Pelco Sarix SureVision Examined

By: John Honovich, Published on Sep 19, 2011

In this note, we examine Pelco's announcement of SureVision - examining how the feature set compares to existing Pelco Sarix cameras and how it will compete with major competitors such as Axis, Bosch and Sony.

UPDATE: SureVision test results published.

With SureVision, Pelco aims to deliver strong WDR, low light performance and anti-bloom simultaneously. Scheduled for release in Q3 2011, SureVision will be a new product level within the Sarix portfolio. Currently, Sarix has 2 product levels - the base/main series and the Extended Platform series. Relative to the main/base, the Extended Platform adds analytics and full frame rate streaming.

SureVision will be the top level / premium series within Sarix - adding WDR, improved low light performance and anti-bloom to the feature sets provided by the existing Extended Platform. Indeed, Pelco claims that the camera offers both the industry's best MP WDR and low light performance. Unlike the other Sarix lines with 2.1 and 3.1 MP options, SureVision maximum resolution will be 1.2MP (960p). Surevision models will be indicated with an LW designation (standing for Low light, Wide Dynamic Range). 

Competitive Positioning Overviewed

Given that SureVision is marketed based on image quality, ultimately the value will be determined by field testing. Specifications alone are insufficient to make an assessment in this area.

The competitive cameras most likely to be compared include the Axis P1344, the Sony CH-140 and the Bosch Dinion 720p. These are premium offerings from large brands that also market superior image quality.

Beyond actual field performance, the other interesting element will be relative pricing. Pelco has released pricing to us, as seen in our Sarix competitive positioning update. Readers should see that update for more detailed information. The SureVision-equipped IXE10LW will have an estimated street price of about $750, not including lens. This puts Pelco at a disadvantage versus Sony, the leader of the wide dynamic field in our tests, whose SNCCH140 has an online price around $800, including a 2.8-8mm varifocal lens. The SureVision domes, however, are more competitive, with the indoor IM10LW10 dome comparing favorably at an estimated $665 price point versus the Axis P3344 ($830) and Sony DH140 ($950). With both of these models, Pelco is at the very least priced in the same range as their competition.

Pelco's SureVision Video

Below is Pelco's video from ASIS 2011 demonstrating SureVision. It is a vendor marketing video so be careful about drawing conclusions on quality:

We will be testing the SureVision technology in the coming weeks to see how it compares against current WDR offerings. UPDATE: SureVision test results published.

2 reports cite this report:

Pelco's Sarix Competitive Price/Positioning Examined on Sep 07, 2011
Pelco entered the megapixel market moderately late and with a relatively limited lineup. Now, with the release of their WDR / low light optimized...
New Surveillance Products Spring 2011 Final on Apr 06, 2011
In this report, we provide a single source listing new video surveillance products announced in Spring 2011 and in conjunction with ISC West.For...
Comments : PRO Members only. Login. or Join.

Related Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...
Last Chance - Camera Course Summer 2019 on Jul 11, 2019
Last day to register is Thursday, July 11, 2019. This is the only independent surveillance camera course, based on in-depth product and technology...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
Repositionable Multi-Imager Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Panasonic, Vivotek on Jun 19, 2019
Repositionable multi-imager cameras are one of the fastest growing segments in video surveillance, with a slew of new offerings being recently...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Avigilon 32MP and 12MP H4 Multisensor Cameras Tested on Jun 11, 2019
Avigilon has released their H4 Multi-Sensor line of cameras claiming "broad scene coverage and high image detail" We bought and tested the...
Vivotek 20MP Multi-Imager Tested on May 30, 2019
Vivotek has released their latest repositionable multi-imager camera, the MA9321-EHTV, a 20 MP model claiming "Supreme Night Visibility", "Optimal...
Verkada Video Quality Problems Tested on May 23, 2019
Verkada suffers from numerous video quality problems, not found in commercial IP cameras, new IPVM testing of Verkada vs Axis and Hikvision...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact