Sony and Bosch Combine Forces

Author: Brian Karas, Published on Nov 15, 2016

Two of the biggest brands in the video surveillance industry are joining forces.

Following a wave of industry consolidation and the race to the bottom, Sony and Bosch are partnering together. Neither company is acquiring the other, but the impact may be the same in many ways due to their combinations on both the sales and product development side.

In this note, we share details from a conversation with Bosch and Sony executives on how this will work plus examine the market impact.

*** ** *** ******* ****** ** *** ***** ************ ******** are ******* ******.

********* * **** ** ******** ************* *** *** **** ** the ******, **** *** ***** ************* ********. ******* ******* ** ********* *** *****, *** *** ****** may ** *** **** ** **** **** *** ** ***** combinations ** **** *** ***** *** ******* *********** ****.

** **** ****, ** ***** ******* **** * ************ **** Bosch *** **** ********** ** *** **** **** **** **** examine *** ****** ******.

[***************]

Collaboration ********

*** ************* *** *** **** **********:

  • ***** **** **** **** **** ***** ************ ***** *** ********* outside ** *****
  • ***** *** **** **** ***** ******* *** ************ ******* ********** the *** ********* ******** *********

*** ***** ** ** *** *** ** ****-*** ** *** market.

**** ********* ** ******* ** ****-***** ********** ********, ********* ** Bosch, *** **** **** ***** *** **** * ******** **** when ** **** ** *******, *** **** ****** ** ** be ******* ** ***** ****.

****** *** ****: *** ********* ** *** *********. ***** *****:

** **** ** ******* ***** * **** ******** ********, *** our ******* **** ******** ** ******* *********** ******* *** ******* from **** *** ***** *** **** ***** ***** *******.

Bosch ****** **** **** *****/********* ******* ** *****

**** ************ **** ***** *** * **** ****** / ******* portfolio ****** *** ******** ******** *** **** ****** ***** *** marketing ** ***** ***** ** **** *********.

***** **** ****** ************** *** ******** *** ***** *** ********* of **** ***** ************ ******* ** *****, **** **** ***** personnel ******** **** ** ** ******** ** ***** ***** ********* Sony's ************ *** *****. **** ******* **** ** ********** ********* Bosch ********, **** ***** ******** ********,***** **********, *********, ********, *** *****-***** ********** **** ******.

*** ******** ******* ** ****, ***** ***** *** **** ***** reps **** **** ** ******** ** *****, ***** **** **** only ** ********** ** **** ***** ** **** ********. *** example, * ***** *** ***** **** ** ***** *** ** a **** ***** *** (******** ** *****) *** ******* **** products.

** *** ***** *****, ***** **** ******** ** *** ******* ****** *** **-********* ********** ********* ********* by **** *** ***** **** ******* ***** ******** ******** ** be **********.

Product *************

**** ********* **** ******* ********* ** **** ********* - ******* and ********** ** ****'* ****, ***** **** *****'* ********* *** networking ** ****** *** ******** ******** ** *** *** ** high-end.

***** *** ***** ************ ****** ********** *** ********* ***** ********* solutions (********* **** ***** ********** / ****-******* *****), ***** ***** to ******* **** ************ ** ***-***** *********** ** ******* ***** quality **** ****.

***** *** ******** *** ** ******* ** ****** ***** ****** brand, ********* ** ****** ****** *** ***********, *** **** **** be * *****-****, ** ****-**** *******, ***** *** ** ***** for **-********.

***** **** **** *********** **** ***** ***** ** **** ***** influence ** *** ****** ** *** **** **********, ******** **** to ****** ******** *** ******** ********* ****** ************* ***** ********.

Current ****** *** ******** ** *******

***** *** ** ***** ** ****** ****** *****, ** ******* lines ****** ***** ******. ***** **** **** ****** ********* ** this ****** ***** ** ****** ** ****** ****** *** ********. Similarly, ******* ***** **** ***** ***** ** ****** ******** ************ or ********* (**: ****** *** ***** *** "***********" **** *** the ***** * "*****" ****).

**** ***** ***** *** ******, *** ******* **** *** *** selling *****, *** **** ******** ** *****, ** **** ** as *********** ** *** **** ****. ***** **** **** *********** is *** ******* ** ****, *** *** ** *** ****** of ***** **** ******** ***** ********* ******** ***** *** ********* for *** **** *******.

