Verkada Directs Sales People To Cold Call Personal Cell Numbers

Published Dec 06, 2023 14:14 PM

Aggressive Verkada sales tactics are their norm, far beyond normal security business practices. One of these is that Verkada management directs its salespeople to repeatedly cold call personal cell phone numbers.

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The Verkademy, Verkada's entry-level sales program, features this, a tactic that books more meetings but infuriates scores of prospects who are frustrated about how Verkada even got their numbers.

In this report, we examine accounts from former Verkada employees about calling personal cell phones, how the numbers were obtained, relevant regulations, and how the practice may affect the company down the line.

Executive *******

***** ****** ******* *********, *** ** whom *** * *******, ********* ** IPVM **** ***** ********* **** ********** to **** ******** **** ***** *******. Another ****** ******* **** **** *** company *** ******* *** **** ******* from********, * ******* *** ******** **** collects ********* ******* ***********, ********* **** phone *******.

***** ********-**-******** ***** *** ********* ****** from ** ************* ************, **** ***** to *********' ******** **** ****** *** be ******* ** *** ****** ** on *********** ** *** **** ********** * ****-******* ****** ** ********. Under * **** ***** ************** ******* ***** ******, "*****-***" ******** **** ****** **** occasionally *** ******** ******** *** ** considered ***-****** **** ****** ** *** Do *** **** ****.

**** *****, * ******* ************ *** not **** ******* ** ********* ***** directed ** **** ******** **** ******. The ************ **** *** ******* *** policies *** ******** "******** *** ********* use ** ******** ******* ***********" *** strives "** ******* *** ****** ** opt-out ********, ********** ** ******."

********** ** ********, **** ***** ***** to ******** **** ****** *** ***** widely ****** ** ** ******** ** privacy. ***** ********* *********** ***** **** ******** ***** ***** trigger ******** ** ********** **** ****.*** ***** **** **** ************ *********** since **** ****** *** ** ** called ** ***** ******** **** ******. Continued ******** ** **** ******** ***** impairing *******'* ************ **** ********* *** may **** *** ******* ********** ** regulatory ***** *** ***** *******.

Personal **** ***** ***

* ****** ******* ** *******'* *** Mateo, ********** ************ ********* ** **** that ***** ********* **** ************ ********** to **** ********* ** ******** *****. Another ****** ******* **** **** **** unsure ** ********* **** **** ** call ******** **** ****** ************ *** that *** ******* **** "*** ***** data **** ********."

* ****** ******** ** *******'* ****** office **** **** **** ***** ********* were ********** ** **** ********* ** personal **** ****** "*** *** ****." To **** ****** **** ********* ** other ********* ***** **** **, *** company **** ********* ********* **** ******* SIM *****, *** ****** ****** ****** said.

"********* **** *** ********** ** *** their *** ****** ** **** *** call/message ********* ** *** ****," *** former ****** ******** ****.

******* ****** ******* *********** ******** **** his **-******* ******* **** ** ***** whether ** ****** **** **** ******** cell ***** *******, **** *** ****** emphasizing *** **** ****** ******* **** of ******* ***** *******.

**** *********** ********* *** ********** ** Verkada ********* **** ** **** **** personal ***** *******. ***** *** **** prospects ****** ** ***** **** ******, they **** ******* ** *** **** criticism *** ***** **** ****** *** were ***** ******** ***** *** **** obtained ***** ******* ***/** ***** **** they **** *** ****** ** * series ** ******* ******* **** ******* reaching *** ** ****.

Verkada ********

**** ***** ******* *** ******* ** whether ***** ********* *** ******** ** call *** ******** **** ***** ******* of *********. ** **** ***** ******* Verkada *** ******** *** ********** ** prevent ******* ******* ** *** ** Not **** ****. *** ******* ******* confirmed *** ****** ******* ** ********* employees ** **** ******** **** ***** numbers.

*** **** ***** **** *** ************:

**** **** *** *********,**************** ********* ******* (********* ******** ********* and ***** ***** ********) ** ******** and ******* ******** ** *********** ********** customers.We **** ******** *** ******** ******** *** *********** *** ********* *** ** ******** ******* ***********. While the National Do Not Call Registry is *** ********* ********** ** ********-**-******** *****, we strive to respect all manner of opt-out requests, regardless of origin.

***** ***** ******** **** ******* ******** contact *********** **** ** ****** **** sources *** ********* ************* **** *********** who ***** ** ******* ***** ******** contact ***********.This ******** ******** which describes its processes in detail in an *** ** *** *******. [******** *****.]

Uncommon ** ******** ********

**** ******* ********* ** **** ****** is ** ******** ******** ****** ******** security, *** **** **** ** * half ***** ******** ******** ****** ***** executives ** ***** **** *** ******** doing ** ******* ** ***** ******** employees. *** ****** ******* ********* *** damaging *** *******'* **********.

