Verkada Favorability Results 2019

By IPVM Team, Published on May 29, 2019

Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation. Now, it has achieved another milestone, in new IPVM integrator statistics, its net favorability of -28%, is lower than Dahua and Hikvision:

verkada now

Based on 180 responses, 6 themes emerged. We look at those themes and examine the following:

  • How there was a significant drop from January to May 2019
  • How Verkada is now the 3rd lowest of the 25 companies respondents voted on
  • How integrators feel about the closed systems
  • How respondents view Verkada's overall business model
  • What voters thought about Verkada's dishonest/negative/aggressive marketing
  • What integrators' views on cloud offerings are
  • How respondents felt about Verkada's cameras and features
  • Why some felt Verkada does not have the track record to back up the hype

Drop ******* ** *** ****

**** ******** ******* ** its ******* **** ************ study **** *** ** January. ** **** *****, the ******* *** *** well ***** **** ****** 90% ********** *** *** company's *** ************ ******* sharply ** *** **** 4 ****** ** *** comparison ***** *****:

verkada-comp

3rd ****** ** **

******* ** *** *** 3rd ******, *** ** 25 ************* *******, *** integrator ************, ** *** chart ***** *****:

2019 Negative Net Favorability Manufacturers

*******, *** * **** unfavorable ********* *** *********** are *** ** *****.

Closed ******

*** **** ********* ***** was ******* ***** ******. While **** ******* * closed ****** *** "******," with **** ****** **** "a ****** *****-** ** the ********" *** *********, most ****** **** ** was * "******** ****," given *** *******, *** useless ****** ** *** hardware ** *** **** of **********, *** ******** difficulty **** ********** ********* to "***** ***** ******** systems," ** **** *****:

  • "******** ****- ***% ***********-** ONVIF **********-** **************** **** 3rd ***** ***. *** invest ** * *********** system **** ***** ******* a **** *** *** replace ** **** **** from **** ** **** in * ****** ******** world? *** *** ****** up * ***** ** camera ******* *** **** a *** ****** **** from *******. ***** ********* are ****** ** **** and *** ******* ** streaming ** ********** ******** to *** ***** **** isn't ***** ***. ** have ********* *** ** it *** **** *** upwards ** $**,*** *** month *** ***** ******** bandwidth."
  • "* ******* *** ******* is ******, *** ****** proprietary ******** ** **** of *** ******** **** scare *** ********* *** do *** **** ** be **** ******* ** a **** ****** ********* supplier."
  • "* ***** *** ******* is * **** ***; however ***** ** ** 100% *********** ** **** be ********* ** *** a ******** ** ***** their ******** *******, ** least ** * ********."
  • "** *** **** *** locked ** ***** *** the ********** **** ********* may *** **** ******* they **** **** ****** a ******* **** **** go *** ** ******** or ****** ************. * do **** * ****** shake-up ** *** ********, however, *** ******* ** new **** ** ** business, *** ***** ****** something **** ***** *** where ** ***** *** aren't ****** **** ******** cameras."
  • "* ****** ****** ** a *** ******** *** me, ** ** *** hardware **** ****** *** nonpayment. ** *** ****** firewalls ************ ** ***** of *** **** ***********, but **** ******* ***** product ** ********* ****-********* and *********. * ***'* see *** **** ***** of ********** **** *******."

Business *****

*** **** ***** *** that ** *******'* ******** model ** **************, ******* the ******** ** **** a ****** ******, *** then ******* **** *** long-term *** *********. *********** involved ** **** ********** were ******** *****, *** skewed **** ******** ****** the *****, ** ***** below:

  • "******* ****** * ****** sales ***** ***** ** able ** ******* ******** like **********. *******, **** must ** ******* **** their *********** ******** *** every ******* ** ****** penetration ******* **** **** apply."
  • "* *** **** ** a ******* * *** vs. ****** * *** mentality. **** ****** ****** to ********** *** *** the ****** *****, ***** others ****** ** *** more ** ***** *** own ***** ***** **** beyond ***-***. ** ** world, **'* **** *** my *** ***** ** have ****-**** ** *****-****** payments. ****** *** ***** stored ***-**** ***** *** be ***** ******."
  • "* ***** *** **** of ******* ********* **** a **** ****** ** time (**** **** * years) ** *** ******** because ********** ** ******** too ******* ** ***** is **** **** **** have ****** ***** ******** by * **** ******** unless **** ****** *** model."
  • "* **** ***** ******** models. ****** ******* ** not, ******* **** **** fast *** ****** ***** they **** **** ******* for ****."
  • "******* **** **** ********* into *** ******* ***********. It ** ********* **** effective. *** *** *** company **** ** **** features *** ******** *** scalability? ****, **** ******* when * ******** **** to *** ***** **** they **** ** *** a ******* ******?"