Race ** *** ****** ******

**** ********* ****** **** ********* *** *** ** ******** ** the ****-**-***-******. *** ***** **** **** *** ******* ** *** mid ** **** ***, **** ** ********* *********** ****.

*******, ***** *** **** **** **** ******** ** *** ********* of ******* ***-**** *******, ******* **** ********* *** * ********* pool ** ********* ******* ** *** *** ******* ********. **** ultimately ****** ********* ** ****** ************ **** ***** *** **** otherwise, **** ** **** ***********.

Benefits ** *****

*** ***'* ******** ***** ****** ****. ***** **** **** *** Bosch **** ***-***** ***** ************ ********, ******* *** ***** ** the **** ** ****, ***** ** *********. ********* ******** ****** help **** **** ************ ** **** ***** *** *********** ** video ************ ********.

'Super' ****** / ********* *****

** **** *** **** ** ***, * *********** ***** **** resolution, *** ***** ****** **** ***** ***** ********* ***** ** very ********* *** **** *** *****. ***, ********* ** **** take **** **** ** *** **** ********.

Vote - ****

Comments (39)

Undisclosed Integrator #1

11/15/16 09:59am

************* **% ******* ** ********* ***'* **** ** *** *** Fort **** ******** **********, ** ***'* ******* **** *** ******* low **** *******.

Undisclosed Integrator #2

11/15/16 10:20am

*** **** ******* - **** **** ********* ***** ***** *** approx ** ******. *** ****** **** **** **** ** *** they ***** ****** **** ** ****** * ***** *** **** of *** ***** ******. ****** **** *** *** * ******* but *** **** **** *** *** **** ** ******* * huge ******** ** ***** *** * **** **** ** ******. The ***** ** ******* ** ******** **** **** ******* *** external ***'* **** ** **. *** * *** * **** focused ******** ** **** **** *** *** ***** ******** *** therefore **** **** **** *** ***** ***. ** ***** **** have **** ***** ***. * ***'* **** *** **** ***** Bosch *** **** *** ******* **** **** ** **** ******* strategies. **** * ***** ** *** ** ** **** ***.

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 11/15/16 10:28am

**** **** ********* ***** ***** *** ****** ** ******.

* *****. **** **** *** ******** ** *** ***** *** most ** **** ****, ** **** ***** ** *** ******.

***, ** **** *****, **** ******* ******* ********* ** ****** and **** **** ***** ** ** **** **** **** ** not ***** ** ******* *** *** *** (***** ** **** of *** ****** ***** *** **** $*** ******* **** ****** today).

Thumbnail image

Jon Dillabaugh

Pro Focus LLC | In reply to Undisclosed Integrator #2 | 11/15/16 12:24pm

* **** *** ******* **** ***** ** *** $***+ *** unit *** **** **** ****** ***-** ***-****** *****. * ***** my **** ** **** **** *** ** **, *** **** are ****** ** **** ***** *** ********. **** ******** ********** a *** **** ***** *** ******. **** **** **** ***** Sony ******* **** **** **** *** ***-********* ** *** *** network.

*** ** ***** ******* *** ******** ** *********. *** ***** is * ***** ** **** ***. **** *********** ** *****.

Thumbnail brk1

Brian Karas

IPVM | In reply to Jon Dillabaugh | 11/15/16 12:30pm

*** -

** *** **** *** *** *** ******* **?

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Jon Dillabaugh

Pro Focus LLC | In reply to Brian Karas | 11/15/16 12:32pm

*****://***.****************.***/

Undisclosed Integrator #2

11/15/16 01:13pm

**** ******** **** **** ****** ** ***** ***** **** * soft **** **** *** ****** **** * ******** ** ********** and ******** ** ***** - ******** *** ** ****** **** shareholders. ***** * *** **** **** ****** **** ****** *****..

Eddie Perry

11/15/16 01:29pm

**** ** **** **** **** ** ** ***** *** ******* on ***** ***, **** *** ******** ***** *** ******* **** make **** ** *** **** ** *** ****** **** **** cheap **********. *** **** ****** "****" ***** ******* ******** * security ******** ******* **** ******* **** **** ***** ***** ** other *******.

*** ******* ** ***** ********* **** ******* **** **** ****'* market ****** ** ***** ***** ** *** **** ** ***** can **** ****'* ******** *** **** **** ******* ******** ********* and **** *** **** *** ** ** **** *** **** some **** ***** ** **** ** *** ****** ** ***** areas.

