Verkada Favorability Results 2019

By IPVM Team, Published May 29, 2019, 10:17am EDT

Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation. Now, it has achieved another milestone, in new IPVM integrator statistics, its net favorability of -28%, is lower than Dahua and Hikvision:

verkada now

Based on 180 responses, 6 themes emerged. We look at those themes and examine the following:

  • How there was a significant drop from January to May 2019
  • How Verkada is now the 3rd lowest of the 25 companies respondents voted on
  • How integrators feel about the closed systems
  • How respondents view Verkada's overall business model
  • What voters thought about Verkada's dishonest/negative/aggressive marketing
  • What integrators' views on cloud offerings are
  • How respondents felt about Verkada's cameras and features
  • Why some felt Verkada does not have the track record to back up the hype

Drop ******* ** *** ****

**** ******** ******* ** its ******* **** ************ study **** *** ** January. ** **** *****, the ******* *** *** well ***** **** ****** 90% ********** *** *** company's *** ************ ******* sharply ** *** **** 4 ****** ** *** comparison ***** *****:

verkada-comp

3rd ****** ** **

******* ** *** *** 3rd ******, *** ** 25 ************* *******, *** integrator ************, ** *** chart ***** *****:

2019 Negative Net Favorability Manufacturers

*******, *** * **** unfavorable ********* *** *********** are *** ** *****.

Closed ******

*** **** ********* ***** was ******* ***** ******. While **** ******* * closed ****** *** "******," with **** ****** **** "a ****** *****-** ** the ********" *** *********, most ****** **** ** was * "******** ****," given *** *******, *** useless ****** ** *** hardware ** *** **** of **********, *** ******** difficulty **** ********** ********* to "***** ***** ******** systems," ** **** *****:

  • "******** ****- ***% ***********-** ONVIF **********-** **************** **** 3rd ***** ***. *** invest ** * *********** system **** ***** ******* a **** *** *** replace ** **** **** from **** ** **** in * ****** ******** world? *** *** ****** up * ***** ** camera ******* *** **** a *** ****** **** from *******. ***** ********* are ****** ** **** and *** ******* ** streaming ** ********** ******** to *** ***** **** isn't ***** ***. ** have ********* *** ** it *** **** *** upwards ** $**,*** *** month *** ***** ******** bandwidth."
  • "* ******* *** ******* is ******, *** ****** proprietary ******** ** **** of *** ******** **** scare *** ********* *** do *** **** ** be **** ******* ** a **** ****** ********* supplier."
  • "* ***** *** ******* is * **** ***; however ***** ** ** 100% *********** ** **** be ********* ** *** a ******** ** ***** their ******** *******, ** least ** * ********."
  • "** *** **** *** locked ** ***** *** the ********** **** ********* may *** **** ******* they **** **** ****** a ******* **** **** go *** ** ******** or ****** ************. * do **** * ****** shake-up ** *** ********, however, *** ******* ** new **** ** ** business, *** ***** ****** something **** ***** *** where ** ***** *** aren't ****** **** ******** cameras."
  • "* ****** ****** ** a *** ******** *** me, ** ** *** hardware **** ****** *** nonpayment. ** *** ****** firewalls ************ ** ***** of *** **** ***********, but **** ******* ***** product ** ********* ****-********* and *********. * ***'* see *** **** ***** of ********** **** *******."

Business *****

*** **** ***** *** that ** *******'* ******** model ** **************, ******* the ******** ** **** a ****** ******, *** then ******* **** *** long-term *** *********. *********** involved ** **** ********** were ******** *****, *** skewed **** ******** ****** the *****, ** ***** below:

  • "******* ****** * ****** sales ***** ***** ** able ** ******* ******** like **********. *******, **** must ** ******* **** their *********** ******** *** every ******* ** ****** penetration ******* **** **** apply."
  • "* *** **** ** a ******* * *** vs. ****** * *** mentality. **** ****** ****** to ********** *** *** the ****** *****, ***** others ****** ** *** more ** ***** *** own ***** ***** **** beyond ***-***. ** ** world, **'* **** *** my *** ***** ** have ****-**** ** *****-****** payments. ****** *** ***** stored ***-**** ***** *** be ***** ******."
  • "* ***** *** **** of ******* ********* **** a **** ****** ** time (**** **** * years) ** *** ******** because ********** ** ******** too ******* ** ***** is **** **** **** have ****** ***** ******** by * **** ******** unless **** ****** *** model."
  • "* **** ***** ******** models. ****** ******* ** not, ******* **** **** fast *** ****** ***** they **** **** ******* for ****."
  • "******* **** **** ********* into *** ******* ***********. It ** ********* **** effective. *** *** *** company **** ** **** features *** ******** *** scalability? ****, **** ******* when * ******** **** to *** ***** **** they **** ** *** a ******* ******?"

