"Arrogant, Rude, and Relentless" - Verkada Sales Targeting End Users

By IPVM Team, Published Jul 26, 2021, 08:08am EDT

Verkada's aggressive cold calling sales team has brought them big sales and complaints. One school explained to IPVM how Verkada's salespeople were arrogant, rude, and relentless with them.

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Verkada responded to IPVM explaining how anyone can request Verkada salespeople to stop contacting them:

We work hard to educate potential customers about what sets Verkada apart and expect our employees to honor people's wishes and treat them with respect – anyone who feels like we have fallen short should contact us at team@verkada.com and we can unsubscribe their email address or their entire domain. [emphasis added]

Inside this note, we examine:

  • This specific case and the issues this end-user had
  • Other end-user complaints about Verkada
  • How this fits into a broader trend of Silicon Valley hard-charging cold calling tactics
  • What competitive advantage this gives Verakda versus incumbents
  • The conflict between ethics and sales effectiveness

School **** ****

******* **** ** ********** numerous ****** ********** *** school, ******** *** ******'* repeated ******** *********, ********** to ****:

**** ********* *** ********* multiple *****. **** ******* the ** ********** ******** times. **** **** ******* emailing *** ****** ******. They **** ******* ******** administrators **** ** *** a ********. ** **** contact *********** ** ********* on **** ******* ****** they *** ********** **** person. **** ***'* **** who **** **** ** from, **** **** ******* everyone ***** **** *** someone ** ******. **** are **********.

** *** *** *** for ****, ** **** briefly *******:

**** **** **** * month ** ** **** start ********** ****** ***** like **** ***** ********* you ******.

******* *** ********** ****** were **** *** **** Verkada ***** **** ** new **** ** *******, as******* *** *********** ******** (86 ** *** **** year)*** ********** ******* **** parts ** *** ******* each *********** *****.

***** ******* ** ****** for ****** ***** ** exchange *** ********* ********, with **** ****** ********, Verkada *** ******** ** give ***** **** *** confirming *** *****' *******, as **** ******* **** one ***** *****:

*** ********* *** a **** ***** ******** camera *** ** ********** for [********] ******* **** the ******* ***** ** the **** ***** ** send *** ****** ** well ** * **** YETI ***.

** **** ****, *** free ****** **** ** schools *********, ******** ** using ********** ***** (*.*., CARES ***) ** *** for ***** ************ *******.

**** **** **** **** repeatedly **** ******* ***** reps ** **** ******* them. ******* ** ****** doing ****, *** **** says *** ******* **** an'***** ********' ********** **** **** ** take ********** *** ***** list:

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**** *** ***** **** references ****** '********' *** their **** ***** ******* told **** **** ************@*******.***** **** ** ************'* entire ****** *** *******'* list.

Other *****

***** *** ***** ************ raise ******* ********** ** IPVM ***********, *.*.,**** ****:

* ****** * ****** Verkada ******* * ****** over * **** ***, as ** *** ****, not **********. ****'* ****** fit ** *****, *** overall ****** ****, *** free ******* *** ****** process *** ****. ********* they **** ** ******** contact **** ** ****, nothing ******* *****.

*******, ** ***** **** in *** **** ****** months, ******* ** ** coworkers *** *** *** in *** ******** *****, have **** ******* **** call ****** **** ******* asking ** ******* ** provide ******, *** *** etc.

**** * ******* ******* criticized **** ***-**** *** complaining ***** ******* '****',*** ***-**** ********:

** ** **** ** matter *** **** **, in **** ******** **** it ** *******. *** it ** **** ******* they *** ******** ****** people ** ** ******* by ****** ******** **** my ********, *** *** people **** *** ******** are *** ** ********, I **, *** **** should **** **** * run ******** *** ****** reach *** ** ** because ** **** ** established ******** *******.

******* ***-**************:

* **** ** *** webinar ** * *** curious *** * **** free *** *** *** they **** *** **** emailing ****** *** ****** in ** ********** ***** as *** ** ******** out ** ******** **** they **** ***** *** my ******** ** **************.

*******, **** ***-*****, **** this *** ***** *** was *** ********* ** the ******* **********,**** ** ******* ** treat*******'* ***** *********** ** a ****:

*'** ******* **** ***** and ****** **** ******* by *** **** *** other ******. **** *** feels **** * **** call **** * *****, naive *** ************* **** car ***********.

