Disrupting Residential Access Control? Lockitron

Author: Ethan Ace, Published on May 09, 2012

Can the traditional access control market be disrupted by new entrants leveraging consumer technologies and mobile phones? One startup, Lockitron, is backed by a powerful Silicon Valley investment firm and gaining significant attention in the technology press. Lockitron is reaching out directly to consumers with a simple mobile phone enabled key replacement system. In this note, we will examine Lockitron's competive positioning versus other providers such as Schlage and Kwikset.

[UPDATE 2012: This product has been discontinued and replaced by a far more disruptive lock adaptor.]

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Strengths *** **********

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Competitive **********

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Market ******

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