** *** ***** ****, **** ******* personal **** ****** ** **** ********** is **** ******, *.*., ** ******* Valley, ***** ******* ** *****.******** *** * **** ********* **** ***** **** *** ** assure ******* **** "*****, ** ** legal ** ****-**** **** ******":

IPVM Image

Sales **** ***********

*******'* ***** ************** **** ** ** permitted ** **** ******* ****** ** the ** *** **** ******** *** be **********, ********* ** * ******* appeals ***** ******* ******** ** ****.

************* ***** *** ********* ** ********** ************** ************* ******* ***** ********** ***** ************ ******** ********** ***,******* ** ****. ******* ********, *** agencies *********** *** ** *** **** registry ** ****. ********* **** ******* the ** *** **** **** *** be ***** ** *** *** *** by ****** **** **** ***** *** Do *** **** ***********.

******** ******** ******* *** *** ******* to ** *** **** **** ************, personal **** ***** ******* — ********* those **** ************ *** ******** ******** *** *******, *** ***** ******* Court ** ******* ***** ** ******* 2022. *** ***** ****** ** *** ruling:

...*** *** *** ********* ****a **** ***** ** ************* ***********. We also know, as discussed above, that the FCC has concluded that a phone—whether a landline or a cell phone—can be residential even when used *** **** ******** *** ******** ********. What we do not know, because the FCC has explicitly declined to say, is when a mixed-use phone—whether a landline or a cell phone—ceases to become a residential phone and becomes a business phone. In the absence of FCC guidance on this precise point, we **** **** **********’ ********** **** ****** **** *** **** *** **** ******** *** ******** ******** *** ************* “***********” within the meaning of § 227(c). [Emphasis Added.]

*** ***** *******, *** ******* ********* circuit *** *** **** *****, ********* California, ***** *** ********* ****** ** examined ** ********* ******* * **** phone ********* ** * "******** ******," exempting ** **** *** ** *** Call ***********:

  • *** ***** ******* *** *********** ** the ******
  • ******* *** ******* *** ********** **** the ********* ******* ** * *********** or ******** ****
  • *** **** *** ****** *** **** for ******** ** **********
  • *** **** *** ***** *****
  • *** ***** ******* ******* ** *** a ********** ******** ***** **** *** phone ****

About ********

******* ** ****, *********, **********-***** ******** is * ******** ***** *** ********* tool ******** *** **** *********, ********* to ******** ******* *** ******* ********** Jason ******.** * ****** ******** ****, ****** ***** **** *** ******* is "***** ******** **********" ******* * widespread **** ***** ******** **** * projected ~$*** ******* ** ******** ********* income ** ~$*.* ******* ***.

IPVM Image

** ****** ****, ******** ******* **** ** ******** "accurate ****** **** *** ****** ***** numbers ****** ************ ********" *** **** that **** ***** ******* *** ************ valuable ** ********* "*** ** ** increasingly ****** *********."

IPVM Image

***** ** ********'************** *** ** ******** ****, *******'* description ** *** ******* ** ****** voluntary ** **********. *** ******* ****** that ** **** * ********* ** contributors ** **** "******** *** *** existing **** *** *** ********":

********* ******* ***** ** *** *********** machine ********track *** ***** ********* ***** ** **** *** ******** ******** **** ***** *******. This network verifies 20 million email signatures a month and updates data on four million people and one million companies daily. [Emphasis Added.]

*** ***** *** ***** **** ******* but ** **** ***** ****** *** is * ******** "********* ******", ******** scrapes *** *** ****'* ***********, **** without **** *** **** **** *******.

**** ***** ** **** ***** *** data-gathering *********, * ************ *** ******** referred ** ** *** *** ****, the *******'***** ****, *** ********** ******.

Risks ** *******

***** ** ** *** ******* **** Verkada's **** *****-******* ********* ******* ************* regulations *** *** ** *** **** list, *** ******** *********** ******* *** company ** ********* ********** *** ***** ramifications. ** ***** ******** ***** **** a ********* **** *** *** ** possibly ***** * ******* ***** *** TCPA.

*******, *********** ** ** *** **** list ********** ** ****** ********* ******** with *** ****** ** ********. ****** **** ** *** ******* *** Do *** **** *********** ************** ************* ** ****. *********, ***** were*** ******* ******* ** *** ****** ** ** ****, *** ************** ******* ************ ****** ** ********* ** *** US ***** *****.

***** *** ***** ******** **** ******* consumer ************* **********, ******* *** ***** companies *** **** ******** ********* ** personal **** ****** *** **** *** risk ** ******* ******** **** *** rewards ** ******* * ****.

*******, ******** ******** *** *******'* ****-******* practices *** ***** **** *** ********** even ** ** ******** *** ****** line ** *** ***** ****. ** indicated ** ********** ***** ** *****,*** ******** ** ******* ******** **** phones ******* ************* **** ** *** industries:

**'*definitely ******** on some level, so you should expect more resistance up front - but ** *****, so people keep doing it.

