Pelco Sarix SureVision Examined

By: John Honovich, Published on Sep 19, 2011

In this note, we examine Pelco's announcement of SureVision [link no longer available] - examining how the feature set compares to existing Pelco Sarix cameras and how it will compete with major competitors such as Axis, Bosch and Sony.

UPDATE: SureVision test results published.

With SureVision, Pelco aims to deliver strong WDR, low light performance and anti-bloom simultaneously. Scheduled for release in Q3 2011, SureVision will be a new product level within the Sarix portfolio. Currently, Sarix [link no longer available] has 2 product levels - the base/main series and the Extended Platform series. Relative to the main/base, the Extended Platform adds analytics and full frame rate streaming.

SureVision will be the top level / premium series within Sarix - adding WDR, improved low light performance and anti-bloom to the feature sets provided by the existing Extended Platform. Indeed, Pelco claims that the camera offers both the industry's best MP WDR and low light performance. Unlike the other Sarix lines with 2.1 and 3.1 MP options, SureVision maximum resolution will be 1.2MP (960p). Surevision models will be indicated with an LW designation (standing for Low light, Wide Dynamic Range). 

Competitive Positioning Overviewed

Given that SureVision is marketed based on image quality, ultimately the value will be determined by field testing. Specifications alone are insufficient to make an assessment in this area.

The competitive cameras most likely to be compared include the Axis P1344, the Sony CH-140 and the Bosch Dinion 720p. These are premium offerings from large brands that also market superior image quality.

Beyond actual field performance, the other interesting element will be relative pricing. Pelco has released pricing to us, as seen in our Sarix competitive positioning update. Readers should see that update for more detailed information. The SureVision-equipped IXE10LW will have an estimated street price of about $750, not including lens. This puts Pelco at a disadvantage versus Sony, the leader of the wide dynamic field in our tests, whose SNCCH140 has an online price around $800, including a 2.8-8mm varifocal lens. The SureVision domes, however, are more competitive, with the indoor IM10LW10 dome comparing favorably at an estimated $665 price point versus the Axis P3344 ($830) and Sony DH140 ($950). With both of these models, Pelco is at the very least priced in the same range as their competition.

Pelco's SureVision Video

Below is Pelco's video from ASIS 2011 demonstrating SureVision. It is a vendor marketing video so be careful about drawing conclusions on quality:

We will be testing the SureVision technology in the coming weeks to see how it compares against current WDR offerings. UPDATE: SureVision test results published.

2 reports cite this report:

Pelco's Sarix Competitive Price/Positioning Examined on Sep 07, 2011
Pelco entered the megapixel market moderately late and with a relatively limited lineup. Now, with the release of their WDR / low light optimized...
New Surveillance Products Spring 2011 Final on Apr 06, 2011
In this report, we provide a single source listing new video surveillance products announced in Spring 2011 and in conjunction with ISC West.For...
Comments : Members only. Login. or Join.

Related Reports

Coronavirus Hits Sony, Bosch Says Switch on Feb 26, 2020
Sony's fall in video surveillance has been severe over the past decade. Now, they may be done. In this note, we examine Bosch's new...
Bosch Dropping Dahua on Feb 13, 2020
Bosch has confirmed to IPVM that it is in the process of dropping Dahua, over the next year, as both IP camera contract manufacturer and recorder...
Pelco Sarix Pro3 Camera Tested on Oct 16, 2019
Pelco has released their Sarix Professional Series 3 cameras, claiming "more security detail in challenging scenes with excellent low light and...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Hikvision 4K Camera Shootout on Aug 02, 2019
With their latest Smart Series 5 cameras, Hikvision is claiming cameras "fully loaded" with "state-of-the-art technology for high performance and...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Axis ARTPEC-7 Chip Release Examined on Apr 08, 2019
For years, Axis essentially de-promoted their own chips. Now, they are reversing course. Axis has announced ARTPEC-7, their latest chip, which...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...

Most Recent Industry Reports

USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and branding itself as a "COVID 19 - AI BASED NON CONTACT THERMAL...
JCI Coronavirus Cuts on Mar 31, 2020
JCI has made coronavirus cuts, the company told employees in an email that IPVM has reviewed. Inside this note, we examine the cuts made, the...
Add Door Operators To Fight Coronavirus on Mar 31, 2020
IPVM recommends that integrators advocate and end-users consider adding door operators to fight the spread of coronavirus. This delivers...
Video Surveillance Business 101 on Mar 30, 2020
This report explains the fundamental elements of the video surveillance business for those new to the industry. This is part of our Video...
FDA Gives Guidance on 'Coronavirus' Thermal Fever Detection Systems on Mar 30, 2020
The US FDA has given IPVM guidance on the use of thermal fever detection systems being marketed for coronavirus, as an explosion of such devices...
Worsen: Integrators Hit Even Harder By Coronavirus on Mar 30, 2020
Integrator's problems have worsened over the past 2 weeks, according to new IPVM survey results. Inside this report, we share statistics and...
Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter of a billion dollars in VC funding, and multiple failures to gain...
Athena CEO Criticizes 'Deplorable' 'Nitpicking', IPVM Refutes on Mar 27, 2020
UPDATE: NBC News Report Cites IPVM On Coronavirus 'Fever Detection' Cameras Athena Security's CEO Lisa Falzone has strongly objected to IPVM's...
Hikvision Admits Sanctions Harming Its Financial Performance on Mar 27, 2020
While Hikvision initially downplayed being sanctioned for human rights abuses, the company is now admitting a significant impact in a new PRC...