Dishonest/Negative/Aggressive *********

************* *** ***** *** themes **** ******** ***** dishonest, ********, *** ********** marketing, ***** ******* **** was **** ***** ** rep's **** ** ********* and **********. *** ********** noted **** ******* ***** likely "****** *** ******** industry," *** ******** **** the "********** ******" ***** be, ** **** *****:

  • "***** ******** ********* ******** against *** "*********" ** anti-productive ** *** ******** in *****."
  • "*******: ******* *** ***** to *** **** **** "rental" ********** ***** ******** technology ** *** ** the *** ****'* **** interest. ***** ********** **** comparisons *********** ** *****. Potential ****: *******, ********** or ***, *******'* ********** model **** ****** *** security ******** ** **** extent ******** ********* **********, utility, *** *************. ******* to ****'* ****** ** the **** ********. **** entities **** ******* ******** rather **** ********** ***** systems ** ***** **** if *** ***** **** is ****** **** ****** periods ** ****. (********* expense **. ******* ****) Comment: *** **** ** Verkada **** ******* ** its ******* **** ** evolve **** * **** aggressive **** ********-******* ******. Also *** **** **** Verkada's ****** **** ** in *******/ ********** ****** / ****** ***** / frustrated *** ***** / cost, ***."
  • "******* **** *** ** the **** ** ** a ***** **** ***** a ***** ****, ** started *** ** ****** they *** *** **** cloud ******** **** **** not **** ** ********* onsite. ***** **** ***** lack ** ********* ** competitors *** **********."
  • "* **** *** ***** hosting. * **** *** health **********. * ******* the **** **** *** willing ** **** ** further ***** ****** "********.” The ****** ** ****** options ** **** **** small. * ***** * lot ** ****** ******* are ****** **** ****, not ********* **** **** are ******* **** ** the **** ****."
  • "***** * ***'* **** to ********* **** *** being *********, * ***'* help *** **** *** for ***** ************ *********. They ****** *** ** out ***** ******* ** school ********* *** *** like *** **** *** their ********** ***** ******* and **** **** ** with * *********** ****** that *** ** ********. I ******* **** **** fail ** * ******* but *** ******'* ***** will **** ******* **** spent."
  • "**** *****. ****** ***** claims **** ****** **** confusion *** *********. * don't **** *** *********** but *** ******* ******* a ******* ** ***** none ** *** *********** actually ********** *** ******** in *** *** ***** me ********."

Cloud-Based ********

*** **** ***** ******** around ****** *** ******* of *****-***** *********. **** said **** ***** *** idea, *** ******** *******'* "closed **************." ******* ***** security ********, ****** **** "If * *** *** it **** ** ********** so *** ******** ****." Still, ******* ********* *** bandwidth ************ *** ******* fees ** * *********, while ******* **** ** was **** * "****" who ******** * ***** solution ***** ****** ** up *** ******* *** accessible, ** **** *****:

  • "* **** *** **** of * *****-***** ******, in *** ****** ** setup *** ***********. * don’t **** *** **** that ******* ** * closed **************, *******, * understand *** *** ***** and *********** ** ** simple. * ***’* **** the **** **** ** the ******* **** *****, the ******** *** ******* equipment. * ** **** the **** **** * don’t **** ** **** computer ***** *********** ** install *******. * ** like *** **** **** there ** * ********* for *** **** *****-***** camera *******."
  • "*'* *** * *** of *****-***** ******* **** it ***** ** ************ systems. ** ***** ***************** to *** ** ************ security ** *** *** regardless ** *** **** virtual ***** * ******. If * *** *** it **** ** ********** so *** ******** ****."
  • "** ** ******* ****** but *** ******** ** our *********, *** ******** purposes, ****** ** *** their ***** ******* **-***** without ****** ********** *** without *********** ** *** outside *****. ********* *** still ******* ***** "*****-*****" systems."
  • "*********** ******* **** ******* some ************** *** * don't ***** ** **** have * ***** ******. I *** * **** to *** ***** ********* overall, *** * ***** business **** **-**** ******* and *** **********. ** you ***** *** ***** will ****** ** ** and **********, *** *** a ****."
  • "*** * *** ** cloud *******. ***'* **** the ***********, ********* ************, or ****. ** *** have * *****, *** not ** *** ** my ********."