**% ** *** ****,calling ** ****** **** **** *** ** ********** ********** or "they're not available, I'll send you to their voicemail"

** **** ** ** **** ****** is ** *** ***/********/******** *’* ***** it *****. ** *get ***** ****** ************. ****! Do I also book meetings doing this? Absolutely! [Emphasis Added.]

Comments (12)
JH
John Honovich
Dec 06, 2023
IPVM

********, **** ******. ***** ** * cold **** **-*********, *** ** *******, but ********** *** ***** *** ****** in **** ******* ******'* **** ******:

**** ** **** ********* ***, * Stanford *** / ******* ****** ********. It's **** ** **** **** ** is ********** *** ****** ** ******** it. *******, *** ******* ********* ****** the *********** ******** ** ***** *******, for *******, *** ******** ** **** video *******:

*** **** *** *** ***** ** steel, **** ***** ***** *** ***** when *****'* * ******* ****** ********* fire ******* *** *****. *'* **** him ** ** **** *** ***

***....**** ** ********* * ******** **** call. * **** **** *** **** much ******. ** **** * ******* in **** *** *** ***** ** go ****, *** **** **** *** prospect *** **** ** **** **** thought "****....**** **** **** ***". *** I **** ****.

* ***** **** ***** ******* ** get ** ***** *** ****

UI
Undisclosed Integrator #1
Dec 06, 2023

**** **** **** ***** ***** **** use ***** ******** **** ******. * have * ***, ****** * **** them **** *** *** ***** ** see?

(3)
UM
Undisclosed Manufacturer #2
Dec 06, 2023

******: "*** **** **** ******** ****** which ******** ******** *** ******** ****** always? ****, ***'* *** **** ******."

*** **** ******: "**** ** *** mean ****** *** ***** **** *** more ********* ****** ** ******** ******* unachievable ****** *******?!"

(2)
(2)
JH
John Honovich
Dec 06, 2023
IPVM

***, ** ********, ******* "******** *** infinite ******" ****** *** ***** ***, far **** ********** **** *** ******** competitors. ******* ********* ***** ** ******* it ** **** ***** ***** ** much ****** *** *** ******** *** the ******* **** ***** ******* **** is **** *** ***** *** *** to *** *******.

(1)
UD
Undisclosed Distributor #3
Dec 06, 2023

*’** **** ******* ** * *** area **** ****** ******* ** **** phone ***** ****** ** **** *** leaving ** *******.

***** * ***** ******* ****** ******, I ******* ** ****** ******* ** other ******* ****** ** ******* *** site ***** *** ** ********* ** it ***** ** ****, *** **** got ** **** ****** *** *** they ***** **** ** ******* ** in *** ***** *****. * *** know *** 🧐

(5)
(1)
UM
Undisclosed Manufacturer #4
Dec 06, 2023

****** ********...*** ** ***** **** ******** new ******** *** ***** ********** ********* in *** ******** ********?

******: **** ******* *** **** ***** to *** *** **********:*** ** ***** **** ******** *** Business *** ***** ********** ********* ** The ******** ********?

(1)
U
Undisclosed #5
Dec 07, 2023

** ***** **** * **** ** ways ** **** * ****, **** calling * ********* ****** ** * personal **** ***** ** ** *** list.

(3)
JH
John Honovich
Dec 07, 2023
IPVM

* ** **** ***** *** **** people *** **** ****** ** ** business **** ******* **** ******* ***** personal **** *****. ****, ** ******* the *******'* ***** ******* ** ****** up *** **** **** **** **** so ****.

*********, ** ***** ** *** ***** term, ** ** *********** ******** ******* Verkada ** **** ****** *** *** dumb **** ** ***** ** ********** immediate *******.

(2)
UE
Undisclosed End User #6
Dec 07, 2023

** **** ******* *** * ****** of ***** *****. ******* *** ******** not ******** ********** ** ******* ***** be *****

(1)
UM
Undisclosed Manufacturer #7
Dec 08, 2023

*** ********* ******* ****** *** *** regions *** ***** * ******** ******* from ***** ***** ******** "******* ***** of ******** *************." *** **** ****** to *****, ******* *** ** ** utilizing ***** **** ******* *******, ** no ********. ********** ****** * ***** perception ** * ******* **** **** use ************ ***** ******* ** *** sort.

(1)
UD
Undisclosed Distributor #3
Dec 09, 2023

*’** **** ******* ** **** ****** that **** ***********/**** ****** *** ******* more ******** ** *** *** “**** sir, *****, ********** *******” ** **********

* **** ** ****** “*** *** they *** ** *****?” ****** ******* to ****. *** **’* **** “*** did **** *** ** ****???”

JH
John Honovich
Dec 09, 2023
IPVM

********** ** ** ******* ****, * video ******* *** *******:

**** ** **** ********* *** ******* on ************* **** **** ** ********, e.g.*******'* *** ********* *********** **** ****:

** ******* ******** *** ******** ******* of *** *******, ** **** ** incorporate ******* ******** ********** ** **** referral-type ********* *** **** ******** *** follow-up ** *** *********** ********-****** ****** these ********.