**** **** *** *** **** ** **** ** ** **** gives ***** ******** ** **** ***** ***** ***** ******* **** more ********* **** ** ******* **** ( *** *** $***-***) and ** ******* ******** ($*** - ***) **** * **** variety ** ***** ********* ** ** *** ******* * $**** PTZ . ******** ***** **** ** *** ******** ***** * dont ***** ***** ****** ***** ****. **** **** ****** **** focus ** ******* *** ******** *** ***** **** *** *******. if **** ** **** **** **** ***** *** **** ** the *** **** *********** *** **** ** *** ****** *** cameras. **** **** **** ** ***** ********* * ** ****, so **** **** **** *** ***/**** ************* ** **** *****. they **** ***** **** * ******* ** ***** ****** ** they *** ******* * ***** *******.

**** ** **** **** **** **** **** ** **** ** offer **** ******, ********** ** **** **** **** ******** ***** till **** ****.

Undisclosed #3

11/15/16 07:00pm

**** **** *** **** *** *** **** ****. ** ** it ** **** *****. **** ******* *** ******* ********** *** this **** ***** **** ** **** *****. ******* ***** * customer ********** ***** ********** ** ****** ******* ***** *** ****.

* *** *** ***** ****** ***** ********* ***** ******** **** more **** *****.

Undisclosed Manufacturer #4

In reply to Undisclosed #3 | 11/15/16 07:45pm

** ** **-**** *** **-***** ******** * *** *** **** sides.

**** ***** *** ****, ******* *** ***** *** ********* ********* to ****, ***** ***** ** ** ** *** *****-****. ***** are ** ***** ***** ****** *** ****** ******** *** ****** as ***** **** ****** ** ** ** **** ****. * think *** ***** ******* **** ********* ** **** ***** *** it'll ** ** *** ****.

**** ****/***** **** *****'* **** *** ***** ** ** ** all. **'* *** *** ********** *** *******. ****'* ********** ** the ******** ****** *** **** ********** *** ***** *** *****, so ******* **** ** * **** ** ****** ******* *** once *** *** ***, ********* ******* *** *****, *** ****** up ***** ** ** *** ****-**** ********* *** *** ******** customer ** ****'* *** ******** ******* *** ****** ****** *** components ***.

Thumbnail img 2059

Murat Altuev

AxxonSoft | In reply to Undisclosed Manufacturer #4 | 11/16/16 06:03am

* ***** **** **** *********. ** ** ******** ***********. **** is */* ** ***** *** ******** **** ****** ** ***** Hik, *****, ****. *** ***** *** *** **** ******* ** keep **** ***** ** *** ******, ** * ***** **** after **** **** ***** **** ****** ** ********* **.

John Honovich

IPVM | In reply to Murat Altuev | 11/16/16 11:16am

** ** ******** ***********.

*****, **** ** ********* *****. *** *** ********* ******** ** your ******* ***** ******* ** *** **** ** * **** move *** *** *** ******** *** ******* ******** ** ******* this ** '***********'. ***** *** *** ******** ****'* ***** ** IP ***.

Thumbnail img 2059

Murat Altuev

AxxonSoft | In reply to John Honovich | 11/16/16 11:41am

***, ** ** *** *********** ********, *** ** * ********** correctly, ***** ** **** ** *** ******* ** *****. *** Sony ***** ********* ****** ***** ********* ***** ***** **** **** cameras ***** *** ****** **** ** ***** *****. ** ***** words, **** *** ***** ******** ** *** **** ***** ******** which ******* ******* ***** ***********.

******* ****** ** **** **** "***********" ** **** **** ******* reject ** **** ******* ** ***** ***, **** **** ****** to **** *** ******** **** *** ****** ** ********* ****** product's ******* *** *******'* *********** ********. ****** ***** ** *****, they **** **** ******* ********** ** *****. ** *****, **** now ***** ** *********** *** *&* ** ****** **** *******. I **** ***'* ******* *** ***** ***.

John Honovich

IPVM | In reply to Murat Altuev | 11/16/16 11:54am

*****,

**** ***** ***** ** ** **** ** **** **** ** is '****' ** ***********.

*** *** ****:

** ** ******** ***********

***, ** *******, **** ************* ** ***********.

** ***** *****, **** *** ***** ******** ** *** **** Bosch ******** ***** ******* ******* ***** ***********.

** ** *** **** ********.

*****, **** ******* ** *** ****** ** **** **** *** whether ** **** **** ** *******, *** * ***'* ***** you ** ***** ********* ***** ****** **** '** ** ******** acquisition'.

