to ******* *** ******* ******** ***** of *** *********, ******* **** ** small *********** ** **** *** **** of ***** ********** ********.************, *** ******* we’ve *** *** ** **** ********** to ***, *** ********, ** *** have ****** * *** **** ** extending *** *****, ******** *** ***** opportunities *** ********* ** **** ******* insight **** *** ** *** ******** to **** *** **&* ********* **** better. *** **** *** ****** **** excitement *** ********** ****** **** ********** acquisition *** ****** ******** **** **, and *** ** *** ******* ** present *** **** *** **** *** pulling *** ** ***** ******, ****** and ********* ********.

** *** ******* ** ******** ****,moving *******, ******** *** ***** **** **** ** *** *** ******* ****** *** ******** Solutions’ VS&A portfolio.

********

******** ******* ** *** ************* ********* of ***-**-*** ***** ******** ******** *** services, **** *** ********, ******* ****** of ********, ******* ***** *****, ******** analytics *** ***** ****** ******* *******. TheAva ******** *** ******** ****** **** ** ********* *** **** *** ******** ********* ** *** ******** *****-***** ***** ******** *** ****** ******* ******** ***** * *** **** **** **** ** ********* ** *****. IndigoVision **** ********** **** *** ******** ********* ********** ****. With the addition of the Ava Security and Openpath product offerings, Avigilon will now be able to provide our customers with enhanced options and scalability for both their on-premise and cloud-based needs.

*****

**** ** ***** ***, ***** ********* the ***** ******** ********.Now, ******* ******** *********, ***** ** * ******-***** ***** **** ******** * ***-******** ******** *** *** ****. As announced last year, Videotec’s ruggedized, explosion-protected camera portfolio and Calipsa video analytics joined the Pelco portfolio. Pelco ******* ** *** *******-****, **-******* ********* ******** that verifies alarms, enables content-based searches, detects tampering and assesses camera health in real-time for enterprise customers. While *** ******** ***** **** *** **** ******, ***** **********, *********-********* ******* ******* *** ****** *****’* ********* to help secure and support extreme conditions and hazardous environments.

** *** ********* **** ** *** pursuing *** ********* **** ******* ** simplifying *** ********* **** *** ******* brands *** ** ******** ******* *******. [emphasis *****]

Not ******** ** **** **** ******

**** ***** ************* ***** **** ******** recognized ** *** *** ******** ** continue **** **** ***** *************.

******** *********** ** ******** ******** ********* ***** 2018, ******** ***** **** *** ************ become ************, ** **** **** **** the ******** ********* *****. ***** ***** has **** ************* ** ***** *************, overall ******** *** *** **** ****-******* or ********* **** *** ************.

Avigilon ***** **** ***********

*** ******** ***** ** **** ***********, though ************, *****-********** ******** *** ******* on ********, **** **********, *** *** megapixel **** ** *** ***. *** company ********** ******* ** *************** ******* analytics *** **.

*******, *** ****, ** ***** ** viewed **** ** ** ***** ** camera ******* ****** * *****-******* ********* provider.

Pelco *** *** **** ********** ***

*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********. *******, ******** ** positioning *** "*******-**** **-******* *********" **** Calipsa **** *** ***** *****.

***** *** ******** ******** ******** ***** older, **** ****** *****-** ** *** recognize ***** ** * ***** ********** with ******** *******, *** ** ** analog ***** **** *****. *******, *** much ***** **** *** ***** ***** have ******* * ** ** ***** from ***?

Ava *** ******** ***** ******** ****

***** *** *** ******** *** **** a *** ***** ***, **** **** created ********** ****** ***** ********, *** Motorola **** *** **** ** **** pushback **** ***** ******* ******* **** have ****** **** ***** ****** **** startup.

****, ** **** ****** **** ******** Avigilon ******* ** **** ***** ********, inter-dealer *********** **** ****** **** *******. Avigilon *** ************ ******* ********** *** dealer ******* ** ***** **** ** this ********.

Comments (29)
MB
Matt Barnette
Feb 22, 2023
PSA Network

**** **** ****! ** **** ** interesting ** ***** *** *** ***/** the *** ***** ** *** ***** acquisitions...

(6)
Avatar
Brian Karas
Feb 22, 2023
Pelican Zero

*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********.

* ******* **** ***** *** * very ****** ********** ***** * **** of ****** ***** **** ********* ** with ******* ********, *** ** * large ****** *** ***-******* *** ********* flexibility ** ****** *******.

***** ** ****** **** *** ** done ***** *** ****** ******* ** IP *****, *** **** **** * customer **** **** ** ***** ***** to *** *****. * ***** ***** that *** ***** ***** **** ********** be ******* **** *** ******** ****** in **** ******** **** ******. **, maybe ******* *-** *****.

