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Comments (15)
Ari Erenthal
07/12/16 02:48pm
End Users Are Not Familiar With Brands That Don't Market Themselves Towards End Users: Report
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Undisclosed #1
ADT would surely be first.
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Undisclosed #1
Actually, Rolls Royce would be first.
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Undisclosed #2
Honeywell has their name on everything from flight data recorders to air filters. It's a name people have seen for many years, even if they haven't the slightest clue what they do.
I bet you could throw up names like "Genetec" or "Avigilon" right next to names like "IBM", and I bet more people would identify IBM as a security company than either of the other two.
Consumer familiarity is an interesting study, but I'm not sure it's particularly useful in this case.
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Undisclosed Manufacturer #3
This isn't the sole reason but a number of Honeywell dealers litter their trucks with the Honeywell logo including in some cases the sign at their place of business.
You also have "summer program" alarm companies that blanket entire cities selling Honeywell brand alarm systems. Not the most efficient method of advertising but when you employ an army of students and you repeat this process for many years you're hitting quite a number of consumers.
Anyone remember the "Lassie" commercial that GE ran back in 2002-2004? That was about the only commercial I recall that was security related that targeted a consumer market and was run during prime time. GE also did a number of product placement advertising on some NBC shows.
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Damon Hood
My response is did they actually know these companies for security products or did they just simple know them.
In the graph 3 of the top six make lock sets which are readily available at Home Depot of Lowes. Honeywell makes thermostats as well and again readily available at Home Depot and Lowes. GE and Samsung make other products easily gotten at Wall Mart, Best Buy, Home Depot and Lowes. So again did they truly know the product was security or did they just recognize the brand because it is available where they shop.
I have a DSC residential alarm system in my home, however unless one looks at the actual panel or is familiar with DSC one would know it is DSC. The company who installed it rebranded the key pads with their logo and name.
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