Dishonest/Negative/Aggressive *********

************* *** ***** *** themes **** ******** ***** dishonest, ********, *** ********** marketing, ***** ******* **** was **** ***** ** rep's **** ** ********* and **********. *** ********** noted **** ******* ***** likely "****** *** ******** industry," *** ******** **** the "********** ******" ***** be, ** **** *****:

  • "***** ******** ********* ******** against *** "*********" ** anti-productive ** *** ******** in *****."
  • "*******: ******* *** ***** to *** **** **** "rental" ********** ***** ******** technology ** *** ** the *** ****'* **** interest. ***** ********** **** comparisons *********** ** *****. Potential ****: *******, ********** or ***, *******'* ********** model **** ****** *** security ******** ** **** extent ******** ********* **********, utility, *** *************. ******* to ****'* ****** ** the **** ********. **** entities **** ******* ******** rather **** ********** ***** systems ** ***** **** if *** ***** **** is ****** **** ****** periods ** ****. (********* expense **. ******* ****) Comment: *** **** ** Verkada **** ******* ** its ******* **** ** evolve **** * **** aggressive **** ********-******* ******. Also *** **** **** Verkada's ****** **** ** in *******/ ********** ****** / ****** ***** / frustrated *** ***** / cost, ***."
  • "******* **** *** ** the **** ** ** a ***** **** ***** a ***** ****, ** started *** ** ****** they *** *** **** cloud ******** **** **** not **** ** ********* onsite. ***** **** ***** lack ** ********* ** competitors *** **********."
  • "* **** *** ***** hosting. * **** *** health **********. * ******* the **** **** *** willing ** **** ** further ***** ****** "********.” The ****** ** ****** options ** **** **** small. * ***** * lot ** ****** ******* are ****** **** ****, not ********* **** **** are ******* **** ** the **** ****."
  • "***** * ***'* **** to ********* **** *** being *********, * ***'* help *** **** *** for ***** ************ *********. They ****** *** ** out ***** ******* ** school ********* *** *** like *** **** *** their ********** ***** ******* and **** **** ** with * *********** ****** that *** ** ********. I ******* **** **** fail ** * ******* but *** ******'* ***** will **** ******* **** spent."
  • "**** *****. ****** ***** claims **** ****** **** confusion *** *********. * don't **** *** *********** but *** ******* ******* a ******* ** ***** none ** *** *********** actually ********** *** ******** in *** *** ***** me ********."

Cloud-Based ********

*** **** ***** ******** around ****** *** ******* of *****-***** *********. **** said **** ***** *** idea, *** ******** *******'* "closed **************." ******* ***** security ********, ****** **** "If * *** *** it **** ** ********** so *** ******** ****." Still, ******* ********* *** bandwidth ************ *** ******* fees ** * *********, while ******* **** ** was **** * "****" who ******** * ***** solution ***** ****** ** up *** ******* *** accessible, ** **** *****:

  • "* **** *** **** of * *****-***** ******, in *** ****** ** setup *** ***********. * don’t **** *** **** that ******* ** * closed **************, *******, * understand *** *** ***** and *********** ** ** simple. * ***’* **** the **** **** ** the ******* **** *****, the ******** *** ******* equipment. * ** **** the **** **** * don’t **** ** **** computer ***** *********** ** install *******. * ** like *** **** **** there ** * ********* for *** **** *****-***** camera *******."
  • "*'* *** * *** of *****-***** ******* **** it ***** ** ************ systems. ** ***** ***************** to *** ** ************ security ** *** *** regardless ** *** **** virtual ***** * ******. If * *** *** it **** ** ********** so *** ******** ****."
  • "** ** ******* ****** but *** ******** ** our *********, *** ******** purposes, ****** ** *** their ***** ******* **-***** without ****** ********** *** without *********** ** *** outside *****. ********* *** still ******* ***** "*****-*****" systems."
  • "*********** ******* **** ******* some ************** *** * don't ***** ** **** have * ***** ******. I *** * **** to *** ***** ********* overall, *** * ***** business **** **-**** ******* and *** **********. ** you ***** *** ***** will ****** ** ** and **********, *** *** a ****."
  • "*** * *** ** cloud *******. ***'* **** the ***********, ********* ************, or ****. ** *** have * *****, *** not ** *** ** my ********."

