Buying the 'Great Conversation'

Author: John Honovich, Published on Feb 29, 2016

Do not feel bad if you hear the 'Great Conversation' and think of Plato, Plutarch or Shakespeare.

Sadly, a company has hijacked the 'Great Conversation' and turned it into a money making opportunity for promoting security manufacturers.

Sage Group

The Sage Group is a cross between a PR firm and a Dilbert cartoon. The self-proclaimed 'value transformation company' runs the 'Great Conversation'.

Conversation Starter

A few months back, the Sage Group posted a strange item on LinkedIn with a video from Stentofon:

"As part of The Great Conversation, we had a speaker on critical communication platforms (IP Intercom, VOIP Point-to- Point, Emergency Notification, etc.). This video attempts to articulate their value proposition. What do you think? Does it create interest in the value of a critical communications platform?"

A marketing video for any manufacturer, including Stentofon, is a stretch even as a conversation.

The 'Great Conversation' blog, though, is filled with such promotional posts, from a variety of vendors. 

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Buying Sponsorships

They feature Stentofon and other manufacturers because they pay for sponsorships. Here's their list:

 

Indeed, for $7,500 you buy a speaking slot at the Great Conversation event. For just $4,500 more, you buy 2 speaking spots:

Manufacturers who refuse to pay are neither great nor part of the conversation.

Buying PR Coverage

We had ignored it at first but recently we received the following PR pitch:

"My name is Regan Robertson of The Sage Group. I am reaching out to see if you will be at ISC West this year. My client, Vingtor-Stentofon..."

Wow. At this point, I am not sure if I should criticize them for the corruption or congratulate them for their thoroughness.

Ethics in Security

Sadly, such pay for the play is the norm in the security industry. It should not be. We are in security, after all.

But can we at least not trivialize the great books in the process?

1 report cite this report:

This Small City is Becoming All Axis on Jan 26, 2017
No partners needed, Axis will take it all. The self-proclaimed 'Great Conversation' is back and as they do each year, manufacturers buy...

Comments (4)

Only IPVM PRO Members may comment. Login or Join.

"Pay for play" may be the norm, but this one features "Pay to be played" as well.

To the tune of $750 per conversationalist end-user.

"Sadly, a company has hijacked the 'Great Conversation' and turned it into a money making opportunity for promoting security manufacturers."

Hik-jacked here as well:

In defense of Hikvision, the event you reference promotes reading books, totally unlikely ASG's sales event.

In defense of me, I would point out that those are Western Authors in the wings there, and that they are promoting the reading of "Classics" (according to Google translate).

From your link

The Great Conversation is a characterization of references and allusions made by authors in the Western canon to the works of their predecessors.

Of course it's nothing like ASG's sales event as far as content, I didn't mean to imply that. They only share the concept of hikjacking, by co-opting the concept into a strange setting, and Hikvision is a least really talking about classic literature.

Most Recent Industry Reports

July 2018 IP Networking Course on Jun 16, 2018
The last chance to save $50 on registration is this Thursday, June 21st. Register now and save. This is the only networking course designed...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Amazon Ring Launches $10 Monthly Professional Alarm Monitoring on Jun 15, 2018
Amazon's Ring has announced an alarm system with 24/7 professional alarm monitoring for $10 per month, a fraction of the $30+ per month traditional...
Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...
Hikvision 12MP Fisheye Camera Tested (DS-2CD63C2F-IV) on Jun 14, 2018
Hikvision's DS-2CD63C2F-IV is their flagship panoramic camera, with a 12MP imager, 15m integrated IR, smart codec, and more. We tested the 63C2 in...
Four Major Outdoor Camera Install Problems on Jun 14, 2018
Over 140 integrators told us the top four camera installation mistakes that lead to unexpected problems and failures. Their comments often...
Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
China Public Video Surveillance Guide: From Skynet to Sharp Eyes on Jun 14, 2018
China is expanding its video surveillance network to achieve “100%” nationwide coverage by 2020, including facial recognition capabilities and a...
IPVM For PR / Marketing People on Jun 13, 2018
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...
Avigilon H4 Multi-Sensor Adds 32MP, H.265, Analytics on Jun 13, 2018
Avigilon has announced the H4 Multisensor, the successor to their repositionable multi imager line, adding features like H.265, integrated IR,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact