Verkada Favorability Statistics 2023

Executive *******

*******'* *** ********** ******** *** **** from * ***** *** *** *** more *********** ********** ***** ******** ************ with *******.

** *** *******'* **** ****** **** well-known ** ****, ******* ** ************ unpopular ***** *********** ********* *** ** its ******* ***** ********* (*.*.,*** ******* ***** ****** ***** ***).

Strong *** ********

*******'* *** ************ *** * **** low *** -**% **** *********** ***** disproportionately ******** ******** ** *** *******:

*******'* ********* **** ** *** **** 2 *****. ***** *** *** *** express ** ******* **** **** ** 6 ********** ******. *** *******'* *** favorability ******** ** * ********** ***** compared ** * ***** ***:

Less ***** *** **** ******** ******* *** **

*******'* *** ************ ** -**% ****** the **, *** -**% ** *** rest ** *** ***** ** ****:

******* ** ********* **** **** *** EMEA *** ** ***** ********* * US ********.

Key ******

********** ********* **** **** *** ********* themes:

• ****** ***** *** ******** ********
• ********** ***** *******
• ********* ********/***********/***********
• ******** * ****** ******
• ********** ****** *** ***** ************ *****
• ********** ****** ********
• *********** ** ********
• ***** ******** *** **** *****
• ******** **** ***** ********/**** ********

Direct ***** *** ******** *****

**** *********** ********** ***** ******* ******* directly ** *** *****. * *** mentioned ******** ******** ** *** ******* robbed ** ********* ** *** ***** businesses:

• "** ******** ****** *** **** **** mug * **** *** **** **** sent **. **** ***** ** ****** their *** **** *** ** *** client *********. **** **** ****** ** and **** ** *** ****** ********* them *** **** *** ********** ** replacing ***** ****** ****** **** *******. My ****** *** ** **** ********. But ***, ** *** **** *** free **** *** **** **** ***."
• "** **** ** ***** ******* ******* but **** ************ ****** *******. ******** projects **** *** ******* ******* ********* with **** *** ****** *** **** themes. ******* ****** ** **** ******** with *** ******** *** *** ** out *** ***** ****** ** *** us ** * '***** ** *** ground' *********. **** **** **** ** far ** **** *** ****** ** us **** * **** ****** **** we ********* ** ****, ** ****** an *** **** **** *********, **** sent ** *** **** ***** *** never **** **** ** *** ********."
• "*'** *** ** ******* ** ***** on ******* **** ********, **** **** made ***** *** **** ** **** markets **** *** ****. **** *** still **** ** *** ** ****-***** conversations ********* ******* *** ********* **** we *** ***** **. *************, **** people ***'* **** ** ******** **** happens **** ******* ******* **** ***'* see *** ******** ***** ***** ******** doesn't ** ********** **** **** **** in *** ***** *******."
• "* ****** **** ** **** **** a ******** ****** ** ************ ******* salespersons **** ***** ** * ****** large *******. *** ******* ********* *** in * ***** ******* **** * plant ******* **** ** *** **** phone **** **** * ******* ***** rep. ** ****** ** **** ** stop ******* ***, *** **** **** were ***** **** ** *******."
• "*******: **** **** ****** *** **** seek *** ******* ******* *************. *** would * **** ** ******* **** my ************? **** ***** ******** ********** for * ***** ********* *******, * would *** ***** **** **** ** customer *********** ** ** * ******* whatsoever."
• "***'* ***** **** ******* ** ***** tactics. ****** **** * **** ******* that **** **** *** ***** ** hurt ** *** ***** * *** the ******. **** **** ****** *** end **** ******* **** * ******'* touch. ** ****** ** *** ******* and ***** ******* ** ***** ***** that *** ********. ***** *******."
• "********** ******* ** *** *****. *** not ** **** ******, *** ** anyone ** *** ******* *** **** listen ** ****. **** *** *** number *** ********** **** ********* *** have ** **** *** **** *** recurring **** ******** ** **** **** are ********* *****."
• "***** ******* **** **** * *** years *** *** ****'** * ***** in *** ***** *** **** *** and ** ****** **** **** ** secure * ****. ** *****. *** a *********** ****** ** *** *** way ** **. ****'* *** ** back ******** **** (***) ***."
• "*** * ******* ***, * ******* their ******** ********* *** ********* *** their '****** *******' ** * ***** so **** **** *** ******* ********* directly ** ******** ***** *******."
• "******* ***** ** ********** *** * don't **** *** ****-** ** ********* or *** ******-**-*** **** ****. ***** seem ** ** * **** ********** sales ************ ****** **** * *********** industry ******."
• "*** **** **** * ***** ** work **** *******, *** **** ** the ******** *** ********* *** * days ***** * ******* *********** *** trying ** **** ********."
• "** ****** ** ** **** ******* and **** ***** *** *********. *** then *** **** ***** *** *********** in *** *** *** ** ******* to ***** ***** ** ****."
• "** **** ****** ** **** **** them *** ** ****** ** **** being **** ** * ******* *** to *** **** ** *** **** of *** *******."
• "**** ******** ** ****** ***** **** authorized ******* *******. ******** ****. **** open ******* ** *** ******."
• "* ******* *** ******* *** *** the ******* *******. * **** *** them *** ** ***** ********* **** us."
• "**** *******'* ***** *** ******** ********* continue ** ********** ****** ** ******** base."
• "**** **** ** ******** ** ***** a ****** ** **** * *******'* specification ** ***** *******."
• "******* ***** *** **** ***** *** will ****** ** ********** ** *** drop ** * ***."
• "**** ******* ******* ** *** * don't **** *** *** **** ** to ****** *** *******."
• "****** ***** ***** ****** *******. ***** business *********. ****'* *** ** ****?"
• "**** ***** ********* ***** ***********, *** ethics ****** *** *******."
• "******* ***** ** **** ** *** involved **** *** ******** *** ****."
• "********* ****** ** ********* *** * closed ****** ** * **** ******."

Aggressive ***** *******

**** *********** **** **** ******** *******'* way ** ***** ********, ********** *** aggressive ***** **********.

• "** *** * ****** **** ******* of ******** ******. ***'* **** *** aspect ** ***** *******. * ** respect *** ***** ** ***** ***** model *** *** ******* *********, ***** is ********** *** ********* ** *** market. ***** ** ** *********** *** a ******* (**** ******, *** *******) to ***** **** *******'* ***** *** acknowledge *** ****** ****** *** ** easy-to-operate ********** ********."
• "**** ****** ***** **** **** *** more ** * **** ***** **** I **** * **** **** ** hear * ***** **** ** ***-**** who ** ***** ********. ** ******* came **** **** *** **** **** enough ********* **** ** ***** ** me **** ********* ** ***** **** these ****; *** *** ****** ** give **** **** **** ***** ** they're *** ******* *** **** *** of ***** *********?"
• "**** *** ******** ** *** ***** world. ***** ***'* *** *** ****** would ** **** ****, *** **** sell ********** **** ****, **** *** a *** ** **** ***** *** appear ** ** **** ** **** up ** ***** ****."
• "** *** * ******* ****** *** we **** ******* **** ******* ****** to **. **** ** *** ** the ********* *** **. *** ** does ** ******* **** ** **** traditionally **** ** * *******. ***** sales ******* *** ***** ********** ** well."
• "*****'* **** **. * *** ** negative ******** **** *** ******** ******* who **** **** ********** ** ******* salespeople. ***** *** ****** *** **** for ** *********** *** ********."
• "****** ********** *********. ***** *** ** their ***** *** **** ******’* *** it ** ****. ***** ****, **** started ******** *** ******* ******** ** my ************."
• "* ***** **** **** ******* ****** suckers ** ******** ***** ******** *****, I **** ***'* ****** *** *** anybody *** **** *** **** *** justify ***** **** ****."
• "***** *** ******* ******* ** *** hardware *** *** ************ ********* **** I ****, *** * ***'* **** the *******'* ******** ** ***** ** their ********** ** *******."
• "***** **** **** ******* *** ***** will. *** "***" ******* ** ********** and **** *** **** * ***** of ****** ***** ********* ***** **** and **** ** *** ***** *******."
• "*** *** ** **** ** *** industry. ***'* **** *** *** **** market. ***'* **** **** *** **** they **, **** *** ******* ** help **** *** *** ******."
• "** *** ******* *** **** **** any *******. ***'* ******* ** ***** market ******** *** ******* ** ******** customers ** **** ***** *******."
• "***** ******** ****-******** *****. ***** ******* like ****** *** * ***% ** for ** ***** ****."
• "** **** *** * **** ********** with **. ******* ***** **** *****. We ** *** **** ***** *****-******* culture *** ****."
• "* ** ********** ** ** ***** to ***** ****** ** ** ***** contact ****. ***** ***** ******* *** repulsive."
• "********** *** **********, ******** ***** ******* and ************** ****** **** *** ** my ********** ** ***."
• "***** **** * ******* **** ********** entity. ***** *******, ***** *********, ***** salespeople. *****."
• "********** ********* ***** ******* ***** ******* a **********, ********** ********."
• "* **** *** ***** ******* *** most ********* **** ***** ********** ***** tactics."
• "****-******** ***** *** ******** ****** **** don't ***** **** ** ** ** thank ***."
• "*** * *** ** ***** **-**-****** strategy *** ******* **** **** **** well *******."
• "********* *** *** ********* ******* *** still ********** ** **** **** ***********."
• "**** **** * ** ******* **** a **** *** *********** ***** **** I **** ** ****."
• "*** *********** **** ******; ********** ***** team; ** **** ********** ****."
• "*** ******** ******* ****. ***** ***** tactics ** ****** *********."
• "********* ********* ******* ****** **** ********* sales *********."
• "** *** ***** *****, *** ******* could ** *****. *** *** **** are *****."
• "** *** **** *** ***** ******* or *** ********* ***** ***** *******."
• "******* ***** ***** ********** *** **** OF *********."
• "*'** ***** ******* *** *** ****** about *** ********, *** *** *********."
• "*****-********** (*** ******* ********) ***** ****."
• "**** ** ******* **** * **** and ***** *******."
• "** *** **** ***** ******** ******."
• "*** * *** ** *** ****-******** sales."
• "*** * *** ** ***** ********/***** model."
• "******* ***** ******* *** **********."
• "*********** ******* ******."
• "****** ********** ***** *******."
• "******** ***** ***** *******."
• "****** *** ******=****."
• "**** ********** *********."
• "**** *** ******** *****."
• "********** ******** ******."

*** ********** ********* *** ** ********* Verkada's ********** ***** *******:

**** *** **** ********** ** ***** marketing ******* **** ***-*****. *********** ****** learn ** ********* **** **** ****** than ***** ******* **** ** **** are *******

*** ********** ******* *** ***** ******** experience **** ******* **** ****** **** also ******** *** ***** **********:

** **** **** ****** *** ******* train *** * **** **** *** to *** ******* ***** ***** *** opportunities *** ** ** *** ******* or **** **** ******* ******* ***** is ** ****** *** ******* **** a ******** **** * ** ***** license.

** *** *** * *** *** of ***** ***** **** *** **-**-****** tactics. *** ******* ***** ***** *** ruthless *** *** ** ***** **** hourly ************ ***** *** ************ ****. We ***** **** *** ******** ********** even ** *** *********** *** *** fun ** **** ****. ****, **** support ** ******* *** ***** ******** in *****. * **** *** * sales **** ** *** **** ****...**** don't **** ***** ** **** *** fired ** *** **********.

Unskilled ********/***** ******/***********

**** *********** ****** ** ******* *********'/*******'* lack ** ************* ** *** **********:

• "******* *** ***** ******* ***** **'** found ** ** ***** **** ******* that ***'* **** ** **** **** installed **** ********* ******. **** **** turned ***** **** ** ** ***** were ********** *********** *** ***** **** poorly ******** ***** ****** ***** ******* consideration ** ******** **********."
• "* **** **** ******** **** ***** access ******* ********' ******* *** ********* base. ** **** **** **** **** questionable ******* ****** ******* ************* ** our ******."
• "*********** ******* ******* ** *** ***** based **** **** ** ************ **. security *********** ********* ********."
• "******. * **** ***** ****. ********* sales ****, ********** *********, ********** ************ partners."
• "**** *** ****** **** *****, ********** and ********** ***** *****."

