Startup: Smart Security Padlock

Author: Brian Rhodes, Published on Aug 22, 2014

Want to eliminate using keys or combinations? Replace them with your smartphone to control access.

That's what startup Noke (pronounced 'no-key') is pitching. Check out their video:

The product has raised over 2.5 times its goal in just a few days, in an attempt to be what crowdsourcing champ Lockitron is to padlocks. Does Noke have what it takes to be a hit for consumers? Furthermore, what guarantees are there that this effort does not fall victim to the problems besieging Lockitron and countless other crowd funded security offerings?

We take a closer look in this note.

**** ** ********* ***** **** ** ************? ******* **** **** your ********** ** ******* ******.

****'* **** ******* **** (********** '**-***') ** ********. ***** *** their *****:

*** ******* *** ****** **** *.* ***** *** **** ** just * *** ****, ** ** ******* ** ** **** crowdsourcing **************** ** ********. **** ******** **** ** ***** ** ** * *** *** *********? Furthermore, **** ********** *** ***** **** **** ****** **** *** fall ****** ** *** ***************** ************ ********* ********** ****** ******** *********?

** **** * ****** **** ** **** ****.

[***************]

Early *******

******* ****** **** $***,*** ** ******* ***** ** * *** days. *** ******* ******** **** ** $***,*** *** **** *******, and *** ***** ****** ** ******. *** ********** *** **** surrounding **** ** ****, **** *** ******* ***** ******** *************** **** ******** **** * ** **** ***** ******* ** ********** ********.

****** **** *** ******* ******* ***** ******* ********* **** ******. Take*** *** *******- * ******* ***** *******, ****** ** ******* *** **** basic ********* ** ****. **** ***** ******* *** **** * month, *** ****** ** **** *** *********** **** ** $***,*** which **** ****** *** ** **** * *** ****.

Product *****

******** ********* *** *** *******'* ***** ** ~$** ****, **** post-fundraising ****** ******* *** ** ~$** ***. ****** ********* *** available **** ********** *********.

** ******, ** ***** ***** ******, ** ** ************ **** expensive **** *********** ********. **** ** ***** ***** ** ****** ****: "**** ********************** ******** ******* **** **** $* *******, *** ***** *** *** *** ******* ** **** ** or ** ***** ****** ******** ** ****" ** ** * single ****.

Key *****

*** ******* ******* ******* ** **** ** "****** *** *********** of ****** **** *** ********** ************ *******", ***** *** ****'* smartphone *** *** ** *** **** ****** ** ********* *** device. **** ****** **** ******* **** *** **** *****'* *****, credentials *** ** ****** **** ***** *** ***** *** ****** can ** ******* ** **** ****** ********, **** ** ******** key ** ***** ******.

Product **********

*******, *** ****-**** ************* ** *** ******* *** *****. ***** the ******* *** *** **** ****-******** ***, *****-** ***** *** not *** ********. **** ****** *** ********** ******* *** ******* of *** ***** ** ***** ** ******** ***********, ***** *** still ********** *************** ** ********:

******* *******:**** **** * **** **** *** *****. *** ***** **** has *** **** ******* **, *** *** ******* ****** "** will ******** *** ******* ********* **** *** **** ****** ******, but ** **** ** * ******** ***** ******* **** ** easy ** **** ** ******". ****'* * **** ****, *** using *** **** ******* ** ******* ************* **** *** ***** unless * ****** *********** ** **** - ***** ****** ***** be * ***** ** *************.

******** *****: **** **** * ****** ****** ** ******* *** **** when ******* ***** ***** ** *** ** ****** *********** **** a ***** ** ******* **** ** ***** ***** ** **** it, **** '***** ***** ******'. *** .*** ***** ***** *** this ******* *****:

*********** *** **** ******** *** **** **** *** ******* ** a ****** ** '****' ** '*****' ********. *** ***** ******** will ****** *** ****. ***** **** ***** ****** *** ****, and ********* ****** *** ****** '****' ** '*****', *** **** someone ******** ******* *** ***** ** * **** ******* ** well ** ****** ******** ** *** **** ** **** **** for **** *******.

***** ******* **** '*******', ** ***** ******** ******* *****, ******** less **** **** * ****** ********* *********** ***** *******. ** the **** ******* ** ******* ** ********** *****, * ********* or ******* *********** ** ****** *********** ******* ***** ** * bad ****.

********** / ********* ****: ****** *****-********** (***** ** ******* ** *** ***** ******), padlocks *** ***** **** ** ****** ****** ***** **** *****, truck ********, ** ********* ** ******. *** ********* *********** ****** not *** ********* ** ******* ** ******* ****'* *********** ** mechanical ****** **** ** ****** ****** ** ********* ********** **** vibrations *** ******. **** ******* *********** ****** * ******* ******** into * ***** ***** ** ********, *** ******** ** ** normal *** ***** **** ****** ***** **.

*********

******* ***** ********** *****, **** ***** ***** ** * *******. Aside **** ****** ***** **** *** ******** *****-******* ********, *** effort *** * *** ********** **** ***** **** ** ** victory: * ********** ***** ****** ** ************* ************ ********.

****'* *********** ** ****** ***** *******, * **** **** ********** ** *********** ***** ******** ********** ****** ** ****** ******. ***** ***** *********** ** ** guarantee ** ****** *******, ** **** *********** * ***** ** experience *** '****' ** ******** * ***, *********** ******* ** life.

***** **** ******* ******* **** ********** ***********, *********** ***** *****, *** ****** *** *****-** ********** ** ************* * ******* from **** ***** **** *******, ****'* ********** **** *** ** the **********.

Vote - *** *** **********?

Comments (12)

* ***** **** ** **** ** **** **** ** ***** for ********* ***. ******* ******* ** ********** ** *********** *******?