*******/********

* ******* ****** ** integrators ********* *******'* ******* and ******** ** ****** good ** ***, **** a ****** ******* ** the ********. *** ********** noted **** ******* **** beginning ** ****** * way ** **** ******** in-house ** ******** *** "thought ******* *** ***********." One ***** **** ************'* **** **** *******, especially ** ***-***** **********, ** **** *****:

  • "**** ****** ******* ****. Seems **** ******* ******* that **** *** * high *** *** ***. It ***** *** ** novice **** ***** ** keep ********** **-***** ******* it ***** *** ******* process *** *********** *** of ** **** **** a *** ****** *********."
  • "*-****** **************, ******* ***** Sharing *** *** ****** Storage ********** *** *** pretty **** ********."
  • "******* ******* ****, ******* such ** **** ***** analytics *** *** **** motion ****. ***'* *** in ******** ** *** camera *** **** ** use ***** *******."
  • "***** ******* ******* ****'* test *** **** *** proves *** *** **** of *** ************* ** not **** *** **** approach *** *** ***** situations."
  • "* ***’* **** ** if ***** ******** *** no ****** **** ********** priced ********. **’* ******** good *** *** *****-***** industry *** * **** bad *** *** ***** school ******* **** **** be ****** ** ** things ** ***** ** delivery ** ****."

Lots ** *****, *** ** ***** ****** ***

*******, *********** ***** **** Verkada, ***** ** **** off **** * *** of "*****," ** "*****," simply *** *** *** have * ***** ****** to ***** ********. **** were **** **********, ******** it *** "*** **** to *****," ***** ****** said "******* ****** ****** to *** ** ******** it," ** **** *****:

  • "**** *** ***** ********* to **** * ****** locked ** ******** ** people *** ***’* **** any ******. ** **** ways ******* ****** ****** to *** ** ******** it!"
  • "**'* ******** *** **** to ***** *******, *** so *** * *** the ********** ****'** * company **** ***** ********* and *** ****** ********* to **** ** **. Perhaps ***** ******** **** improve. *** ***** * do **** ***** **** is ***** *******. ** least **** **** *** some ****** ***********. * was ** *******'* *** Verint's ******** ******** *** I ******'* **** *** actual ******* *********** ** my **** ******** ** it."
  • "***** ******* **** **** a ********* ******** ******* of **********. ******* ********* of ***-***** ******* ***** sold ** ********* **** with ***** ** ********** industry ********** *** *** a ****** ******** ******** qualification. ******."
  • "**** ********* **** **** that ***** *** *****, I **** ** *** if **** *** **** they **** ** ** will ********** **** **** out ** *** *** disappear *******. **** **** the **** *****/***** ******, I ***** **** ** be * ***** ******* when ** ***** ** my ******** ********."
  • "**** ** ***** *** talk **** ** **** track ******."

Unknown ** **** ***********

******* ******* *** ****** one ** *** ********'* largest ***** ****** *** IPVM's ****** ******* ********, roughly **% ** *********** still ** *** **** much ***** *******, **** comments **** **:

  • "***? ***** ** ****. And **, *'* *** being *********."
  • "***** **** * **** about **** *****."
  • "* ** *** **** the *******"
  • "* ***'* ********* *******"
  • "***’* **** *** ** it"
  • "****'* *******"
  • "* ** ******* ** what **** **."

Blame ****?

*******, *** ********** **** aim ** ****:

**** ******* * ******** perception. * ****, **'* not ********, ** *'* not ******** **** *** brand. *** **** * hear ******* * ***** - **, **** **** IPVM *** ******* ***** :) **********, *** **** thing ******* ** ****** not ******** **** ********* after ******* **** ********.

*******

*** **** *************, ****** such ******** ********* **** integrators ***** ** * major *******. *******, ***** Verkada's ********** ****** ***** force ******* ** *** users ******** *** ***** many ***-******** ***********, **** will ** **** ** mitigate **** ******* *************.

*** *** ********* ** see *** (*) *** much **** ******** ********** ill-will ********* ***** ********* efforts ****-**** ** ******* gets ******? *** (*) How **** *** ******* improve ***** ******** **** that **** ****** *** integrators **** **** * superior ******* ** *** able ** **** ****** them **** * ******** offering?

