The newest name for Moni aka Monitronics is… “Brink’s Home Security”.
The new name will camouflage the appearance, but not the smell. The name was also changed two years ago from Monitronics to “Moni”, but it did not halt the steep slide. All new top management did not halt the slide either. This stock, traded as ASCMA, has slipped from $88.50 (Dec 2013) to $6.22 (Feb 2018).
It will still smell rotten for those investors and analysts who understand the cause of the slide. Debt, attrition, broken business model. Their magic wand is broken too.
Remember, their problem is imbedded in the original 1,000,000 monitored customers, their primary source of revenue, not the several thousand new customers and shiny new toys. If this was a new company with the new business model, the name Brinks would be pure gold, but not when it is used as a tourniquet. Source: Lee Jones; Support Services Group; leessg@att.net
What is your opinion? What do you think about the name change?