*** *** ************* *****, I ****** ** *** pitch **** *** ********* questions *** ******* ** requirements. *** ************* **** awkward **** ***** ******* they *** **** ****** their ******* ******.

** ***** ** *** annoying, **** ** ****** an ********* *** ************ break **** ** ***.

Silicon ****** **** ******* ***** ********

*******, **** ** ******* a **** *** ** exception ** ******* ******.

***** ** ***** ***, rooms ** ***** *** cold ******* **** **** commonly ********** **** **** Street (***** ** *** movies****** *********** ** **** ******), ***** **** *** become * **** ******* of ******* ****** ********** sales *******. **** *********, not ****** *******, **** adopted * ***** ***** of **** *******, **** little ** ** ****** expertise, ***, ** *** very *****, *** ********** and ***** ******** *** rude, ** *** *******.

***** *** ***** **-************ ** ****** ******* Valley **** **** (*** Verkada) ***** *** ********* of *** **** **** screams ** *** *********** to '** *** ****' and '**** *** **** up' *** *** **** caller ***** ** ********:

*** ******** ******** ******** and *********** **** ***** salespeople **** **** **** is ****** **********, *.*.:

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**:

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*************, **** '***** ******' compares *********** ** ******** (i.e., ****) ******* **** targeting ********* (*.*., ***-*****).

** **** ********** *********** contending *** ********** **** caller ** *** ***** should **** **** ****** again:

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*********** ********* ** ********* and **** ********** ** a ****** ** *** confidence *** ************** ** salespeople.

Competitive ********* ******* ** ***** ************

** ***** ************, ** other ************ *** *** scale *** ********* ** Verkada's ***** ********. ***** this *** ** ************ common ** ******* ****** enterprise *****, ******* ** the ******* ** **** in ***** ************.

*** ******* *** ** contrast, ***** ***** *** integrators *** *** **** common *** ********* **** generation ********** ** ***** surveillance. ** ****, *** manufacturer ***** * ********** passive **** ** ********** leads. ** *****, ***-***** physically **** ** *** initiate ************* **** *************. With ***********, *********** *** local *********** *** **** generate ***** *** *************, with ******* ********** **** the ************.

*******, *******'* ***+ ****** sales ***** ******* *** to ***-*****, *****, ** in *** ***** *****, over *** **** *****. While ** *** ** offensive *** ****-********* *** the ******** ** ***-***** not **********, **** **** a ******** **********, ** can ** ****** **********.

*** *******, * ****** of ** ********** ******* sales ***** **** ******* in *********** **** ****** end-user ******* (**** ** CDW *** ***) *** built * *********** ******** in ***** **, ** these * ******** ***** show:

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Conflict ****** *** ***** *************

**********, **** ******* * conflict ******* *** ****** of ********* ****** ********** and *** ***** ******** by ******* ** *** process ** ***** **. No *****, ** ******* says, **** "**** **** to ******* ********* ********* about **** **** ******* apart". *******, **** **** work ***** ******* ** end ***** ******* **** dealing **** *******'* "**********" outreaches *** ***** ******* and ********** ** ***** incursions.

Comments (47)

* ** ***** **** callers **** * ********* job **** * ***** never ** ************. **** type ** ********* ** next ***** ******. * have **** ************ ******* Verkada ** ******** *** of ***** **** ******* on ******** **** **** send *********** ********. ** not **** *** *** free **** *****. ******* is **** ***** **** if *** ***** **** time.

Agree: 5
Disagree
Informative
Unhelpful
Funny: 1

******, ****** ****** ** the ***** **** ** a ***** ******** ********, it ** * ***** job **** * **** turnover ****. *** ** a ******* *****, ** matter *** **** *** try ** *****, ** the ****** ***'* **********, they ***'* ** ********** after ** ******* ** badgering **** ***-****. ***** is * ***** *** I ***** *******'* ***** team *** ******* ** a **** **** ***.

Agree: 2
Disagree
Informative: 1
Unhelpful
Funny

* **** **** ** comment *** ***** ** previous ******** ****** ** the *******.

*** **** *** ******* except **** *** ***** have ****** ***** *** Verkada ************* ***********.

**** ***** **** *** email **** ******* ** forwarded ** **. ******* Verkada ******* ******* ** stop, * ******** ** handle **** **** ** nothing *** * “***** the ******* ***” ****.

** *******, *******, ******* were **** ** **** our ************, ***** ******* and ********** ******* **** will ***** ** ******** to ******* *** ******* vendor.

Agree: 3
Disagree
Informative: 6
Unhelpful: 2
Funny: 4

#*, ******. *** **** total ***** *** ****** do *** ***** **** organization *** ******** **** Verkada *******? *******? **? More? ****?

Agree: 2
Disagree
Informative
Unhelpful: 1
Funny

***** *** **** *** many ** ***** **********. Because ** *** ****, number ** *********, *** thousands ** ********* ***** (IT, **********, ********, ***.) within *** *******, ** was ******** ******* **, 2020.

* ******** *** *********...

***-********: *-* *** **** (direct *** *********). ****-********: 1-2 *** **** (****** and *********). **** ****-****: 2 ******, * *********. Total ****'* ********: *

******* ** ** **-******* received ******** ******* ** Q2 **** ** ****.

*'* ****** ***** ********** about **. **** ***** call, * ****** **** and **** ****** ** the ****-**** *********** ** each ******* *** **** calls.

Agree
Disagree
Informative: 6
Unhelpful: 1
Funny: 3

***********. ***** ** ***** be *********** *** *** individual ******* ***, **'* a ****-*******-*** ******** **** Verkada **********. ** *** companies *** ********* *** business *** *** ***** a ******** *** ***** and *** ***** **** calls **** ** *****, the *** ******* *** times ** **** ****** to *** *** ********. For *** ********** ********, this ***** **** **** justifiably ******* *** ***** eventually **** **** *** someone ** *** *** (while *** ********** *** does *** **** ** effectively ****** *** ******** is ***** *******).

* *** **** ** that ******** ** **** once ******* ** **, the ******* ** ** being ********* *** *** lower ******* ******* ****-** ********.

*** ** *** ******** Verkada ********** *** ********** to **** ***** ** that ** ** *** fairly ******* *** ******** that *** ***** **** for ***** ********. ** the ********, **** **** of ******** **** ***** and ****** ** * bigger ****** ** ***** wins. *** ** **** as *******'* ***** ************ rivals ** *** ****** this **** ** ***** machine, ******* **** **** a *********** *********, ****** aside.

Agree: 3
Disagree
Informative: 1
Unhelpful
Funny

**** ** ***. ** must ** ** *** other *******.

* **** **** ********* customers ****, *** **** the **** **** **** to *** ***** *** gave ** ***** ***** number. ********, * ** not **** **** ** receive ***** *****, *** alone ****** ****. * prefer ** ** ******** by *****, ** ***** is * ****** ** what **** **** *** said.

* **** ** * terrible ***********, ***.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 2

*'** ***** *********** ** implemented * ****** ******, device ** *********** **** a **** ****.

** ** *** *** research ***** ** *** needs, ************ *** ********** roadmap ***** *********** ************* and ********* *********** ************ with *** ******* *************. From ***** ** ** to *** ******* ********** to **********.

******** ******* ** **** is ******** ** ** RFP **** ** ***** two ********** ********.

******** **** ******* ** be ********** *** ********** isn't * *************. ******** stand ***** ******* ******** or ********** *** ******** and ******* ** *** end ** ***** ****-*****.

Agree: 2
Disagree
Informative: 1
Unhelpful
Funny

**** ** *** ******** at ***. ************* **** few ** *** ***** startup ***** ** **** industry ********** *** ** do ********* ********* ****.

Agree: 2
Disagree
Informative: 1
Unhelpful
Funny

*** ******* **** ** hilarious ** ****!

** ****'* * ******* reseller, *** ** *********** with ***** ***** **** and ***** ******** ** our ****** **** **** good.

*** **** ***** **** a ***** ** **** losers.

Agree: 7
Disagree: 13
Informative: 2
Unhelpful: 9
Funny

*** **** ***** **** a ***** ** **** losers.

****** *** ****** *** want ******* ** ******* their ******** **** **** are *** **********?

*** ***** **** * "no ***** ***" **** of ***. **** ********?

Agree: 8
Disagree
Informative
Unhelpful
Funny: 2

** *** ****** *** the ******** *** *** true. ** *** ****** for ****** ******* **** they **** **** ** us? *** ****** **** the ********** ******* ***** and ***********.