Comments (16)

“**** *** ****”

*****, *** **** ** censoring *** ******* ** comments. ****’* ****??

***, **'* **** **********, he's ****** ** ****'* wrath *** *******! :)

***, *** ********** *** said **** *** **** free ** **** * bow ** *** ******** here!

* ** ******** - the ************ ****** ***** to ** ****** **** negatives ******* ** ***** go ** ****** ********.  Yes ***** *** **** negative ********* *********** *** in ******* - *** negative ***** ***** ** be **** ***** ******** model.  **** *****'* **** fair, **?  *** *** I *** *** ******** about ***** ******** *********, but ***** *** ********** seem ** ***** ** their ******** ***** ****** and **** ** ** cloud *****.  **, **** but **** *******'* ** a ****** ** ***** favorability, ** * ******* something?

*** ********** **** ** hinge ** ***** ******** being ****** *** **** it ** ***** *****. OK, **** *** **** shouldn't ** * ****** in ***** ************”

** ** ****** **** favorably *** **** ** Milestone *** ***** ****, do *** ******* ***** votes ****** ** *********?

*** *** ******* **** factors *** ***** ***** in **** * ******?

*** ****, *** *** you?  ****** *** ******.  Does ** ****, **** it ** **** ** says ** ** ******* to **, ** ** easy ** **** ****, is *** *** ********* etc. ***** **** ****.  I ** **** ****** fun, ***'* **** ** be ********.  

* ** **** ****** fun

***, **.

**** ** ** **** it **** ** ** suppose ** **, ** it **** ** **** with, ** *** *** intuitive ***

**** ** **** *** testing ****, *.*., ******* ***** ***/******* ****** *** ******* ***** ******* ******** Tested. ****** *********** ********* how **** ******* ** Vivotek ** ************ ***** would *** ** **** helpful, ***** **** ** not *** **** ********.

*** ***** ** *** general ************ ****** ** to **** * ****** sense ** **********'* ******* sentiment ******* * *******, since **** ******* ** future ***** *** ******.

**** ****** *** ******* to ** ****** *** bypass *** **********. 

***** ***** *********** *** Verkada? 

 

****** *** * ******....

*****'* ** ****** **** of ******* ********. *********, from ********* **'** ******** and ********* **** **** discussed ********, **** **** to ** ***** ** providers. *** ******* ******* we **** **** **** **** ******* *** ******* ****** Yuma ****.

*********, *** ******* ***** does *** ****** ** integrators ********** ******. **** have ****** ********** ****** sales ****** **** **** drive ***** **********.

****'* ****** ***** ** *** user ****** ** ******* ***** *** **** shows ******* *******:

*'** ***** *** * vendor ******* ** *** directly ****** * ********* period *** ******* **** did *** ***** ******** maker ** *******. * of ** *** *********** Yetis *** ***.

**** **** ****** ********** inside ***** ****** **** they ***** ***** **********.

 ****’** ****** *******!

 

*'* *** ******* **** querying *********** ** *** best *** ** ***** their ************.  ** *** user ************ ****** ***** more ***********.  *******, ****** installer ******** *** ***** methods ** ** ** market **** ** ** based ** ************* *** integrator ** **** ** possible ** ******* **** into *** ******** ***** yanker ******* ** ******* 4 ****** *** ******** the ********* ******.  * see **** ** ******** of ** *********** ****** much **** ***** *** becoming.  ** ** * valid *********** ******? ******** not.  *** ** ** something *** ***** *** as *********?  *****.

#*, * ***** **** you ***** *******'* ***** proposition ** ***********.

**'** *** **** *** user ************ ******* ***** they **** ** **** less ********* ** ************* though **** ******* *********** calling ** *** *****, that *** ******! 

***** *** ***** ** #3's ***** ***** *********** threat, *'* ********* ***** were ** ******** ** ease ** *** (** lack **)... ***** ********* seems ** ****** ****** how **** ** ** to *** ** *** running ** *** **** traditional ***+*** ********** ******. I ***** ******* **** and *** ****** ***** model ** ****'* ************ to ***** $**** *********.

*** **** ** *** mentioned ** *** ** the ***********?

********* *****. ****** **** that, * ***** *** it ** ***** *** the **** ****** *** an ***-**** *********** *** vendor ****-** ********.

*** **** * **** Verkada * ***** - oh, **** *** **** was ******* ***** :

***** *** **** *** 3-letter ********** * **** learned ** ******; **** seem ******* ****, ****** one ************ **** **** the ***** ;)

*** ********** ** ******** has ********** ** **, and * *** *** not, ** *** *** * ** *** *******. So ** ** ****.

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