Simplisafe Acquired At $1 Billion Valuation

By: IPVM Team, Published on Jun 29, 2018

Simplisafe, the competitor alarm monitoring companies historically most love to hate, has been acquired by a mega private equity firm for a $1 billion valuation.

Inside this note, we examine:

  • Why this will make Simplisafe an even tougher competitor to the industry for the next few years.
  • What the enormous effective RMR valuation of Simplisafe was in this deal
  • How Simplisafe's valuation and outlook contrasts to ADT
  • Whether Amazon or Simplisafe is the biggest threat to the alarm monitoring industry

**********, *** ********** ***** monitoring ********* ************ **** love ** ****,*** **** ********** * **** ******* equity **** *** * $1 ******* *********.

****** **** ****, ** examine:

  • *** **** **** **** Simplisafe ** **** ******* competitor ** *** ******** for *** **** *** years.
  • **** *** ******** ********* *** valuation ** ********** *** in **** ****
  • *** **********'* ********* *** outlook ********* ** ***
  • ******* ****** ** ********** is *** ******* ****** to *** ***** ********** industry

[***************]

Acquirer ********

*** *** ********* ************ & ******** *** ******** * *********** stake ** **********. *** company *** * **** and *********** ***** ****** of ******* ***-***** ********* like **********, *** **** established * ***** **********, ** large ************ ** ****.

***** *** *****, ******* & ************** *** ***** ** ~$10 *********** *** **** ****** one **** ****, ********* ********** *** ******* **  "expected ** ****** ******* $300 *** *** $* bln *** ****", **** is ** ********* **** Simplisafe **** ** ********.

Expansion *** **** *******

* ***** ***, **************** $** ******* **** Sequoia** ****.

***, ********** *** *********** reloaded **** ******** ** millions **** **** ******* to ************ ****** ** market *********. ******,*** ****'* ******************** ********* ** *** **** first *********:

** ********* ** **** forces **** *** *** Founder **** ******* ************ *** *******’* ****** and ********* ** *** home ******** ******

** ******* *** ****** in ******* ********** ***** that.

2 ******* *********?

*** ******* ********** ******, including ** *** ****'* announcement, **** **** ***:

*** ********** **** *** million *********

***** ***** ********, **** likely ****** ******** ** every ***** **** **** Simplisafe. ******** ~* ****** per *****, **** ***** imply ~***,*** *********.

** ********* ***** **** is *********** ** **** percentage ** ***** ***** 'protected' *** ******** ****** the *******'* **** $**.** per ***** *** ********** service, ** ********** ****** both **** *** ******* monitoring.

RMR ******** ~****

*******, ** ******** ** RMR ********* *** *** deal ** ****. ***** we ***** ******* ******* on **** * ******, we *** ************* **** to ****** ********* *** the *********** ********.

***** *** ****'* $* billion *********, ** *** of ~**** ***** ***** $10 ******* ***. ** $15 *** ******** *** monitoring, **** ***** ** ~700,000 *********. *******, **** would ** ** *** same ***** ************ ****** ****** ************ on ********** **** ****.

** *** ********* ** 50 ** ** ** 100 ***** **** ********** *** factor ** *** ******** of ******** **** *** going ** ****** **** the **** *** ***** it ** ********* ********* dramatically ****** ****** ***** than *** *********** ********, which ** ***** ** flat.

ADT **********

***'* ****** **************, ** of *****'* ******* ** $6.84 ******* ***, ***** nearly ** **** **** Simplisafe. Depending ** *** *** looks ** **, ** either ***** **** *** is ***** *** ****** than ********** ** **** Simplisafe ** ******* *** gap ** ***. ***** Hellman's ********, ** ***** expect ***** ****** ********* for ********** ** *** next * ***** ** $3+ *******.

*** ********* ***** ** favor ** *** ** that ********** ** ***** positioned * *** '******' of *** ****** ***, with *******'* *********, ********** will **** ********* ********** as * **** ** ADT *** ********** ** it ******* ****** ***** by *** **** ******.

Amazon *** ********** ** *** ********

********** *** *** **** hated ******* ** *** ********* market ***** **** **** when ****** **** *** crown, **** * *********** of********* ****** ********* ******** systems,********* *********** ********* $** *** month ******* **********

***, ********** *** * real *** / ** contract ********** ** ******. Hellman ******** ******* ** be ********** ***, ** not ** ***** ******'* resources, ** ***** ** provide * ******** ******** of *** *** *** expansion.

********, ** ***** ****** and ********** *** ***** to ** * ***** pain *** *** ********* alarm ******** ** **** leverage ***** ********* ********* and ********** ******** ***** against *** *********** ********.

Test *******

*** ******* ******* ** **********'* most ****** *** * here.

Comments (24)

**** ** *** **** company **** **** ****** and ********* ****** (********) in ******. 

#*, ******. **** ****! I ****** ** ***** are *** '*********' ***** them?

*** ****’* *** **** one ******** **** *** apparently! 

*****://***.*****.***/*******/*********************************************************************?**********=*********&**********=*****&************=*******&***=*********&***=*******

**** *******...

********** ***** **** ** go ********** ********* * ************.

*** *** ***** *********** with ****** ***** ***** and ******** ***********.

*** *** *******, ****** Link *** ***!

*** *** ******* *******!

** *** ***** ***** a *********** ** ****** you ****???????????????

***** *** ****** *** the ****** **** ** to ***** *** *********** into ******** ********. **** have *** ** ***** time ******!

********** *****...***** *** *** now? *** ****** ***!(****** too)

**** ******!

...**** **** **.

******* ***** ** ************ designing * ** ***** Alexa!

 

*****? * ******* *** are ********.

***** **** *** ***** working **** *******, *** the **** **** ** they **** ******* ********* a ** ********* ******** Class ** ** ******* at *** ** ****. 

******* *** *** *******.

******** **** ******* *** part ** *** *** exit 

********** ***** *******

SimpliSafe’s ******* ** **** ***** **** ****** *** ****** ** ******* & ********

** ******* ** *** acquisition, **** “******* ******” with “********** *****”.

******* & ******** ***** release (***********)

Hellman & ******** ******* **********

**** ******!

 

** *** *** *** more ******* *** ****/*******/****** of *** ***** ******** industry.

****=*** ***********/ *******=********** **********/ FUTURE=Private911 **********.*** *** ** *** generation **** ** ******** expectations **** ********* **** wrong.*** **** ********* ** past ***********, **-****** ****** response, ** ***** **** or ******* **** (*** to ******* ***** ***** problem). ** **** ** replaced **** *** ****** “Private ***” **********, **-****** private ******** ** ******* of ******** ************. *** present ********** ********** ** expanding *** ****** **** full ********** ***, ***, or ****** ********* ********* and ********* *******, *** still ** **** ** on-demand, **-**** ********,* **** ********* ** people *** ******** ****** and ********.

******: *** *****; ******* Services *****; ******@***.***

**** ** ***** ** be *** **-**** ******** (based ***********, ********* *** **** false ******), ***** **** be ************* *** '***-**' vendors ** ********** ** this *** ****** ****** business ***** ** ******* what ** ******* (********** for *** '**** **** to **, *** ** now ****' ******* **** people *** ***** **).

** * ***** ***% with *** ******* ** your **** - ** particular, ***** *****:

"********, * **** ********* ** people *** ******** ****** and ********."

********:

*.  * ****-**** ****** of ****, **** ******, runs ********* *********** ********** **-**** ******** in < * ******* in *** ******* ****** of *** **** ** Vancouver, ****** (** * remember *********).

*** ****** ** ****** this ** - ** you ********* ** **** comment - ** *** value ** *********.... *** if *** **** ***'* be ****** **** ** respond ** * ******* manner (*** ******** ******), then ********* **** *** for **** *****.

*.  ***** ******.  **** I *** ** ************ meeting **** ******** ***** integrators, * ******* **** alarm ******** ***** *** far ********* **** ***** response ** *** **.