Agree: 5
Disagree
Informative: 1
Unhelpful
Funny: 1

*'** ********* ** ******, but *** ******** **** a **** ** *** #metoo *******, ***** **** reported ** ***** ******* "sexual **********".

**** ******* **** ***** like ******* ***** ** train ***** ********* ******. It's * ****** ***** to ******** ******** ****** from **** **** ****, because *** ******** **** just ***** "**'* *** my ***" *** **** the **** ******. **'* not *****, *** * don't ***** ** ******** all **** **** ******* them.

Agree
Disagree: 2
Informative
Unhelpful: 1
Funny

**** * ******* ** end ***** ** ******* parts ** *** ******* have ******* ******** *********** about ******* ******* ** stop ******* **** ********* that **** ** ** a ******* ******** ** the ******* *** *** just * ** * rogue ** ****** ******* employees. **** ********?

Agree
Disagree
Informative
Unhelpful
Funny

** * *** ** guess, **'* ******** * mix ** ****. *** likely **** *** ********* don't ****** ** ****** these ******** ** ***** managers/supervisors, *** ***** ********* in ****** ** *** sales ********** ***'* **** enough ***** ***** *** to **** **.

**** ** *** **********, but *** ****** * company *******, *** ****** it ** *** *** executives, *****(*) *** ******** to **** **** ******* their ******* ** *****. my ******* **** ** that ****** *** ******* lost ** *** ********* bureaucracy.

Agree
Disagree
Informative
Unhelpful
Funny

******* ******** ************ **** calling ** *** ** sell *******=**** ************ ********* on ******* ** **** memberships

**** ********** ** **** team ****** **** ********* hats *** ********

**** ******* ** ***?

Agree: 6
Disagree: 4
Informative: 1
Unhelpful
Funny: 10

***, **** *** ******* people ** ** *** phone **** *** **** again. ****** ** ********** that ******* ****** ******* webpages, *********, **** *****, "white ******" ***.

******* ********. **** **** Nelly's ** *** ******** efforts? ** *** **** people ****** *** **** calls * ***?

Agree
Disagree
Informative
Unhelpful
Funny

* **** ***** ** have *** * ********** cold **** ******** ** over * ***** ** any **** **** ** outbound ********* *** **** matter. * **** ***** it ** **** ** hate ***** ******** ** in **** ******. ** sucked ** ** **** we *** ** (**** likely ******* ** ***** wear ********). ** ********* works ****** *** *******.

****** ******* ********* *** us.

Agree: 3
Disagree
Informative: 1
Unhelpful
Funny: 2

** ******* *** **** Silicon ****** **** ********* show, ** *** ****** ethics, *********** ****** *********, and *** ****** *** takes **** ***** **, it ** * ********** sales ********.

Agree: 3
Disagree
Informative
Unhelpful
Funny

** ** *** **** profitable ***** ******** ****-****, though? ****** ********, * don't ****.

* ***** *** ** being ******** **** ***'** new ** *** ****** to **** **** **** recognition, *** ** ***** like ** ***** ***** to ****** **** ********* over ****, **** *** have * (********** *********) customer **** ** ***** to *** * **** mature *******.

******* ****** ******* ***: If **** ******* ************ cold-calling, ***** ** ** the **** *** *** them ** **** ***/** maintain ****** *****?

Agree
Disagree
Informative
Unhelpful
Funny

** **** ******* ************ cold-calling, ***** ** ** the **** *** *** them ** **** ***/** maintain ****** *****?

*********** ********. **** ******* would ** * ******** of ******* ** *** 'bro' **** **** ******* necessary *** **** ***** style. *** ***** *** familiar, ***** ****** **** **** Axis ********.

**** *** **** * (presumably *********) ******** **** to ***** ** *** a **** ****** *******.

*** ********* ******* **** the **** ******* **** grasped ** **** * significant **** ** *** market **** ** **** to ** ******** **** aggressively ******* *** **** if *********** **** ** abstractly ******, **** ****** product.

