This Small City is Becoming All Axis

By: John Honovich, Published on Jan 26, 2017

No partners needed, Axis will take it all.

The self-proclaimed 'Great Conversation' is back and as they do each year, manufacturers buy sponsorships and get to run 'thought pieces' on their blog.

Today's turn is Axis, who published "Our Small City is Becoming a Smart, Secure, and Safe City [link no longer available]". Axis left out one other 'S' - that small city has become an end-to-end Axis solution.

** ******** ******, **** will **** ** ***.

*** ****-********** '***** ************' ** **** *** as **** ** **** year, ************* *** ************ and *** ** *** 'thought ******' ** ***** blog.

*****'* **** ** ****, who ********* "*** ***** City ** ******** * Smart, ******, *** **** City [**** ** ****** available]". **** **** *** one ***** '*' - that ***** **** *** become *****-**-*** **** ********.


** ******, **** *** the ******* *** **** ~40,000 ****** ************ *** they **** **** *** VMS *** *** ****** control, ** *****:

[*** ****** **********] ****** on ****’ ***** ********** software ** ****** *** needs ** *** ******* 37-camera **********. ************, *** team ****** *** ** old ****** ******* ****** to ********* * *** structure ** **** *** BPD ******* *** *** Town **** **** ****** the ********** **** ****** with * ******-********* ***-**-*** solution.

** ********** ** ********* in **** **** *** the **** ***** ** was ***** **** [**** no ****** *********].

****** ** ********:

  • ***** **** **** **** the **** ** ***-**-***? 37 ******* (***** ***) is *** ***** *** a ************'* ***** *** fairly ******* *** *** likelihood **** ******* ** high.
  • **** **** **** **** to **** *** ********?
  • *** *** **** ****** to ******* / ******* this ** *** '***** Conversation'? **** ***** ** ***** targets ****** ** ********** end ***** *** ***** likely ** * ****** fit *** **** *** partners.

Comments (8)

John, please do a FOIA request for copy of the RFP,  the $$ spent on this project, and what bid procedures were in place.

Sounds like they have had Axis cameras for a while now.  

Then Axis just gave them the VMS licenses for free!

Note the Swedish visitation was most likely aided by proximity: Axis NA headquarters is just a few miles from Billerica.

Town Meeting Notes

Nice find on the free licenses, #2!

In chatting with Axis reps at trade shows recently, they discuss their Axis VMS (ACC or ACS?) as something they will actively offer up to customers on smaller sites - eg. less than 100 cameras. Basically because a number of their main camera competitors are "throwing in" their own VMS when bidding for these sites at minimal or no cost, Axis needs to stay competitive.

Sounds like the Axis VMS is not intended to scale to larger sites and compete with high end VMS products, strictly for small/ low budget opportunities.

something they will actively offer up to customers on smaller sites - eg. less than 100 cameras.

As a counter, they are using Axis Camera Station at mega retailer H&M for hundreds if not thousands of stores.

You can then remotely watch / manage those hundreds of stores / sites from ACS.

The reality is ~95% of applications are 100 cameras or less per site.

Basically because a number of their main camera competitors are "throwing in" their own VMS when bidding for these sites at minimal or no cost, Axis needs to stay competitive.

How does Avigilon win then? How does Exacq, Milestone and Genetec keep growing? All of those charge for VMSes.

The city that I work in is 100% Axis.  The problem I have with that is what they are doing is that they buy their cameras and software through distribution on a national bid.  Then the city installs themselves and cuts out the so called Axis Partners.  The company that usually wins (another so-called Axis Partner that is also a distributor) sells the Axis cameras below our Partner Pricing because of the heavy discount they receive from Axis.  We can't compete because of that.  

I'm confused, at every ACCC I have been to, they told me they really valued their partners and the channel, what - they havn't been telling me the truth?  Heavens to Murgatroyd!

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