$25 Million Series D Round Examined

Author: John Honovich, Published on Mar 01, 2010

In March 2010, Pivot3 announced a $25 Million Series D Round (confirmed by Pivot3's press release and in its SEC filing). This follows a $25 million round in 2008 and brings their total amount raised to $75 Million. In an email, Pivot3 emphasized two important uses of the new funding:

Given the relative small market of video surveillance (relative to IT generally), we think these steps will be necessary to justify the large investment. While $75M or greater investment in the storage market may be commonplace, in video surveillance this is at the very high end (see our investments directory).

  • "********* *** ***** *****, ************ *************** ***** *** ** *** sales ** **** **** **** ** *** ** *** *** US ** **** **** **** ** *** [******] ******"
  • "*** ****** ** ********** ** ************* *** *** ******** ******* of ************."

** ******* ******'* **** *********** ** *** ****** ***** ************ deployments (**** ******** ** *******) ***** **** ******* *** ********* technological *************** (************ ************** ********). *** ********* ******* ****** *** ***** *** **** ********* as **** ******* ***** *** ****** **** *****-** ******** **** one ****** ** ******* (******** *** *** ** ** ***** 2 **********).

*** *** ******** **: *** *** ** *** ******* ****** can ****** *******? *** ******* ****** ** **** ** ********** offerings. ***** ***** ************ ** ****** **** **** ******* ******** to ****/****, **** ******* *****: (*) ******* **-***** ******* (***** stage), (*) *** ******* (***** *********** *** ********* ******* *** smaller ***********), (*) '*******' **** **** (***** **** ****** *** equal ** ***** ** ******'* ********* *** **** - **** applications *** (*) ********** ***** ***** ******* **** ************ *********** ** **** *******).

** *** ******* ************, ****** ********* **** ** *** *** total *********, ******* ********** **** ***** **** ******* *** ** individually *****, ***** *********** ****** ** ****** ** ** ******.

** ******* ******'* ********* **** ** ** *** *** - 1000+ ****** *********** (********** ***** ****** ****************** *** ******* ***** ******** ** ** **** ** ** NVR ********* ************ * **** *** ********). *** ***** **** ***** *** cameras, *********** *** *** *** ********* ****** **** ********** (**** Pivot3's ********** ******* ** *** ********** ***** *** *** ******** Pivot3 **********).

*** *** - ****+ ****** ********** *** **** ** * niche *** ***** ************. **** ***** **** *** ******* ****** of ******* *** ********** ** ** - ** (*** ***** ********** ****** ** ****). ** *** ***** ********, *****'* **** ** **** ************ cameras *** *****. **** **** ********** ****** **** *** ***********, aggregating ******* ****** ********** ** ********. **** ******* ** **** a *** ******* ** *********** **** **** **** *** ******* per ****. ***********, *** ****** ***** ** ****************** ****** *** it's ***** ****** **** * ******** ** *** ******* ******.

** *** ***** ****, ** ****, ****** ********** *** ******* families ** ****** ***** ****** ********* ** ******* *********** - the**********************. **** ******* ** ** **** ** *** *********** *** what ***** **** ****** ****** *** ********* ** **** ********* on *** ******.

** ******** ****, ****** ********* ******** ******* *** ****** **** ** ******** ******, ************** *** ********** ** *** ********* (****: *** verticals **** **** ****** ******, **** *: ****** ******* ******* were *** *********).

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