**** *** ******** ******** Vehicles **** ***** (**-***) personnel **** ******* ** alarm ******.  ***?  ******* the ****** **** *** respond... *** ****** **** figured *** ****, ***** on *** ******* ** local ****** ** ******* laws, **** **** **** another ***** ** ********** who***********.

**, *****, * ***** with *** **** '********' is * **** ***** of **********.

*******:  *** ** *** close *** **** ***** with  "******: *** *****; Support ******** *****; ******@***.***"?

** ******* **** *** source ******* **** **** is ** *** ****** of *** **** ******** on ****.  

 

****** *** ********** **** of *** ******** **** related ** ******* ********, especially ******* *** **. Yes, ***** *** ******** business ****** *** ******* response ** *** ** that ************ **** * community **** **-******** ********, or **-******* ********, ** just ****** ***** **** monitoring *****. **** ***** from *** **** *** with ***** ******* ** off **** ****, ** low *** **** *****-**. WE ******** * **** formalized **** **** **********, serving **** ***** **** large *******, *** **** services.

*** *****, *** ** I ”******” ** *****? Was ***** ** ** it ******* **** *** often ***/***** *** **-***********. Plus, *** ******* *** be **** * ****** other **** *** ******.

****, *** ******* *** be **** * ****** other **** *** ******.

*** **** **** ** state * ****** ** the ****** ** *** you, ********* ** ** reasonably ******* *** ****** named ** *** ******* is *** ******, *.*., there ** ** **** to ******* ****** *** source ** **** *******, since ** **** ** shown *********** ***** ** by *******.

* ****-**** ****** ** IPVM, **** ******...

*** ******** ** *** eponymous** ******** *********?

* ***** **... *** I'm ****** **** **** listens ** **** **** in *** ****** ***** morning:

* **** ** ****** who ******* ***** ** feet ****** ** ** all ***** ******* ** on * ****’* **** box. 

******** *** *** ******** features ** ****, * see ;)

**** ****, * ***'* know *** ***** **** do **** *** **** is * ********* ******* it:

********* ** *** ******* in **** ****, **** system ***** **** * ***** generation ******, ***** ** not ********** **** * *** generation ******.  ** *** cannot expand *** *** *** system by ****** *** *** units.  ****'* ******** *** it's ****-***. 

*****, ** * ***** alone intrusion ****** [******* *** monitoring ***** ** *** I *** **], * ***** generation ** * **** enough ****** **** ******** two ****** - *** for ****** *** ***** and *** *** *******.  Plus *** *** *** ********** for $**/***** ** ********** plus ****-***** *** *** $20/month.

* *** **** *** there ** * *** generation - ***'* **** about ************* ******* **** 2 & *.

******* **** *** ** a ***** ***? ** have *** ******* **** that?

***** ***: *****://***.***********.***/*****-**-*****-**-******-**-***********-**-**********/

 

 

#*, **** ** **** Brinks ********* ******** ****?

* *** *******, *.*., Simplisafe *** *** ***** for **** **** ** the ********* ******** ** either ********* *****/***** ** clearly ********.

*'** *** ****** ******* on *** *********** *** many ** **** *** covered ** *** ****** Simplisafe **** - ********** '*** ***' ********** 3 ******

*****://**********.***/*******

****** **** ** ******* BRINKS **** ********

********** ** *** ** 5 ********** **********.

* ** *** *** a **** ****, ***** be *** **** ** a **** *******.

*** ***** *** ****'* catch **,****** ** *** ******* of **** / ***********.

********** **** *** ******* Z-Wave *** ***** **** automation ********, ** *** 'smart *****' *** '****** management' **** *** ******** for ****, *** *** Simplisafe *** ******* * mobile *** ********* *** a ****** ** *****.

*'* *** **** '*****'* fastest ********' *** ****** is ******-********.  ****** **** self-monitoring *** *** *** as * ***** **** (so **** ***********).

 

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