*******/********

* ******* ****** ** integrators ********* *******'* ******* and ******** ** ****** good ** ***, **** a ****** ******* ** the ********. *** ********** noted **** ******* **** beginning ** ****** * way ** **** ******** in-house ** ******** *** "thought ******* *** ***********." One ***** **** ************'* **** **** *******, especially ** ***-***** **********, ** **** *****:

  • "**** ****** ******* ****. Seems **** ******* ******* that **** *** * high *** *** ***. It ***** *** ** novice **** ***** ** keep ********** **-***** ******* it ***** *** ******* process *** *********** *** of ** **** **** a *** ****** *********."
  • "*-****** **************, ******* ***** Sharing *** *** ****** Storage ********** *** *** pretty **** ********."
  • "******* ******* ****, ******* such ** **** ***** analytics *** *** **** motion ****. ***'* *** in ******** ** *** camera *** **** ** use ***** *******."
  • "***** ******* ******* ****'* test *** **** *** proves *** *** **** of *** ************* ** not **** *** **** approach *** *** ***** situations."
  • "* ***’* **** ** if ***** ******** *** no ****** **** ********** priced ********. **’* ******** good *** *** *****-***** industry *** * **** bad *** *** ***** school ******* **** **** be ****** ** ** things ** ***** ** delivery ** ****."

Lots ** *****, *** ** ***** ****** ***

*******, *********** ***** **** Verkada, ***** ** **** off **** * *** of "*****," ** "*****," simply *** *** *** have * ***** ****** to ***** ********. **** were **** **********, ******** it *** "*** **** to *****," ***** ****** said "******* ****** ****** to *** ** ******** it," ** **** *****:

  • "**** *** ***** ********* to **** * ****** locked ** ******** ** people *** ***’* **** any ******. ** **** ways ******* ****** ****** to *** ** ******** it!"
  • "**'* ******** *** **** to ***** *******, *** so *** * *** the ********** ****'** * company **** ***** ********* and *** ****** ********* to **** ** **. Perhaps ***** ******** **** improve. *** ***** * do **** ***** **** is ***** *******. ** least **** **** *** some ****** ***********. * was ** *******'* *** Verint's ******** ******** *** I ******'* **** *** actual ******* *********** ** my **** ******** ** it."
  • "***** ******* **** **** a ********* ******** ******* of **********. ******* ********* of ***-***** ******* ***** sold ** ********* **** with ***** ** ********** industry ********** *** *** a ****** ******** ******** qualification. ******."
  • "**** ********* **** **** that ***** *** *****, I **** ** *** if **** *** **** they **** ** ** will ********** **** **** out ** *** *** disappear *******. **** **** the **** *****/***** ******, I ***** **** ** be * ***** ******* when ** ***** ** my ******** ********."
  • "**** ** ***** *** talk **** ** **** track ******."

Unknown ** **** ***********

******* ******* *** ****** one ** *** ********'* largest ***** ****** *** IPVM's ****** ******* ********, roughly **% ** *********** still ** *** **** much ***** *******, **** comments **** **:

  • "***? ***** ** ****. And **, *'* *** being *********."
  • "***** **** * **** about **** *****."
  • "* ** *** **** the *******"
  • "* ***'* ********* *******"
  • "***’* **** *** ** it"
  • "****'* *******"
  • "* ** ******* ** what **** **."

Blame ****?

*******, *** ********** **** aim ** ****:

**** ******* * ******** perception. * ****, **'* not ********, ** *'* not ******** **** *** brand. *** **** * hear ******* * ***** - **, **** **** IPVM *** ******* ***** :) **********, *** **** thing ******* ** ****** not ******** **** ********* after ******* **** ********.