Agree: 2
Disagree
Informative
Unhelpful
Funny

"Lol, **** *** ******* ****** ** ** *** ***** **** *** **** *****"

** ****?

*** *** ******* ***** Verkada *** *** *** China.... **** *** **** again

******!!!

Agree: 3
Disagree: 5
Informative
Unhelpful: 5
Funny

**** ***** *** **** IPVM ** ****** **?

Agree
Disagree
Informative
Unhelpful
Funny

******** ********* ***** ** nice

******* ** ******** "**** Security ********** *****"

**** ***** ***********

**** ** *********,**** ** help *** ***** *** more

Agree
Disagree: 5
Informative
Unhelpful
Funny

**** *** ******* *** comment ****** ** *** technical ******* **. ***** reports? *** **** *** are ** *** ********

Agree: 4
Disagree
Informative
Unhelpful
Funny: 1

** **** ** **** you **** *** **** here? **** ** ***** on **** ***** ** very ***** *** *** no ******** ****.

Agree: 1
Disagree
Informative
Unhelpful
Funny

* ** *** ******** IPVM ** ** **** sophisticated (******* ********)

Agree
Disagree: 9
Informative
Unhelpful
Funny

** **** *** ** you **** ****?

Agree: 2
Disagree
Informative
Unhelpful
Funny

********* *********** *** *** sophisticated, **** *** ** interesting *** **** * right/wrong ****** ***** ** enjoyable *** ***** ** provide **** *** ** a *****.

***** ****** ***********, ***** competitors *** ******* *** the ****** ** *** industry *** ************* ******.

* *** *** ** high ****** ***** ****** in * ********* **********, not ****** ** *** second ****.

Agree
Disagree
Informative
Unhelpful
Funny: 1

**** **....********* *********** *** be *************....**** **** ***** depth ** ***** *** circle ** *********...**** *** get ****** *******!!! *****'* my ******* ******* ******???

Agree
Disagree
Informative
Unhelpful
Funny

**** **** ***** ***** of ***** *** ****** of *********...**** *** *** pretty *******!!!

* *****, *** **** stuff ***’* **** ** so **** ***** **** cameras **** ***** ******* lenses ******* ** ****** board ******* ***** **** imagers ******* **** ** many ****** ** ***** make ******** *****.

Agree
Disagree
Informative
Unhelpful
Funny: 1

********** *********.

* ********* ** ****. I ****** **** ** login, **** ** ****, what ** ******* **, and **** ** ** notified.

***** ******* ** ******* Bro's *** **** *********** even ***** ******** ******* every *** ** **** "I'm *** **********".

* ** *** **** that ***** **** *** other ************. *** ***.

Agree: 5
Disagree
Informative: 5
Unhelpful
Funny

**, **’* * *** analogy. **** *** ***** about ****** ***** *** all * ****, ***** articles ** *** ******* on ******* ** ******* up ***** ***** ** inbox, ***** *** ** quite **********.

** ****’* * ******* target ********, *** * do *** **** ** all *** **** ** salespeople **** * ******* approach. * ************* **** everything ** ****.

Agree
Disagree
Informative: 1
Unhelpful: 1
Funny

*** ****** - * response ***:

”*****’* * *** ** me.”

Agree
Disagree
Informative
Unhelpful
Funny: 7

*** ********* **** *** end-users **** **** **** have ** **** ****** like ********, *****, *** DiscoverOrg *** * *****. One *** ******* **** his *********'* **** *** being ***** ******* ********. I ***** ** ****** be **** ****** ********* that ***** *** ********* that *** *** *** data **** ***'* *** run ** ******* ***** AI *** *** **** when *** *** ******* for * ******* *******. I, * ***** ***, then *** * **** that ***** ** *** of *** ****** ** America *** *** ******* for ** *******. * can **** *** ***** employee *** ***** *** that ******* ** **** as ***** ***** *******, work *****, **** *****, personal ******, ******** *******, as **** ** ***** they **** ** ****, and ***** *** *****. All ** **** ** filterable *** **********. * can **** ****** ** how **** *** *** searching *** * *******. So *** *** ******** for ******* *** **** last **** *** *** a ***** ** * out ** ** *** the *** *** ******** for ******* ** ***** last **** **** * 10 *** ** **. I ***'* ***** *** sales **** *** ***** these *** ***** *** I ** ***** ** is ********* ** ** spying ** ******'* ******** activity *** **** ******* that ** ********* ** a *******.