**** ******** ****** *** *** ******* ***** *** '********* ***?'

** *** ****, ** ***** ******** **** **** ******* *** special ******.

** *************************** *** ******* ******** *** **** ****** ******* ****** *** be ***** **** ******** *** ********** ** *********** ******* :)

* ***** **** ***** ** **** **** *** ******* ****** go ** "***** ****" **** ****. "$** ** ******* * $4 ****?!" "**** ***********? ** * **** * ***** *****, why ******'* * **** **** *** *********** ** * **** in ** *****?"

** ********* ***** **** *** * ***** ***.

****, ****'* * **** *******.

* ** ****** *** *** *** **** ****** *** ******** like **** *** *** *** **** *** ****** ** **** early ******* **** *****.

**** ****, **** ** **** ** *** * **** ****** success, * ******* **** **, ** *****, * ****** ***** product (********* **** *** *******, ***.).

*********. * *** **** **** * $* *********** ******* *** competing **** ********* ***** *** ***** ***. **. ********* *** intrigued ***** **** ******'* **** *** **% ** *** *******...

** ****** ** *** *** **** **** ***** *** **** has ** **** ********* ********* *** ******, * *****. *** you ****, ***'* **** ******** *** ** *****, **** *** million ******, ** **** *.*% ** ****** *** ****, ** $60 ****** ** *** "*** ***", ****'* $*** *******. ** they *** ******* * **% ****** *** ** ****, ****'* still $**.* ******* *******, *** ******* ** ****** **.

* ***** ********** ** ****** **** * ***** ********** *** are ****** ***** *** *** *** ****** ***** **** *****, where ********* *** ***** ***** *** ******** **** **** ** the ******** **** **** ***** ****** ** "**********", **** **** can ******** ***** *** **** **** ****** ** *** * decent ******** *** ** ***** * ****** ***** ***** *** novelty ***** ***.

(*** ***, * ** **** *** ******* ** ********.)

**** ** *** ***** *********** ******** **** *** **** ****** my ******** ** *** ***** ***** * ***** ******** ********. I ***** *** ****. ****** * *** ** ***** *********-*, use-your-smartphone-for.... ********, **** ***** ************ ****** *** ********.

***** * *** $** *** * **** *** ***** * don't **** ** **** ** **** *** *********** **** *** takes *** **** ** *** **** ****? ***. * **** for ***** * ***'* **** ** *** *** *** ******* the ***** ** ** ******** **** * **** *** ** the ***? ***. **** * *** *** ** * ****** of ********* *****? ***.

*** ***** **** ** ******** ******* *** **** ** * dad **** * **** *** ***** ****. *** **** **** about ** **** **** *** **** ** ***** **** ***. Time ** *****, *** * *** *** **** ******* ****** some.

*** *********** ******* **** **** *** ********* **** *** ******* detail *** '***** ******', ** * *** ** *** ****** the **** *** ****.

**** ** * ***** ********* **** * ********** *******, *** a *********** ******* ** ********** ****** *******.

** **** *****, **** **** ****** ***** ** ******** ******** pools, ****** * **** **** ***** *** **** ****** **** may **** **** ** ***** ******** $**-$**.

**** **** ** **** ** * *****. *'** **** ******* Füz ******* ***** ******* ** *********** (** ****, *'** ****** 42 ******** ** ***** ;) ) *** ****** ***** *** really *******. **** **** * ***** ************* **** ***** ******* and * *** ******* **** * *** ***** **** ***** EverDock *** (***** *******) *** **** **** ** *** **** 3x ****** ** ******* **...*'* ** ******, **'* * ** based *******...** ***** *****.

***** *** ****, * ****** ***** **'* * ***** **** and *** **** **********. *** ******* *** ****** *** ******* and **'* **** ********** *** * *******! **...* **** ** admit **** *'* * ********** ***** (****** **** ** ****...* call ** *******!) ** ******* *'* *** ******** ;) ******...*'* a ****** ***! ;)

**** ***** ****, *'* *** **** **** **** ******* *** to ** * **** ***** ** ****...**'* ******** ? ***...*** for *********...** **'* *** * "****" ************ ******* **** ** could ** **** ** ******* * ********** ******** ** *** facilities ****, ** ******** *************, ** *** ***** *** ***.

** * *****...

********,

****'* ***** ******** ***** *** ******* / ************. ******.

***, ** ** *** ******** ***** ******** ******** *** ** do ** ********, ********** ** **'* ********* *** *** ****** being ****** / **** *** ********** ****.

**** *******, ******** *** *** ******** * **** ***** ** IPVM :) *** ** **** ***** **** ***** **** **** to ****.

* ******* ***** **** ***** ******* ** *** ****** *** commercial ********. ** **** *** **** ***** ***, ** ** don't **** *** ******** ** ** ******* *****,** **'* **** ** *** ****, ** ** * ******** can **** ***** **** ***** * ******* *******.

*******, *'** **** ****** ****** ********* ******** ******** *** ****** chiefs ** **** ***** ** * **** ********** **** *******, someone **** '**** * **********' ***** ******* *** ******** *** *** * ******* ** these *** *** *** **** ********** *******. (********* ******* ******** products *** **** ** ***, ***** *** **** ** *******.)

*** ******* ******* ***** ***, * ****** *** *** ******** asked ** *********** ******* ** **** * *** ** *** '***** *****' ** ******* ****** ********* ********. * ********* ***** ******** still ******** ******* ** ******* '*** ****' ** ******** ****** ** *** *** ** **** *****.

** * ***** **** ***, ******** **'* **** ** **** a ********** ***** ** ******* ***********, *** ** ** ***** of '*****' ******** / ********** ******** **** *** ***** **** operations *** *** ********** ******** *****.

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