(8)
(1)
UM
Undisclosed Manufacturer #3
Feb 22, 2023

*** ***** ** *****'* ***** ** a **** ******* ****, ** ***** has *** **** * ***-**** ***** for * **********.

****** **** *** *****. * *** initially ********* **** ******** ****'* ****** the ***** ***** *** ***********, *** I *** *** ***** ********. ***** still *** **** ***** ***** ***********. Reputation ******* ***** ******** ********, *** then ***** **** ******** **** ***** the ******** ******** *** ** **** things **** ** *********.

** ****** **** ** * ***** separation ******* ***** **** ***** ***** and *********** ******** *****. ***** **** sense *** *** ****** ** **** execute ** **** ** ********.

(4)
UM
Undisclosed Manufacturer #1
Feb 22, 2023

******** **** *** ***** ************ ** be ***** ** *** ** ***** cameras *** *** ****** *********** ***** from ***** ******* ***** *******.

**** *** ***** **** ***** **** based ************ **** *** ******* *** etc ** ** **** ****?

(2)
(3)
Avatar
Ross Vander Klok
Feb 22, 2023
IPVMU Certified

*** ******** ** ******* **** **** influence ***** ** **** *** *******?

(1)
UM
Undisclosed Manufacturer #2
Feb 22, 2023

*'* ** ********, *** * *** in ***** *** *** ****** ******** Show. * *** ********* *** *** and *** **** *** ***** ***** was. * **** * ******* **** in *** ** ** ***** **** been ********, *** **** ***** ** was ********* *******.

(9)
UM
Undisclosed Manufacturer #4
Feb 22, 2023

* ** *** *********. ***** *** one ** *** ******** ***** ************ companies ** **** ** ***************** ******** ** ***** ~** ***** ago. ** * ******, **** *** a *********** ****-***** ** ******* ****** with ***********, *** ***********, *** ***** end-users ****** *** ****** **** ******.

(2)
(6)
UM
Undisclosed Manufacturer #6
Feb 23, 2023

**** ** *** * ****** **** color, *** ************* ** *****'* ***** operations ******* **** *** ****** ************* core ******** ** *** ******** ****** and ***** *** ********* ******. ***** incredible, ************ ***** *** * ******** to **** **** ** ****!

(4)
U
Undisclosed #5
Feb 23, 2023

**** ** * ***** *** ** a ****** ** *** *** *****, I'm **** ******* ** **** ****. There *** **** ********** ********* ******* the ******, *** ***** ***** (*** example) *** ******* *** * *** weeks, **** ********* **** ** ********, you **** ********** **** ************ ** functionality **** ****** ** *** ****** but *** *** ******. **** *****, same ****. **** ** ****** ********* by ******** ******* ***** ************ **** carefully - ***, ********, *** ******** each ********* **** * *** ** the ****** **** *** ****** *****. Tighter ************* *** *** ******* ** brand-specific ******** *** ***** *********.

** *** ********, * ******** ** like *** *** *** ******** ***** aesthetics. * **** *** ********** ***'* a ********.

(2)
(2)
(1)
UM
Undisclosed Manufacturer #6
Feb 23, 2023

**** *** *** ******* ***** ** to **** ******** **** **********/**** *** Avigilon ***** **** ********? ** * type **** ** ****** ****** *** I ***** **** *** ***** ** five *****!

(2)
Avatar
Brian Karas
Feb 23, 2023
Pelican Zero

** *** **** **** **-********, ** making ** * ****** ******* ******** primarily **** *** ********* ** ******** techs (*** ***********)?

UM
Undisclosed Manufacturer #6
Feb 23, 2023

**** **-********

UI
Undisclosed Integrator #7
Feb 23, 2023

***** ** ***** ** ** * camera ******** ** ******* **** ****. A ******** **** ** ******** **** all *** *********.

(4)
(4)
(4)
JH
John Honovich
Feb 23, 2023
IPVM

***** ** ***** ** ** * camera ******** ** ******* **** ****

* ** ********* ***** ****. ** the *** ****, ******** *** **** of ********* *** * *** ** expertise *** ** ***** ************, ** they ***** *** ** ** **** with *****. ** *** ***** ****, Axis *** ** ********* ***** ********* and ******* ** ******* *********** *********. Pelco **** **** ************* (************* / technologically) ** ******** **** ***** **** to *** ** ** ******* ****** it *** **** ***** ***** ***** truly *********** ****.

*******, ** *** ******** ** *** test ** *****'* *** ***** * series (*** ***** ******** ***) ** we **** **** **** ** ****** next ****.

(2)
(3)
UI
Undisclosed Integrator #7
Feb 23, 2023

****’* **** *** ******** ******** *** told ** *** *** *****.

(2)
JH
John Honovich
Feb 23, 2023
IPVM

**** *** **** **** ****** ****, my ***** *** **** ***** ******* there. ***** ***** *** ** * fixer-upper, ** ** **** *** *** how **** **** *** **** ****** it **.

(5)
UM
Undisclosed Manufacturer #9
Feb 23, 2023

**** ** ****** ****** *** *****’* job * ****** ****** ** ********** to **** ********* *****. **** ****** need ** *** ****.