Agree: 2
Disagree: 1
Informative: 5
Unhelpful: 1
Funny: 1

*** ********* **** *** end-users **** **** **** have ** **** ****** like ********, *****, *** DiscoverOrg *** * *****.

**** ** ******** *********.

** *** ****** ******* end **** ********* **** portfolios ** *** **** of ********, ** **** those **** ********** **** than $**, ****’* ******** with ***** **** *****?

Agree: 3
Disagree: 1
Informative
Unhelpful
Funny

******* *** ******** ******** people ** *** ************ trying ** **** ******* who ***** ****** ***** I ******** ****. * was ******* **** ****** from ****** ** ** organization ****** ** ** should ******** ******** ** a *********** *** *** VMS. *******'* "**** ********" approach ** **** ******** and ***********.

Agree: 2
Disagree
Informative: 3
Unhelpful
Funny

*****, **** ********!

* ******* ******* ***** managers ******* **** ***** say "*** ** ******". Even ** *** *** not *** *******, *** were '*******' **** ****** in **** ************ ****** you ** ******** **.

* ** ***** **** you ***** *** **** it ****** *** * don't ***** **** ****** care ** **** ** it ***** **** *** more *****. **** ****** a ******** - **** legally *** ** **** to ******* * '**** everyone' ******** **** ****** lots ** ******'* **** so **** * *** sellers *** **** **** money?

Agree
Disagree
Informative
Unhelpful
Funny

** *** **** ***** of ******* *** * larger ***** ********* ******** operation * *** * lot ** **** *****. I'd ******** ** * great ******** **** ******* I *** *** ****, bad *** **** ****** daily.

******* **** ***** *** just *********. ******* ** spot ** **** **** being ********. **** * stopped ****** ***** ***** they ****** ****** ******* our ******* ********* *** started ******* ****** *-****** who **** ********* **** back ** **.

Agree: 3
Disagree
Informative: 3
Unhelpful
Funny: 2

** ****** **** ****** leadership ** ******* ****, just ****** ***** ******. You're *** *** ***** person ****'** **********, ***'** the **** ****!

Agree: 1
Disagree
Informative
Unhelpful
Funny: 1

**** ** ******* ***** to *** ***** ****** of ***$*** *******??

Agree: 1
Disagree
Informative
Unhelpful
Funny: 1

*** ***-**** ****** ** Verkada **** **** ********** as **** ** **** article:

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Agree
Disagree
Informative: 4
Unhelpful
Funny: 1

*** ******** ****** ** Verkada **** **** ********** as **** ** **** article:

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Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

********* *********** ** ******** pros *** ****

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Agree
Disagree
Informative
Unhelpful
Funny

****:

****

“**** **** * **** personally **** ** ***, but **** ***** * haven’t *********”.

Agree
Disagree
Informative
Unhelpful
Funny

*********** ****** ****** ***** Verkada ** ************, ****** *******:

(*) **** **** ******* me *** ***** *** my ******** ** **** to **** **** *******. When **** ******* ******** my ****** ***** **** and ***** *******, * flagged *** ***** **** their ****** ** ** quarantined.

(*) **** **** *** their ****** ******* ** the ****, * **** my **** "** ****** of **** **** **** can ***** ****..." *** we *** * **** laugh ***** ******** **** our ******* ******* **** cups.

***** ***** ****** *** incessant, ******. ****** ** bad ** **********.

(*) * ** *** appreciate *** ********** **** calling *** *********** ******** invites ********** **** * stated ***** ******** ****** as * ***** ** concern..

(*) ***** ******** ****** various ******* ***** ***** to **** ********* **, they **** ******* ** reach *** ******** ** senior ********** ***** *** then ********* ** **. Their ****** *** ******* added ** *** ***** block **** ***** ****.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

***** ****** *** ******* added ** *** ***** block **** ***** ****.

***'* **** *** *** IT ***** - **** can **** **** **** hell

Agree: 1
Disagree
Informative
Unhelpful
Funny
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