Our previous video usage analytics statistics (in 2014) showed that integrator use of video analytics was flat from 2011 to 2014, a clear disappointment given that video analytics continues to be voted as the next big thing.
Now, we have run the same statistics again plus added an open ended question to gather more insights into the decision making process:
"What impacts your decision to deploy or avoid video analytics?"
150 integrators responded, and the responses show three key patterns:
- Skepticism is still the biggest enemy of video analytics usage
- Poor performance in past keeps integrators hesitant to proactively recommend analytics
- Manufacturers need to do better at marketing / positioning analytics