(2)
UM
Undisclosed Manufacturer #3
Feb 23, 2023

** ** ** ******* ************* ***** how *********** / **** *** *** of ***** ******* *** ****** **. If ***** / ******** ***** ******** the *** ** ***** ***** *******, I ***** ** ***** ****. ** the ***** ****** ****** **** ***** to **** ****** *** ***** ********* and **** ******* ******** ********, *** would *** ***/***** ******* **** ** do *** **-****** ********** ** ********* with ****?

(1)
UM
Undisclosed Manufacturer #11
Feb 25, 2023

* ********* **** ** ** ***** intention (****** **** ** * ** sceptical *** **** ** **** ****). It ***** ** ** **’* * Genetec/Milestone **** ****** **** ** ****** a *** *** ** *** ****, having * ***** **** ***** ***** does *** *** ** **** *** to ***** *** ***** **** ***** for ***** *** ******* ******* *** a ******* *******.

UM
Undisclosed Manufacturer #8
Feb 23, 2023

*’** **** ** *** ******** ******** 7 *****. * **** ***** **** a ***** *** ***** ******.

***** ***** ****** *’** **** **** is ** ***** *** *** *****’* work *** *** ***** ****** **** to ** ******** ** * ********* manufacturer.

(5)
(2)
(2)
(4)
JM
James Mifsud
Feb 24, 2023

********* **** *’** **** ***** * lot ** ******, ********* **** **** Axis ** *****

JM
James Mifsud
Feb 24, 2023

* ****** ****’* ********* **** ************

(1)
JH
John Honovich
Feb 24, 2023
IPVM

*****, ******, ***** * **** **** out. ** ** ********* ** ********'* email:

************ **** ********** **** *** ******** portfolio ********** ****

**** ** ************ **** * *** ****** ******** ***** ******* *****:

**'* *** **** ** ** *****, that ** **** ******** ***** ** the ********* **** ******** ******* ******, Indigovision ******* ******, *** ***** ********** products *** **** *** ***** ** a *****-***** ***. ** **'** ********* before, **'**committed ** ********** ******* ** *** ***** ********** ****** platforms.

** ****, ** ************** ** **** IndigoVision's *** **** ** ****** *** at **** ***** ***** ******** ** the **** ****-******** ** *** ******* offerings *** *** ** ***** / the ******.

(1)
(1)
Avatar
Daniel S-T
Feb 24, 2023

**** *** ******** **** ** ****** Indigo ******? ** ***** **** ******* will ****** ** **** ** **. The ******* **** ******* ** ******** oem ****** *****, *** *** *** VMS ** ****. ** ****'* ****?

(1)
JH
John Honovich
Feb 24, 2023
IPVM

******** ****, **** *********. *******, **** opened * ***** ** ************ ** office******** ******* ********/ ** **********.

******** **** ~$** ******* *** ************, which ** *** ******* *** **** not * **** ****** ** ***** for *** ****.

* ***'* **** ** ** **** turn *** ** ** * *** or **** **** *** **** *** it ***'* ** **** ******** ****** way. ** *** ***** ****, ******* to **** ******** ** *** **** would ** * ****** *****, ***** that **** **** ~*** *** **** than **** **** **** *** ************.

(2)
JM
James Mifsud
Feb 26, 2023

*** ****** ******* ********** *** ******** of ***?

U
Undisclosed #10
Feb 25, 2023

**** **** ** * ****** *********** story ** ***** ****** ** ** relates ** *** ******* ********.

********* ** **** **** **** *** going ** *************** ***** ************, ** *** ******** to *** *** ******** ********* **** take **** ** **** ***********.

** *** ****, ** **** *** building ** ******** *** ********* *** these ******* (*.*. *** *** ********) to *********** *** **** ********, **** could ** * ***** *** **** powerful ******. *******, ** ****'** **** trying ** **** ** ******** ** ACM *** *********** *** *** ******** together ** *** ******* ******* ** ACM, * ***** ******* ** **** likely ** * ********. *** **** deliver **** **** ** ***********. ** they **** *** ******** ** (**** as ** *******) ******* **** *** they *********** ***** ********** ***** ******** into ***** **** ******** ****** ********, that ***** ** * **** ***.

*'* ******* ** **** **** *** even * **** ** ******** ** this. ****'* ******** ***** ***** **** LenelS2/Carrier **** ****** **** *** ********** industry, *** *'* ***** ****** ******** until **** ***** ** ** **** I *******'*.

(1)
(1)
UM
Undisclosed Manufacturer #12
Feb 27, 2023

*** **** ***********. * ***** **** gone ******* ***. *** *******/******** ** AVA/OpenPath/Calipsa **** * *** ***** ***** and ******* ****'* **** ** ********** else **** ********. ************* ** * very ********** ******** ***** ***** ****** way.

(2)
(2)
Avatar
Joe Citro
Mar 06, 2023

**** **** **** **** *** ******** dealers ** *** ** *** ****** platforms? ** * ** ********* ** openpath ****** **** * ** ************* into *** ***** ** ******** ****** once **** ************* ** ********?