Thumbnail img 2059

Murat Altuev

AxxonSoft | In reply to John Honovich | 11/16/16 12:10pm

****, ****, ** ** *** *********** ** ***** ****. **** is * **** ******* *** * ***'* ***** **** *** security ******* *** ******* ****. *** ****** ******** ** ***** like ******** ** *****. *** **** ** **** ** *******. We ***'* **** ******* ** *** ****. *** ** ***** has * *** ** ************ ** ******** **** *****, *** I ***'* ***** **. *** *****, **** ** **** ** opinion.

-**** ******** *****'* ****** ******** (***** ***** ******** ****);

-***** ******** *******'* ****** ******** (*** ***** ******* **********);

-***** ******** ****'* ****** ********.

*** ***** *** ******** *********, *** ** **** *** ****** brand's **** ** *** ******** *** ***** *****'* **** *** all *****.

John Honovich

IPVM | In reply to Murat Altuev | 11/16/16 12:36pm

** ** *** ** *********** ** **** * **** ** Sony.

**'* * *********** ********, ***** ***** **** ** **** ****** to ** **** ** ******* ***** *** ******** *******, **** could *** *** ********. ** ** *** ** ***********, **** would **** ** ********* *** *** ***** ** **-******* ***** assets.

** * **** ****** ** **** **** ** ** '****' an ***********, *** ** ** *** '******** ***********'.

** *** **** **** ******** **** ***** *** **** *** lying **** **** ** *** ** ***********, ****** ******* ***********. Otherwise, ****** ****.

Thumbnail img 2059

Murat Altuev

AxxonSoft | In reply to John Honovich | 11/16/16 12:43pm

**, * ***** **** ****...** ** '****' ***********, *** '******** acquisition'.

** * **** *** ******* ** *** ****, * ***** of ******...

Eddie Perry

In reply to Undisclosed Manufacturer #4 | 11/16/16 01:14pm

** ***** * *** ** ***** ***** *** *** *** Asian ******* *** ******. **** ***** ** **** ***** **** companies ****** *****, **** ** *** ***** ** ****** ***** in ***** ******** ******** ** *** *** *** ***** ****** their ***** ** ***********. **** *** **** ***** **** *****, Bosch **** *** ** *** **** ***** *** ******* ** cost ** **** ***** **** ** ****** ***** ***** ** the *** ** ***** **** ** **** *** ** *********** there.

*** ** * **** ****** ***** ***** *** ** ******* this ** * **** ** ***** **** *** **** *** Sony **** ******. ** ***** ** ** ****** ******* ** really *************

Undisclosed #5

11/15/16 08:36pm

******* ** *** *****/**** ******.

* ***** ** **** *** **** ** **** ** ***** are ****** *** **** ******* ** *** ****** *****.

****** *** **** ** ****** ***'* *** ***'* ** **** HIK *** ***** ****** ** **** ***** **** *** ****** and *** ********* ******* **** *** ***** ** ********* *** some **** ***** ** **** *** *** ****** ******!

**** *** * ***** *** **** *** *****, ***** *** a ****** ***** *** **** ***********.

**** *** **** *******, ***** *** ****, ***, **** ******, alarm ****** *** * **** ******* ****. ***** ** * good *******.

*** **** ***** **** ** *** **-**-****** ******** ** **** and ***** ***** ****** ******** *** *** **** ********.

*** ** **** *** **** ***** ** *** ***** **** catch **** ****.....

Undisclosed #6

11/15/16 09:28pm

***** + **** = ****

**** + ***** = ****

****** ******** *****?

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #6 | 11/15/16 09:51pm

****: ** *** ** *** **** ******* ************ ******* ***** and *******, **** ****** ** *** '****' ******...

Undisclosed #7

In reply to Brian Rhodes | 11/15/16 10:39pm

****: ** *** ** *** **** ******* ************ ******* ****, Bosch *** ****, **** ****** ** '*****'...

Undisclosed #7

In reply to Undisclosed #6 | 11/15/16 10:25pm

****** ******** *****?

******

Undisclosed Manufacturer #11

In reply to Undisclosed #7 | 11/17/16 03:44am

"***" **** **** **** *******

John Honovich

IPVM | In reply to Undisclosed Manufacturer #11 | 11/17/16 08:03am

"***" **** **** **** *******

***********!

***, ** *******, '***' ** ** *** ****** ** '*** ** *...'

Undisclosed #7

In reply to John Honovich | 11/17/16 08:16am

* **** *** - ***********.

