Sony Favorability Results 2019

IT
IPVM Team
•Published Feb 06, 2019 14:06 PM

Sony Favorability amongst integrators improved moderately compared to their 2017 favorability results, with a modest net positive favorability:

fav sony 2019

However, the company, now over 2 years since their partnership with 'Bosch', has yet to show meaningful new developments. 

Inside this report, we examine the results and the 3 key and 1 key 'non' themes.

********* ** **** *******, *** **** notable ***** *** *********** ******** **** negative *** **** ******* ** ****, which ** ******* *** *** ******* but *** *****, ** *** ******* below *****:

*** **** ****** ****:

  • **** ******** ***** **** ********* (***** and ******* ********) **** **** ***** surveillance ************
  • ********** ***** ***** *** ********* ** the ***** ********
  • ********* **** **** *** **** **** happen **** *** ***** ***********

Positive ********* ***** ****

*** **** ****** ***** **** ***** voting ******** *** ********* ***** ****, the ***** *** ***** **********, ****** than ***** *** ** *******, ** these ********* ***** ****:

  • "****** ***** *** ***** *** *** products"
  • "**'* ******** ******* *****."
  • "****** ***** *********** **** ********* ** a ********"
  • "***** ******** *** *** **** *********** still *****"
  • "***** ***** *** *********** ****** *** board."
  • "***** *******"
  • "*** *** **** ******* *** ****** standard ** *** ********"
  • "* **** ***** ********. * "****-*******-********" camera ****** *** * ****** ******* video **** *** ***** ****"
  • "*** ******** ** ********"
  • "***** * **** ********* **** ** image *******. ****** ** **** ** expensive ****** ** ** ** * Sony ***** ** *** **** ********* inside."
  • "**** ** ***** ******** *** *** as ********* ** ** **** ***."
  • "********* *** ****, ********** ** **** lenses ** ***** *** ***** ****"
  • "** *** ** **** ****** *** audio *** ***** *** **** ***** used **** *** *******"
  • "**** **** * *** ** ******* products. ***** **** **** *** **, but ***** *** ****** ******* **** nice *******."
  • "******** ******** *** ****** **** *****. As **** ** **'** ******* ***** a ******* **** ******, ** ******* to ********* **** ****** ***-*****, *** can *** ****** ** ***** ***** being ******** *** ***** ******* ***** built **** *****."

*******, **** * ****** ** *** positive ****** ******* ******** ******** ****:

  • "** *****'* **** **** **** *** been **** ** *** ***** **** out ***** ****** ** *** ** camera *****."
  • "**** ** ***** ******** *** *** as ********* ** ** **** ***."
  • "*** *** **** **** * ********** their ******* *** ***** ******** ******* but ** ***'* ****** *** **** that *****"
  • "**** ******* *** ** **** ** use * *** ** **** ******* but ** ***** **** **** *** no ****** *** ******* ** *** security ****** ******."

Complaints - ***** / ***********

*** **** ****** ********* *** ***** pricing, ************ ******** ** *** ***********, as ***** ****** ********** *****:

  • "******** *** **** *** *** ******* isn't. ** *** *** ** ** line *** ********** *+ ***** *** but * ***'* ***** ** **** installed ******** **** *** ** *-* years *** ** ***** ******* ** respond ** *** ****** *** ****** their ******* ** ** ********** *****."
  • "**** ** *********-********* & *** ***** on *** ****"
  • "******* ******* *** *** *********."
  • "*** ** ***** *** ****** *** been ******* ** **** ** **** of **********."
  • "***** ** * ***** ******* *** too *********"
  • "**** ** **** ********** *** *** quality *** ******** *******."
  • "**** *** ****** ****** **** ********, if *** *** **** ***** ** competitors."
  • "**** ****** ******** ** *** ***** that *** ******** ******* *** *** that **** ***** *********** ******* ** the ******** *********** ******."

**** *** ******** **** ******* *** products **** *** **** *** ***** which ***** *** ***** / *********** element **** **** *********** *** **** as **** *** ****** *** ****** in ****** *****.

Bosch ****** *****

** *** *** **** * ***** since ***** '*********' **** ****, ***** effectively ****** **** ********* **** *** (non-Japan) ** ****** ****** ** ***** taking **** ****** *****, ********* *** product ***********.

************* *** ****, *** ***** / Sony ******** **** **** **** *** many ******* *** ***** ********* **** is ** **** ****** **** *****, such ** ***** ******** ********:

  • "**** ****** *** ********** *****, ***** about ** **** **** **** ***** in ***** *****. ** *** *** doing ******** **** **** ***** ** see *** *** ***** ****** ***** it **** ***. * **** ***** will **** *** ***** ******* *** put **** *** ** ***** ******."
  • "**** **** ******** ** *** ****-***** partnership? * ***'* ***** **** **** release **** ******. **** **** **** expensive *** ***** ** **** ****."
  • "**** **** ** ** * ******* brand. * **** ** *********** ** the **** *** ***** *** **** them ******."
  • "**** *** ********* ** **** **. They ***** **** *** **** *********, but *** **** ** **** **** Bosch ****** **** ** ***'* ** this ** *** ***."
  • "** **** ***** ** ***** **** of ************ **** *** ***** *********** and ****** ******* ****-***."
  • "**** **** ******* *********** **** *** market **** ** *****. **'** ******* to *** **** ** ****** ***** to **** **** *** ***** ***********."
  • "***** **** ******** ** ******* **** "******* ** ***** *****". **** ***** *****'* ****** ** come ** **** **** ** ******** they *** ***** ** ****."
  • "*********** ** *** *** *** ** over *** **** **-** ****** **** the ***** *&* *** **"
  • "***** ***** ********** **** *****, **** are ******* ** ** ****"
  • "**** ** **, **** ** ***, Sony ** **, **** ** ***, not **** ** **** **** ** be ** *** ******** ** *** of *** ********. *** **** ***** is *********** **** ******* *** ***** are **** ***** *** *** ********* are *** ****?"

** ******** ** *****, ** ***** time ** **** **** * ********** and ******* *** ********. *******, **** will ** *** ***** **** **** of *** *********** ** **** ****** need ** ***** ********** ***.

Non ***** - ***** ****** / *** *****

** *** **** *** *****, ****'* main ********* ********* *** **** ** low *****, **** ***** ***** **** ***** *** ***** ****** (Tested) ********** **** ****** ***-***** ******, ****** at **** **** ******* ($*,*** *****). 

*************, *** ****, **** * *** of *** ***+ *********** ******** ********* anything ***** *** *****:

***** ***** ****** ******* **** ****** impressive. ** **** **** **** * few ****'* ******.

***** *** ******'* **** ******* *** Sony's ******* *********, **** ** **********.

Outlook *****

*** ******** **** *** **** / Bosch ** **** ***, ** ***, integrators ****** **** **** *** **** still ****** **** *** **** *****. While **** *** ****** ** ***** surveillance, **** *** *** ** ***** wounded **** ***** **** ******** ********** (e.g., *****).

*** *** *********, ***** ** ** not **** *** ******* **, ** how **** **** ***** ****** ** Sony *** **** **** ******** ** delivered. ***** ** **** ********** ** it ***** ** *********** ** ***** they ***** ** **** **** ****.

****, **** *** ***** *** *** increased ********** ******* '*******' ****** ** an ***** *********** ** ******** ** Sony *** ** *** *** **** if **** ****** **** ******.

Comments (9)
UI
Undisclosed Integrator #1
•Feb 05, 2019

I think your graphs are displaying the negative bar incorrectly. They say 11%, but the bar looks more like 21% to me.

You can see it best in the gif, where the bar inexplicably jumps upward from 20% in 2017 to "11%" in 2019.

(2)
JH
John Honovich
•Feb 05, 2019
IPVM
In reply to Undisclosed Integrator #1

The length is wrong. We will get this fixed and replace. Thanks.

(1)
JH
John Honovich
•Feb 05, 2019
IPVM
In reply to John Honovich

The graphs are fixed. Thanks.

(1)
UM
Undisclosed Manufacturer #2
•Feb 05, 2019

Sony cameras have always been great products that performed well and the standard (to me) for video quality. The negatives are sadly all correct: slow to innovate, sometimes problems in meeting market demand (a la Axis), top tier prices and they will milk an old product forever. I think part of it is they have played the contract game for a long time; keeping old and arguably obsolete equipment available simply because it keeps getting reordered because they are on old government or large corporate contracts, and they save on R&D money by not coming out with new products that often. But that's speculation on my part.

The married at first site analogy is pure genius. :)

(1)
(1)
JH
John Honovich
•Feb 05, 2019
IPVM
In reply to Undisclosed Manufacturer #2

Full disclosure: #2 has just called himself a genius....

(9)
UM
Undisclosed Manufacturer #3
•Feb 05, 2019

I am wondering, how much of a camera manufacturer's success depends on how well they integrate to VMSs, because Sony (and others) could learn a lot from Axis in this respect.

(1)
JH
John Honovich
•Feb 05, 2019
IPVM
In reply to Undisclosed Manufacturer #3

In Sony's case, I don't think that's a major factor. They have a limited product line and few new products in the last few years, which is a much more significant barrier.

(2)
(1)
UM
Undisclosed Manufacturer #4
•Feb 05, 2019
In reply to Undisclosed Manufacturer #3

Can you provide a specific example of where Sony's integration hasn't been up to standard? I read through the integrator survey results and there was not one response above that mentioned integration issues, so I'm genuinely curious. What VMS are you using?

(2)
UM
Undisclosed Manufacturer #3
•Feb 05, 2019
In reply to Undisclosed Manufacturer #4

You are correct UM4, I should be more careful with my words... I did not mean to imply that the Sony VMS integrations are not up to standard. I was recalling a project I did a few years back, where I found I had to work a bit harder to get a good integration with cameras from certain manufactures compared to Axis, and was just wondering how much of an impact that has on a cameras popularity. But as you and John have pointed out, this probably isn't an issue in this case. 

 

 

 

 

 

 

 

 

(2)