Dislikes ****** ******

**** *********** **** **** ******** *******'* closed ****** *** ********* "******* ** * *******" (* **** **** ****** ** 2021):

• "******** ********- ******** ******* ***** *** French ** ***** ****** *** *** they ***** ** ******* **** ****** or **** ** **** ** ****** and ******** *** ****** ******* *** superior ** ***** ***? ****, ****'* Verkada ** * ********. **** **** brainwashed *******, *** ********** **** ***** ecosystem ***** *** ******* **** **** are ********** ****** ** **** *******. There ** ** **** ***** ** a ******* **********. *** *** **** a ******* ********** ***** ***** ******* until **** **** ** *** *** you."
• "********* *** ********* *********, *** ***** compliant, ********* ***-********** **** *** ***** manufacturer ********. ******* ** *** * solution **** ***** * ****** *******, it ********* *** ****** *** ****** as * ******** ** * ****** proprietary ******** *******, *** ******** **** if **** *** ** *****. * would ***** ******* ** ********* **** to *** ******. * ***** ******** warn *** ****** * ****** ****** they **** * ********."
• "**** **** * **** ***** **** and **** **** ***** **** **** in *** ******. *******, ***** * closed ******** **** **** **** ********** around ****."
• "***** ********* ** *********** *** ******* to *** ***** ** *** ******** decides **** ***'* **** ** *** their ******** *******. ***'* **** ********* that **** ********* **** * ******."
• "* **** * ****** ******** ******* to **** **** ** ****, ****** by *** ******'* ** **********, *** they *** ********* **** *** *** equipment **** ********* *** ***** *** will **** ** ** ******* ***."
• "*******: ******* ** *** ***** ********* and *** ****** *** ******** ******* with **. ** *** ** ****** want ** ********* ** *******, *** cameras **** ** ****** ******** *** you ****** **** *** ******* ** the ****** *******."
• "* ***’* **** *** **** ** they ** *** ** ******** ***** customers *** *** ** **** **** using ***** *********. * ****** ** sell * ******** ******* **** *** customer *** *** ****** ** *******. We **** *** ******* *** **** a *******."
• "** ******** **********. *** * *** go ** ** ******** ******** **** I **** ********. ***** ***** *** most *** ****** *** **** **** get ** *** ****** ************ *****."
• "**** ***** ** ** ****, *** we **** **. **** *** **** car ******** *** *** ******* ******** hostage. *** ******* *** *** **** bite."
• "**'* * *********** ******, * ***'* like ** ** ****** **** * manufacturer's *******, ** *** ******* ******* they *******."
• "*** **** **** **** **** * system ***** ** ******* *** ****** you **** ****** **** ** * reason * ***** ***** ********* **** company."
• "***** *** ****** ***** ******** **** can't ******** * ******** **** ******* locking **** ** **** ***** *******."
• "*****'* ******** ***** **** ****. * understand **** *** ********** ** ***** and ** ***** **** *** **** sleazy."
• "** ** *** *** ** * cannot ***** ** *** ****** *******, but *** * *** ** **** models ** ***."
• "**** **** *** ******** ** **** anything *** **** ***'** ** *** hook.... **** **** **** *** ******."
• "* ***'* **** **** **** *** a ****** ******** **** ***** ***** customers ** *** **** ***** ********."
• "***'* **** *** *********** ********* **** I **** * ******** **** *** to ****** ****."
• "***** ******* ***** ***** *********, *******, it **** *** **** ** **** my *******'* ********."
• "** ** *** *** ** * cannot ***** ** *** ****** *******, but *** * *** ** **** models ** ***."
• "*********** ***** ******* ********** ****, **** if **** ** $$$ ** ******** by ** ***-****."
• "** ***'* ***/**** *** ******** **** will **** *** ******* ******* ** a ********."
• "**** ** *** ********** ** *******, but *********** ****** ** * **-** for **."
• "***** ****, *** * ** *** like ***** ******* ** * ******* business *****."
• "******* ** * ******* ** *** a ********* ** **** ** *** our ********* **."
• "*********, *** ****** **, **** **** their ********* *******."
• "******** ** * ******* - *** no **** - * ****** *** business *****."
• "********** ** *** **** ** ** IP ****** ******."
• "***'* **** *** *** *** ******* to **** ******."
• "*** ***** ****-** ****** ** *********."
• "****** **** * ******* **** ***** into ******."
• "****** ** ******* ******* ****** ****."
• "***** ******* ** *** **** ** to *** ****!"
• "*********** ********* ******* ********* **."
• "*********** ******** ***** **** * **-**."
• "******* ** * *******. **** ** sell."
• "****-** *****, *****, ***********."
• "******* ** * *******."
• "********* **** *******."
• "** ***** ***********."
• "***** ** * *******."
• "****** ** *********."
• "****** ******."
• "***********."
• "****."