******* ***** *** ***'* *** **** **** *** **** ***.

Undisclosed Manufacturer #11

In reply to Undisclosed #7 | 11/17/16 09:28am

Rodney Thayer

In reply to Undisclosed #6 | 11/16/16 09:50pm

****. ***** **** **** ****.

Undisclosed #8

11/16/16 03:42am

**** ****** ****** ** *** ********. **** ********* **** ***** way * **** **** ***.

Undisclosed #3

In reply to Undisclosed #8 | 11/16/16 12:41pm
*************, * *****. ***** *** **** **** ** ********* ** Pelco ** ** ****** *** **** ***** **** **** **** the ***** ****** ** ** ******* * **** ****. ***** is ****** ********** ****** *** *** **** ** ****** ****.

Undisclosed Distributor #9

11/16/16 01:57pm

** * ***** *********** ** ***** **** ***** ******* ** playing ** *** *** "****" ****** *****, * ***** *** very ******** ** ***** **** **** **** ** ** **** lower.

Undisclosed Manufacturer #10

11/16/16 03:37pm

**** ***** **** * *** ** * **** **** ** me. *** ********* **** **** ** ** ****** ****, *********** clinging ** **** ***** ** **** ****.

Thumbnail 30059c9

Matthew Netardus

IPVMU Certified | 11/16/16 09:51pm

*** ***** *** ******* ** ******** ************* ************? * *** combined ****** *** *****, *** * ***** ***** *** **** benefits ***** **** **** **** ** ***** ***** ************* ** be ********* *****

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Brian Karas

IPVM | In reply to Matthew Netardus | 11/16/16 10:02pm

**, *** *** ** ***** ** ***** **** **** ********* will ******** ** *********** ***** *** ******* *************, *** *** sales *** *********** **** *** ** **** ******* *****. ** a *****, ***** ** ****** **** * ****** *********** *** Sony ******* ** *****.

Thumbnail 30059c9

Matthew Netardus

IPVMU Certified | In reply to Brian Karas | 11/16/16 10:09pm

** ***** *** ******** **** * ** *** ****** ** regards ** *** ********* **** ****/*****, *** *** ****/***** *** keeping ************* ******* ********?

Thumbnail brk1

Brian Karas

IPVM | In reply to Matthew Netardus | 11/16/16 10:42pm

* ** *** ***** ***** ** ******** *** **** *** are *******. ** **** ** *** ********* *** ******, ***** arrangements *** ***** *****/***********. ** ***** *** ** ************ ** expect **** *** ***** *** **** ****** ***** ** ****** out ** ****, *** **** *** *** **** **** **** disruption ** *****.

Undisclosed Integrator #12

12/22/16 12:59pm

* ***** **'* ***. **** ****** **** **** ********* **, Sony *** ****** **** ****** ** ******** *** *** **** a **** *** **** *** * ******* ** ***** ****. And ****'** **** *** *********. * ***** ***** **** *****, but * *** *** **** **********. **** ***** ****, ** could ** *******, *** ** **** ** ** **** ** disappointing. ** ******* *************? **** ***** ********** ** *****? *** train ** ******* *** ******* *** **** **** ******* ***** who **** *** ****** **** *** *** **** *** ***** seat. ***** **** ****-******* ********** *** **** ********. *** *'* not * ************ ******** *******, ** * ***** ** ********* wrong.

Undisclosed #6

02/05/17 09:32pm

******: *** ********* ** *** *********. ***** *****:

** **** ** ******* ***** * **** ******** ********, *** our ******* **** ******** ** ******* *********** ******* *** ******* from **** *** ***** *** **** ***** ***** *******.

John Honovich

IPVM | 03/06/17 05:25pm

******: ****** ***-************:

** ***** ****, **** **** ****** ***** *** ****-** (*****) video ******** ******* ****** *** ***** ********** (**) ***** ** network *******, ******* *** ****-********** ****** *** ******* ***** ******* within *** ***** ******** ******. *** ** *******’ **** *********** capabilities ****** **** *** ***** ********* ** ****** ** ********** even ** ******* ******** **********. ** *** **** ****, ***** is ******** *** ********* ********** ***** ********* *** ******* **********. Starting ** ** *** ****, *** ******* ******* **** *** IP **** ****** **** ** ******** **** *****-** ***** ********* as * ******** ** **** ** ****** ******* ********** ********** combined **** *.*** ***** ********, ******** ******* ** ** ** 80 *******.

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