Sony Favorability Results 2019

By IPVM Team, Published Feb 06, 2019, 09:06am EST

Sony Favorability amongst integrators improved moderately compared to their 2017 favorability results, with a modest net positive favorability:

fav sony 2019

However, the company, now over 2 years since their partnership with 'Bosch', has yet to show meaningful new developments. 

Inside this report, we examine the results and the 3 key and 1 key 'non' themes.

********* ** **** *******, the **** ******* ***** was *********** ******** **** negative *** **** ******* to ****, ***** ** helpful *** *** ******* but *** *****, ** the ******* ***** *****:

*** **** ****** ****:

  • **** ******** ***** **** generally (***** *** ******* products) **** **** ***** surveillance ************
  • ********** ***** ***** *** expensive ** *** ***** provided
  • ********* **** **** *** what **** ****** **** the ***** ***********

Positive ********* ***** ****

*** **** ****** ***** from ***** ****** ******** was ********* ***** ****, the ***** *** ***** components, ****** **** ***** own ** *******, ** these ********* ***** ****:

  • "****** ***** *** ***** and *** ********"
  • "**'* ******** ******* *****."
  • "****** ***** *********** **** customers ** * ********"
  • "***** ******** *** *** name *********** ***** *****"
  • "***** ***** *** *********** across *** *****."
  • "***** *******"
  • "*** *** **** ******* are ****** ******** ** the ********"
  • "* **** ***** ********. A "****-*******-********" ****** ****** has * ****** ******* video **** *** ***** guys"
  • "*** ******** ** ********"
  • "***** * **** ********* name ** ***** *******. Easier ** **** ** expensive ****** ** ** is * **** ***** or *** **** ********* inside."
  • "**** ** ***** ******** but *** ** ********* as ** **** ***."
  • "********* *** ****, ********** as **** ****** ** china *** ***** ****"
  • "** *** ** **** dealer *** ***** *** video *** **** ***** used **** *** *******"
  • "**** **** * *** of ******* ********. ***** used **** *** **, but ***** *** ****** cameras **** **** *******."
  • "******** ******** *** ****** well *****. ** **** as **'** ******* ***** a ******* **** ******, as ******* ** ********* they ****** ***-*****, *** can *** ****** ** their ***** ***** ******** and ***** ******* ***** built **** *****."

*******, **** * ****** of *** ******** ****** offered ******** ******** ****:

  • "** *****'* **** **** Sony *** **** **** to *** ***** **** out ***** ****** ** the ** ****** *****."
  • "**** ** ***** ******** but *** ** ********* as ** **** ***."
  • "*** *** **** **** i ********** ***** ******* and ***** ******** ******* but ** ***'* ****** use **** **** *****"
  • "**** ******* *** ** used ** *** * lot ** **** ******* but ** ***** **** they *** ** ****** big ******* ** *** security ****** ******."

Complaints - ***** / ***********

*** **** ****** ********* was ***** *******, ************ relative ** *** ***********, as ***** ****** ********** noted:

  • "******** *** **** *** the ******* ***'*. ** was *** ** ** line *** ********** *+ years *** *** * don't ***** ** **** installed ******** **** *** in *-* ***** *** to ***** ******* ** respond ** *** ****** and ****** ***** ******* to ** ********** *****."
  • "**** ** *********-********* & are ***** ** *** vine"
  • "******* ******* *** *** expensive."
  • "*** ** ***** *** issues *** **** ******* as **** ** **** of **********."
  • "***** ** * ***** product *** *** *********"
  • "**** ** **** ********** for *** ******* *** actually *******."
  • "**** *** ****** ****** with ********, ** *** the **** ***** ** competitors."
  • "**** ****** ******** ** the ***** **** *** products ******* *** *** that **** ***** *********** outside ** *** ******** electronics ******."

**** *** ******** **** limited *** ******** **** the **** *** ***** which ***** *** ***** / *********** ******* **** more *********** *** **** as **** *** ****** the ****** ** ****** years.

Bosch ****** *****

** *** *** **** 2 ***** ***** ***** 'partnered' **** ****, ***** effectively ****** **** ********* from *** (***-*****) ** camera ****** ** ***** taking **** ****** *****, marketing *** ******* ***********.