Complaints ****** *** ***** ************ *****

**** *********** ******* *** *** **** do *** **** *******'* ************-***** ******* model:

• "* ** *** **** ***** *** forever *****. ** ***-*** ****** ****** be ************ **** ***** ******** ***** so **** ********* *** **** *** hardware *** **** *** ****** ** use ** ** **** ***'* **** to **** **** ****** *******."
• "*** ***** * *** * ******** to *** * ************ *** ****** with *** *** ***** ******* *** there **** *** ************ ****? **** also *** ** **** *** **** when ********* ** ***********."
• "** **** ********** **** ******* *** been ******* **** *** ** ******* them **** * ******** *** ****** is ** **** ******* ** ******* the **** *** *************."
• "**** ** *** ********* *** *** comfortable **** **** ***** *** ************ structure."
• "**** ***** ***** *** ******* ***** - *** ***** ********* ******* **** the ******* *** ***** ***."
• "* ***'* **** *** **** ** you ******** ****** *** *** ******* and ** ***** *******."
• "*****-****** ****** = ******** ******** **. one ******* **** ******** ********."
• "* ***** ***** ********* * ****** lock-in ******** *** ** *******."
• "**** *** ***-**-**** *****."
• "***** ******* ** **********."
• "***** **** ******."
• "**********."

*** *********** **** ********* *** ******** receptive ** *******'* ****** ******:

• "***** ***** ** * ****, *** well ***** *********** ** *************** ** they **** **** * *****."
• "**'* ******* ** *** *** ** the **** *** ****** *** ****** it **."

*** *********** **** **** **** *******'* 10-year ********:

• "**** ********** ******** *** ** *****."
• "**** ** ** ********."

Complaints ****** ********

**** *********** **** **** ******** *******'* Products *** **** ** **** *** work ** ********:

• "******** ********* ******** ******** ** ******** new ****** (***** **** ** ** 60 **** *** *******) ** *** storage ** ***** **** *** ******, not *** *****."
• "****** ** * **** ** *** butt ** **** ****, **** ****** to ** ********* *******. ** * bunch ** ********-***** **** ******** ** commercial?"
• "******* ***** ********* *********** ******* ********* that *****'* **** ** ** *** promise. ** **** *** ******* ******* that **** **** ******* **** ************ with *** ******. **** **** ********* on *******."
• "*** ****** ******* ** *** ****** enough *** *** **** **** ** figure *** ***** ******-**** **********." [**** ******* ****** ******* ******]
• "***** ****** ******* ** ******* ******* and ********* *** *** **** ****** it."
• "* ***'* **** ******* *** * run **** **** **********. * ***'* like **** **** **** ***** *****."
• "* ********* ***** ****, * **** their ********* *** ******* ** ****** specifics ** **** ****."
• "****** ** **, ****** ** ***** but ****** ** * ******** ****** to *****."
• "******** **** ** ** ********** *** left ** **** * ******** *******."
• "****** * ******* *** ** *** okay - *** *** **** **** though."
• "* ***'* ***** ***** ********** ** quite '*****' ***."
• "**** *********, *********** ************."
• "**** ******* ******* ********."
• "******** ***** *******."
• "***'* **** *****-*****."
• "******* ********."
• "******* ********."
• "******* *******."