*******

*** **** *************, ****** such ******** ********* **** integrators ***** ** * major *******. *******, ***** Verkada's ********** ****** ***** force ******* ** *** users ******** *** ***** many ***-******** ***********, **** will ** **** ** mitigate **** ******* *************.

*** *** ********* ** see *** (*) *** much **** ******** ********** ill-will ********* ***** ********* efforts ****-**** ** ******* gets ******? *** (*) How **** *** ******* improve ***** ******** **** that **** ****** *** integrators **** **** * superior ******* ** *** able ** **** ****** them **** * ******** offering?

Comments (16)

“that *** IPVM”

Great, now John is censoring our cussing in comments. What’s next??

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Funny: 5

Lol, it's self censorship, he's afraid of IPVM's wrath for cursing! :)

Btw, the integrator who said that can feel free to take a bow in the comments here!

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I am confused - the favorability rating seems to be coming from negatives related to their go to market strategy.  Yes there was some negative regarding performance but in general - the negative score seems to be with their business model.  That doesn't seem fair, no?  Yes yes I see the comments about their negative marketing, but again the complaints seem to hinge on their solution being closed and that it is cloud based.  OK, yeah but that shouldn't be a factor in their favorability, am I missing something?

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the complaints seem to hinge on their solution being closed and that it is cloud based. OK, yeah but that shouldn't be a factor in their favorability”

So if people vote favorably for Axis or Milestone for being open, do you believe those votes should be discarded?

Can you clarify what factors you would allow in such a voting?

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Hey John, how are you?  Thanks for asking.  Does it work, does it do what it says it is suppose to do, is it easy to work with, is the GUI intuitive etc. Stuff like that.  I am just having fun, don't mean to be critical.  

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I am just having fun

Lol, ok.

does it do what it says it is suppose to do, is it easy to work with, is the GUI intuitive etc

That is what our testing does, e.g., Verkada Cloud VMS/Cameras Tested and Verkada Video Quality Problems Tested. Asking integrators generally how well Verkada or Vivotek or Indigovision works would not be that helpful, since most do not use such products.

The value of the general favorability voting is to give a better sense of integrator's overall sentiment towards a company, since that relates to future sales and trends.

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More reason for Verkada to go direct and bypass the integrator. 

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Funny

Which large Integrators use Verkada? 

 

Asking for a friend....

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There's no public list of Verkada partners. Generally, from contracts we've accessed and resellers they have discussed publicly, they tend to be small IT providers. The biggest company we have seen is DH Pace who sold the million dollar Yuma deal.

Generally, the Verkada model does not depend on integrators generating demand. They have enough aggressive inside sales people that they drive deals themselves.

Here's a funny story an end user posted on IPVM the other day that shows Verkada tactics:

I've never had a vendor contact my CEO directly during a discovery period but Verkada sure did and every decision maker in between. 3 of us got unsolicited Yetis via UPS.

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They have enough aggressive inside sales people that they drive deals themselves.

 they’ve cloned Schmode!

 

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I'm not certain that querying integrators is the best way to judge their favorability.  An end user favorability result seems more appropriate.  Verkada, Amazon installer services and other methods of go to market seem to be based on commoditizing the integrator as much as possible by turning them into the cheapest cable yanker capable of turning 4 screws and pressing the autofocus button.  I see this as somewhat of an existential threat much like Hikua was becoming.  Is it a valid existential threat? Probably not.  But is it something end users see as favorable?  Maybe.

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#3, I agree with you about Verkada's value proposition vs integrators.

We've not done end user favorability surveys since they tend to have less awareness of manufacturers though with Verkada incessantly calling on end users, that may change! 

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Along the lines of #3's point about existential threat, I'm surprised there were no mentions of ease of use (or lack of)... Their marketing seems to center around how easy it is to get up and running vs the more traditional NVR+VMS deployment models. I would suspect this and the direct sales model is what's contributing to their $540M valuation.

Was ease of use mentioned by any of the respondents?

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Partially agree. Having said that, I would say it is still not the best option for an end-user considering its vendor lock-in strategy.

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But when I hear Verkada I think - oh, that *** IPVM was posting about :

there are only two 3-letter expletives I ever learned in school; both seem awkward here, though one considerably more than the other ;)

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The integrator in question has instructed me to, and I kid you not, to add one * to his comment. So it is done.

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