************* *** ****, *** Bosch / **** ******** have **** **** *** many ******* *** ***** wondering **** ** ** will ****** **** *****, such ** ***** ******** indicate:

  • "**** ****** *** ********** curve, ***** ***** ** year **** **** ***** in ***** *****. ** are *** ***** ******** with **** ***** ** see *** *** ***** fiasco ***** ** **** out. * **** ***** will **** *** ***** patents *** *** **** out ** ***** ******."
  • "**** **** ******** ** the ****-***** ***********? * don't ***** **** **** release **** ******. **** were **** ********* *** tough ** **** ****."
  • "**** **** ** ** a ******* *****. * lack ** *********** ** the **** *** ***** has **** **** ******."
  • "**** *** ********* ** hold **. **** ***** have *** **** *********, but *** **** ** join **** ***** ****** that ** ***'* ** this ** *** ***."
  • "** **** ***** ** their **** ** ************ with *** ***** *********** and ****** ******* ****-***."
  • "**** **** ******* *********** from *** ****** **** in *****. **'** ******* to *** **** ** really ***** ** **** from *** ***** ***********."
  • "***** **** ******** ** felling **** "******* ** ***** *****". **** ***** *****'* seemed ** **** ** what **** ** ******** they *** ***** ** have."
  • "*********** ** *** *** the ** **** *** next **-** ****** **** the ***** *&* *** up"
  • "***** ***** ********** **** Bosch, **** *** ******* to ** ****"
  • "**** ** **, **** is ***, **** ** in, **** ** ***, not **** ** **** want ** ** ** the ******** ** *** of *** ********. *** Sony ***** ** *********** with ******* *** ***** are **** ***** *** how ********* *** *** they?"

** ******** ** *****, it ***** **** ** make **** * ********** and ******* *** ********. However, **** **** ** the ***** **** **** of *** *********** ** they ****** **** ** start ********** ***.

Non ***** - ***** ****** / *** *****

** *** **** *** years, ****'* **** ********* advantage *** **** ** low *****, **** ***** ***** **** ***** *** Light ****** (******) ********** **** ****** ***-***** images, ****** ** **** high ******* ($*,*** *****). 

*************, *** ****, **** 1 *** ** *** 200+ *********** ******** ********* anything ***** *** *****:

***** ***** ****** ******* seem ****** **********. ** have **** **** * few ****'* ******.

***** *** ******'* **** pricing *** ****'* ******* marketing, **** ** **********.

Outlook *****

*** ******** **** *** Sony / ***** ** that ***, ** ***, integrators ****** **** **** and **** ***** ****** like *** **** *****. While **** *** ****** in ***** ************, **** are *** ** ***** wounded **** ***** **** recovery ********** (*.*., *****).

*** *** *********, ***** we ** *** **** the ******* **, ** how **** **** ***** invest ** **** *** what **** ******** ** delivered. ***** ** **** themselves ** ** ***** be *********** ** ***** they ***** ** **** with ****.

****, **** *** ***** war *** ********* ********** towards '*******' ****** ** an ***** *********** ** reinvest ** **** *** we *** *** **** if **** ****** **** happen.

Comments (9)

I think your graphs are displaying the negative bar incorrectly. They say 11%, but the bar looks more like 21% to me.

You can see it best in the gif, where the bar inexplicably jumps upward from 20% in 2017 to "11%" in 2019.

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The length is wrong. We will get this fixed and replace. Thanks.

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The graphs are fixed. Thanks.

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Sony cameras have always been great products that performed well and the standard (to me) for video quality. The negatives are sadly all correct: slow to innovate, sometimes problems in meeting market demand (a la Axis), top tier prices and they will milk an old product forever. I think part of it is they have played the contract game for a long time; keeping old and arguably obsolete equipment available simply because it keeps getting reordered because they are on old government or large corporate contracts, and they save on R&D money by not coming out with new products that often. But that's speculation on my part.

The married at first site analogy is pure genius. :)

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Full disclosure: #2 has just called himself a genius....

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I am wondering, how much of a camera manufacturer's success depends on how well they integrate to VMSs, because Sony (and others) could learn a lot from Axis in this respect.

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In Sony's case, I don't think that's a major factor. They have a limited product line and few new products in the last few years, which is a much more significant barrier.

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Can you provide a specific example of where Sony's integration hasn't been up to standard? I read through the integrator survey results and there was not one response above that mentioned integration issues, so I'm genuinely curious. What VMS are you using?

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You are correct UM4, I should be more careful with my words... I did not mean to imply that the Sony VMS integrations are not up to standard. I was recalling a project I did a few years back, where I found I had to work a bit harder to get a good integration with cameras from certain manufactures compared to Axis, and was just wondering how much of an impact that has on a cameras popularity. But as you and John have pointed out, this probably isn't an issue in this case. 

 

 

 

 

 

 

 

 

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