Compliments ** ********

**** *********** **** **** **** *******'* products ****, ********** *** **** **** interface. **** ******** ******** **** **** this ********:

• "***** **** *** ****** ******, *** Verkada ******** **** ****** **** ********** most ****** ****. *****, ******, ******, Intercom - *** ** * ****** pane ** ***** (**** ******** ** the ******** *** **** ****** *** now *** * **** ****). *** they ** ***** ******* *** ******** can ** **********...*** *** ********** ** solid *** **** ******* *** ** my *******."
• "******* *** * ***** ******** *** is **** **** ** *********** **** new ********. *** ***** ** **** but *** ****** ***** **** *** often ****** *** ****-**** ******** ** the ****** ** ********."
• "** *** * ******* ********. ***** than *** **** *******/***** ******* ***** are ****** *****, ***** ******** **** and **** ****. ****** ********** *** bringing *** ******* ********** ** *** market."
• "**** ******* ******** ********* ** **** of *** **** *******, ***** ** a ***** *******. **** **** **** with ***** ****** ******* *** ****. Software ** ****** *** *** *** user ** ***."
• "* **** **** **** ****, *** cameras *** **** ******* *** *** software ***** **** - **'* ***** how **** *** ******* **** ** and *** ******* *** *** **** things."
• "** ** **** *** **** ******, video, ********* *****, ********, *** ***********. sensor ************. **'* * ***** ********-******** product *** **** ** ***** *** users."
• "***** ** ** ****** * ****** ecosystem, **** ** **** **** ********, have **** *******, *** **** ******* availability."
• "**** **** * **** ********** ******* however **** **** ******* ****** ********** their *******."
• "******* *** * **** ******* ********** and ***** ******* ** ****** ** specify *** ** ******* *** *********."
• "********* **** ** **** *** *** product ** **** ** ******* (********* as * *** *** ******* *******)."
• "* ** ********* **** *** *** they *** ********** ********* ***, ** a ******* ******, ****** *******."
• "**** ** *** *** *** *****, is ****** ******** ***** **** **** on ******-** *****."
• "** **** *******, *** ******** ***-**** experience ** *** ******* ******."
• "*** **** *** ** ***** ******** is ****** **** ** *****."
• "***-**** ***** ********, *** **** ** be **** ****."
• "******** ** * **** ********* **** a ***** *****."
• "*** ***** *** **** ** ***."
• "* **** *******'* **********."
• "*** *******/****** *****."
• "* **** *** *********."

Legal ******** & **** *****

**** *********** ********* *******'* ***** ******** and **** **** ***** ** *** reasons *** **** ***'* **** *** brand:

• "**** ******* *** ****** ******** *** features **** ********* ********** ** ******* determined ** * ***** *******."
• "**** *** ***** ******** ********. ****'* not **** *** * ******** *******."
• "********* *** ***’* **** *** ** data *****."

*******,**** ******* **** ********** *** "***** *******" ****** ****** to **** ******* **** ********,******* *** *** ****, ** ****.

Dislikes **** ***** ********/**** ********

* *** *********** ******** ******* *** to **** ***** ******** ** ****** just ** *** **** *** *******:

• "***** ** ***** ***** *** *********** from ****** **** ******* ****** ** avoided ** *** *****. *** ******* appears ********* ********* ** ********* *** partners."
• "**** *** ** ********* *** ******* in *** ********. ********** ***, *** one **** ***** **** **** * shining **** ******* ** * ***** Hole!"
• "******* ***** *** * *** ** negatives ** *** ***** ***** ***** business ***** *** ******** ** *** of ***** ***** *******."
• "* ***'* **** *** ***** **** was ********* **** ***** ****: ******* culture, ******** ******, ***** *****."
• "******** ***** *** **** ***** *** any ********** **** *** ******* ** a ****** *****."
• "** ** *** **** ** ****, but ***** *** **** * *** of *** ********* ***** **** ******."
• "**** *'** **** ** **** **** enough ** ** ********** ** **** reporting ** ****."
• "****** **** ** ***** *************** *** kept **** **** ** *********."
• "***** **** ******* * ******* *** company *** ****** ** **** **** them."
• "*** *** **** *********** *** ******** press ** *******."
• "******** *****...****** ** **. *** ***** used ***** ********."
• "***** *** *** *** ** *** news ***** *** **** ****** ******."
• "*****'* **** **** *** ***** ******** info."
• "** ***** ** **** *******."
• "***, **** *** ***."
• "*** *****."
• "***** '**."

*** ********** **** ****** "** *** field" ** **** **** ******** ***** toward ******* ******* *** ******** ***** coverage:

**** **** * **** **** *** folks ** *** *****, **** **** to **** ******* ******* *** *** negative ***** **** *******.